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In today’s Taiwan, sha-cha sauce is an indispensable ingredient for beef hot pot and stir-fried dishes. The purpose of this paper contextualizes the history of sha-cha sauce in Tainan, the oldest city in Taiwan, and argues that sha-cha sauce, introduced by Chaoshan immigrants, has contributed to new styles and habits of beef consumption tastes and habits in the post-1949 Tainan and beyond.

This paper uses documentary materials, oral interviews and diaries to explore the relationship between beef consumption and sha-cha sauce. It begins with an historical overview of Taiwan’s beef consumption during the Japanese colonial era (1895-1945). Then, it focuses on two Chaoshan business enterprises: the Bull-Head, which makes the world’s largest “canned sha-cha sauce,” and the Xiao Haozhou, a Tainan restaurant specializing in sha-cha beef hot pot. Finally, this study analyzes Xinrong Wu, a Tainan gentry whose diary entries from 1933 to 1967 documented the changing dietary habits of beef consumption among Taiwanese.

The Chaoshan migrants played an important role in introducing the sha-cha sauce to postcolonial Tainan, and this input bolstered the beef consumption among Taiwanese. The production of sha-cha provided a reliable source of income for these migrants in Tainan, and major businesses like the Bull-Head became the international brands of Taiwanese food products.

The study, though limited to Tainan, reveals the symbiosis between popularization of sha-cha sauce and widespread beef consumption in Taiwan.

This study helps researchers examine the connection between Chinese migrations and food culture.

This paper is an original scholarly investigation of the relationship between food diet and Chaoshan migration in postcolonial Tainan.

The aim of this study is to understand the diverse ways in which gastronomy and heritage are related and how this specifically applies to tourism in the city of Tainan, Taiwan and their traditional snack food. Interviews conducted with local food commodity experts in Taiwan generated in-depth insights into distinctive cultural traditions and particular historical circumstances well beyond the immediate producers and consumers. Four issues emerged from these interviews: the concept of what constitutes traditional food, modifications in the method of food production, the role of traditional food within society, and historical inheritance through mass media promotion. The drive toward innovation, when opposed by the force of tradition, can indirectly sustain the configuration of cultural heritage which can be expressed through food as the art of gastronomy.

This study aims to understand tourists’ travel intention during the COVID-19 pandemic by using the theory of planned behavior (TPB) with additional causal links and moderators. The three research objectives of this study are to explore basic causality, mediating effects of attitude and moderating effects of age and perceived risk, of the extended TPB model, respectively.

An online survey was conducted in Taiwan during the COVID-19 pandemic. In total, the survey generated 351 responses. The structural model analysis was performed to test the cause-and-effect relationships in the traditional TPB model and the mediating role of an individual’s attitude regarding travel during the COVID-19 pandemic. The SmartPLS multi-group analysis procedure was applied to test the moderation effects of age and perceived risk.

It is found that the perceived behavioral control is the main contributor of travel intention for the traditional TPB while attitude partially mediates the relationship between subjective norm and travel intention for the test of mediation. Also, moderation tests confirm that both age and perceived risk show significant moderating effect only on subjective norm to travel intention relationship.

The novelty of this research is that this study proposed and verified the mediating influence of attitude and two additional paths, the moderating influence of age and perceived risk, which deepened the understanding of the TPB model and the impact of COVID-19 on travel intention. Because TPB model is context-dependent, using one mediating and two moderating variables allows the study to understand how TPB functions in a different situation.

游客旅游意图：以年龄及感知风险为调解因素态度为中介因素重新审视TPB模型

本研究旨在通过使用计划行为理论 (TPB) 以及额外的因果关系和调节因素来了解 COVID-19 大流行期间游客的旅游意图。本研究的三个研究目标分别是探索 TPB 扩展模型的（1）基本因果关系、（2）态度的中介效应、和（3）年龄和感知风险的调节效应。

本研究在台湾COVID-19大流行期间, 进行了一项线上调查。该调查共收集了351份回复问卷。本研究以结构模型分析测试传统 TPB 模型中的因果关系及个人对 COVID-19 大流行期间旅行态度的中介作用。本研究也应用了 SmartPLS 多组分析程序来测试年龄和感知风险的调节作用。

本研究发现感知行为控制是传统TPB旅行意愿的主要贡献者, 而态度在中介测试中部分中介了主观规范与旅行意愿之间的关系。此外, 本研究在调节测试中证实, 年龄和感知风险均仅对旅行意愿关系的主观规范显示出显着的调节作用.

本研究独创之处在于提出并验证了态度的中介效应, 以及年龄和感知风险的调节效应这两条附加路径, 加深了对 TPB 模型的理解以及 COVID-19 对旅行意愿的影响。由于 TPB 模型是上下文相关的, 因此本研究使用一个中介变量和两个调节变量可以让未来研究了解 TPB 在不同情况下的功能。

Intención de viajar de los turistas: revisitando el modelo TPB con la edad y el riesgo percibido como moderadores y la actitud como mediadora

Este estudio tiene como objetivo comprender la intención de viajar de los turistas durante la pandemia de COVID-19 mediante el uso de la teoría del comportamiento planificado (TPB) con vínculos causales y moderadores adicionales. Los tres objetivos de investigación de este estudio son explorar (1) la causalidad básica, (2) los efectos mediadores de la actitud y (3) los efectos moderadores de la edad y el riesgo percibido, del modelo TPB extendido, respectivamente.

Se realizó una encuesta online en Taiwán durante la pandemia del COVID-19. En total, la encuesta generó 351 respuestas. El análisis del modelo estructural se realizó para probar las relaciones de causa y efecto en el modelo TPB tradicional y el papel mediador de la actitud de un individuo con respecto a los viajes durante la pandemia del COVID-19. Se aplicó el procedimiento de análisis multigrupo SmartPLS para probar los efectos de moderación de la edad y del riesgo percibido.

Se muestra que el control del comportamiento percibido es el principal antecedente de la intención de viajar en el TPB tradicional, mientras que la actitud media parcialmente la relación entre la norma subjetiva y la intención de viajar. Además, los tests de moderación confirman que tanto la edad como el riesgo percibido muestran un efecto moderador significativo solo en la relación entre la norma subjetiva y la intención de viajar.

La novedad de esta investigación es que este estudio propuso y verificó la influencia mediadora de la actitud y los dos efectos moderadores adicionales de la edad y del riesgo percibido, lo cual profundiza en la comprensión del modelo TPB y el impacto del COVID-19 en la intención de viajar. Dado que el modelo TPB depende del contexto, el uso de una variable mediadora y dos variables moderadoras permite comprender mejor cómo el TPB funciona en una situación diferente.

The objectives of this study were to demonstrate that the high-density 7-Eleven c-stores in Taiwan benefit from economies of scale in distribution and can, therefore, leverage the logistics costs; and to decide the proper locations for the future inauguration of c-stores.

The study spatially analysed the c-stores located in Tainan, Taiwan and examines the influence of spatial configuration on c-store revenue. This study developed models to quantify the revenue and logistics costs that the 7-Eleven convenience store (c-store) chain encountered when adopting a high-density expansion strategy. The revenue models’ parameters were calibrated utilizing data collected from financial statements in 7-Eleven chains’ 2015 corporate annual reports and modelling was used to quantify the influence of agglomeration forces and the distance separating c-stores on revenue.

Positive agglomeration forces increased 7-Eleven’s company-wide sales and the average daily revenue of its individual c-stores, and decreased those of competitors. The study findings demonstrate the high-density 7-Eleven c-stores in Tainan benefit from economies of scale in distribution and can, therefore, leverage their logistics costs. The spatial analysis concluded that higher-density and higher-revenue c-stores were spatially clustered.

The study extends the use of analytical revenue and spatial models to decide the proper locations for the future inauguration of c-stores.

This study proposes a mobile learning model that employs digital libraries to support investigative learning activities. A student‐centered mobile learning activity with self‐guided exploration for physical ecology observation has been conducted to demonstrate the benefits of using digital libraries to support investigation‐based ecology learning activities.

An investigation‐based mobile learning model is proposed and an experiment is designed to show the effectiveness of the learning model, in which the students are asked to answer a series of questions by observing the real‐world learning objects and searching for supplemental materials from a digital library.

The instructional experiment conducted in an elementary school with 64 sixth grade students shows that the innovative approach is able to improve the learning achievement, learning effectiveness, as well as the learning attitudes of the students.

The findings of this paper imply that the use of the investigative learning model will significantly promote the utilization rate of digital libraries.

An investigative model for using digital libraries to support mobile learning is proposed in this paper. It provides good guidance to teachers for designing learning activities with digital libraries, and a good way for students to learn, utilizing the materials in digital libraries.

The purpose of this study is to develop and analyse the usage status, level of satisfaction and success model of a mobile library service system in Taiwan. The research results could serve as a reference for the development, evaluation and improvement of libraries’ mobile services.

This study designed a mobile library service system and used the informational system success model to evaluate its use status and level of satisfaction and, thus, to develop a success model for a mobile library service system.

Results showed that students’ level of satisfaction with the mobile library service system had a positive correlation with the usage status indicated that the system could help them to improve their work efficiency, such as by reducing time spent searching for books and cost of obtaining electronic resources. The students also expressed a willingness to continue using the mobile library service system.

In general, the students thought that the mobile library service system could reduce the time needed to search for book-related information, but that the service quality should be improved. Therefore, this study suggests that the education and training of system service personnel should be enhanced and that easy-to-use functions be provided to promote the users’ level of satisfaction and willingness to use the system.

This study developed a mobile library service system and invited students studying in the National University of Tainan, in southern Taiwan, to be the subjects in an experiment, with a goal to evaluate the success of a model mobile library. The findings showed that the overall explanatory power (R2) of this model was 55 per cent and, thus, that the findings of this work have practical significance.

The purpose of this paper is to present an innovative approach that is proposed for developing e‐libraries with metadata to meet the need of training observation and classification skills in a mobile learning environment.

A knowledge engineering approach is proposed to assist teachers in defining metadata of e‐libraries to meet the need of training observation and classification skills. Based on the innovative approach, an e‐library of butterfly and ecology has been developed. Moreover, an experiment was conducted from March‐April 2007 on the science course “Butterfly and Ecology” at an elementary school in Taiwan. There were two teachers and 35 students participated in the experiment.

Experimental results showed that the e‐library developed with the innovative approach is able to effectively support the training of observation and classification skills for elementary school students.

Currently, the innovative approach has only been applied to the training of observation and classification knowledge. Further studies will be needed to assist teachers in defining metadata of e‐libraries for other educational objectives, such as “analysis” (the ability to separate material or concepts into component parts so that its organizational structure may be understood), “synthesis” (the ability to put parts together to form a new whole) and “evaluation” (the ability to judge the value of material for a given purpose).

With the innovative approach, personalized supports can be provided as a guide for students' learning. Moreover, students are allowed to face the real objects with technology‐rich supports during the learning process.

The purpose of this paper is to increase usage rate of libraries in universities and colleges, this study developed a Mobile Library APP System and analyzed users’ usage and level of satisfaction. The analysis results served as the reference for the development and improvement of libraries in universities and colleges’ mobile information systems.

This study developed a Mobile Library APP System and probed into and evaluated college students’ usage and level of satisfaction with the system by using questionnaire. Individual interviews were carried out to find out their standpoints and opinions about their library usage via mobile technology.

The analysis of experiment results showed that students’ attitude toward the Mobile Library APP System was highly positive. This indicated the system certainly assisted them in increasing their work efficiency and their willingness in continuously using this APP system in library-relevant activities.

Students’ viewpoints indicated that, by using Mobile Library APP System, they could effectively searched for books, magazines, e-books and other e-resources in a timely manner. The time spent in information searching was shortened and individual work efficiency was promoted. Moreover, in interview sessions, students suggested to add categorized search, book recommendation, book discussion and other functions to increase user population and willingness of continuous usage.

To find out the actual usage of the Mobile Library, this study developed the Mobile Library APP System and invited students of National University of Tainan in Taiwan to be experimental subjects. The results of data analysis indicate that the system acquires highly favorable view from student. Thus, it can be inferred that research results of this study are representative and have practical values in real world practice.

The purpose of this paper is to build up an evaluation framework for selecting creative industries into the new cultural creativity centre in Tainan city, Taiwan.

This study applies the Analytic Hierarchy Process (AHP) method to evaluate the creative industries for the introduction and development in the new cultural creativity centre in Taiwan. Then, a sensitivity analysis is carried out to determine the critical factors that affected the priority of the alternatives.

In the seven evaluation criteria, “market potential” has the highest weight, followed by “regional development” and “culture improvement”. In the six industries, creative lifestyle, crafts, and creative design are the three most favourable industries chosen for the introduction and development in the new centre.

One possible limitation is the selection of experts in the research design. Although the participants selected in our study are experienced in the development of the cultural creativity centre and are across several disciplines, the representative of group members is still a critical issue.

The application of the model provides an avenue for government policy makers and researchers to deal effectively with the industry selection issue.

The model developed in this paper is a useful decision‐making tool for solving the selection problem of creative industries.

Purpose – This chapter explores the policy formation process for chemical pollution in the An-Shun Plant case. Two major policies including the closing policy and the 1.3 billion NT dollars’ compensation were studied.

Design/methodology/approach – This chapter first analyzes the background of the An-Shun Plant case, the closing policy, and the compensation policy. Analytically, a comparison of the closing policy and compensation policy are offered using Kingdon's (1984) theories of policy formation.

Findings – It was found that both inside and outside government factors were important from the analysis of the two formed policies. For the closing policy, inside government factors were more important than outside government factors. On the contrary, outside government factors were more important for the compensation policy.

Originality/value of the chapter – Environmental policies, especially compensation policy processes, were often ignored. This chapter signifies the importance of environmental policy formation.