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The purpose of this paper is to assess Indian consumers' brand consciousness by examining their brand knowledge, purchase behaviour and perceptions of foreign brands. It provides key inputs for global retailers to harness the potential in growing consumerism in India.

A survey of 300 Indian consumers was conducted and the data were analysed using descriptive and simple regression techniques.

The study found that brand purchase in India varies across product categories. At present, consumer knowledge and use of foreign brands is low, and Indian consumers are price‐sensitive. Indian consumers are experimenting with brands and would like more foreign brands to enter the Indian market.

Due to the small sample size, advanced econometrics techniques could not be used to analyse the dataset.

The paper is the first to assess the impact of retail liberalisation on Indian consumers' shopping behaviour, particularly their brand consciousness.

This paper describes how financial professionals' behavioral biases influence their financial forecast and decision-making process. Most of the earlier studies are focused on well-developed financial markets, and little is researched about financial professionals, such as institutional investors, portfolio managers, investment advisors, financial analysts, etc., in emerging markets.

An expert-validated questionnaire measure four prominent behavioral biases and Indian financial professionals' rational decision-making process. The final sample consists of 274 valid responses using the purposive sampling technique. IBM SPSS and AMOS structural equation modeling (SEM) software are used to build measurement and structural models, multivariate analysis including regression, factor analysis, etc.

The results provide empirical insights into the relationship between behavioral biases and the decision-making process. The results suggest that the structural path model closely fits the sample data. The presence of behavioral biases indicates that financial professionals' forecasting and decision-making is not always rational but bounded rational or irrational due to these factors. Furthermore, these biases (except overconfidence bias) have a markedly significant and positive relationship with irrational decision-making.

It is critical to eradicate these psychological errors, but awareness and attentiveness toward behavioral biases may help financial professionals to make informed decisions. Investors can improve their portfolio decisions and investments by recognizing their judgment errors and focusing on specific investment strategies to mitigate the impact of these biases. It is necessary to incorporate behavioral insights while developing training techniques for financial professionals. Rules of thumb, visual tools, financial coaching and implementing social-cultural elements in training programs enable financial professionals to develop simple, engaging, appealing and customized approaches for their clients.

This novel study is the first of this kind of research that examines the relationship between financial professionals' behavioral biases and rational decision-making process. This study significantly and remarkably provides insights into irrationality in financial professionals' decision-making.

This study aims to build a model for the analysis of the environmental behavior of university students.

A partial least square method was adopted, and a questionnaire on intelligence, knowledge, attitude and environmental behavior was performed on 480 Spanish university students.

The results indicate that environmental intelligence positively affects university students’ environmental behavior through environmental knowledge and attitude.

The conclusions of the present study are based on a sample drawn from Spanish university students. Therefore, new studies are needed to cover other educational institutions and cultural contexts.

Many university students’ environmental behavior depends on implementing educational actions that improve their environmental intelligence and knowledge.

The study suggests that educational programs should implement strategies that maintain a sense of responsibility toward the sustainable development of university students, ensuring that future generations can live a quality life in a sustainable and safe environment.

The present study identifies the mechanism through which the environmental behavior of university students is formed.

Financial professionals are increasingly important in the Indian financial system. Our study examines the association between the Big Five personality traits and Indian financial professionals' behavioral biases when making investment decisions.

After testing our questionnaire's reliability and validity, we used it to obtain the sample responses. We used multiple regression analysis and other statistical tools to identify the relationships between the Big Five personality traits and behavioral biases.

Our findings reveal a high level of extraversion and conscientiousness, a moderate level of agreeableness and openness and a low neuroticism level among financial professionals. The results show a significant association between neuroticism, extraversion, openness and all behavioral biases except anchoring bias. The neuroticism trait has a statistically significant relationship with all behavioral biases examined, whereas agreeableness and conscientiousness traits lack a significant association with behavioral biases. The openness trait is associated with many emotional biases and cognitive heuristics, while the extraversion trait has a significantly positive relationship with availability bias.

Future researchers could analyze primary (survey) and secondary investor data from brokerage houses. Using a larger sample could provide more generalizable findings. Researchers could also consider other aspects of investment decision-making using various asset classes. Understanding financial professionals' personality traits and behavioral biases could help them develop strategies to suit client needs.

This study provides the first comprehensive examination of the association between personality traits and behavioral biases of Indian financial professionals.

Marginalization of women in STEM sectors is a widely discussed trend that has percolated into the corporate sector. The purpose of this study is to identify factors that act as barriers to entry to female entrepreneurs and to understand the impact of these factors in the context of startup landscape. The scope of this paper covers chiefly first-generation entrepreneurs while elaborating the presence of the Lucite ceiling effect. It aims to categorize and elucidate the responsible variables while developing a model for the same.

The research is an exploratory study that provides a complex picture of how female entrepreneurs understand and experience the work culture at their workplace. The population under consideration is “urban startups”; these have been characterized as technology/non-technology-based and non-agricultural in nature. The sample in the study consists of male and female entrepreneurs of first-generation entrepreneurs belonging to the urban middle class and either founders or co-founders. The exploration presents a groundbreaking examination based on narrative inquiry and semi-structured interviews.

The research led to distinct findings that can be utilized to improve the condition of female entrepreneurs and encourage their involvement in the ecosystem. The model is proposed on the basis of extrinsic and intrinsic factors, which lead to the Lucite ceiling phenomenon. The causes ranging from family pressure to fulfilling relevant requirements such as financing the venture were classified under these. Ultimately, inferences were drawn as to how these may be affecting the growth of women in the sectors.

The identified intrinsic and extrinsic factors have been detailed, presenting further opportunities to focus on specific metrics by the stakeholders, namely, the policy-makers and the entrepreneur community. The study has been limited to urban startups to allow for convenience sampling, which is justified considering the issues highlighted in the existing knowledge. While this study has been carried out in the context of urban startups, it leaves scope for extension and extrapolation of the presented model in the rural context.

The study presents a formally structured representation of the issues faced by female entrepreneurs in a manner which is mutually exclusive and collectively exhaustive. Such a categorization can, in the contemporary times, enable targeted mitigation of the same through well-planned policy initiatives and legislation. In addition, it provides a strong baseline for extensive quantitative research in this field, especially in the context of emerging economies in fast-developing nations.

The framework helps lay a groundwork for thoughtful research on women’s entrepreneurship. The Lucite ceiling phenomenon is a more aggravated version of the “glass ceiling”. The reasons for the prevalence of this effect in this context have not been explored before, thus providing a great scope to be further investigated.

The purpose of this study is to deepen the understanding of individuals’ flood disaster mitigation behaviour through the theoretical lens of self-determination theory (SDT). Specifically, the paper examines the influence of autonomy, competence and relatedness on individuals’ self-determined motivation for flood disaster mitigation. The study also examines whether self-determined motivation influences individuals’ flood disaster mitigation behaviour adoption.

Through a cross-sectional survey design, the study used a quantitative research approach for data collection and analyses. Specifically, data was analysed using the structural equation modelling technique.

The result of this study revealed that competence was the strongest predictor of self-determined motivation, followed by autonomy. The result further shows that self-determined motivation positively influences individual’s adoption of flood mitigation behaviour. However, the results showed that relatedness does not predict self-determined motivation for flood disaster mitigation.

To enhance the effectiveness of flood disaster mitigation social marketing campaigns, the SDT psychological needs constructs (particularly, competence and autonomy) can aid in assessing the motivation of the target population towards adopting mitigation behaviours. An assessment of motivation will help understand perception of flood risk and behavioural evaluation. The consideration of autonomy and competence on motivation will aid in developing effective campaigns to satisfy the needs of the target population.

The paper adds to the limited research that used SDT to understand a social marketing phenomenon.