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Article
Publication date: 5 March 2024

Cong Zhou, Weili Xia and Taiwen Feng

This study aims to explore how relationship trust and different types of influence strategy (i.e., non-coercive and coercive influence strategy) impact green customer integration…

Abstract

Purpose

This study aims to explore how relationship trust and different types of influence strategy (i.e., non-coercive and coercive influence strategy) impact green customer integration (GCI), while investigating the moderating mechanisms of big data development and social capital.

Design/methodology/approach

Following hierarchical linear regression analysis, the authors examine hypothesized relationships by combining survey data from 206 Chinese manufacturers with secondary data.

Findings

The results show that relationship trust positively affects non-coercive influence strategy, while its impact on coercive influence strategy is insignificant. Non-coercive influence strategy has an inverted U-shaped impact on GCI. Furthermore, big data development flattens the inverted U-shaped relationship between non-coercive influence strategy and GCI. Conversely, social capital steepens the inverted U-shaped relationship between non-coercive influence strategy and GCI.

Practical implications

This study sheds light on managers on how to involve customers in GCI through friendly strategies that favor the involvement of customers and the willingness to develop environmentally friendly initiatives.

Originality/value

Although GCI has received widespread attention, how it can be enhanced remains unclear. These findings provide novel insights into the emerging GCI literature and complement social exchange theory.

Details

Journal of Business & Industrial Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 19 January 2024

Yang Liu, Wei Fang, Taiwen Feng and Mengjie Xi

Although blockchain technology holds significant promise in influencing supply chain resilience (SCR), its effectiveness depends on a variety of factors. However, given that…

Abstract

Purpose

Although blockchain technology holds significant promise in influencing supply chain resilience (SCR), its effectiveness depends on a variety of factors. However, given that blockchain adoption in SCR is still in its infancy, there is a lack of empirical research to reveal the critical success factors maximizing its efficacy. This study aims to apply an organizational information processing theory (OIPT) perspective to explore how transformational supply chain leadership (TSCL) can facilitate the deployment and connection of blockchain technology to meet the imperatives of enhancing SCR.

Design/methodology/approach

This study used a two-wave survey method to gather data from 317 Chinese manufacturers to empirically examine the hypothesized relationships.

Findings

The findings suggest that the adoption of blockchain technology enhances both the proactive and reactive dimensions of SCR, and these effects can be realized through the mediating role of TSCL. Furthermore, the positive effect of blockchain technology on TSCL is strengthened in the context of dysfunctional competition.

Practical implications

These findings suggest that companies can only enhance the benefits of disruptive technologies, such as blockchain, by fully integrating them into the operational and supply chain processes.

Originality/value

This research offers novel insights into the specific processes of how blockchain technology can be used to enhance SCR. It also deepens our comprehension of how digital technology can be optimally harnessed within the framework of OIPT, thus providing a contribution to the literature on emerging technologies and SCR.

Details

Supply Chain Management: An International Journal, vol. 29 no. 2
Type: Research Article
ISSN: 1359-8546

Keywords

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