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Article
Publication date: 23 January 2020

Tanuja Singh, Megha Kalra and Anil Kumar Misra

The paper aims to focus on adjacent buildings response, equipped with damper, to analyze the vibration reduction in the nearby buildings. The nearby buildings were also…

Abstract

Purpose

The paper aims to focus on adjacent buildings response, equipped with damper, to analyze the vibration reduction in the nearby buildings. The nearby buildings were also equipped with dampers. The occurrence of adjacent buildings with adequate or inadequate space in between is a common phenomenon. However, many a times not much attention is paid to provide or check gap adequacy or to connect the two buildings suitably to avoid pounding of two structures on each other. This study emphasizes the utility of providing a damper in between two adjacent buildings for better performance.

Design/methodology/approach

The two steel structures taken for study are prototype of two structures normally found in industrial structure such as power plant, where in one of boiler structure is often tall and braced and short structure of turbine building which is moment resistant, modeled in SAP. There could be similar such structures which are often connected to a platform or a walkway with a sliding end, so as not to transfer horizontal force to other structures. If the advantage of stiffness of tall braced structure is taken into account, shorter structure can be suitably connected to braced structure to transfer forces during seismic cases under nonlinear conditions, thereby avoiding pounding (incase gap is too less), reducing response and thus optimizing the section sizes. The structures were subjected to El Centro earthquake, to simulate MCE (which could be the other site TH scaled up as desired for real site PGA), and damper location and parameters were varied to find optimum value which offers reduced base shear, reduced top floor displacement and minimum inter story drift and highest energy absorption by fluid viscous dampers.

Findings

The findings show that taller structures, which are braced, have more stiffness; the effect of damper is more pronounced in reducing displacement of shorter moment resistant structure to the tune of 60%, with suitably defined Cd value which is found to be 600 KNs/m for the present study. Thus, advantage of stiffener structure is taken to leverage and reduce the displacement of shorter moment resistant structure in reducing its displacement under nonlinear conditions of seismic case.

Originality/value

This work shows the original findings, of the adjacent buildings response, equipped with damper, to analyze the vibration reduction on other buildings which were planned to be constructed nearby.

Details

Journal of Engineering, Design and Technology , vol. 18 no. 5
Type: Research Article
ISSN: 1726-0531

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Article
Publication date: 8 May 2017

Sadhana Ojha, Vikas Pathak, Meena Goswami, Sanjay Kumar Bharti, Veer Pal Singh and Tanuja Singh

The purpose of present study was to evaluate the quality characteristics of cow?s milk in the holy city Mathura, which is famous for it?s gau dhan and Lord Krishna.

Abstract

Purpose

The purpose of present study was to evaluate the quality characteristics of cow?s milk in the holy city Mathura, which is famous for it?s gau dhan and Lord Krishna.

Methodology

The milk samples were collected from dairy shops, vendors and milk producers and evaluated on the basis of various organoleptic tests, physico-chemical properties, proximate estimation and microbiological studies following the standard procedures.

Findings

The milk samples of Township and Chungi areas had more clear appearance and normal texture/consistency than other three areas. No cow milk sample was observed with pure white colour; however, 74 per cent of the samples had normal light yellow colour. No milk sample had rancid/oxidized odour; however, few milk samples contained weedy or absorbed odour. Watery consistency was observed in 50 per cent of the samples, whereas thick, ropy or slimy consistency was observed in 4, 4 and 20 per cent of the samples, respectively. The temperature, pH and specific gravity of milk collected from different regions were lower, but titratable acidity was higher than normal prescribed range (<0.14 per cent). The moisture content of all the samples was higher; however, other proximate parameters showed quite variable values than normal values of cow milk. Out of the total, 28 per cent of the samples of cow milk were positive for formalin. The microbial load was higher than normal prescribed limit.

Original value

Food safety and food security are very much at the top of the agenda in India, so it is of utmost importance to screen the quality of milk and milk products in the market for avoidance of skimming practices and/or adulteration of milk with water and human health problems.

Details

Nutrition & Food Science, vol. 47 no. 3
Type: Research Article
ISSN: 0034-6659

Keywords

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Article
Publication date: 22 April 2007

Tanuja Singh, Geoffrey Gordon and Sharon Purchase

This study empirically examines the role of the Internet in global business‐to‐business (B2B) marketing strategies of Multinational Corporations (MNCs) based in the United…

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1019

Abstract

This study empirically examines the role of the Internet in global business‐to‐business (B2B) marketing strategies of Multinational Corporations (MNCs) based in the United States and Australia. The results demonstrate that uses of the Internet in a global B2B setting often parallel its domestic uses but that variables that facilitate or inhibit its implementation for global operations are somewhat different in global markets. The findings suggest that MNCs in the two countries are using the Internet in their global B2B operations predominantly for business enhancement purposes as compared to revenue enhancement. Results also show that for global B2B operations, the Internet is viewed by MNCs as a tool to enhance competitive intelligence, streamline operations, and enhance the marketing processes. It is also deemed essential for a firm’s long‐term competitive stance by large as well as small and medium‐sized MNCs.

Details

American Journal of Business, vol. 22 no. 1
Type: Research Article
ISSN: 1935-5181

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Article
Publication date: 10 November 2014

Tanuja Singh, Vikas Pathak, Arun Verma, Rajkumar Vincentraju, Meena Goswami and Veer Singh

– The aim of the present study was to evaluate the textural, color, sensory and microbiological properties of meat momos.

Abstract

Purpose

The aim of the present study was to evaluate the textural, color, sensory and microbiological properties of meat momos.

Design/methodology/approach

Three different levels of boiled chopped chicken meat, namely, T1 (45 per cent chicken meat), T2 (50 per cent chicken meat) and T3 (55 per cent chicken meat) were taken as filling material for preparation of meat momos.

Findings

There was no significant difference in lightness (L*), redness (a*) and yellowness (b*) values. The mean hardness, adhesiveness, springiness, cohesiveness, gumminess and chewiness values also differed non significantly. Salmonella and Coliform were not detected in freshly prepared chicken momos. No significant difference was observed for total plate count and the sensory attributes except meat flavor intensity. The overall sensory scores were found to be significantly (p < 0.05) higher for T2 treatment than other two treatments.

Research limitations/implications

The trials are needed to carry out further study to evaluate storage stability of developed momos.

Originality/value

Meat momos available in the market are not standardized and do not have a defined nutrient content. The standardization and quality evaluation of chicken meat moms can provide the platform for their commercialization at industrial level.

Details

Nutrition & Food Science, vol. 44 no. 6
Type: Research Article
ISSN: 0034-6659

Keywords

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Article
Publication date: 10 November 2014

Meena Goswami, Vikas Pathak, Sanjay Bharti, Veer Singh, Tanuja Singh and Abhishek Sengar

– The present study was aimed to enhance the nutritional quality of veg bottle gourd balls by incorporating boiled mashed egg replacing bottle guard in the formulation of batter.

Abstract

Purpose

The present study was aimed to enhance the nutritional quality of veg bottle gourd balls by incorporating boiled mashed egg replacing bottle guard in the formulation of batter.

Design/methodology/approach

Three different levels, viz. 50, 60 and 70 per cent of boiled mashed whole egg were taken to optimize the level of egg in veg balls by replacing the bottle gourd. The developed products were evaluated for physico-chemical, proximate analysis and sensory evaluation on Day 0, 3, 6 and 9 of storage, whereas microbiological studies of the product were conducted on Day 1, 4, 7 and 10.

Findings

The pH, cooking yield and weight gain were non significantly higher in egg-incorporated balls as compared to control. Similar trends were observed for mean Thio Barbituric Acid (TBA) and free fatty acid (FFA) values, however, the estimated values remained within the acceptable limit throughout the storage period. Mean protein and fat content were significantly (p < 0.05) higher and the moisture content was significantly lower (p < 0.05) in egg-incorporated balls. There was no significant difference for mean Total Plate Count, Yeast and mould count and Psychrophillic count between the treatments and control during storage except at later stage on Day 7 and 10. The mean sensory scores were found to be the highest for egg balls, with 60 per cent boiled mashed whole egg for all sensory attributes and the flavor was very much liked by the sensory panelists.

Research limitations/implications

The trials can be further carried out for some color and properties, with the addition of various antioxidants and antimicrobial agents.

Originality/value

Veg bottle gourd balls are a very much relished delicacy of Indian culinary practices. The incorporation of egg not only enhanced the nutritional properties, also improved the flavor and consumer acceptance. It can be a very good alternative to cope up with malnutrition and hunger.

Details

Nutrition & Food Science, vol. 44 no. 6
Type: Research Article
ISSN: 0034-6659

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Article
Publication date: 1 December 2003

Tanuja Singh and Mark E. Hill

Despite the widely varying estimates about the strength of the global Internet economy, there is general agreement among experts about the dramatic influence of this…

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4243

Abstract

Despite the widely varying estimates about the strength of the global Internet economy, there is general agreement among experts about the dramatic influence of this medium on consumers as well businesses. However, one area that has generated conflicting views is the issue of Internet privacy. As businesses develop more sophisticated technologies to collect, store and disseminate information on consumers, privacy and security of this information are raising concerns among consumers and public policy advocates. Anecdotal evidence seems to suggest that consumers in some European countries view privacy protection as a very important issue. Investigates consumer attitudes in the Federal Republic of Germany. The findings indicate that consumers in Germany have very strong views about protecting their privacy. They believe that both companies and governments are obligated to protect the information of their consumers and citizens. To this end, German consumers are willing to support stricter legislation. Results also suggest that German consumers’ views about Internet use and on‐line behaviors, are affected, among other things, by their views regarding privacy in general, their personal expertise in Internet technologies, and how they view the role of the government and the role of companies in protecting consumer privacy.

Details

Journal of Consumer Marketing, vol. 20 no. 7
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 December 2005

Tanuja Singh and Donnavieve Smith

To determine whether direct‐to‐consumer prescription drug advertising influences consumers' behavioral intentions.

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4858

Abstract

Purpose

To determine whether direct‐to‐consumer prescription drug advertising influences consumers' behavioral intentions.

Design/methodology/approach

Gathered data from 288 respondents using a pencil and paper mail survey. Respondents were asked about their knowledge and behavior regarding prescription drugs.

Findings

Indicated that while consumers generally have favorable perceptions of prescription drug advertising, their behavioral intentions are nevertheless influenced by a heightened awareness of specific branded drugs. Consumers feel empowered by the information provided in direct‐to‐consumer advertising and they are concerned about governmental attempts to regulate prescription drug advertising.

Research limitations/implications

Data was collected from a relatively homogenous sample with respect to ethnicity. Future research efforts could include respondents from diverse ethnic backgrounds and could incorporate questions regarding respondents' actual behaviors with respect to branded prescription drug medications.

Practical implications

Useful information for researchers, public policy makers and prescription drug manufacturers. Results suggest that consumer motivation to request branded drugs may be impacted by factors related to the quality of advertisements, trust in their physician, and personal competence. Consumer interest in advertised drugs may also depend on the strength of the relationship that they have with their physician.

Originality/value

This research fills an identified gap in the literature. While researchers have examined consumers' general perceptions of direct‐to‐consumer prescription drug advertising, little research has been done on the link between consumer perceptions and behavioral intentions.

Details

Journal of Consumer Marketing, vol. 22 no. 7
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 June 2004

Paul Chao, Saeed Samiee and Leslie S.C. Yip

Presents and discusses areas for future research into international marketing in the Asia‐Pacific region based on recent trends and gaps in the literature. Continues and…

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1993

Abstract

Presents and discusses areas for future research into international marketing in the Asia‐Pacific region based on recent trends and gaps in the literature. Continues and develops the themes presented in the first Special Issue on international marketing in the Asia‐Pacific region (International Marketing Review, Vol. 20 No. 5).

Details

International Marketing Review, vol. 21 no. 3
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 1 October 2003

Paul Chao, Saeed Samiee and Leslie Sai‐Chung Yip

This study is motivated by the theme of this special issue of International Marketing Review, which highlights the enormous economic success of Asia‐Pacific nations and…

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8549

Abstract

This study is motivated by the theme of this special issue of International Marketing Review, which highlights the enormous economic success of Asia‐Pacific nations and their emergence as global marketers of the twenty‐first century. The success of firms situated in these nations has been even more pronounced since the 1990. This study highlights international marketing developments, opportunities, and research issues that warrant closer attention. In examining the topic, highlights a number of important developments including technological innovations, the penetration and influence of the Internet and electronic commerce in the region, the emergence of Asian multinational companies, the development of Asian brands, the importance of relationships and networks for firms in this region, and their greater international integration and cooperation with the rest of the world. International marketing research considerations pertaining to the Asia‐Pacific Region are explored in each section, as well as in the conclusions.

Details

International Marketing Review, vol. 20 no. 5
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 29 July 2021

Sharda Sharma and Tanuja Kaushik

This paper aims to examine new housekeeping procedures introduced in response to COVID-19. The pandemic has required hotels to reassess their standard operating…

Abstract

Purpose

This paper aims to examine new housekeeping procedures introduced in response to COVID-19. The pandemic has required hotels to reassess their standard operating procedures, especially in housekeeping to retain the confidence of guests in the hotel/brand via high standards of sanitization, hygiene and the maintenance of social distancing.

Design/methodology/approach

The article draws on publications and announcements made by major brands and associations about their updated standards of cleaning, hygiene and sanitisation, social distancing and workplace protocols arising from the pandemic. Further, a survey was used to determine the impact of new processes on housekeeping teams and their perceptions of its effect on service quality, guests and employee safety.

Findings

Some key new processes are: keeping the hotel room vacant for several hours after departure, the sanitisation of every room, cleaning and sanitisation of high touch points, linen and waste management and low frequency or complete avoidance of the cleaning of occupied rooms. The survey questionnaire establishes that housekeepers value their new standard operating procedures (SOPs) and agree that “clinically clean” is the new normal and essential to avoid cross-contamination and keep guests and employees safe.

Research limitations/implications

As the pandemic is a current phenomenon, the guidelines and protocols are rapidly evolving. Hotels are innovating and looking for new processes to manage infection control. This study has mainly focused on cleanliness and hygiene protocols and procedures prevalent in the industry. Currently, future work could be useful to evaluate the long-term impact of COVID-19 on the new processes and procedures that have been deployed.

Practical implications

In order to recover from the pandemic, the Indian hotel industry faces a colossal task. Even when the virus peaks have passed and hotels can safely reopen, the fear of infection will continue and so guest trust and confidence is essential. Given this, the paper should be of interest to hoteliers and policymakers seeking to implement the best possible post COVID-19 housekeeping practices.

Originality/value

This paper identifies and analyses best practice in hotel housekeeping in response to COVID-19. The new standards that are being adopted aim to assure hotel guests and employees about the hygiene and safety measures and standards that have been adopted.

Details

Worldwide Hospitality and Tourism Themes, vol. 13 no. 5
Type: Research Article
ISSN: 1755-4217

Keywords

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