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The purpose of this paper is to forward an extension of reception analysis as a way to incorporate and give insight to social media mediations and big data in a qualitative marketing perspective. We propose a research method that focuses on discursive developments in consumer debates for example on YouTube – a large-scale open-access social media platform – as opposed to the closed and tightknit communities investigated by netnography.

Online reception analysis

Using a combination of qualitative and quantitative methods, we find that big data can enrich online reception analyses by showing new aspects of weak tie online networks and consumers meaning making.

The potential of online reception analysis is to encompass a discursive perspective on consumer interactions on large-scale open-access social media and to be able to analyze socialities that do not represent shared cultures but are more representative of transitory everyday interactions.

Our method contributes to the current focus to define levels of analysis beyond research centered on individuals and individual interactions within groups to investigate other larger socialities. Further, our method also contributes by incorporating and investigating the mediatization of interaction that social media contributes with and therefore our methods actively work with the possibilities of social media. Hence, by extending the advances made by netnography into online spaces, online reception analysis can potentially inform the current status of big data research with a sociocultural methodological perspective.

The pandemic forced the Equal Employment Opportunity Commission (EEOC) to transition to online video mediation (OVM) in place of its existing in-person mediation (IPM) model. Using measurements from their 2000 evaluation of EEOC IPM, plus new measures related to the elements of OVM, the authors surveyed 2,387 EEOC mediation participants during the pandemic, obtaining responses from 1,234 (53%).

OVM performed as well or better on the four measures of procedural fairness, overall mediation fairness, satisfaction with the results, and willingness to use the process again. Sixty-seven percent of the parties favored OVM over IPM. Responses to a closed-end survey that provided for additional open-end responses indicate that OVM is seen by the parties as having a more convenient location, lower costs, and greater flexibility. The results establish that OVM provides greater access to justice due to safe space and to the willingness of additional employers to engage in OVM.

‘What is the meaning of the process of body quantification?’ – This is the central question of this chapter. With it, the author intends to question and analyse the way the body relates to new technologies and new technical procedures, and how these depend on the body itself to constitute themselves as mediating cultural forms. To make this enquiry feasible, the author shall critically examine the status of ‘object’ to which the body has been relegated by the myths of quantification, notably those concerning the universal symbolic character of numbers and measurement techniques. If the body is considered as a mere ‘quantified object’, then it is unlikely to be distinguished from other objects subjected to the same process. Consequently, it will easily tend to support the imaginary of technological determinism that prevails in our societies. Health trackers for personal use are, today, a good example of how the body is a fundamental element of such imaginary, since the feeling of control that they nurture in their users is also connected with the possibility of sharing information about the body itself. Given all these factors, the author intends to argue that, instead of being a simple quantified object, the body is, for new quantification technologies (namely those related to self-care), a ‘medium of the media’, insofar as it reinforces the effects of technological mediation processes, and potentialises the increased digital convergence of media. Recognising this means, finally, that the imaginary of quantification and associated techno-myths are also stimulated and reproduced by an extra-discursive somatic level inherent in the empirical use we make of technological devices.

This introductory chapter opens up with the notion of ‘technologies of trauma’ and the appropriation of trauma as a cultural form in modernity aided by technologies of vision and sound. Trauma in modernity has been intimately welded with witnessing and testimony, illuminating an inter-relationship with technologies which simulates our senses and affect, with its capacities to re-present past events through present consciousness, and its ability to produce a moral economy in their own right. Humanity's reliance on technologies to narrate and circulate trauma as a cultural form of exchange and transaction articulates a moment of transcendence in which media as cultural artefacts reconfigure trauma as a cultural form. The notion of second-hand witnessing and the simulation of trauma as a shared and popular genre unleashes trauma as a resonant genre bound with technologies which renew human bonds. Equally it can be reduced to fiction or give way to compassion fatigue. In historically tracing the movement of technologies of trauma as a cultural form over time from televisual witnessing to its aesthetic or perverse renditions in the digital age, the chapter discerns trauma's machinic bind and its enactment as a cultural artefact couched within the sensorium of affect and ethics. The development of mass technological forms over time, from print to the digital age, also concerns the rise of trauma as a cultural form in terms of witnessing, testimony, memorializing, mourning and commemoration. Within these configurations the traumatized human figure is submerged through time as one equally enacted and abstracted through the formats of technology and consumption.

Smartphones play an integral part in many children's lives. Their constant presence in various contexts and the multitude of affordances they present have a tremendous effect on how childhoods are lived today. One important aspect is the way children's interaction with smartphones can affect relationships and particularly generational relations. In this explorative study, we investigated Azerbaijani children's interaction with smartphones in the family and at school using the sociomaterial and relational approaches. Thinking relationally, we followed children's stories to unravel how smartphones can mediate different types of behavior and assist children in negotiating their place in generational order with the adults in their lives. Analyses suggest that smartphones can both present children with bargaining power to negotiate pleasure and fun as well as means to reinforce the generational order by children themselves. The findings point out that children often transfer social norms and expectations placed on them to the ways they use smartphones.

This chapter presents the results of the collective experience of two professors and three students in implementing WebQuests in a preservice English education component. The first part of the chapter provided a definition of WebQuests, situating this particular proposal within the literature on second language education and the Colombian and Latin American contexts. The authors found that the paucity of studies on designing WebQuests, specifically in Latin America, became one of the strengths of their work. The next section situated how implementing WebQuests in this preservice program enabled an expansion of the actual conceptual framework that is currently in place for WebQuests by adding ideas about competences and socio-cultural and critical thinking theories. However, there is an explanation about how WebQuests became a very feasible alternative to respond to the curricular demands of their institution. Next, the authors shared a multi-vocal account, from every author's vantage point, of how they carried out their work with WebQuests. This implementation process generated a series of changes in the way students saw themselves as learners and future teachers, gaining more ownership of the idea of WebQuests beyond a semester assignment. The instructors, as the result of their work, are now thinking of better ways to redefine how they use WebQuests and how they will get their other cohorts involved in collaborative academic efforts. This chapter is, then, not only an account of an experience, but an invitation to think about how to expand the boundaries of preservice teacher education through technological mediation.