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This study aims to examine the multisensory experiences of participating in a cooking class and how they shape perceptions of destinations in the pre-trip stage. Performance theory and prosumption provide a theoretical lens to investigate how a cooking class influences the pre-trip destination sensescape.

This study used participatory action research consisting of an immersive Tatarstan cooking class experience with the supporting materials of music and videos, focus group discussions and participant observations.

Cooking class participants prosume local culture and (re)construct the perceptions of Tatarstan by partaking in cooking classes through a multisensory experience. The pre-trip destination sensescape formation in the cooking class is dynamic, stimulating and memorable. With active engagement in co-creating in the process, such experience significantly strengthens and reshapes the perceptions of a destination.

Cooking classes can be leveraged in pre-trip marketing as a tool to enhance the competitiveness of tourism destinations and contribute to accessible tourism, such as engaging visually impaired tourists’ other heightened senses in experience design and marketing.

This study revealed that participation in cooking classes involves active, embodied and multisensory engagement, which acts as a vehicle of the destination perception change.

Presents a unique view of informality within the government of Tatarstan which challenges the notion that these forms can be dismissed as simply corruption. Focuses on interviews with investors and businessmen, showing how informality can be an important factor in the reproduction of elite classes. Limits the article to the unique dynamics of the transition from command economy to free market economy but provides resonance with the experiences of those who have worked in many third‐world societies.

To elaborate on the model terms for the effective integration in Russia's special economic zones in the long term.

The statistical method, comparative method and a formalised model of game theory are used in this research.

The research is aimed at determining the model conditions for effective integration in Russia's special economic zones. The proprietary methodology envisages the following stages: establishment of the case experience of the development of Russia's special economic zones and determination of requirements that are set to residents (players) for entrance; comparison of the functioning of players of one of the studied integration structures under the conditions of individual development and the conditions of business integration; description of advantages; development of the practical implications to improve the business strategies of residents (players). The analysis is performed based on the materials of the development of Industrial Production SEZ ‘Alabuga’ (Republic of Tatarstan) and its residents, as well as the evaluation of the system of regulation of the parameters of joining special economic zones of different types. The assessed residents of Industrial Production SEZ ‘Alabuga’ (Republic of Tatarstan) are Trakya Glass Rus and Automotive Glass Alliance Rus (in 2021, the name was changed to Shishejam Automotive Rus), which started functioning within the association in 2017.

The originality and scientific value of this research are due to the description of the specific features and perspective directions of integration in Russia's special economic zones.