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1 – 10 of 10Maurício Bergmann, Antonio Carlos Gastaud Maçada, Fernando de Oliveira Santini and Tareq Rasul
Although many studies have sought to address the topic of continuance intention among Fintech customers, the reported findings are fragmented. Therefore, the present study…
Abstract
Purpose
Although many studies have sought to address the topic of continuance intention among Fintech customers, the reported findings are fragmented. Therefore, the present study proposes a research model that integrates the main constructs involved in Fintech continuance intention.
Design/methodology/approach
The current study uses a meta-analytic-based correlation analysis of effect sizes, meta-regression analysis and meta-analytic structural equation modeling, with 247 effect sizes in 69 studies involving 26,140 respondents.
Findings
The results reveal continuance intention is driven by satisfaction and trust, with ease of use and usefulness being antecedents of satisfaction and trust. The authors also found evidence to show satisfaction partially mediates the relationship between ease of use and continuance intention and that trust fully mediates the relationship between ease of use and continuance intention and partially mediates the relationship between usefulness and continuance intention. In addition, the authors found that in Western countries, with higher Human Development Index levels and greater of use of electronic payment, satisfaction has more impact on continuance intention.
Practical implications
From a theoretical standpoint, this meta-analytic study has implications for the literature on Fintech by offering an empirical generalization on the strength of the antecedents of Fintech continuance intentions and by testing possible moderators in a wide range of countries and studies. In other words, this study’s goal is to broaden the scope of the research. Regarding managerial implications, it is important to listen to user opinions regarding the positive and negative points of their experience with these technologies and take them into consideration when planning improvements. Additionally, the analysis shows the importance of using data from user interaction with technology, obtained, for example, through big data analytics, whereby companies can see how users behave, how much time they spend accessing certain functions and which technological features they use most, and thus seek to improve whatever is needed.
Originality/value
This meta-analytic study advances the understanding of Fintech continuance intentions. Using the proposed approach, it is possible to generate accurate estimates of the effect size of each analyzed antecedent as the meta-analytic method jointly evaluates the results produced by a wide variety of studies performed in different contexts, allowing more accurate conclusions to be drawn.
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Md. Shamsul Arefin, Md. Rakibul Hoque and Tareq Rasul
This paper aims to investigate the role of business intelligence systems (BIS) in the relationship between organizational learning culture and organizational performance in the…
Abstract
Purpose
This paper aims to investigate the role of business intelligence systems (BIS) in the relationship between organizational learning culture and organizational performance in the health-care context.
Design/methodology/approach
A quantitative approach was applied to identify the hypothesized relationships. Data were obtained from a survey of 217 mid- and top-level managers of health-care organizations in Bangladesh. Structural equation modeling was used to analyze the data.
Findings
The findings attest to the effectiveness of the mediating role of BIS in the relationship between organizational learning culture and organizational performance within health-care organizations. The theoretical and practical implications of the findings are also discussed.
Research limitations/implications
The study data were collected from a single country, which made generalization difficult. Further research should be carried out to replicate the present study with different organizational cultural variables and organizational outcomes, such as patient satisfaction.
Practical implications
This study provides a clear direction for hospital managers to invest more resources in an effective learning culture, to be positively mediated by BIS and to eventually enhance their hospitals’ performance. In addition, this study also suggests that hospital managers should focus on building a knowledge-based learning culture, to effectively use the information provided by BIS.
Originality/value
Despite the prior study on the applications of BIS and their value to an organization, little is known about the impact of organizational learning culture on BIS in health-care organizations. The findings give support to the argument that organizational learning culture plays an important role in BIS that, in turn, affects business performance.
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Rafaela Nascimento Buhler, Fernando De Oliveira Santini, Wagner Junior Ladeira, Tareq Rasul, Marcelo Gattermann Perin and Satish Kumar
This study aims to synthesize and integrate findings from diverse research on the antecedents and moderators of customer loyalty in the banking sector. Through a comprehensive…
Abstract
Purpose
This study aims to synthesize and integrate findings from diverse research on the antecedents and moderators of customer loyalty in the banking sector. Through a comprehensive meta-analysis, the research seeks to understand the primary drivers of bank loyalty and the potential cultural, economic and social indicators that might influence these relationships.
Design/methodology/approach
A rigorous meta-analysis was conducted, analyzing 275 studies with 1,365 effect sizes involving over 134,000 bank customers from more than 50 countries. The research evaluated the effect sizes of the main relationships between loyalty antecedents and consequences and assessed the influence of cultural, economic and social moderators.
Findings
The study identified key antecedents of bank loyalty, with responsiveness, privacy, commitment, trust and empathy being paramount. Cultural dimensions, such as individualism and masculinity, significantly moderate the relationships between trust and loyalty. The human development index (HDI) was also identified as a significant economic moderator, particularly influencing the relationship between satisfaction and bank loyalty.
Originality/value
This research offers a holistic view of bank loyalty, bridging gaps from conflicting findings in prior literature. Examining a vast array of studies across diverse cultural and economic contexts provides empirical generalizations about bank loyalty behavior, offering valuable insights for academia and the banking industry.
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Wagner Junior Ladeira, Mohd Azhar, Tareq Rasul and Fernando Santini
This paper aims to analyze the effects of a fresh start mindset on attitudes toward the banks. Furthermore, we try to predict how optimism judgment bias and arousal can affect the…
Abstract
Purpose
This paper aims to analyze the effects of a fresh start mindset on attitudes toward the banks. Furthermore, we try to predict how optimism judgment bias and arousal can affect the effects of the fresh start mindset through three research questions.
Design/methodology/approach
Three experiments explored the effect of the fresh start mindset in the banking sector. Study 1 collects data in a laboratory. Study 2 is an online experiment. Study 3 collects data in a laboratory through facial movements.
Findings
Our results clarify research gaps in studies regarding financial decisions by demonstrating that a fresh start mindset increases attitudes toward banks. In this way, a fresh start mindset can influence the optimism judgment bias by promoting underlying mechanisms that highlight the change through new paths regardless of past or present, thus promoting positive attitudes. Our results also confirm a hypothesis that stimulation of a new reality can generate arousal in cognitive processing and consumers’ willingness to interact.
Practical implications
Understand how campaigns and nudges around fresh starts can increase marketing campaigns’ success and help customers improve their financial well-being.
Originality/value
Our paper demonstrates how previous studies in the banking sector have neglected the fresh start mindset and offers mechanisms to understand the effects of optimism judgment bias and phasic arousal expression on attitudes toward the banks.
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Ahmad Salman, Mastura Jaafar, Diana Mohamad, Andrew Ebekozien and Tareq Rasul
Over recent years, the multi-stakeholder role in sustainable ecotourism within Asia has emerged as a crucial narrative for sustainable ecotourism management across countries on…
Abstract
Purpose
Over recent years, the multi-stakeholder role in sustainable ecotourism within Asia has emerged as a crucial narrative for sustainable ecotourism management across countries on the continent. This trend is perhaps due to the fact that ecotourism is one of the most rapidly growing sectors within the tourism industry. However, to date, no reviews have provided a comprehensive analysis related to the role of multi-stakeholders in the achievement of ecotourism sustainability, particularly in the Asian context. This study aims to fill this knowledge gap by examining the current knowledge regarding multi-stakeholder involvement in sustainable ecotourism within Asia.
Design/methodology/approach
A systematic review procedure was followed. 320 articles were finalized, from which 34 related pieces of research were selected from the Scopus and Web of Science databases.
Findings
Three themes emerged from this paper. Recommendations were highlighted to enhance sustainable ecotourism. The study concluded that a more enabling research environment should be provided to improve discourse and encourage policy interventions.
Originality/value
No previous studies have explored the multi-stakeholder's role in achieving Asian sustainable ecotourism, indicating a critical gap to be fulfilled. This paper uniquely contributes to the field by providing a comprehensive review of the roles and challenges of multiple stakeholders in sustainable ecotourism across Asia and proposing innovative policy solutions tailored to the region's unique socio-economic and cultural context. Moreover, it puts forward potential solutions to bolster sustainable ecotourism within Asia, benefiting both stakeholders and the destination.
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Satish Kumar, Jing Jian Xiao, Debidutta Pattnaik, Weng Marc Lim and Tareq Rasul
This study aims to provide an overview of bank marketing through a retrospection of the International Journal of Bank Marketing (IJBM), the leading journal for bank marketing.
Abstract
Purpose
This study aims to provide an overview of bank marketing through a retrospection of the International Journal of Bank Marketing (IJBM), the leading journal for bank marketing.
Design/methodology/approach
This study conducts a bibliometric analysis to analyze the performance and intellectual structure of bank marketing literature curated through IJBM between 1983 and 2020.
Findings
This study sheds light on the growing influence and impact of IJBM on the field of bank marketing through six major clusters (themes): relationship marketing and service quality in banking and financial services, consumer behavior in banking and financial services, customer satisfaction and loyalty in banking and financial services, electronic or online banking and financial services, Islamic banking and financial services, and service failure and recovery in banking and financial services.
Research limitations/implications
Though this study offers a state-of-the-art overview of bank marketing through the lens of IJBM, the insights remain limited to the accuracy and availability of bibliographic data of the journals from Scopus.
Originality/value
To the best of the authors' knowledge, this study represents the first objective assessment of bank marketing and IJBM. Thus, this study should be useful to past and prospective authors, editorial board members, editors, readers and reviewers to gain a one-stop understanding about bank marketing through the contributions of IJBM.
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Jessen Floren, Tareq Rasul and Azmat Gani
The purpose of this study is to systematically review the existing literature on Islamic marketing and its major impacts on consumer behaviours. In addition, this study seeks to…
Abstract
Purpose
The purpose of this study is to systematically review the existing literature on Islamic marketing and its major impacts on consumer behaviours. In addition, this study seeks to shed light on global trends and dynamics beyond Islamic marketing and how Islam, as one of the most prominent religions worldwide, affects the consumption and purchasing choices of Muslim consumers.
Design/methodology/approach
A systematic literature review of published peer-reviewed articles on Islamic marketing was conducted. A comprehensive search strategy was applied on different databases, including Google Scholar, JSTOR, ScienceDirect, MUSE and Directory of Open Access Journals, and the retrieved articles were then selected from 14 leading journals published between 2010 and 2018.
Findings
Islam as a religion has been found to impact the ethical beliefs and behaviours of Muslim consumers from different countries, as well as consumers’ choice of services and some taboo products on the basis of Islamic Shariah law. The results show that Islamic marketing has a significant impact on the characteristics of Muslim consumers and therefore affects their key choices about certain products and services.
Research limitations/implications
The studies included in this review are extensively based on peer-reviewed articles published in high-ranked marketing journals (A* and A in the Australian Business Deans Council list), which may be perceived as a limitation in the present study. Another limitation is that this study only took into account peer-reviewed articles written in English.
Practical implications
The important relationship between Islam and the heterogeneous Muslim consumer will have a considerable practical implication for companies that explore the marketing supply capacity in the Islamic world. The authors hereby expect the current review to significantly impact the identification of methodologies for the main trends in the academic analysis of Islamic marketing and Islamic consumer behaviour.
Originality/value
This review provides a strong contribution to Islamic marketing literature by recommending the need to integrate the Islamic practices related to consumer consumption of goods and services in studies focused on consumer behaviour analysis.
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Weng Marc Lim, Satish Kumar, Nitesh Pandey, Tareq Rasul and Vidhu Gaur
This study aims to present a retrospective of the Journal of Research in Interactive Marketing (JRIM) on its 15th anniversary. The retrospective includes an analysis of JRIM's…
Abstract
Purpose
This study aims to present a retrospective of the Journal of Research in Interactive Marketing (JRIM) on its 15th anniversary. The retrospective includes an analysis of JRIM's growth in publication and citation, and an exploration of the journal's major themes and methodologies employed.
Design/methodology/approach
This study used a bibliometric methodology consisting of analytical techniques such as performance analysis, co-authorship network analysis, and bibliographic coupling to present a retrospective of JRIM.
Findings
This study finds that JRIM has grown consistently in terms of its publications and citations with its major themes being social media, advertising and communication, technology adoption, customer behavior, multi-channel marketing, viral marketing, and relationship marketing. This study also reveals that the journal's contributing authors tend to employ empirical and quantitative methodologies.
Originality/value
This is the first study to present a retrospective of JRIM and one of the few that present a retrospective of interactive marketing. Besides presenting the major themes, this study also analyzes the growth that such themes have undergone with time and what are the major themes in recent times in relation to the body of knowledge on interactive marketing curated through JRIM.
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Zhe Chen, Apurbo Sarkar, Xiaojing Li and Xianli Xia
Based on the survey data of 650 kiwi growers from Shaanxi and Sichuan provinces, this paper used multiple endogenous transformation regression models to explore the effect of the…
Abstract
Purpose
Based on the survey data of 650 kiwi growers from Shaanxi and Sichuan provinces, this paper used multiple endogenous transformation regression models to explore the effect of the joint adoption of green production technology on farmer’s welfare. The purpose of the study is to analyze the influence of green production technology on the yield, household income and socioeconomic characteristics of Kiwi fruit growers.
Design/methodology/approach
In the context of the study, multiple endogenous transformation model (MESR) are adopted, but self-actualization tactics were adopted to deal with the instrumental variables. The empirical data has been collected via a combined hierarchical sampling and random sampling, whereas a well-structured Likert scale questionnaire was adopted as well. The empirical data has been processed with the help of STATA 15.1 version.
Findings
The study found a positive impact of adopting green production technology. Moreover, the joint adoption of green production technology by kiwi growers has significantly increased the yield, economic values of Kiwi and household income of kiwi farmers. The households with higher asset value, better land quality, weaker credit constraints, more technical training and stronger government promotion and support from local governments are the most likely to adopt pest control technology and soil management technology jointly.
Originality/value
The prime innovation of the paper is to measure the impact of technology combination adoption on farmer’s welfare is evaluated, rather than the impact of single sub technology on farmer’s’ welfare.
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