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This study aims to examine the relationship between emotional attachment (EA) and intelligent personal assistant (IPA) continuance intention. While existing theories emphasize purely rational and goal-oriented factors in terms of information technology (IT) continuance intention, this research examines how users' EA toward technology impacts their continuance intention in the absence of cognitive and habitual factors.

This study contextualizes attachment theory from the social psychology/consumer psychology literature to an IT application and formulates and tests a new model that is proposed in the context of IPA continuance. Five research hypotheses developed from contextualization and application of the theory were posited in a structural model and empirically validated using survey results from IPA users.

The results show that users' EA to IPA use significantly influences their IPA continuance intention, along with emotional trust and interaction quality with the IPA.

This study contextualizes attachment theory developed in the social psychology/consumer psychology literature to formulate and test a new model in the context of IPA continuance. This work contributes to the theoretical understanding by investigating IPA continuance intention in the absence of cognitive or habitual factors and fills a critical research gap in IT post-adoption literature. IPA is just one example of technologies to which individuals can form attachments and this research provides an important foundation for future research by positing and testing the value of EA in IT post-adoption behavior. This research also contributes to practical knowledge by inferring that IPA manufacturers, managers and vendors could extend their revenue streams by integrating product features that capture emotion.

The purpose of this study is to examine the structural relationships between the dimensions of virtual reality (VR) experiences (immersion, interaction, usability and illusion), the dimensions of VR attachment (VR dependence, VR identity, VR affect and VR familiarity) and the dimensions of VR experiential outcomes (VR experiential satisfaction, VR experiential loyalty and VR experiential advocacy).

A total of 490 visitors who tried 360 VR travel video games in the TripMoment VR were surveyed.

In this study, there are positive relationships between VR experiential satisfaction and immersion, interaction, illusion, as well as VR identity, VR affect and VR familiarity. In addition, VR experiential satisfaction has a positive relationship with VR experiential loyalty. In addition, VR experiential advocacy has a positive relationship with both VR experiential satisfaction and VR experiential loyalty.

The results show that tourism operators should focus on increasing VR experiential satisfaction and experiential loyalty to enable visitors to have intentions to advocate their VR experiences.

This paper provides the data that lead to a better understanding of the relationship between the dimensions of VR experiences, VR attachment and VR experiential outcomes in the tourism industry.

本研究目的是在检验虚拟实境体验维度(沉浸、交互作用、可用性与幻觉),虚拟实境依附维度(虚拟实境依赖、虚拟实境认同、虚拟实境影响与虚拟实境熟悉度)和虚拟实境体验结果维度 (虚拟实境体验满意度、虚拟实境体验忠诚度与虚拟实境体验主张)之间的结构关系。

在时刻旅行中, 共受访490名游客尝试了360度虚拟实境旅游视频游戏。发现 – 在本次研究中, 虚拟实境体验满意度与沉浸、交互作用、幻觉与虚拟实境认同、虚拟实境影响与和虚拟实境熟悉度均存在正向关系。而且, 虚拟实境体验满意度对虚拟实境体验忠诚度有正向影响。此外, 虚拟实境体验主张对虚拟实境体验满意度与虚拟实境体验忠诚度两者均有正向影响。

结果显示, 为了能使游客有意愿宣传自己的虚拟实境体验, 旅游经营者应该将焦点放在提升虚拟实境体验满意度与虚拟实境体验忠诚度。

本文提供的数据有助于更好地理解旅游行业虚拟实境体验, 虚拟实境依附与虚拟实境体验结果维度之间的关系

El objetivo de este estudio es examinar las relaciones estructurales entre las dimensiones que afectan a la VR: las experiencias (inmersión, interacción, usabilidad e ilusión), las dimensiones del apego (dependencia de VR, identidad de VR, afecto de VR y familiaridad de VR) y las dimensiones de los resultados experimentales (satisfacción experiencial de realidad virtual, lealtad experiencial de realidad virtual y defensa experiencial de realidad virtual).

Se encuestó a un total de 490 visitantes, que probaron los videojuegos de viaje de 360 VR en TripMoment VR.

En este estudio, demuestra la existencia de relaciones positivas entre la satisfacción experimental de la realidad virtual y la inmersión, la interacción, la ilusión, así como la identidad de la realidad virtual, el efecto de la realidad virtual y la familiaridad de la realidad virtual. Además, la satisfacción experiencial, tiene una relación positiva con la lealtad experiencial, en la realidad virtual. Además, la defensa de la experiencia de VR tiene una relación positiva tanto con la satisfacción de la experiencia de VR como con la lealtad de la experiencia de VR.

Los resultados muestran que los operadores turísticos deberían centrarse en aumentar la satisfacción y la lealtad experiencial de la realidad virtual, para permitir que los visitantes tengan intenciones de defender sus experiencias en los contextos de la misma.

Este trabajo proporciona datos, que conducen a una mejor comprensión de la relación entre las dimensiones de las experiencias de realidad virtual, el apego a la realidad virtual y los resultados experimentales en la industria del turismo.

The study aims to empirically test the effects of antecedents on behavioral intentions towards Uber-ridesharing services. The antecedents are perceived value (hedonic, utilitarian, epistemic, and symbolic value), e-Attitude, and technology attachment (smartphone use, Internet use, and e-Involvement). Moreover, the study explores the mediating effect of three-dimensional perceived value (hedonic, utilitarian, and epistemic value) and e-Attitude; and the moderating effect of symbolic value on behavioral intentions towards Uber-ridesharing services.

A mixed survey (75% Google Form, 25% face to face) was conducted in Bangladesh to collect data from customers who had previously participated in Uber-ridesharing services, one of the largest ridesharing platforms in Bangladesh. Subsequently, data were analyzed based on the structural equation modeling technique using SmartPLS 3.3.3.

The study findings revealed that hedonic value, utilitarian value, epistemic value, symbolic value, e-Attitude, smartphone use, internet use, e-Involvement had a direct significant positive impact on behavioral intentions. Also, e-Attitude significantly impacted hedonic, utilitarian, and epistemic value. In addition, Smartphone use, internet use, and e-Involvement significantly influenced e-Attitude. Moreover, the study findings revealed that hedonic, utilitarian, and epistemic value partially mediates between e-Attitude and behavioral intentions; and e-Attitude partially mediates between Smartphone use, Internet use, and e-Involvement and hedonic, utilitarian, and epistemic value and behavioral intentions. Furthermore, the results indicate that epistemic value significantly moderates the relationship between hedonic, utilitarian, and epistemic value and behavioral intentions.

This study uncovers some insightful findings for ridesharing services providers and managers helping to build customers' positive behavioral intentions towards Uber-ridesharing services. In particular, practitioners can improve cost-efficiency, hedonic and symbolic aspects, availability of rides of Uber-ridesharing services. Moreover, the ridesharing services managers should adopt technology-based service opportunities.

The study enriches sharing economy literature, especially ridesharing services, exploring the direct effect of epistemic value, e-Attitude, smartphone use, Internet use, and e-Involvement on behavioral intentions. Moreover, this study presents smartphone use, Internet use, and e-Involvement as new antecedents of e-Attitude and behavioral intentions. Furthermore, the study explores the mediating effect of hedonic, utilitarian, and epistemic value and e-Attitude; and the moderating effect of symbolic value in Uber-ridesharing service perspective.

Augmented reality (AR) technology currently plays a central role in the retail sector, rapidly changing consumers’ behaviours and retailers’ strategies. The purpose of this paper is to identify the behavioural changes that have occurred due to the coronavirus disease 2019 (COVID-19) pandemic in the retail sector, and how AR technology can be used as a valid and useful response to these new consumer habits.

Exploratory research was conducted to determine how AR has helped people shop differently than they did before the coronavirus disease 2019 (COVID-19) pandemic by evaluating two retail-sector AR applications (apps). In-depth interviews were conducted and assessed using thematic analysis.

This paper identifies a new paradigm involving COVID-19 and AR by identifying several factors that are related to the rapid spread of COVID-19 and have modified consumers’ shopping habits. Additionally, it shows how interactive technologies, such as AR, are useful tools that can be employed to overcome retailing crises driven by external environmental factors, such as COVID-19, and enhance shopping experiences.

This research reveals the role of AR technologies in transformed economic and social contexts. By investigating the COVID-19 pandemic and its associated consequences, i.e. isolation, quarantines and lockdowns; the fear of contracting the virus and the new needs of people to shop while social distancing, this study enriches AR research with a fourth characteristic, augmented social distance.

The purpose of the study was to empirically validate the linkages between IoT adoption and how it overarched influenced the patient care service engagement. This contributes to the body of knowledge and helps hospital managers to understand the relationship and relevance of IoT adoption; otherwise healthcare sector are late movers towards technology adoption. This gives a nuanced framework towards establishing empirically validated framework which will motivate healthcare services providers to be motivated to adopt and implement IoT enabled care delivery. The physician patient interaction and alignment during decision making will foster positive word of mouth, superior care service and reduce extra overheads for healthcare providers without compromise or rather with increment in service delivery proposition.

The study theoretically and empirically describes that with the adoption of internet of things (IoT) devices in health care, better services can be provided to patients by using partial least square – structure equation modelling-based robust technique and explains the better understanding of the health-care process with the help of information pervasiveness, physician-patient orientation and improved patient and physician involvement in the decision-making process.

This study shows that wearable IoT device adoption in health-care service delivery opens new opportunities and disrupts the conventional and traditional way of health-care service delivery by empowering the patient to take part in decision-making and enhancing their engagement in health-care service delivery.

The study might influence by generalizability. Perception-based cross-examination knowledge from the patient’s perspective. It is likely that patients who use these devices will grow accustomed to using them and become more capable of using them. Thus, time-series tests have not been used to catch enhanced skills. New patients’ experiences will be altered over time. Regardless, non-response bias and traditional process bias received excessive interest.

The study aims at unravelling how the adoption of IoT enabled practices and usage of IoT devices bolsters the available data points in the context of healthcare especially with respect to patient care delivery. The study conceptualizes and empirically validates how the usage of IoT interface enabled technology enables better patient treatment and caregiver participation. The study puts forth a nuanced understanding regarding how pervasively available ubiquitous care information fosters shared decision making. This study further emphasizes that importance of ensuring a reliable computing environment devoid of privacy and security risks. The study attempts at Emphasizing empirically how the enhanced information pervasiveness catapults the patient-provider interactions, through health data exchange. Highlighting the importance of search feature in cloud storage and recovery mechanisms. The study not only fulfills the overarching linkage between enhanced service engagement with IoT adoption, it provides a mental map and ready to refer framework for hospital and healthcare experts to refer to, which prescribes thar care providers must build new methods aimed at empowerment of patients to participate and take more inclusive role. This unique confluence between patients and physicians will unravel the sync; helping not only avoid costly decision errors, but also improve patient care delivery environment. Patients should be permitted to participate in decision-making,inspire patients to be participatory.

The study efforts to empirically investigate and discover the link between how wearable sensor-based IoT enhances health-care service engagement is underway. Using primary data this linkage validation allows the community and readers at large to gain a nuanced understanding of how superior interaction is enabled by a digital-health-care process with the help of IoT-enabled information pervasiveness, physician-patient orientation and empowered involvement.

This paper aims to find proper technological parameters of low-temperature joining technique by silver sintering to eventually use this technique for reliable electronic packaging.

Based on the literature and author’s own experience, the factors influencing the nanosized Ag particle sintering results were identified, and their significance was assessed.

It has been shown that some important technological parameters clearly influence the quality of the joints, and their choice is unambiguous, but the meaning of some parameters is dependent on other factors (interactions), and they should be selected experimentally.

The value of this research is that the importance of all technological factors was analyzed, which makes it easy to choose the technological procedures in the electronic packaging.

The purpose of this study is to investigate the relationships among determinant (ease of use), extrinsic (usefulness) and intrinsic motivations (enjoyment), attachment and usage intention regarding seniors’ use of mobile devices for tourism. In addition, this study examines the moderating role of knowledge in these relationships.

The researchers collected data via online surveys to reach the target population of this study, 55 years and older adults who had used mobile devices for tourism. The researchers used the partial least squares approach for this study.

The results reveal that ease of use has significant effects on extrinsic and intrinsic motivations. The motivations of usefulness and enjoyment significantly affect attachment, which, in turn, influences usage intention. The relationships between ease of use and usefulness, ease of use and enjoyment and enjoyment and attachment were stronger for the high-knowledge group than for the low-knowledge group. The relationship between usefulness and attachment was stronger for the low-knowledge group than for the high-knowledge group.

The findings of this study provide compelling implications for academics and practitioners in the senior tourism field.

The compelling insight of this study is the development of a research model that combines an emergent construct of attachment as a mediator and knowledge of technology as a moderator.

The online brand advocacy behaviors of omnichannel shoppers, who mainly rely on integrated brick-and-mortar stores (recognized as a vital channel for delivering a seamless shopping experience and meeting the dynamic needs of the shoppers), are still understudied. This study aims to investigate how integrated store service quality (ISSQ) may elicit both positive and negative emotions that contribute to a memorable omnichannel shopping experience and have an impact on shoppers' attachment to the store, leading to their exhibition of online brand advocacy behaviors (brand defense, brand positivity, brand knowledge sharing and virtual positive expression).

The study is a cross-sectional, descriptive and quantitative investigation. The research participants were chosen using a purposive sampling technique. Using a validated self-administered questionnaire, data were gathered from 886 Indian omnichannel shoppers who often purchase at the integrated brick-and-mortar store. The proposed conceptual model was tested using Smart PLS software for partial least squares-structural equation modeling.

The results indicate that positive and negative emotions mediate the relationship between ISSQ and memorable omnichannel shopping experiences, subsequently impacting omnichannel shoppers' attachment to the store and leading to online brand advocacy behaviors. The relationship strength perceived by shoppers significantly positively moderated the relationship between store attachment and different online brand advocacy behaviors (brand defense, brand positivity, brand knowledge sharing and virtual positive expression).

The study relied upon single cross-sectional data from the Indian population, where omnichannel retailing is still nascent.

This study addresses the need to investigate the different emotions that arise while evaluating service quality in omnichannel retail purchase journeys leading to memorable shopping experiences. Emphasizing post-purchase behaviors like different online brand advocacy behaviors (brand defense, brand positivity, brand knowledge sharing and virtual positive expression), this study is the first to show that ISSQ might affect four different OBAs through memorable omnichannel shopping experience and the shopper's sense of attachment to the store. The moderating effect of relationship strength perceived by shoppers with the retailer on a few proposed hypotheses was also tested to give managerial recommendations.

This paper aims to address how perceived social media agility can promulgate co-creation processes, such as co-production and value-in-use, and how it impacts brand-related outcomes. This study also addresses calls for marketing scholars to investigate the types of personality traits that affect these potential relationships by accounting for the impact of technology reflectiveness.

This paper conducted an online survey with 321 adult subjects. The direct, indirect and conditional (moderation) effects were assessed using multivariate regression, various PROCESS models and the Johnson–Neyman technique (to probe the interaction terms). Additional supplemental analyses were conducted via PROCESS models.

The results show that perceived social media agility directly and indirectly (through co-production and value-in-use) positively influences brand attachment and that the order of these two processes matters (co-production followed by value-in-use). Results also show that the positive impact of perceived social media agility on co-production and value-in-use deviates for customers high in technology reflectiveness but can be manipulated according to which process comes first.

This paper expounds on the new construct of perceived social media agility by uniquely linking perceived social media agility to two distinct value co-creation processes (co-production and value-in-use) and brand-related outcomes while highlighting how consumer-specific traits can affect this relationship in a social media setting.