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Article
Publication date: 5 June 2017

Tanvi Kothari

The purpose of this paper is to identify the factors that motivate women in India to become self-employed. Further, it demonstrates a systematic application of grounded…

Abstract

Purpose

The purpose of this paper is to identify the factors that motivate women in India to become self-employed. Further, it demonstrates a systematic application of grounded theory to understand how women entrepreneurs build their ventures’ success in India.

Design/methodology/approach

The paper throws light on the key tenets of grounded theory research and explains its use as a rigorous method for entrepreneurship research. Data were collected through 25 in-depth case studies of women entrepreneurs from diverse geographical, social, economical and industrial sectors in one of the world’s fastest growing emerging markets, namely, India.

Findings

The results of this inductive approach suggest that women-owned ventures’ path to building success is on one hand, based on their ability to recognize opportunities despite their non-business social network enhanced by their innovation capabilities. On the other hand, it is also based on their ability to find some market niches, i.e., entering into markets untapped by traditional men-owned small businesses. The author concludes that the women entrepreneurs’ paths to building competitive advantage in emerging markets manifests a number of features that are distinct from those of the women-owned businesses from developed countries. This study provides a holistic understanding of women entrepreneurs in emerging markets, an under-researched phenomenon by providing a framework to understand how they build their ventures’ success in a competitive environment.

Research limitations/implications

This paper is intended as a critical review of the factors influencing women entrepreneurship in India, thus the inductively developed framework is not tested.

Practical implications

The main message of the paper is that women entrepreneur’s ability to (simultaneously) sell products or offer solutions to niche segments (demand side) and capabilities to optimize resources by being innovative (supply side) facilitates their path to build success for their ventures. The findings of this study provide guidelines for policy makers in emerging markets to incorporate policies such that will enhance women’s entrepreneurship despite the social constraints faced by these women. The author demonstrates that women’s involvement in developing their businesses provides job opportunities and ensures that women are taking an active part in the development of the national economy.

Originality/value

This study fulfills the need to explore entrepreneurship by women, in emerging economies like India. Moreover, it is probably one of the first few studies in the literature that uses empirical evidence from a variety of settings to identify factors that motivate women in India to become self-employed and provides a dynamic framework on how women-owned ventures succeed.

Details

South Asian Journal of Business Studies, vol. 6 no. 2
Type: Research Article
ISSN: 2398-628X

Keywords

Book part
Publication date: 5 September 2022

Maria Elo, Tanvi Kothari and Maria Ivanova-Gongne

– This chapter aims to increase our understanding on how the language diversity of multiethnic Central Asian countries and their diasporas constitutes a talent and…

Abstract

Goals and Objectives of the Research

– This chapter aims to increase our understanding on how the language diversity of multiethnic Central Asian countries and their diasporas constitutes a talent and resource-base for local and global businesses. We revisit the role of ‘language capabilities’ for boundary-spanning abilities and the particular challenges and opportunities posed by linguistically diverse contexts among diaspora members and their homeland.

Methodology

– This chapter provides an overview of prior research and uses qualitative interviews and ethnographic data.

Results/Findings

– The findings indicate that language diversity is an important multi-layered resource and a socio-economic link that allows culturally distant markets to interact and bridges the gaps across geographic boundaries. Individuals with multiple languages and migrant ties may develop alternative ways of communicating for business, such as translanguaging and cultural communication mode-shifting.

Novelty/Originality/Value

– The administrative ‘imperial’ languages are often perceived as the oppressor's instrument, however, the alternate perspective presents it as a resource for economic relations and international business development that exists in parallel to the indigenous language heritage. We introduce a concept, on diaspora ‘language portfolio’ that is a toolbox of communication assets that allows migrants to connect and operate interculturally and inter-regionally.

Theoretical or Practical Implications

– We deviate from the English language dominance of the international business literature and address how another geographic and linguistic context such as the Russophone business provides a contextual lens to understand how language capabilities of diaspora members is an asset to both, their home and host nations. We illustrate how both the Russian language and the regional and minority languages offer a great potential for entrepreneurial and trade relations. By introducing a Framework of Diaspora ‘Language Portfolio’ this study underlines that minorities and diasporas are key boundary spanners and connectors in new markets and enhance the development of trade in the region.

Content available
Book part
Publication date: 5 September 2022

Abstract

Details

Diversity in Action
Type: Book
ISBN: 978-1-80117-227-1

Book part
Publication date: 5 September 2022

Marina Latukha

Abstract

Details

Diversity in Action
Type: Book
ISBN: 978-1-80117-227-1

Content available
Book part
Publication date: 1 January 2014

Abstract

Details

Advances in Global Leadership
Type: Book
ISBN: 978-1-78350-479-4

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