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Article
Publication date: 27 July 2022

Hongmei Guan and TaoZhen Huang

This study aims to identify the intellectual structures, current hotspots and research directions on rural tourism experience (RTE)–related fields from 1996 to 2021.

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Abstract

Purpose

This study aims to identify the intellectual structures, current hotspots and research directions on rural tourism experience (RTE)–related fields from 1996 to 2021.

Design/methodology/approach

The authors collected 589 journal articles and reviews from the Web of Science Core Collection and Scopus database and analyzed them through VOSviewer and CiteSpace.

Findings

The results indicate a trend of gradual increase in RTE research, covering three main research themes. The most productive countries and institutions with RTE-related publications are mostly members of the European Union. However, the Asia-Pacific region is growing in RTE research and establishing influence. The author collaboration network and influential journals show the importance of the Malaysian authors and top travel journals. The discipline structure, critical articles and high-frequency keywords reflect the research hotspots and trends of RTE.

Originality/value

This study systematically reviews the RTE-related publications over the past 26 years. Accordingly, it can assist scholars gain a more comprehensive understanding of RTE research and acquire future research directions.

目的

本研究的目的是确定 1996 年至 2021 年乡村旅游体验(RTE)相关领域的知识结构、当前热点和研究方向。

设计/方法/途径

从 Web of Science (WOS) 核心合集和 Scopus 数据库中收集了总共 589 篇期刊文章和评论, 并通过 VOSviewer 和 CiteSpace 进行了分析。

调查结果

结果显示 RTE 研究呈现逐渐增加的趋势, 涵盖三个主要研究主题。 RTE相关出版物最具生产力的国家和机构大多来自欧盟国家。然而, 亚太地区的 RTE 研究正在不断增长, 并建立了影响力。作者合作网络和有影响力的期刊显示了马来西亚作者和顶级旅游期刊的重要性。学科结构、重要文章和高频关键词都反映了RTE的研究热点和趋势。

原创性/价值

本文系统回顾了过去 26 年来与 RTE 相关的出版物。从而有助于学者们对RTE研究有更全面的了解, 并获得未来的研究方向。

Propósito

este estudio tiene como objetivo identificar las estructuras intelectuales, los hotspots actuales y las direcciones de investigación en los campos relacionados con la experiencia en turismo rural (RTE) de 1996 a 2021.

Diseño/metodología/enfoque

se recogieron 589 artículos y reseñas de revistas de la colección Web of Science (WOS) y la base de datos Scopus yse analizaron a través de VOSviewer y CiteSpace.

Resultados

los resultados indican una tendencia de aumento gradual en la investigación de la RTE, que abarca tres temas principales de investigación. Los países e instituciones más productivos con publicaciones relacionadas con RTE son en su mayoría miembros de la Unión europea (UE). Sin embargo, la región Asia-Pacífico está creciendo en investigación RTE y estableciendo influencia. La red de colaboración de autores y las revistas influyentes muestran la importancia de los autores malasios y las principales revistas de viajes. La estructura de la disciplina, los artículos críticos y las palabras clave de alta frecuencia reflejan los hotspots de investigación y las tendencias de RTE.

Originalidad/valor

este estudio revisa sistemáticamente las publicaciones relacionadas con RTE en los últimos 26 años. En consecuencia, puede ayudar a los académicos a obtener una comprensión más amplia de la investigación RTE y adquirir futuras direcciones de investigación.

Article
Publication date: 11 September 2017

Zheshi Bao and Taozhen Huang

The purpose of this paper is to discuss some drivers which can promote reward-based crowdfunding campaigns and then compare their effects on two categories of cultural and…

Abstract

Purpose

The purpose of this paper is to discuss some drivers which can promote reward-based crowdfunding campaigns and then compare their effects on two categories of cultural and creative projects.

Design/methodology/approach

The authors first distinguished the roles of “intrinsic qualities” and “external supports” in crowdfunding campaigns. Then based on the theories of reward-based crowdfunding, impression management and social capital, a research model was built to discuss the effects of external supports and a comparative study was conducted by using data collected from Kickstarter.com.

Findings

It indicates that the three dimensions of external supports (reward support, impression support, and relationship support) have positive effects on film and video and publishing projects. Besides, the authors also found that “category of a project” can moderate the relationship between impression support and crowdfunding performance. The effect of impression support on visual works is different from that on printed works.

Research limitations/implications

These findings not only prove that external supports actually play an important role in crowdfunding campaigns, but also reveal that for different categories of cultural and creative crowdfunding projects, the effects of external supports are different. Some other theoretical and practical implications are also provided.

Originality/value

This research reveals some details about the important role of external supports in crowdfunding campaigns and compares their effects on different categories of cultural and creative projects. It can provide useful suggestions for improving reward-based crowdfunding performance.

Details

Online Information Review, vol. 41 no. 5
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 5 September 2017

Taozhen Huang, Zheshi Bao and Yan Li

The purpose of this paper is to explore the purchase intention in mobile social network games (M-SNGs) through a new perspective and discuss how to effectively promote…

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Abstract

Purpose

The purpose of this paper is to explore the purchase intention in mobile social network games (M-SNGs) through a new perspective and discuss how to effectively promote players’ payment.

Design/methodology/approach

The author proposed a research model by integrating customer engagement (CE) and uses and gratification theory (U&G). Three dimensions of CE and three types of U&G were analyzed, respectively to explore the direct and indirect effects on purchase intention in M-SNGs. Online questionnaires were adopted to collect data, and 354 valid samples were analyzed by structural equation modeling approach.

Findings

The findings show that hedonic gratification (entertainment) and social gratification (self-presentation) have significant indirect effects on players’ purchase intention in M-SNGs through the mediation effects of CE, whereas this mechanism is not fully applied to utilitarian gratification (flexibility). Besides, three dimensions of CE are not independent, because absorption can indirectly affect vigor through dedication.

Research limitations/implications

The findings suggest that hedonic gratification (entertainment) and social gratification (self-presentation) can trigger three dimensions of CE to stimulate purchase intentions in M-SNGs, and utilitarian gratification (flexibility) can also promote players’ payment through absorption which is one dimension of CE. Some other theoretical and practical implications are also provided.

Originality/value

This study is novel in exploring players’ purchase intentions in M-SNGs by integrating CE and U&G. Meanwhile, the author also intends to reveal the relationships among the three dimensions of CE which are related to in-game purchase intention.

Article
Publication date: 18 June 2018

Zheshi Bao and Taozhen Huang

The purpose of this paper is to explore the roles of flow experience and e-trust in online consumers’ stickiness intentions from a perspective of information quality and…

Abstract

Purpose

The purpose of this paper is to explore the roles of flow experience and e-trust in online consumers’ stickiness intentions from a perspective of information quality and discuss how to retain these consumers.

Design/methodology/approach

The authors proposed a research model by integrating three dimensions of information quality, flow experience and e-trust. These factors were analyzed to explore the direct and indirect effects on consumers’ stickiness intention. Online questionnaires were adopted to collect data and 259 valid samples were analyzed by structural equation modeling approach.

Findings

The findings show that information quality provided by B2C online shopping malls can indirectly affect consumers’ stickiness intention through the mediation effects of flow experience and e-trust. Besides, flow experience can also significantly affect e-trust and then indirectly influence stickiness intention.

Research limitations/implications

The findings suggest that information quality can trigger the effects of flow experience and e-trust to keep stickiness of online consumers. Besides, in the context of online shopping, flow experience would promote consumers’ trust toward e-retailers. Some other theoretical and practical implications are also provided.

Originality/value

This study indicates the effects of flow experience and e-trust on stickiness intention from an information quality perspective. Meanwhile, the authors also intend to discuss the relationship between consumers’ flow experience and e-trust in the context of B2C online shopping.

Details

International Journal of Web Information Systems, vol. 14 no. 2
Type: Research Article
ISSN: 1744-0084

Keywords

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