Search results
1 – 5 of 5Baozhou Lu, Tailai Xu and Ziqi Wang
The purpose of this study is to investigate the effects of the innovativeness-related language of crowdfunding pitches on funding outcomes under different boundary conditions…
Abstract
Purpose
The purpose of this study is to investigate the effects of the innovativeness-related language of crowdfunding pitches on funding outcomes under different boundary conditions specified by two context-relevant signals, entrepreneurial passion and social endorsement.
Design/methodology/approach
This study develops six hypotheses about the focal impacts of innovativeness-related language (i.e. incremental and radical) and the moderating effects of entrepreneurial passion and social endorsement. The hypotheses are tested with a sample of 1,057 real projects collected from a typical platform with a computer-aided content analysis method.
Findings
This study finds that pitches containing more incremental innovativeness language can generate more funds and that those containing more radical innovativeness language can lead to less favorable funding outcomes. While incremental innovativeness language interacts with entrepreneurial passion language to positively affect funding outcomes, radical innovativeness language requires social endorsement to diminish its negative effect on funding outcomes.
Research limitations/implications
This study demonstrates that the content of messages of entrepreneurial narratives does indeed drive funding success in the context of reward-based crowdfunding and confirms the relevance of the consumer perspective of reward-based crowdfunding by using a real dataset.
Originality/value
This work joins a number of entrepreneurial narrative studies investigating the impacts of the innovativeness-related language of pitches (issue-relevant content) and their interactions with informational signals (i.e. entrepreneurial passion and social endorsement) on funding outcomes in the context of reward-based crowdfunding.
Details
Keywords
Xiuyuan Gong, Zhiying Liu, Xiabing Zheng and Tailai Wu
Mobile social apps permeate every facet of daily life through the pervasive use of smartphones. Customer retention with mobile social apps has become extremely important for…
Abstract
Purpose
Mobile social apps permeate every facet of daily life through the pervasive use of smartphones. Customer retention with mobile social apps has become extremely important for app-related companies. The purpose of this paper is to explore why experienced users in mobile social apps (e.g. WeChat) are likely to continue using the app.
Design/methodology/approach
This study proposed a conceptual model to identify key determinants of continuance intention of WeChat users and highlight the effects of individual experience. Data were collected from WeChat users, which is one of the most popular mobile social apps in China. The study employed partial least squares regression to test the research model based on a survey of 295 valid responses.
Findings
Results showed that trust, which was driven by user satisfaction and perceived critical mass, played a critical role in influencing the continuance intention of WeChat users. Moreover, tie strength exerted a negative moderating effect on the relationship between trust and continuance intention. Specifically, tie strength and perceived critical mass had strong impacts on the continuance intention of low-experience users. In addition, the effect of frequency was closely associated with the continuance intention of high-experience users.
Research limitations/implications
This study addressed the issue of mobile social app continuance intention by providing an innovative means to explore the key antecedents of user continuance intention from the experience perspective. The findings not only prove that trust plays a central role in influencing the continuance intention of experienced users but also reveal that the determinants of continuance intention vary among users with different experience. The results provide insights into the key antecedents of experienced WeChat user continuance intention and contribute to the literature on mobile social apps and individual differences.
Practical implications
The results provide suggestions for mobile social app practitioners to effectively plan mobile social app retention practices and to set up appropriate incentive mechanisms for retaining users with different experiences.
Originality/value
Although abundant studies have focused on the adoption of media users, few studies have investigated the post-adoption behavior of experienced users in the context of mobile social apps. This study revealed the key determinants of the continuance intention of WeChat users and pinpointed the different impacts of these antecedents on users with different levels of experience. It also provides useful guidelines for practitioners to effectively retain users with different levels of experience.
Details
Keywords
Zhaohua Deng, Jiaxin Xue, Tailai Wu and Zhuo Chen
Sharing project information is critical for the success of medical crowdfunding campaigns. However, few users share medical crowdfunding projects on their social networks, and the…
Abstract
Purpose
Sharing project information is critical for the success of medical crowdfunding campaigns. However, few users share medical crowdfunding projects on their social networks, and the sharing behavior of medical crowdfunding projects on social networking sites has not been well studied. Therefore, this study explored the factors and potential mechanisms influencing users’ sharing behaviors on networking sites.
Design/methodology/approach
A research model was developed based on the attribution-affect model of helping and social capital theory. Data were collected using a longitudinal survey. Partial least squares structural equation modeling was used to analyze the collected data. We conducted post hoc analyses to validate the results of the quantitative analysis.
Findings
The analysis results verified the effects of perceived external attribution, perceived uncontrollable attributions, and perceived unstable attributions on sympathy and identified the effect of sympathy and social characteristics of medical crowdfunding users on sharing behavior.
Originality/value
This research provides a comprehensive theoretical understanding of users’ sharing behavior characteristics and provides implications for enhancing the efficiency of medical crowdfunding activities.
Details
Keywords
Jiaxin Xue, Zhaohua Deng, Tailai Wu and Zhuo Chen
This article aims to explore the factors influencing patients' distrust toward doctors in online health community.
Abstract
Purpose
This article aims to explore the factors influencing patients' distrust toward doctors in online health community.
Design/methodology/approach
This study leveraged the distrust construct model and socio-technical systems theory to establish a research model. The authors used the survey method to validate the research model by developing and distributing questionnaires to online health community users. 518 valid responses were collected.
Findings
The data analysis results showed that patients' distrusting beliefs were significantly related to their distrust toward doctors in online health communities. Meanwhile, social factors included perceived egoism and lack of expertise; whereas technical factors included no structural assurance, and lack of third-party recognition.
Originality/value
This study not only provides a solid and comprehensive theoretical understanding of patient distrust toward doctors in online health communities but also could serve as the basis to relieve the distrust between patients and doctors in online health communities, or even in the offline environment.
Details
Keywords
This paper aims to examine the relations between supply chain strategies and impact on terms and conditions of employment of multinational corporations operating in China.
Abstract
Purpose
This paper aims to examine the relations between supply chain strategies and impact on terms and conditions of employment of multinational corporations operating in China.
Design/methodology/approach
Case study analysis of two production plants owned by leading multinational corporations, and a number of their suppliers (five in total), was undertaken. Semi‐structured interviews with managers (personnel, production and supply chain) and workers in each case study were conducted both to gain information and to triangulate evidence. Visits were made to each of the factories and to the environment in which the workers lived and worked.
Findings
There is no uniform or single deterministic relationship between supply chains and labour standards. Supply chain strategies, ownership form and industry are all determinants of the relationship. However, size, as measured in terms of number of employees, does not seem a significant factor in power relations. There is also a balance between cost squeeze and other factors (the potential of cost saving, desire for predictability) in relations between existing firms in a supply chain.
Originality/value
Analysis of management practices and its relationship with employment issues in supply chain theory is still not well integrated. Part of the reason lies in the concerns of each discipline. By treating supply chain concerns as a menu of issues rather than an integrative theory, through case study analysis, a nuanced and explanatory detail can be given. These will need later repetition in quantitative or qualitative forms of research. Ontologically, the paper attempts to draw together the critical research and business school approaches to strategic management concerns. While both approaches provide a wealth of substantive evidence, there is a need to read from both perspectives to be able to catch the nature of work organisation and the management practices that inform them in China.
Details