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This study aims to examine the wearable devices market as an essential representative of the digital age using a framework based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and the context of sports wearables.

411 people, are both users and non-users of this technology were surveyed online, and the obtained data analyzed using structural equation modeling.

The results support the effects of performance expectancy, effort expectancy, facilitating conditions, and social influence on attitude toward sports wearables and attitude of usage intention. Further, technophobia moderates the relationship between performance expectancy and attitude. However, a moderating effect of technophobia on the relationship between effort expectancy and attitude was not observed.

Due to innovative technologies in the digital age we live in, the devices we use in everyday life have gained intelligence. As more developments take place, and related products enter the market, understanding how people react to these products becomes an important issue. While investigating this issue in the context of sports wearables in this study, an important psychological construct, technophobia, was included in the research model in order to explore the usage intention of individuals through the effects of psychological constructs, such as paranoia, fear, anxiety, cybernetic revolt and cellphone avoidance, and the strong combination of important constructs of phobia to go against technology.

Mobile Internet technology (MIT) is an extension of the Internet beyond the static terminal of the personal computer or television. It has been forecasted that by the end of 2005, there will be almost 500 million users of mobile m‐commerce, generating more than $200 billion in revenues. Contributes to the body of knowledge on how to approach the study of MIT products. Proposes that consumer perceptions of MIT products can lead to dichotomous decision making and argues that the challenge for marketers is to harness and fit this dichotomy to the MIT product continuum through an understanding of consumer psychological and attribution factors. The overall findings indicate that technology anxiety correlates with demographic variables such as age, gender and academic qualifications. Therefore, the implications of the study are that technology product engineering and marketing should recognise the importance of: study of the psychosocial needs of technology products, human factors in engineering design which need to fit these needs; and developing product designs facilitating consumers' psychosocial needs.

The paper investigates the suitability of the Rasch model for establishing data equivalence. The results based on a real data set are contrasted with findings from standard procedures based on CFA methods.

Sinkovics et al.'s data on technophobia was used and re‐evaluated using both classical test theory (CTT) (multiple‐group structural equations modelling) and Rasch measurement theory.

Data equivalence in particular and measurement in general cannot be addressed without reference to theory. While both procedures can be considered best practice approaches within their respective theoretical foundation of measurement, the Rasch model provides some theoretical virtues. Measurement derived from data that fit the Rasch model seems to be approximated by classical procedures reasonably well. However, the reverse is not necessarily true.

The more widespread application of Rasch models would lead to a stronger justification of measurement, in particular, in cross‐cultural studies but also whenever measures of individual respondents are of interest.

Measurement models outside the framework of CTT are still scarce exceptions in marketing research.

The purpose of this paper is to evaluate the market potential of food obtained from olive by-products. The marketing of such by-products (e.g. olive leaves and pulp) is a challenging opportunity for the sustainable development of the sector. Yet, consumer demand is still poorly understood. The paper contributes to filling the knowledge gap with an empirical survey of a sample of Italian consumers.

The authors provide an assessment of consumers’ willingness to accept (WTA) food from olive by-products. The authors collected structured questionnaire from a sample of 289 Italian consumers. The authors asked to consumers their willingness to try a variety of food products containing olive by-products, as a proxy for their WTA the products. In order to investigate the drivers of the average WTA, the authors used the information in the questionnaire to build four constructs of interest: technophobia, neophobia, perception of benefits and awareness about sustainable consumption. The choice of the constructs and the variables was driven by the existing literature.

The paper shows how the WTA food with olive by-products is a general attitude of the consumer, rather than product-specific choice. The results suggest that consumers perceive the use of olive by-products as a new technology for preparing well-known food products. The authors did not find statistical evidence of the wariness of olive by-products as new food products. Technophobia is the most important factor hampering the marketing of olive by-products.

The paper is a first attempt of exploring the topic of WTA food with olive by-products.

Facial recognition payment (FRP) has been attracting attention as an alternative payment mode. This research aims to investigate the future use of FRP for both mobile payment and point of sale payment.

The body of information on this topic is promoted by proposing the valence framework, where the authors used relative advantage, initial trust, perceived playfulness and need for uniqueness as positive valence, and perceived risk, technophobia and perceived complexity as negative valence. This study also investigated the moderating effect of personal innovativeness on consumers' behavioral intention to use FRP-based payments. The authors collected data from 392 FRP users from China to test the model. The authors used structural equation modeling (SEM) to evaluate the significant determinants influencing FRP use.

The authors found that relative advantage and privacy risk are the two most influential predictors of FRP use. The findings indicate that personal innovativeness acts as a moderator between negative valence and behavioral intention. This study provides valuable policy guidelines for the mobile or point of sale (POS) payment companies for adding FRP service into their default payment method.

FRP is a relatively new technology that has not received much research attention in information system (IS) literature. Most studies on payment investigated enablers, and less effort has been given to study both enablers and inhibitors together. Furthermore, the authors employed SEM-based analysis to identify the most important factors influencing consumers' future use decisions.

The purpose of the present paper is to review the impact of information technologies on users of libraries and to understand the problems encountered in their information technology (IT) usage by reference to the concept of “technostress”, the inability to cope with the new computer technologies in a healthy or positive manner.

A literature review was undertaken to further our understanding of the influence of IT based services on the users of libraries.

The paper provides a literature derived set of information about library users who initially find it difficult to cope with the new technology and experience anxiety (termed “IT anxiety”, “technostress” or alternatively “technophobia”). This is bound to affect their adoption of IT technologies negatively. They may eventually begin to avoid contact with computers. Since this avoidance strategy is highly impractical in the modern IT dependent world, the various causes of technostress must be analysed, so that users can be trained to overcome technophobia.

The conclusions in the present paper are based on articles from different sources and not on any field study.

Being a review article, it reflects the problems encountered by a range of users in different countries. The paper also pragmatically provides factors to be considered in designing a training module.

The paper organises information collected from different sources and presents a consolidated picture of the problems encountered by users in exploiting computers in libraries, while suggesting the means to overcome these problems.

The advent of extreme automation from new technologies such as artificial intelligence portends a massive increase in unemployment. The psychological impact of this threat on the workforce is critically important. This paper aims to examine the functioning of individuals' anxiety buffers in response to this threat.

A two-stage mixed-methods design is used. In stage 1, qualitative data are gathered through semi-structured interviews. In stage 2, quantitative data are collected through two experiments to assess the psychological impact of exposure to the threat.

Exposure to the threat of extreme automation reduces self-esteem, faith in the worldview and attachment security. When self-esteem and attachment security are under attack, they are ineffective as anxiety buffers, and anxiety levels increase. Additionally, there is a distal effect such that during a period of distraction, the threatened anxiety buffers are reinforced and return to their normal levels.

This study is limited to a homogenous culture in which work is highly salient. Future research should include other cultures, other methods of exposure and further examine the distal effects.

The study examines the previously underexplored issue of individuals' psychological response to the impending changes in the workforce because of technological advancements.

The purpose of this paper is to identify enablers and inhibitors to the adoption of mobile internet services by socioeconomically disadvantaged people: an understudied population adversely affected by digital inequality.

A qualitative study combining a questionnaire and semi-structured interviews. In total, 32 socioeconomically disadvantaged people explored mobile lottery services and subsequently were asked a series of semi-structured questions about their perceptions of the technology.

Users’ attitudes toward mobile internet services were ambivalent. They experienced some advantages of smartphones (including escaping spatiotemporal constrains, fashionableness, privacy, and cost-effectiveness) and conceived of mobile internet services in terms of social advantages (including their ubiquitous nature, fitting in socially and fear of being “left behind”). However, they also experienced barriers and concerns, such as limited mobile data packages, external barriers from mobile services (including security concerns, complex online help tutorials, irrelevant pop-ups, and a lack of personalized services) and internal psychological barriers (including technophobia, self-concept, and habitus).

The findings are of limited generalizability due to the small size of the sample. However, the study has implications for understanding the acceptance of technology among socioeconomically disadvantaged people.

The study has social implications for bridging digital inequality in terms of socioeconomic status.

While previous studies have primarily focused on enablers of adopting mobile internet services by active users, this study reveals both the promise of and the barriers to the use of such services by inactive users who comprise an under-served population.

This paper examines the issues and barriers that inhibit faculty from using technology in instruction. It uses the diffusion and adoption theory as a means to understand and explain how individuals and organisations react when an innovation is introduced into their environment. The framework proposed combines the empirical data from research using concept mapping with the theoretical factors identified from the literature to create a structured process that identifies the priority issues and barriers to technology adoption. Multidimensional scaling and cluster analysis were used to analyse the data gathered from the brainstorming session. A barrier definition and classification scheme was created and used to connect issues to barriers of adoption. Descriptive mixed methods approach was also used to develop a pictorial multivariate conceptual framework for understanding the relationships between issues and barriers to adopting instructional technology. Findings suggest that as a higher education institution in the early adoption phase of using instructional technology approaches critical mass of faculty users, it must address the issues of the critical mass, in order for the mainstream faculty to see the utility in the use of instructional technology in the classroom. This research lays the foundation for further research into the development of a systematic process or approach for managing the diffusion and adoption of technology in instruction at an institute of higher education.

This paper seeks to describe a deep investigation of the phenomenon of internet engagement amongst older people. The likelihood of internet engagement has been shown in previous work to rapidly decrease with age, and patterns of disengagement are most pronounced amongst older people.

The study comprises a qualitative investigation consisting of observation and interviews conducted within a programme of internet literacy workshops funded by the Welsh Assembly Government.

The reflection of previous research with data collected has led to the development of a model of older people's internet engagement. This model helps us better understand the context for patterns of engagement and disengagement with the internet.

The model of internet engagement is used to highlight a number of strategies that should be considered in future policy intervention in the area of digital inclusion.

The model described offers a more sophisticated instrument for understanding the issue of the digital divide amongst this excluded group and potentially may be applied more generally in understanding the complex nature of this issue.