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This study aims to identify the major factors influencing the consumers to prefer milk products and also to analyze the awareness level of the Indian consumers.

In this study, the data is obtained through a structured questionnaire from Indian consumers considering convenience sampling under the nonprobability sampling technique. The consumer preference is explained using a multiple-regression model followed by analysis of variance (ANOVA), which shed insight on the significant differences between the variables that influence consumer preference for dairy products.

Investigation is done to analyze the factors influencing the consumers' buying behavior toward milk and its products. The results showed that quality, health consciousness, price and availability are the most influencing factors to buy milk products. Quantity of milk showed a significant relationship between age, monthly income and family size.

This study helps marketing managers to frame the marketing strategies based on consumer preference, quality, health consciousness, price and availability. The research outcome will not only be advantageous for the entrepreneurial perspective but also takes care of consumer likeliness. Though the research reveals the opinion of Indian consumers, it limits the likeliness of the western world. Because of the scarcity of resources, several dairy products are unexplored, which could pave the future scope of research.

The novelty of this study is to identify the quality, health consciousness, price and availability are the most influencing factors to buy milk products considering ANOVA and the multiple regression model.

Social media creates a public sphere, which functions as the third wheel of governance. This study aims to examine the relationship between Facebook penetration and the World Bank’s World Governance Indicators.

First, a Pearson correlation was estimated between Facebook penetration and governance indicators. Second, ordinary least squares analysis was used to examine a variety of additional economic and population factors, including Facebook penetration. In both instances, the colinearity of the variables is examined.

The findings indicate that there is no conclusive correlation between Facebook penetration and governance; however, the opposite is true for developing, emerging and least developed countries, though the relationship is not uniform across regions. In addition, per capita gross domestic product and population dynamics, specifically the proportion of the population aged 15–64, have a significant impact on governance measures. The colinearity of the variables suggests that governance is a broad concept, and that the direct correlation between Facebook penetration and governance may be misleading.

Future research should incorporate panel data from other social media platforms, such as Twitter and Reddit, to better understand temporal factors and the relationship between social media penetration and governance.

This paper opens up new avenue for investigation on the impact of social media on governance.

This paper can contribute to the complexity of social media as means for voice and accountability. In addition, the paper mentions how social media can be used more neutrally to ensure exposure to diverse perspectives.

The growing importance of the internet and the popularity of social networking websites are generating a great deal of scholarly attention. To the best of the authors’ knowledge, there is almost no literature that links Facebook penetration and governance. This paper intends to fill this void.

This paper aims to develop a new approach for aeroelastic analysis of hingeless rotor blades.

The aeroelastic approach developed here is based on the geometrically exact fully intrinsic beam equations and three-dimensional unsteady aerodynamics.

The developed approach is accurate, fast and very useful in rotorcraft aeroelastic analysis.

This beam formulation has been never combined with three-dimensional aerodynamic model to be used for aeroelastic analysis of blades. In addition, it is possible to handle the composite blades, as well as blades with initial curvatures and twist with this proposed formulation.

The purpose of this paper is to find supplier's role in brand co-creation. This paper also discusses the perspective of suppliers on the role and benefits of other stakeholders like consumers and the sponsoring organization in brand co-creation and to come up with some concepts and constructs related to these.

A qualitative approach has been used to identify supplier roles. Depth interviews were conducted on 15 selected suppliers from India already participated in brand co-creation. Grounded theory method was used to code and analyze the data and come up with important themes.

The grounded theory findings showed that suppliers need to have certain features like professionalism, willingness to invest in research and development (R&D) and flexible attitude in order to participate in brand co-creation. In turn, suppliers are benefited from participating in such an event as it improves their performance, growth and offerings. The depth interview findings also showed the reasons for successful and failed brand co-creation and the informant suppliers' view on the roles consumers and organization play in band co-creation and the benefits they receive.

This is one of the first academic studies of identifying supplier's role in brand co-creation looking beyond consumers and organization. There is no qualitative and quantitative study that was conducted to find out supplier's role. The paper conceptualizes important concepts related to supplier's features, roles and benefits in brand co-creation.