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Article
Publication date: 13 July 2015

Matthew D. Meng, Constantino Stavros and Kate Westberg

The ubiquity of social media provides sport organizations with opportunities to communicate with fans and as a result, potentially strengthen team identification. The…

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Abstract

Purpose

The ubiquity of social media provides sport organizations with opportunities to communicate with fans and as a result, potentially strengthen team identification. The purpose of this paper is to contribute to emerging research on the nature of social media use by sport organizations by examining the platforms adopted over a three-year period by National Basketball Association (NBA) teams and the way in which social media is used to communicate and engage with fans.

Design/methodology/approach

A content analysis was used to examine online comments posted by all 30 teams in the NBA on Facebook and Twitter during the off-season.

Findings

The results demonstrate that NBA teams have embraced social media, primarily using four different types of communication to engage fans: Informing, Marketing, Personalizing and Activating.

Practical implications

The authors establish that social media is an effective vehicle for sport organizations to engage with fans and to enhance team identification. The data suggests that teams should make a concerted effort in their communications, where possible, to personalize communications, genuinely inform and involve fans and provide relevant marketing communications, all of which can be effectively implemented within existing marketing efforts.

Originality/value

This is the first study to examine the direct use of social media by sport organizations and its potential for enhancing team identification.

Details

Sport, Business and Management: An International Journal, vol. 5 no. 3
Type: Research Article
ISSN: 2042-678X

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Article
Publication date: 12 June 2009

Heather J. Lawrence and Christopher R. Moberg

The purpose of this paper is to provide a framework for team selling to sports firms that can be used to more effectively select members for sales and CRM teams and…

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1923

Abstract

Purpose

The purpose of this paper is to provide a framework for team selling to sports firms that can be used to more effectively select members for sales and CRM teams and improve the performance of teams in attracting and retaining premium seating customers.

Design/methodology/approach

The paper provides a two‐stage framework based on the personal selling process and the activities that support CRM programs. Recommendations are guided by the sport marketing and team selling literature streams and by best practices in sport marketing.

Findings

The paper recommends the formation of two teams (personal selling and CRM) during the customer relationship cycle and provides guidelines for team member selection based on the critical activities that occur during the personal selling and CRM processes. Key success factors are provided, including the establishment of a customer‐focused organization and effective communication practices among team members and between selling teams.

Originality/value

Although the use of selling teams is gaining popularity in several industries, the broader sales literature lacks research that can support the development and effective management of selling teams. Within the sport marketing literature, there is no research on selling teams. The main academic contribution of the paper is the cross‐disciplinary merging of existing team selling research in the sales literature with current research and industry information on marketing and sales by sport organizations (luxury suite sales). For the practitioner, the framework provides guidance on effective team member selection and best practices for the effective management of selling teams.

Details

Team Performance Management: An International Journal, vol. 15 no. 3/4
Type: Research Article
ISSN: 1352-7592

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Article
Publication date: 1 February 2016

Bryan Finch

– The purpose of this paper is to examine the role played by sport organizations in the community recovery efforts in Boston following the 2013 marathon bombings.

Abstract

Purpose

The purpose of this paper is to examine the role played by sport organizations in the community recovery efforts in Boston following the 2013 marathon bombings.

Design/methodology/approach

Interview questions were created following initial site visits and content analysis of 40 media reports specifically dealing with social recovery efforts following the attacks. Six semi-structured interviews with professional team and organizational leaders were completed and analyzed to gain insight into the leader’s perspectives of the relief process. Finally, the media reports and interviews were reviewed and specific recovery efforts were classified into tangible, emotional, or informational support categories.

Findings

The findings of this case study are specific to the disaster relief efforts in Boston, Massachusetts following the 2013 marathon bombings and therefore cannot be generalized beyond this scope. This paper provided focussed analysis of the reactions of several Boston area sport organizations during the immediate disaster recovery period. The long-term impacts of these efforts require further investigation.

Practical implications

The examination of the viewpoints of the sport organization leaders following the disaster may provide insight for other sport organization leaders and civic officials as they prepare for future challenges.

Originality/value

This paper provides a detailed examination of several sport organizations responses following the community disaster in Boston. It also provides unique perspectives from the sport organization leaders.

Details

Disaster Prevention and Management, vol. 25 no. 1
Type: Research Article
ISSN: 0965-3562

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Article
Publication date: 7 April 2015

Davies Banda and Isabel Gultresa

The purpose of this paper is to clearly outline the practicalities of designing and implementing corporate social responsibility (CSR) through sport programmes via…

Abstract

Purpose

The purpose of this paper is to clearly outline the practicalities of designing and implementing corporate social responsibility (CSR) through sport programmes via stakeholder involvement theory by an international governing body operating across Europe’s multicultural setting. The concept of CSR and the use of sport to achieve the objectives of CSR have become common buzzwords. Within CSR, most of the academic literature, or research, has focused on defining or framing CSR through sport particularly discussing the implementation or staging of CSR activities by both sporting and non-sporting organisations. However, not much has been done regarding the practicalities of designing CSR programmes by employing stakeholder involvement theory and conducting of a thorough needs analysis before programme deployment.

Design/methodology/approach

This explorative study is based on participatory action research informed by international sport-for-development experiences. A qualitative approach was adopted in assessing the application of stakeholder involvement theory (Morsing and Schultz, 2006) in programme design and assessment of the target group’s needs.

Findings

The old CSR approach was fragmented and lacked integration into local area needs. The new CSR approach ensures that community needs are reflected in CSR activities. The delivery of CSR by Euroleague Basketball professional clubs secures a licence to operate through joined-up approaches with mainstream partner agencies. These social partnerships instil a sense of community ownership of One Team Basketball projects.

Originality/value

This paper draws on lessons learnt from international sport-for-development sector where stakeholder involvement is vital for deploying development-through-sport initiatives. The paper addresses aspects which constitute sustainable developmental approaches in communities using sport CSR as a vehicle for change.

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Article
Publication date: 14 March 2016

Kevin Snyder, Steve McKelvey and William Sutton

Building on prior research in interactions between sales and marketing departments, the purpose of this paper is to investigate departmental alignment among professional…

Abstract

Purpose

Building on prior research in interactions between sales and marketing departments, the purpose of this paper is to investigate departmental alignment among professional hockey teams. By using a single industry sample, the authors are able to identify high and low performers, along with structural antecedents that lead to higher alignment (Rouse and Daellenbach, 1999). Expiring inventory, customer knowledge, and volatile demand enhance the need for alignment and suggest opportunities for innovative mechanisms to share information among departments (Mullin et al., 2007).

Design/methodology/approach

Through the usage of Kotler et al.’s (2006) survey instrument, the authors survey NHL Vice Presidents of sales and marketing to assess levels of structural alignment. The authors further explores strategies for alignment through qualitative interviews of select team executives.

Findings

The authors find examples of high alignment, achieved through structural elements of proximity, cross-functional tasks, financial incentives, and new technologies. The qualitative interviews provide insight into how organizations attempt to create high levels of alignment.

Originality/value

These results help advance the literature by identifying high performers and going inside organizations for the source of a competitive advantage, thus following Rouse and Dallenbach’s (1999) approach for theory development. The authors also contributes by identifying strategies for practitioners to apply as they attempt to design optimal work structures.

Details

Sport, Business and Management: An International Journal, vol. 6 no. 1
Type: Research Article
ISSN: 2042-678X

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Article
Publication date: 11 June 2021

David Lynn Painter, Brittani Sahm and Paul Schattschneider

This investigation's purpose is to compare coverage of the corporate social responsibility (CSR) behaviors of the National Women's Soccer League (NWSL) and Major League…

Abstract

Purpose

This investigation's purpose is to compare coverage of the corporate social responsibility (CSR) behaviors of the National Women's Soccer League (NWSL) and Major League Soccer (MLS). The goals are (1) to extend CSR analyses beyond organizational reports and (2) to compare coverage of professional sports teams' CSR behaviors across genders.

Design/methodology/approach

Specifically, this quantitative content analysis compared local newspaper coverage of the socially responsible behaviors of the three NWSL and MLS teams owned and operated by the same organizations in Portland, Houston and Orlando.

Findings

The NWSL teams received significantly less and more negative coverage than the MLS teams. Moreover, the NWSL coverage was more individualistic, more focused on ethics and quoted individual team players more frequently, while the MLS coverage was more collective, focused on philanthropy and quoted team organization members more frequently.

Research limitations/implications

Although intentionally based on a sample of six teams, this study's results suggest the biases in coverage of women's sports teams extend beyond the playing field to their corporate social responsibility behaviors, reporting and news coverage.

Originality/value

As one of the first studies to analyze media coverage of professional sports team's CSR activities and to compare their socially responsible behaviors across genders, the results provide compelling implications for CSR scholars and practitioners, especially in the sports industry.

Details

Corporate Communications: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1356-3289

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Article
Publication date: 18 June 2021

Brandon Mastromartino and Michael L. Naraine

The purpose of this study was to examine the effectiveness of social media strategies of sport organizations when an unexpected absence of relevant content occurs. The…

Abstract

Purpose

The purpose of this study was to examine the effectiveness of social media strategies of sport organizations when an unexpected absence of relevant content occurs. The study explored the typologies of Instagram posts of NHL teams and measured engagement of social media content that was not planned in advance.

Design/methodology/approach

A mixed methods approach was utilized through a content analysis of 12 NHL team social media feeds. 502 (n = 502) posts were examined from the period of March 12 – May 26 during which the NHL season was suddenly paused due to the COVID-19 pandemic. Typologies of posts were identified through a qualitative coding process and ANOVA tests were conducted to examine the effectiveness of each typology in engaging consumers.

Findings

This study found that social media strategies of the sampled NHL teams is evidence of disinnovation with digital, as opposed to the previously conceptualized innovative properties that these activities bear. Therefore, in order to achieve the consumer engagement outcomes sought to build stronger relationships with fans and deliver on the expected leveraging capabilities for sponsors, sport marketers must reconsider their current, imbalanced approach and whether the more inherently interactive content should be balanced with entertaining content that requires organic consumer engagement.

Originality/value

This study offers a unique application of UGT, highlighting that social media in a sport context is not just about gratifying consumers, but preventing diminishing engagement and exploitation of users through overuse of sponsorship-laced content.

Details

International Journal of Sports Marketing and Sponsorship, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1464-6668

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Book part
Publication date: 7 December 2017

James J. Zhang, James Du and Jerry J. Wang

Abstract

Details

Sport Business in Leading Economies
Type: Book
ISBN: 978-1-78743-564-3

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Article
Publication date: 15 July 2020

Madeleine Orr, Brian P. McCullough and Jamee Pelcher

Given greater awareness of environmental issues and the acceleration of climate change, universities are increasingly requiring undergraduate students to complete…

Abstract

Purpose

Given greater awareness of environmental issues and the acceleration of climate change, universities are increasingly requiring undergraduate students to complete coursework in environmental issues. Research has shown that environmental courses hosted in science departments can be too challenging for students with no science background. Thus, new approaches to general environmental education at the undergraduate level are necessary. This paper aims to advance three transformative sustainability learning (TSL) interventions that leverage sport as the living laboratory for environmental education through examining green teams and in depth sport venue tours.

Design/methodology/approach

This paper details the experimental application of three TSL interventions in undergraduate sport courses.

Findings

Each intervention produced lasting benefits for several parties. Students benefit from greater exposure to sport management organizations and a hands-on learning opportunity. Sport organizations benefit from a promotional opportunity to showcase their sustainability efforts, improved sustainability practices at their facilities and the opportunity to leverage the students’ involvement for fan engagement initiatives

Research limitations/implications

The interventions presented in this paper were developed in a North American sport context, however, there is a considerable opportunity to develop similar interventions in any region where sport organizations exist.

Originality/value

Despite being one of the most universally appreciated and visible industries, the sport industry has yet to be used as a site for meaningful sustainability learning interventions. The interventions presented herein introduce the opportunity to leverage students’ love of sport for outcomes for all parties: the students, the host organization and sport fans.

Details

International Journal of Sustainability in Higher Education, vol. 21 no. 6
Type: Research Article
ISSN: 1467-6370

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Book part
Publication date: 3 March 2016

Marco S. DiRenzo, Steven M. Weingarden and Christian J. Resick

Coaches from both the professional and college ranks are often put forth as archetypal examples of effective leaders – individuals’ whose behaviors, styles, and wisdom…

Abstract

Coaches from both the professional and college ranks are often put forth as archetypal examples of effective leaders – individuals’ whose behaviors, styles, and wisdom provide the ever elusive playbook for how to successfully lead others. While numerous books and articles in the popular press put forth advice from leaders in the sports world, numerous empirical studies of the drivers of successful sports leadership and the factors that contribute to leader success in the context of sports have also been conducted. In this chapter, we first provide a broad review of empirical leadership research conducted within the sports world and examine how research within the sports context provides a suitable and advantageous setting for leadership research in general. Second, we offer a road map of opportunities for future leadership studies within the context of sports. The goal of this chapter is to stimulate and rally more thought-provoking research related to leadership in sports that generates insights for organizational leadership across contexts.

Details

Leadership Lessons from Compelling Contexts
Type: Book
ISBN: 978-1-78560-942-8

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