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Communication aids sports teams in achieving physical feats through the process of teamwork. Working in fast-paced, high-pressure environments, sports teams are epitomized by their focus on effective physical and mental coordination, constantly adapting as a team to changing information and dynamic opponents. However, successful physical and mental coordination in sports teams are dependent on communication that may occur well before gameplay. For this reason, coaches and team leaders focus on various communicative activities throughout the life of a sports team, such as knowledge sharing, role clarity, goal setting, motivation, culture, and cohesion. Sports teams also provide unique insights into how teams communicate in single-gender groups, how heightened emotion affects team performance, and how event finality plays a role in team process.

In this study, we analyze sport as a cultural product of a particular place. We use the concept of “tradition” to highlight the collective (as opposed to individual) aspects of sport, emphasizing the importance of temporality, emergence, and novelty in social processes. We conducted a case study of internationally successful Icelandic men’s team handball that provides an interesting topic in this respect. Our findings challenge decades of research on sport that has stressed innate talent, individual qualities or physiological processes rather than the sociocultural processes. They support the interactionist approach to culture showing how local culture, rooted in specific interaction settings, influences the formation and development of a successful sport tradition. It is the way that cultural elements interact and combine in various networks that is crucial for national variations in playing sport. The social processes involved are best captured by Mead’s concepts of emergence, novelty, and the principle of sociality. These concepts help us to explain how unique national styles of playing sports derive from general cultural and social mechanism that interact to produce emergent and novel national variations. Our findings also support and extend earlier work on craftsmanship indicating that crafts-work, which is a part of an organized community resembling the old “workshop,” explains in part how innovations originate in sport-specific and other local networks. These theories offer a sociological extension of pragmatic theories of learning, emphasizing the group in the tradition of Mead.

Coaches from both the professional and college ranks are often put forth as archetypal examples of effective leaders – individuals’ whose behaviors, styles, and wisdom provide the ever elusive playbook for how to successfully lead others. While numerous books and articles in the popular press put forth advice from leaders in the sports world, numerous empirical studies of the drivers of successful sports leadership and the factors that contribute to leader success in the context of sports have also been conducted. In this chapter, we first provide a broad review of empirical leadership research conducted within the sports world and examine how research within the sports context provides a suitable and advantageous setting for leadership research in general. Second, we offer a road map of opportunities for future leadership studies within the context of sports. The goal of this chapter is to stimulate and rally more thought-provoking research related to leadership in sports that generates insights for organizational leadership across contexts.

This paper examines the construction of ethnic ties between immigrants from different counties in Ireland in New York City. Specifically, it explores an attempt to foster Irish unity and pride through the playing of Gaelic sports in New York City (1904–1916). Rather than treating Gaelic sport as a cultural resource that ethnic entrepreneurs harnessed, the paper treats both Gaelic sports and Irish ethnicity as delicate organizational accomplishment. This paper traces a delicate process of experimentation, spanning more than a decade, at the end of which the organizers of the sport managed to produce gripping, but friendly, rivalries between the different teams. This accomplishment created ethnic institutional scaffolding within which immigrants were more likely to see themselves as Irish Americans rather than merely immigrants from particular counties on the island.

Purpose: The purpose of the study was to gain insight into fans' perceptions, attitudes and behavioural responses toward their favourite college football team in the context of a new beer sponsorship agreement. Specifically, the chapter examines differences in fans' attitudes and behaviours based on their gender, team identification and drinking habits.

Design/methodology/approach: A quantitative, cross-sectional survey design was employed. The sample was comprised of Amazon Mechanical Turk (MTurk) workers who self-identified as college football fans. A hypothetical scenario was used as a manipulation, whereby participants were asked to imagine their favourite college football team had entered into a new alcohol sponsorship agreement while completing a questionnaire.

Findings: Highly identified fans exhibited more positive attitudes and behaviours after being presented with the hypothetical scenario than less identified fans. In terms of gender, female fans had increased attitudes toward sponsorship compared to males, and highly identified females had the most positive attitudes and behavioural intentions toward their favourite teams of any of the four subgroups in the study.

Research limitations/implications: The small sample sizes of some fan subgroups affected statistical power, which may have led to falsely insignificant findings. The range of favourite teams among the participants (50 universities) meant there was likely a high degree of variation between fans' previous experiences with beer/alcohol at college sport venues.

Originality/value: The study offers valuable insight into the intersection of sport fandom and gender in the context of alcohol sponsorship in US college sport, and is also among the first investigations of the effects of team identification on perceptions toward alcohol sponsorship.

This chapter covers many angles of the role national identity plays in the production, consumption, and reception of sport via social media channels. More specifically, it explores what sociology specifically brings to the equation regarding theories of group identity, identifies the core studies that represent what we currently know about national identification in the social mediated sports world, and determines fruitful themes and paths for subsequent investigation.

The approach to the chapter largely involves the synthesis of a diverse set of literatures in the academic spaces of nationalism, fan behavior, and social media.

The chapter advances the argument that only a handful of investigations in social media content focus on how national identity is forged within sport. Global events (Olympics, World Cup) seem to be the current areas of investigation, with social media facilitating various forms of BIRGing and CORFing depending largely on real-time results.

Relevant and understudied areas for future investigation on the nexus of sport, social media, and national identity include gendered correlates, GORFing (Glory Out of Reflected Failure), redefinitions of sport fandom, eSports, and the application of new technologies, applications and platforms in the social media space.

The chapter establishes a foundation of knowledge triangulating sport, social media, and national identity while creating warrants for key scholarly agenda advancement in the future.

Despite increases in female participation and efforts to increase gender equity, sport remains a masculine and male-dominated institution. Women playing professional and elite sports challenge this preserve of masculinity and are often met with vehement opposition or blatant disregard (Messner, 2002). Though the challenges female athletes face in general have not diminished, some women's teams and certain female athletes, often with a variety of intersecting identities, have been empowered to succeed at international levels. We argue that many concessions made to women's sports in the United States are due to American Nationalism. Particular examples include women's baseball in the 1940s, which was seen as an extension of the war effort (Cahn, 2015); and recent support for the US Women's Soccer Team due to international dominance. In these cases, female athletes have been given the recognition and respect previously withheld for men. And often, this recognition focuses on people of colour or LGBTQ athletes; e.g. Wilma Rudolph, Megan Rapinoe, Venus and Serena Willams. We argue the recognition given to female athletes in general, and the sporting stars in particular, is due to nationalism and patriotism. Previous research has shown the connection between sport fandom, Olympism, professional sport, pride and nationalism (Horak & Spitaler, 2003; Morgan, 2000; Van Hilvoorde, Elling, & Stokvis, 2010). Within the media, Wensing and Bruce (2003) have shown how coverage changes for female athletes when their sporting endeavours are seen through a nationalist viewpoint. Through this lens, we will demonstrate that the increased support for professional female athletes via nationalism ultimately leads to the unravelling of traditional power structures, more inclusive practice in sport, and broader social change.