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1 – 10 of over 99000Pooja Chaoji and Miia Martinsuo
This paper empirically investigates the processes by which manufacturing firms create radical innovations in their core production process, referred to as radical manufacturing…
Abstract
Purpose
This paper empirically investigates the processes by which manufacturing firms create radical innovations in their core production process, referred to as radical manufacturing technology innovations (RMTI). The purpose of this paper is to improve the understanding of the processes and practices manufacturing firms use to create RMTI.
Design/methodology/approach
Creation processes for 23 RMTI projects from diverse industry and technology contexts are explored. Data were collected via semi-structured interviews, and an inductive analysis was carried out to identify similarities and differences in RMTI types and creation processes.
Findings
Three types of RMTI and three alternative RMTI creation processes are revealed and characterized. An integrated view is developed of the activities of the equipment supplier and the manufacturing firm, highlighting their different roles and interaction across the three RMTI creation process types.
Research limitations/implications
The exploratory design limits the depth of the analysis per RMTI project, and the focus is on manufacturing technology innovations in one country. The results extend previous case and context-specific findings on RMTI creation processes and provide novel frameworks for cross-case comparisons.
Practical implications
The manufacturing firms’ proactive role in RMTI creation is defined. A framework is proposed for using different RMTI creation processes for different types of RMTI.
Originality/value
This study addresses recent calls for empirical research on understanding the ways in which process innovations unfold in manufacturing firms. The findings emphasize the role of manufacturing firms as creators of RMTI in addition to their role as innovation adopters and implementers and reveal the suitability of different RMTI creation processes for different RMTI types.
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Tingting Zhang, Can Lu, Edwin Torres and Cihan Cobanoglu
This study aims to identify different approaches to conceptualize value co-creation and analysing firms’ co-creation strategies aided by various advancing technologies. This study…
Abstract
Purpose
This study aims to identify different approaches to conceptualize value co-creation and analysing firms’ co-creation strategies aided by various advancing technologies. This study further discusses the strengths and weaknesses of these strategies and suggests solutions to overcome the limitations.
Design/methodology/approach
Following a critical literature review, the authors propose a conceptual framework to denote the relations between evolving technologies and co-creation activities.
Findings
On one hand, technology influences the co-creation processes by empowering consumers, offering greater ability to connect, providing greater access to information and furnishing a platform that facilitates co-creation; on the other hand, technological advancements may add complexity, variability and lead to loss of control for service organizations. A role of customers and value definitions are identified and elaborated in the value co-creation process.
Originality/value
Advanced information and communication technologies transcend the traditionally defined service encounters by enabling co-creating actors to exchange resources through virtual interfaces, thus redefining the strategies of value co-creation. Though many studies have discussed value co-creation in diversified standpoints, a perspective from its relationship with technological progression over time remains nascent. The study contributes to a more comprehensive understanding of technology-enabled value co-creation in service ecosystems.
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Meichun Lin and Watcharee Lekhawipat
Numerous biotechnology and pharmaceutical firms have undergone considerable changes and adapted to the challenge of developing sustainable products and services. However, few…
Abstract
Purpose
Numerous biotechnology and pharmaceutical firms have undergone considerable changes and adapted to the challenge of developing sustainable products and services. However, few studies have explored the factors that contribute to the success of external innovation and value co-creation strategies adopted by biotechnology and pharmaceutical firms. The purpose of this study is to examine how biotechnology and pharmaceutical industries use value co-creation strategies to obtain external resources.
Design/methodology/approach
This study developed a conceptual framework based on the relevant literature. The study applied a resource-based approach, dynamic capability theory and a qualitative multiple-case study design to investigate several research questions; semi-structured interviews were conducted with representatives from 11 biotechnology/pharmaceutical firms in Taiwan, and the data extracted from the interview content were axially coded.
Findings
This study revealed that factors such as dynamic marketing capabilities and process optimization contributed to the success of the aforementioned strategies; several propositions were also developed on the basis of the literature review and coded data, thereby providing insights regarding the relative efficacy and propriety of various external innovation and value co-creation strategies and models in various situations and contexts. Firms and technology providers might enter a technology licensing agreement, establish a joint venture company; participate in a merger/acquisition depending on their size, research and development capabilities; or goals and time- and cost-related factors.
Originality/value
The main original contributions of this study are the proposed conceptual framework and the insights provided regarding the relative efficacy and propriety of different external innovation and value co-creation strategies and models in different situations and contexts.
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ChienHsing Wu, Shu-Chen Kao and Chia-Hung Shih
This paper aims to examine the role of the creation task–technology fit (CTTF) in the knowledge creation performance (KCP). The creation task features represented by goal-driven…
Abstract
Purpose
This paper aims to examine the role of the creation task–technology fit (CTTF) in the knowledge creation performance (KCP). The creation task features represented by goal-driven, goal-free and goal-frame modes (GDM, GFM and GRM) and information and communication technology (ICT) supportive features are considered. The moderation effect of cognitive style represented by analytical and intuitive styles is explored. Contributions and implications are addressed.
Design/methodology/approach
The literature review on creation task, ICT, cognitive behavior and fit theory, and the research gap with respect to the antecedents of KCP are presented. The research arguments are then hypothesized and the research model developed to describe that the proposed role is examined empirically.
Findings
Research findings are obtained on the basis of the data analysis of 258 valid subjects from research institutes as well as manufacturing and service industries. The effect of CTTF on creation outcomes is significantly confirmed. The ICT supportive functions are unlikely significantly related to CTTF for the analysis-styled group, but the intuition-styled group shows a likely significance because of the different means of dealing with information and knowledge processing. The analysis-styled group disagrees with the significant link of the GDM with CTTF, whereas the intuition-styled group presents the significant effects of GDM, GFM and GRM on CTTF.
Originality/value
The unique features of knowledge creation differentiate it from other tasks. With respect to whether the knowledge creation task presented by goal is defined or not, and how ICT better suits the creation task features to benefit the creation outcomes are yet to be discussed. The individual cognitive style is confirmed to alternate the effect of ICT and GDM on CTTF in the proposed model. The research findings are particularly obvious because a transition gap, less covered by the literature, might exist with regard to the perception connection of knowledge creation service providers, agencies, consultants and context creators.
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Gabriella Scarlett, Ricky Reksoprawiro, Novi Amelia and Alexander Joseph Ibnu Wibowo
This study aims to examine the influence of institutions and technology on value co-creation outcomes. These outcomes include strategic benefits, value-in-context and novel…
Abstract
Purpose
This study aims to examine the influence of institutions and technology on value co-creation outcomes. These outcomes include strategic benefits, value-in-context and novel operant resources. The problem in this study is analyzed based on the perspective of service-dominant logic or the service ecosystem.
Design/methodology/approach
Primary data collection was carried out using a questionnaire through an online survey. All indicators are measured using a seven-point Likert scale. The exploratory factor analysis technique was applied to test the construct validity. We obtain data from 358 McDonald's restaurant consumers. Furthermore, nine hypotheses were tested using simple and multiple linear regression.
Findings
The results of this study proved that the nine proposed hypotheses were not rejected. Technology has been shown to significantly influence institutions, and both institutions and technology have also been shown to influence strategic benefits. Furthermore, institutions, technology, strategic benefits and novel operant resources are shown to influence value-in-context. Finally, institutions and technology are proven to influence novel operant resources.
Research limitations/implications
The research focused solely on the fast-food restaurant sector of Indonesia, and thus, the results may not be applicable to other service sectors. Manager engagement is needed in the value co-creation process and the sustainability of the service ecosystem. Furthermore, technology and institutions need to be built through dialogical interactions and shared understanding to more effectively implement the corporate strategy.
Originality/value
This research offers several novel contributions: the design of new instruments and an empirical model. Besides, the authors analyze several relatively new constructs, such as technology, institutions, novel operant resources, strategic benefits and value-in-context.
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Sandro Battisti and Alexander Brem
Retail networks present new challenges in the business-to-business (B2B) collaboration between technology-based spinoffs and traditional businesses. This study aims to explore a…
Abstract
Purpose
Retail networks present new challenges in the business-to-business (B2B) collaboration between technology-based spinoffs and traditional businesses. This study aims to explore a public–private partnership (PPP) that leverages advanced digital technologies via spinoffs to tackle the key challenge of showrooming that retail shops are facing. Showrooming is the phenomenon in which shoppers go to the physical stores to gather in-depth product information, and later on, decide to buy the product from online retail competitors.
Design/methodology/approach
This research draws on a longitudinal qualitative study of a social context in which digital entrepreneurs are embedded. The empirical setting is a retail network in Italy, Germany and Finland with a particular focus on the process in which a PPP delivers innovation via spinoffs in the context of brick and mortar shops (B&M). The research design enables an understanding of the complexity of the phenomenon from a business and a social perspective.
Findings
New technology to tackle showrooming enables the creation of substantial hybrid value in retail partnerships. Spinoffs are key actors in leveraging digital technologies to create value faster and more tailored compared with large software companies. Spinoff entrepreneurs leverage on specific technologies (e.g. virtual reality and artificial intelligence) available inside organizations’ network (i.e. PPPs). Spinoffs are found to be a fundamental actor in the process of dealing with showrooming because of their time to market. Large software companies usually are not interested in approaching B&M shops because of the high operational costs of product customization for B&M shops.
Practical implications
Managers could use the success factors of the spinoffs in helping their B&M shops to improve both shopper experience and salesperson performance. For managers of B2B retail network, the results are useful towards increasing the involvement of shoppers while they are visiting physical stores, and it also improves salesperson performance. It also leads to the observation that cross-selling is one of the most effective responses to the phenomenon of showrooming. As practical implications for policymakers, the current research supports the view that PPPs should support the creation of spinoffs as a result of longitudinal innovation projects.
Social implications
Retail technologies leveraged from a PPP and commercialized by spinoffs are powerful tools to enable a better quality of salespeople’s life in the working place. At the same time, these new technologies help shop owners increase the retention rates, conversion rates and reduce short-term loss, increasing the likelihood of B&M shops to survive in the condition of extreme competition caused by the showrooming phenomenon.
Originality/value
This research proposes a model of hybrid value creation from networks in digital retail. The model indicates that PPPs create spinoffs to explore showrooming and deliver substantial hybrid value (i.e. business and social) for physical retail shops, mainly because it influences the companies’ growth, employee performance and customer satisfaction. This model expands the field of B2B marketing by identifying factors that enable spinoff creation from retail networks and proposes success factors and research propositions in retail networks.
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Martin Lackéus and Karen Williams Middleton
The purpose of this paper is to explore how university-based entrepreneurship programs, incorporating real-life venture creation into educational design and delivery, can bridge…
Abstract
Purpose
The purpose of this paper is to explore how university-based entrepreneurship programs, incorporating real-life venture creation into educational design and delivery, can bridge the gap between entrepreneurship education and technology transfer within the university environment.
Design/methodology/approach
Based on a literature review and snowball sampling over a two-year period, 18 entrepreneurship education programs were identified as applying a venture creation approach. Ten of these programs were selected for case study, including direct interviews and participatory observation during a two-day workshop. Empirical findings were iteratively related to theory within entrepreneurship education and technology transfer.
Findings
The paper identifies the bridging capabilities of venture creation programs (VCP) across five core themes, illustrating the potential benefits of closer collaboration between entrepreneurship education and technology transfer in a university environment.
Research limitations/implications
A definition for “VCP” is tested empirically. These programs are shown to be sophisticated laboratory environments, allowing for clinical research towards the understanding of entrepreneurship and technology transfer processes.
Practical implications
Findings identify practical benefits of combining entrepreneurship education and technology transfer activities, such as increased value creation through not only new firms, but also an entrepreneurially equipped graduate population. VCPs allow for “spin-through” of innovative ideas in the university environment, while simultaneously contributing to entrepreneurial learning.
Originality/value
This paper presents findings from the first multiple case study into entrepreneurship education specifically designed to develop real-life venture as part of the core curriculum. Findings provide basis for investigating the value of integrating entrepreneurship education and technology transfer at the university.
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Dorojatun Prihandono, Angga Pandu Wijaya, Bayu Wiratama, Andhi Wijayanto and Usep Suhud
This study responds to the need for further research to examine determinants that impact innovation creation in higher education institutions.
Abstract
Purpose
This study responds to the need for further research to examine determinants that impact innovation creation in higher education institutions.
Design/methodology/approach
The study is a quantitative analysis; it uses 133 responses derived from respondents from several universities in Indonesia. The data are analyzed by using SEM-PLS. In the analysis, after having the inner model, then, the outer model is calculated. The research establishes a 95% confidence interval and conducts 500 bootstraps.
Findings
The results of this study indicate, firstly, the business and university partnerships, entrepreneurship orientation, and information technology facilities significantly influence innovation creation; secondly, measuring the impact in universities will strengthen the business and university partnerships, entrepreneurship orientation, and information technology facilities on the innovation creation.
Research limitations/implications
This research implies that universities need to measure the impact and develop a proper measurement to enhance innovation through their relationship with their industrial partnerships and information technology facilities. However, the research has a limitation; the study is only conducted in state universities.
Practical implications
The research measures the impact of the university–business partnership, entrepreneurship orientation, and IT facility. These determinants' effectiveness needs a measurement scheme to improve the innovation creation outputs, quantity, and quality.
Originality/value
Universities have an essential role in developing entrepreneurship competence for students and staff by nurturing innovation creation. It will benefit the staff in managing tasks and the students after they graduate to create businesses. This study aims to provide an in-depth analysis of determinants that affect innovation creation in higher education institutions in Indonesia.
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Estrella Díaz, Águeda Esteban, Christina Koutra, Sofia Almeida and Rocío Carranza
This study aims to present a general approach for understanding and analyzing the thematic evolution of the concept of co-creation in smart environments within the tourism context.
Abstract
Purpose
This study aims to present a general approach for understanding and analyzing the thematic evolution of the concept of co-creation in smart environments within the tourism context.
Design/methodology/approach
This study performs a co-word analysis with a longitudinal framework that produces strategic diagrams to categorize the detected themes and concepts related to co-creation.
Findings
By combining the performance analysis of science mapping, the following clusters are distinguished: information technology, social media and behavior; tourism organizations, management and innovation; co-creation, technology and sharing economy; co-production and hospitality; and Smart tourism, destinations, sustainability and residents.
Originality/value
This study provides a valuable tool for tourism scholars and managers to effectively analyze the importance of different themes linked to co-creation in the concept of the smart environment. This research outlines the evolving issues in and around the touchpoints and associated emerging research topics for future research.
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Timothy Hyungsoo Jung and M. Claudia tom Dieck
This paper aims to propose a value co-creation framework through examining the opportunities of implementing augmented reality, virtual reality and 3D printing into the visitor…
Abstract
Purpose
This paper aims to propose a value co-creation framework through examining the opportunities of implementing augmented reality, virtual reality and 3D printing into the visitor experience at cultural heritage places.
Design/methodology/approach
This study proposes the conceptual model of value co-creation using a case-study approach by presenting some cases of a cultural heritage place in the UK.
Findings
The findings of this study suggest that the effective use of multiple technologies in the context of cultural heritage places contributes to the co-creation of value for both cultural heritage organisations and also for visitors’ pre-visit, onsite and post-visit experience. Businesses can benefit from increased spending, intention to return and positive word-of-mouth, while visitors receive a personalised, educational, memorable and interactive experience.
Practical implications
Cultural heritage places have to find new ways to survive increasingly fierce competition. Using technology and the concept of value co-creation can prove to be a valuable concept in an attempt to attract new target markets, enhance visitors’ experience, create positive word-of-mouth and revisit intentions.
Originality/value
Recently, increased importance has been placed on the co-creation of value to account for consumers' interest in playing some part in the development of services and products. This study takes a holistic approach using augmented reality, virtual reality and 3D printing from a value co-creation perspective.
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