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This study adopts a narrative approach to understanding women’s life experiences from a feminist perspective. How Taiwanese women of different generations have lived their lives and what has and has not changed was investigated through a gender lens. The narrators include the author and her grandmother, born in 1975 and 1927, respectively. They each re-experience and reconfirm the markings of their pasts, psychological conditions, and bodies through deep dialogue. The two stories span approximately 50 years and manifest the patriarchal culture in Taiwanese society at different times.

This study finds that although the stories of these two women from different generations appear distinct in their own way, similar ‘dilemmas’ can be observed in their gender experiences: for example, women get married to men’s family; the value system of lineage and succession creates a tendency to expect to have boys; women need to get married to get their status recognition; and through home, women learn gender roles and gender norms.

However, the study shows progress: women’s education brings economic independence and yields a sense of accomplishment from work or school; women of different generations have different perceptions during the awakening of gender consciousness. The current findings contribute to understanding the working principles of gender relations, which reinforce the patriarchal system despite its appearance changing over time.

Naming practices reflect culture, language and identity considerations. This study aims to explore Chinese American naming choices, revealing nuanced and complex linguistic, cultural and pragmatic considerations for teachers of literacy.

The authors interviewed Chinese parents who are now living with their school-aged children in the USA on the naming choices of their students. By using content analysis, this study found patterns and themes from the interview data.

The findings of this study suggest Chinese parents named their US school-aged children by taking into consideration of both Mandarin and English linguistic features, traditional and pop culture and the transnational identity of their children.

The findings of this study can help teachers and teacher educators better understand the naming traditions of Chinese American families and connect these traditions to literacy instruction in the classroom. This study proposes practical suggestions suitable for both monolingual and multilingual students to explore all children’s names and help build inclusive, culturally sustaining classrooms.

This study aims to explore the intercultural training needs for US business expatriates on assignment in Taiwan. The study assesses Taiwan culture‐specific training needs of US expatriates from the perspectives of both US expatriates and their Taiwanese colleagues and compares the perceived importance of these intercultural training needs between these two groups.

This study used the survey method to assess the opinions of US business expatriates as well as their Taiwanese colleagues. A questionnaire was developed for the study. A total of 26 items were identified as knowledge and skills needed for US business expatriates in Taiwan. The items all fall within six categories: knowledge of the nation, relationship building, interpersonal communication, business protocol, legal issues, and living in Taiwan.

Data collected from 78 US respondents and 78 Taiwanese respondents were analyzed using matched pairs t‐tests. Between‐group differences for the overall 26 items and each category were examined. Results indicate that there was a significant difference between the US and Taiwanese respondents in the perceived importance of the overall items.

Although there has been an abundance of literature on intercultural training, rarely has research been done on Taiwan cultural‐specific training. A study in this area can help human resource practitioners in developing expatriate training programs. Research results can contribute to the knowledge base of expatriate training and development, as well as the development of theories in this area.

Purpose – This study examines the meaning of shopping for Taiwanese students visiting England. It asks how this activity takes place, what purposes it serves for the students, and how the resulting purchases make meaning for the students once they return to Taiwan.

Methodology/approach – The study is ethnographic, involving observation and interviews in England as well as visual elicitation and interviews with the students once they returned to Taiwan and also some time later.

Findings – Shopping for souvenirs in England is found to be part of the process by which young Taiwanese tourists come to understand cultural differences. It is also a part of the process by which these students fulfill social obligations to those family members who have largely funded their trips. It is also a way of engaging with locals through the medium and excuse of shopping. Both the items selected and the memories they encode form thesomewhat stereotypical condensations of the experience of going abroad to “The West.”

Research limitations/implications (if applicable) – Those studied represent a young group with limited prior travel experience. Their retrospective recollections are subject to some distortion, although this is a part of the normal process of remembering.

Practical implications (if applicable) – For those planning foreign educational exchange programs, the critical role of shopping in this process should not be neglected.

Originality/value of paper – The researcher accompanied the students on their trip to England and also followed up with them once they returned home to Taiwan. This produced a rare insight into the process of tourist meaning-making during and after their trip abroad.

The economic development of Taiwan, from a poor island colony to a world leader in electronic hardware manufacturing, has been spectacular. This study shows that the success of Taiwan may be largely attributed to the synergistic combination of two separate factors: (1) the utilization of unique social capital inherent in the Chinese family entrepreneurs, and (2) the institutional support from the government and other entities, such as Technology Parks, for the creation of scientific and technical knowledge and, most important, for the diffusion and exploitation of technology-based opportunities by these family businesses.

The aim of the research is twofold: to explore relations between work/family demands, work‐family conflict (WFC), family‐work conflict (FWC) and wellbeing outcomes, and to contrast employees from an individualistic (UK) and a collectivistic (Taiwan) society.

Heterogeneous samples of full‐time employees in Taiwan and UK were surveyed using structured questionnaires.

For both the Taiwanese and British, work demands were positively related to WFC, whereas family demands were positively related to FWC. Both WFC and FWC were negatively related to wellbeing for employees in the two countries. More importantly, it was found that, for British, there was a stronger positive relation between workload and WFC, as well as a stronger positive relation between sharing household chores and FWC than for Taiwanese.

The relatively small sample size and the use of self‐report method are limitations of the present study. However, our results have both theoretical and practical implications. It is noted that Western findings regarding work/family issues may not generalize completely to a different cultural context. Consequently, company policies pertaining to work time and family issues should be re‐formulated, taking the core cultural values such as individualism‐collectivism into account.

The cross‐cultural comparative design is a major thrust of the present study, and the systematic examination of antecedents, moderators, and consequences of WFC and FWC is a rare effort in the field.

This study aimed to explore prevalent characteristics of organizational culture (OC) and common sources of work stress in a Taiwanese work context. The authors also aimed to analyze how characteristics of OC may be linked to stressors.

A qualitative methodology of focus group discussions was adopted.

Four characteristics of OC were identified, including: family‐kin, informal work obligations, organizational loyalty and subgroup involvement. Job characteristics, home‐work interface, interpersonal relationships and career development were identified as common sources of work stress. Content analysis revealed that characteristics of OC could either alleviate or aggravate stress, depending on employees' perception and attribution. Double‐coding analysis indicated that stressors related to job characteristics seem particularly linked to informal work obligation but not to organizational loyalty as characteristics of OC.

The exclusive reliance on qualitative methodology is a limitation of the present study. However, the results have both theoretical and practical implications. The authors note that Western findings regarding OC may not generalize completely to a different culture and the Taiwanese context supports distinctive features of OC and work stressors. Consequently, any effective corporate stress interventions should be formulated taking the core cultural values and practices into account.

The in‐depth and culture‐sensitive nature is a major thrust of the present study, and the focus on the link between OC and stress is a rare effort in the Pan‐Chinese cultural context.

By using ethnographic data and family interviews from eight families in Taipei, Taiwan, this paper aims to delineate how multigenerational families implement parents’ child-rearing values, and how these strategies vary by social class. The primary focus is the child’s mother and her relationship with other family members. I ask the following question: How does a mother in a three-generation family implement her ideal parenting values for her child while being encumbered by the constraints of her parents-in-law? Additionally, how does this intergenerational dynamic vary with family socioeconomic status? To conceptualize this process in such a complex context, I argue that we must understand parenting behaviors as acts of “doing family” and “intensive mothering.”

From 2008 to 2009, I conducted a pilot survey in two public elementary schools to recruit the parents of sixth-grade students. All eight cases of multigenerational families in this paper were selected randomly after being clustered by the parent’s highest education level and family income levels. This paper utilized the mothers’ interviews as the major source to analyze, while the interviews of other family members served as supplementary data.

Two cases, Mrs Lee and Mrs Su’s stories, were selected here to illustrate two distinctive approaches toward childrearing in multi-generational families. Results indicate that white-collar mothers in Taiwan hold the value of concerted cultivation and usually picture the concept of intensive mothering as their ideal image of parenthood. Yet, such an ideal and more westernized child-rearing philosophy often leads to tensions at home, particularly between the mother and the mother-in-law. Meanwhile, blue-collar mothers tend to collaborate with grandparents in sharing childcare responsibilities, and oftentimes experience friction over child discipline in terms of doing homework and material consumption.

Via this analysis of three-generation families in Taiwan, we are able to witness the struggle of contemporary motherhood in East Asia. This paper foregrounds the negotiations that these mothers undertake in defining ideal parenting and the ideal family. On the one hand, these mothers must encounter the new parenting culture, given that the cultural ideal of concerted cultivation has become a popular ideology. On the other hand, by playing the role of daughter-in-law, they must negotiate within the conventional, patriarchal family norms.

This study examines the selection criteria, country preference and people which influence Taiwanese male office workers' business apparel purchases in Taiwan. A partial model by Engel, Blackwell and Miniard (EBM) was used as the framework to indicate that the culture factor directly affects consumers' decision‐making process of purchase behaviour. A total of 232 questionnaires from male consumers in Taipei, Taiwan, were used for data analyses. Selection criteria, country preference and influential people were analysed by demographic variables including age, marital status, education, occupation, and yearly expenditure for business apparel purchase. Overall, the respondents ranked the selection criteria in order of descending importance as: fit, colour, price, style, quality, brand name, ease of care, fibre content and country. The order of country preference was rated first to last as: Taiwanese, Italian, US, French, British, Japanese, Hong Kong, German and Canadian. Individuals who influenced purchases were ranked as: my own opinion, wife or girlfriend, female friend, family member or other relative, male friend and salesperson. This research suggests that if foreign companies want to market to Taiwanese male consumers, they must develop appropriate strategies that help to change the domestic bias of the older males, or choose to appeal to younger males in hopes of developing long‐term brand loyalty. Additionally, the price strategies should be adjusted to be more competitive in Taiwan's marketplace. Meanwhile, fit and colour of apparel products may also need to be altered or modified in order to reach Taiwanese male consumers' demands.