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1 – 10 of over 12000Massoud Moslehpour, Pham Van Kien and Ilham Danyfisla
– The purpose of this study is to investigate the similarities and differences in consumer purchasing behavior of Taiwanese and Indonesian organic rice consumers.
Abstract
Purpose
The purpose of this study is to investigate the similarities and differences in consumer purchasing behavior of Taiwanese and Indonesian organic rice consumers.
Design/methodology/approach
This study uses quantitative methods with the primary data collected from consumers in Indonesia and Taiwan through structured questionnaire to understand customer purchasing behavior toward organic rice in the two countries. A total of 415 useable questionnaires were computed and analyzed through factor analysis, reliability analysis, regression analysis, correlation and t-test.
Findings
The results of this research indicate significant differences between Indonesia and Taiwan in their consumer knowledge and consumer purchase behavior, but not for environmental concerns and consumer attitude.
Practical implications
The results of this study will assist producers of organic rice in developing countries to adapt to new organic food standards and marketing to ensure high food quality standards for both domestic and export markets.
Originality/value
This study provides insights into the preferences of consumers of organic rice both in Taiwan and Indonesia. Empirical results in this study provides comparisons between two countries attitudes toward organic rice and this study emphasizes the correlation between consumer purchasing behavior, consumer knowledge, environmental concerns and attitude for Indonesian respondents, Taiwanese respondent, and both combined.
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Shih‐Jui Tung, Ching‐Chun Shih, Sherrie Wei and Yu‐Hua Chen
This study aims to examine the attitudinal inconsistency among Taiwanese consumers toward organic agriculture/food, and its relationship to their willingness to pay a premium and…
Abstract
Purpose
This study aims to examine the attitudinal inconsistency among Taiwanese consumers toward organic agriculture/food, and its relationship to their willingness to pay a premium and purchase for organic product.
Design/methodology/approach
A telephone survey consisting of 913 households was made to reach an estimated 3.3 percent sampling error with 95 percent confidence level.
Findings
It was found that those who were female, who had higher occupation prestige, who had college education levels, who were aged in their 40s, and who possessed an optimistic opinion toward the necessity of organic farming tend to pay a premium for and buy organic food. The majority of Taiwanese respondents showed a high level of concern about pesticides but a low trust in organic food, which revealed an attitudinal inconsistency toward organic agriculture/food. A multiple discriminant analysis with a moderating variable shows that consumers' trust in organic food and their pesticide concern jointly explain the respondents' willingness to pay a premium and purchasing behavior. The influence of consumers' pesticide concern on their willingness to pay a premium and purchase actually depends on their levels of trust.
Originality/value
As a whole, lack of trust and confusing organic product certification levels is the main barrier to Taiwan's organic agriculture development. Further communication and policy modification is needed to reinforce consumers' confidence in organic agriculture/food.
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Kai‐Sen Liu and Kitty G. Dickerson
This study examines the selection criteria, country preference and people which influence Taiwanese male office workers' business apparel purchases in Taiwan. A partial model by…
Abstract
This study examines the selection criteria, country preference and people which influence Taiwanese male office workers' business apparel purchases in Taiwan. A partial model by Engel, Blackwell and Miniard (EBM) was used as the framework to indicate that the culture factor directly affects consumers' decision‐making process of purchase behaviour. A total of 232 questionnaires from male consumers in Taipei, Taiwan, were used for data analyses. Selection criteria, country preference and influential people were analysed by demographic variables including age, marital status, education, occupation, and yearly expenditure for business apparel purchase. Overall, the respondents ranked the selection criteria in order of descending importance as: fit, colour, price, style, quality, brand name, ease of care, fibre content and country. The order of country preference was rated first to last as: Taiwanese, Italian, US, French, British, Japanese, Hong Kong, German and Canadian. Individuals who influenced purchases were ranked as: my own opinion, wife or girlfriend, female friend, family member or other relative, male friend and salesperson. This research suggests that if foreign companies want to market to Taiwanese male consumers, they must develop appropriate strategies that help to change the domestic bias of the older males, or choose to appeal to younger males in hopes of developing long‐term brand loyalty. Additionally, the price strategies should be adjusted to be more competitive in Taiwan's marketplace. Meanwhile, fit and colour of apparel products may also need to be altered or modified in order to reach Taiwanese male consumers' demands.
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The purpose of this paper is to provide an explanation of factors influencing online music purchase intention of Taiwanese early adopter of online music, which can help the online…
Abstract
Purpose
The purpose of this paper is to provide an explanation of factors influencing online music purchase intention of Taiwanese early adopter of online music, which can help the online music practitioners of Taiwan to develop better market strategies.
Design/methodology/approach
An empirical survey was used to test the hypotheses. Data were collected from a total of 302 online Taiwanese early adopters of online music. A structural equation modeling (SEM) is proposed to assess the relationships of the research model.
Finding
The findings in this paper show that the perceived value of online music is a significant factor in predicting the purchaser intention of buying online music in Taiwan. Also, the beneficial factor of the perceived usefulness and playfulness are identified in addition to the sacrificing factor of the perceived price for assessing the value. Moreover, purchasers and potential purchasers differ in the determinants underlying the perceptions of value, which customers hold towards online music.
Practical implications
The results in the paper facilitate to understand what encourages and impedes the purchase intention of early adopters of online music in Taiwan.
Originality/value
The value of this paper is to establish a theoretical model incorporating the value‐intention framework into technology acceptance model to investigate the purchase behavior of early adopter of online music in Taiwan. The results of this study help online music practitioners of Taiwan and other Asian countries culture similar to Taiwan to create a success business model.
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Tien‐Shang Lee and Feng‐Fu Chen
The purpose of this paper is to develop an integrated model of Taiwanese consumers' willingness to buy from China, Japan, South Korea, and Taiwan.
Abstract
Purpose
The purpose of this paper is to develop an integrated model of Taiwanese consumers' willingness to buy from China, Japan, South Korea, and Taiwan.
Design/methodology/approach
Using 284 completed questionnaires, LISREL and multi‐group analysis were employed to examine the relationships among country image, product beliefs, affect, familiarity, world‐mindedness, and willingness to buy.
Findings
The empirical research results showed that country image has no direct influence on Taiwanese consumers' willingness to buy, but it has indirect influence on Taiwanese consumers' willingness to buy via product beliefs. However, affect has both direct and indirect influence on Taiwanese consumers' willingness to buy, and affect is observed to have stronger influence on product belief than on Taiwanese consumers' willingness to buy.
Practical implications
Taiwanese enterprises having ongoing mass production in China are recommended to prominently feature their original Taiwanese brand names and technology cooperation with developed countries to build up positive country image.
Originality/value
By introducing the concept of world‐mindedness, this research generalized the conclusion drawn by earlier research in the context of Taiwan.
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Hung‐Yi Lu, Hsin‐Ya Hou, Tzong‐Horng Dzwo, Yi‐Chen Wu, James E. Andrews, Shao‐Ting Weng, Mei‐Chun Lin and Jun‐Ying Lu
The melamine milk scandal caused a crisis of confidence in food containing dairy products. The purpose of this paper is to explore the determinants of precautionary behaviour to…
Abstract
Purpose
The melamine milk scandal caused a crisis of confidence in food containing dairy products. The purpose of this paper is to explore the determinants of precautionary behaviour to avoid food containing dairy products among Taiwanese college students.
Design/methodology/approach
Of the total respondents selected using a multistage cluster sampling plan, 1,213 respondents completed the questionnaire.
Findings
The survey results showed that subjective norms, attitude, perceived behavioural control, attention to news, and perceived credibility of information are significantly associated with the intention to take precautionary behaviour.
Originality/value
The paper developed a modified theory of planned behaviour (TPB) that focused on attention and perceived credibility of milk scandal‐related information as additional determinants of precautionary behaviour to avoid food containing dairy products. The inclusion of attention and perceived credibility of information constructs enabled a better model fit than that of the TPB model.
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Leo Yat Ming Sin and Suk‐ching Ho
Looks at consumer research in Greater China including Mainland China, Hong Kong and Taiwan. Maps out the contributions within this area and guides future research. Examines the…
Abstract
Looks at consumer research in Greater China including Mainland China, Hong Kong and Taiwan. Maps out the contributions within this area and guides future research. Examines the state of the art over the 1979‐97 period, with particular emphasis on the topics that have been researched, the extent of the theory development in the field and the methodologies used in conducting research. Uses content analysis to review 75 relevant articles. Suggests that, while a considerable breadth of topics have been researched, there remains much to be done, there is further room for theoretical development in Chinese consumer behaviour studies; and the methodologies used need improvement and further refinement.
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Feng‐Chuan Pan, Suh‐Jean Su and Che‐Chao Chiang
The wine business is a fast growing industry in Taiwan particularly since the government deregulated the monopoly system, which in turn has induced fierce competition. Affective…
Abstract
Purpose
The wine business is a fast growing industry in Taiwan particularly since the government deregulated the monopoly system, which in turn has induced fierce competition. Affective theory suggests that consumer emotion affects mood and purchasing behavior. The purpose of this paper is to propose that wineries may attract diverse customers by using pleasant atmospheric cues.
Design/methodology/approach
In total, 346 samples from four famous wineries of two different types were collected and customers' mood and emotional factors relating to the wineries were explored, and the relationship between the factors of winery atmosphere, customer satisfaction, and purchasing behavior were examined.
Findings
Test results confirm that a pleasant atmosphere attracts and strengthens the customer's affective commitment, which in turn strengthens the customer's repetitive purchasing intention.
Research limitations/implications
Samples from four wineries may be too limited to allow generalisability of research findings, although these wineries attracted the majority of winery visitors.
Practical implications
Wineries should target and attract broader customer segments to include general tourists by creating the winery as a place of interest for leisure activities. The inclusion of customer‐centric factors in marketing campaigns in response to customer demands is needed in spanning market boundaries.
Originality/value
This paper expands the conventional wisdom of attracting wine consumers through wine tasting to include the overall attractiveness and appeal of the winery. Involving more diversified customer types as target groups will effectively broaden the winery's business scope and turnover.
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The purpose of this paper is to present a conceptual model based on technology acceptance with extended antecedent variables (entertainment and irritation) to examine the impact…
Abstract
Purpose
The purpose of this paper is to present a conceptual model based on technology acceptance with extended antecedent variables (entertainment and irritation) to examine the impact of use and gratification on e‐consumers' acceptance of B2C Websites.
Design/methodology/approach
Data were collected from a total of 238 EMBA and undergraduate students from three different Taiwan universities. Structural equation modeling (SEM) was used to evaluate the conceptual model in terms of overall fit, explanatory powers and causal links.
Findings
The analytical results showed that entertainment gratification, irritation surfing experience (mass medium), perceived usefulness and ease of Web use (information systems) are important predictors of e‐consumers' use intention. The integrated model was then assessed for variance in explanatory power regarding consumer attitude and intention toward B2C Websites.
Practical implications
Intention to use the Web is the predictor of actual use, purchase and information‐seeking behaviors in e‐consumers. Creating entertaining content and reducing distracting processes can enhance acceptance of B2C Websites.
Originality/value
A theoretical model incorporating U&G constructs into a technology acceptance model was used to investigate e‐consumer behavior in Taiwan. Although ease of use and usefulness are perceived as important issues in traditional IS environments, U&G provides managers with a different perspective.
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Chen-Ying Lee, Wei-Chen Chang and Hsin-Ching Lee
Corporate social responsibility (CSR) has gradually come to be regarded as a strategic business tool, and has a significant influence on consumers’ behaviours, but few studies…
Abstract
Purpose
Corporate social responsibility (CSR) has gradually come to be regarded as a strategic business tool, and has a significant influence on consumers’ behaviours, but few studies discuss CSR regarding consumers’ behaviour in the insurance industry. The purpose of this paper is to investigate the effects of CSR on corporate reputation and customer loyalty.
Design/methodology/approach
This paper used a survey to assess consumers’ perception regarding CSR activities from non-life insurance industries. The questionnaires were administered to consumers who have purchased insurance in Taiwan. The survey questions were tested through an exploratory factor analysis. An analysis of variance and multiple regressions were performed to test the hypotheses.
Findings
The empirical results demonstrate that CSR activities have significantly positive influences on corporate reputation and customer loyalty. Additionally, CSR activities also have significantly positive influences on brand image. Furthermore, the study indicates the mediating role of brand image on CSR, corporate reputation and customer loyalty.
Originality/value
This paper establishes the mediating role of brand image among CSR, corporate reputation and customer loyalty for non-life insurance industries. Additionally, the empirical results focus on analysing the impact of CSR on customer’s behaviour, and strongly encourage insurers to continue investing; CSR and brand image can be strategic marketing tools and promote the sustainable development of insurance.
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