Search results

1 – 10 of 354
Article
Publication date: 13 April 2022

Yasir Jamal, Tahir Islam and Zubair Ali Shahid

This study explores the underlying mechanism of psychological reactance that leads to online shopping hate in social commerce. Based on self-congruity and psychological…

Abstract

Purpose

This study explores the underlying mechanism of psychological reactance that leads to online shopping hate in social commerce. Based on self-congruity and psychological reactance theory, this study examines the antecedents (symbolic, functional and emotional incongruence) and consequences (online shopping hate) of psychological reactance among online users toward online shopping. Moreover, this study takes trustworthiness as a moderator in the relationship between attitude ambivalence and psychological reactance.

Design/methodology/approach

Data were collected from online users.

Findings

The results show that symbolic-incongruence and functional-incongruence are responsible for attitude ambivalence, resulting in high psychological reactance. In addition, the study’s findings reveal that psychological reactance is positively linked with online shopping hate. This study extends and contributes to the self-congruence theory and empirically examines the influence of emotional incongruence. The moderating results reveal that trustworthiness moderated the relationship between attitude ambivalence and psychological reactance. The study findings are helpful for marketing managers to develop social commerce strategies.

Research limitations/implications

Because of the chosen research approach, the research results may lack generalizability. Therefore, researchers are encouraged to test the proposed propositions further.

Practical implications

The study findings are helpful for marketing managers to develop social commerce strategies.

Originality/value

This study explains the underlying mechanism of brand hate through psychological reactance.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 18 October 2021

Tahir Islam, Ying Wang, Ahsan Ali and Naeem Akhtar

This study aims to examine the roles of face consciousness, materialism and emotions play in sustainable luxury brand consumption (SLBC) among Millennials in a Collective society.

1189

Abstract

Purpose

This study aims to examine the roles of face consciousness, materialism and emotions play in sustainable luxury brand consumption (SLBC) among Millennials in a Collective society.

Design/methodology/approach

Three experimental design studies using scenario-based methodologies along with the survey method were conducted in China to test the proposed research model.

Findings

Study 1 shows that face consciousness negatively and significantly affects SLBC, and this effect is mediated by materialism. Study 2 reveals that when Millennials experienced great authentic pride, there is a positive association between face consciousness and SLBC. Furthermore, Study 3 reveals that when Millennials are exposed to a high risk of embarrassment, materialists’ willingness to engage in SLBC increases.

Research limitations/implications

The current research has significant theoretical implications for studying SLBC, especially among young consumers. This study contributes to a better understanding of the relationships among face consciousness, materialism, pride, risk of embarrassment and SLBC in a Collective culture context, where luxury consumption is valued.

Originality/value

Sustainable luxury consumption is a new and under-examined research area. This research extends the SLBC literature in the context of a collective society and provides empirical evidence for sustainable consumption and luxury consumption in general. The research also contributes to the literature by examining the moderating role of self-conscious emotion in the relationship between face consciousness and SLBC.

Details

Journal of Consumer Marketing, vol. 39 no. 1
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 16 April 2018

Tahir Islam, Zaryab Sheikh, Zahid Hameed, Ikram Ullah Khan and Rauf I. Azam

The purpose of this paper is to provide the overview of factors responsible for materialism and compulsive buying among adolescents and young adults. In today’s world…

6422

Abstract

Purpose

The purpose of this paper is to provide the overview of factors responsible for materialism and compulsive buying among adolescents and young adults. In today’s world, materialism is a crucial phenomenon of the modern age. According to social comparison theory, comparisons are a significant factor affecting the behavioral intentions of adolescents and young adults. Thus, this study develops a framework based on the stimulus–organism–response model and uses the framework to examine the impact of interpersonal communication and marketing factors on social comparison, materialism and compulsive buying, with social media acting as a moderator.

Design/methodology/approach

Using a survey method, data were collected in Study 1 from adolescents (n = 298) and in Study 2 from young adults (n = 345). Structural equation modeling analysis using partial least squares technique was used to analyze the data.

Findings

The results show that social comparison plays a significant role in developing materialistic values and compulsive buying among adolescents and young adults. Through these two studies, it was found that young adults are more socially comparative, materialistic and compulsive in buying as compared to adolescents. Moreover, social media use moderated the relationship between social comparison with peers and media celebrities, which means that rapid increase of social media use leads adolescents and young adults to create high social comparison and materialistic values.

Research limitations/implications

This research is based on the cross-sectional method, which limits the research findings.

Practical implications

This research helps corporate managers understand the interpersonal communication role in creating social comparison among individuals. The study found that peer communication plays a more important role in enhancing the social comparative values among young adults than among adolescents, which provides clear implications for the practitioner.

Originality/value

This study makes a significant contribution to extant literature by discussing the above issue and presenting quantitative data. The study extends the literature by examining and validating a theoretical model of how interpersonal communication among socializing agents affects social comparison among young adults and adolescents. This research examines outcomes of the social comparison with parents, peers and social media, based on the stimulus–organism–response (SOR) model.

Details

Young Consumers, vol. 19 no. 1
Type: Research Article
ISSN: 1747-3616

Keywords

Article
Publication date: 20 August 2020

Mohsin Shahzad, Ying Qu, Abaid Ullah Zafar, Saif Ur Rehman and Tahir Islam

Enhancing green innovation for corporate sustainability is one of the recent issues globally. Knowledge management has been determined as a core factor that hamstrings…

3326

Abstract

Purpose

Enhancing green innovation for corporate sustainability is one of the recent issues globally. Knowledge management has been determined as a core factor that hamstrings green innovation. The existing literature was limited to expose the importance of the knowledge management process for corporate sustainable performance. Thus, this paper aims to examine the role of the knowledge management process for corporate sustainable performance with the integration of green innovation and organizational agility following the resource-based view theory.

Design/methodology/approach

Cross-sectional design was used in this study. Data were gathered through convenience sampling from 475 respondents of multinational manufacturing corporations of Pakistan, analyzed by using structural equation modeling.

Findings

This study revealed that the knowledge management process and its all constructs (acquisition, dissemination and application) lead toward green innovation; further, green innovation influences corporate sustainable performance and its all constructs (environment, economic and social). Green innovation partially mediates the association between the knowledge management process and corporate sustainable performance. Besides, organizational agility has a positive effect on green innovation and corporate sustainable performance but was not found moderating these relations. The study educates that organizations investing in innovative technologies and adopting greener strategies are not only adequate for achieving sustainable performance, soft issues such as knowledge management and organizational agility but also important factors in the current knowledge base economy.

Originality/value

This study is an attempt to examine the previously undiscovered multi-dimensional relationships among the knowledge management process, green innovation, organizational agility and corporate sustainable performance. The presence of a positive correlation among these constructs was observed, proving the conceptual framework for this study.

Details

Journal of Knowledge Management, vol. 24 no. 9
Type: Research Article
ISSN: 1367-3270

Keywords

Article
Publication date: 15 November 2018

Tahir Islam, Saman Attiq, Zahid Hameed, Munnawar Naz Khokhar and Zaryab Sheikh

The purpose of this paper is to test the impact of symbolic and functional incongruity on brand hate. According to self-congruity theory, symbolic and functional…

2941

Abstract

Purpose

The purpose of this paper is to test the impact of symbolic and functional incongruity on brand hate. According to self-congruity theory, symbolic and functional congruence are a critical phenomenon in consumer buying decisions. Therefore, the present study develops a theoretical framework based on self-congruity theory to examine the key determinants of brand hate.

Design/methodology/approach

Data were collected only in fast-food chain franchises in the capital city territory of Pakistan. Therefore, it is hard to generalize the findings of this research for customers from different cultural backgrounds.

Findings

The results of the study reveal that symbolic and functional incongruence are the primary factors responsible for brand hate among Pakistani fast-food customers. Customers carefully consider both self-image and product attributes when purchasing products.

Research limitations/implications

The research uses the cross-sectional method, which limits the findings’ usefulness in other sectors.

Practical implications

The current research helps policymakers understand the key determinants of brand hate, showing that symbolic incongruence is the primary antecedent. Therefore, policymakers and corporate leaders should consider that Pakistan is an Islamic country where consumer choices of food are not only derived from food quality, food hygiene and service quality, but also the symbolic image (i.e. halal food) is a vital determinant of consumption.

Originality/value

This study contributes to the literature by discussing the above issue and presenting quantitative data. This research extends the literature by testing and validating a conceptual model that includes two types of congruence (symbolic and functional) to study brand hate. The proposed conceptual model provides a novel, theoretical, self-congruity point of view on brand hate.

Details

British Food Journal, vol. 121 no. 1
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 8 January 2019

Zaryab Sheikh, Liu Yezheng, Tahir Islam, Zahid Hameed and Ikram Ullah Khan

The purpose of this paper is to investigate the influence of social commerce constructs (SCCs), social support and relationship quality on social commerce intentions…

2680

Abstract

Purpose

The purpose of this paper is to investigate the influence of social commerce constructs (SCCs), social support and relationship quality on social commerce intentions, which lead to use behaviour of social networking sites for social commerce.

Design/methodology/approach

Data were collected from 343 users of social networking sites in Pakistan. The data analysis was conducted using PLS-SEM.

Findings

The results show that SCCs have empowered consumers through the existence of virtual groups, ratings and reviews and recommendations and referrals, thereby having a significant impact on social commerce intentions. The relationship quality with social networking sites, measured through commitment, satisfaction and trust, also proved to be a leading forecaster of social commerce intentions. The impact of social support could not positively influence the relationship quality with the social networking site. However, social support influences the social commerce intentions significantly.

Research limitations/implications

Future research should enrich model with some moderating variables and data may be collected from actual online shoppers only.

Practical implications

This study provides valuable insights to retailers to formulate their social commerce strategies as per decision factors results to have maximum engagement of consumers in social commerce.

Originality/value

The study proposes the unique model for finding the social commerce intentions and use behaviour using social support theory, relationship marketing theory and information systems literature.

Details

Information Technology & People, vol. 32 no. 1
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 14 December 2020

Naeem Akhtar, Umar Iqbal Siddiqi, Wasim Ahmad, Muhammad Usman, Xianglan Chen and Tahir Islam

The present study unveils the service encounter barriers – interactional and instructional – faced by foreign consumers at food and beverage restaurants in China. It…

Abstract

Purpose

The present study unveils the service encounter barriers – interactional and instructional – faced by foreign consumers at food and beverage restaurants in China. It builds a conceptual framework and examines (1) how service encounter barriers create situational abnormality, (2) how situational abnormality engenders foreign consumers' felt discomfort that influences their revisit intentions and (3) how expectations disconfirmation moderates situational abnormality.

Design/methodology/approach

Convenience sampling using the survey method was employed to collect data from 517 foreign consumers – who stay in Beijing (China) – at food and beverage restaurants. The study used IBM SPSS 25.0 and Amos Graphics 24.0 to analyze the data and interpret results.

Findings

Findings reveal that interactional and instructional barriers positively create situational abnormality, which ultimately leads to foreign consumers' felt discomfort and their negative revisit intentions. Expectations disconfirmation significantly aggravates situational abnormality as a moderator.

Research limitations/implications

This study investigates foreign consumers' behavior at food and beverage restaurants in China and cautions its generalizability. It suggests corroborating the foreign consumers' behavioral intentions in the context of other countries to generalize the findings and unleash other factors additive to comprehend their behavior in the wake of restaurant industry.

Originality/value

The extant literature has not examined the service encounter barriers faced by foreign consumers at food and beverage restaurants in China. The present study, responding to the previous calls, incorporated the service encounter barriers and their downstream effects on foreign consumers' behavioral responses. By doing so, it adds value to the domestic food and beverage restaurants and service firms in China, in particular, and paves the way to understand the interactional and instructional barriers in the global context, in general, by engaging the foreign consumers.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 33 no. 7
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 11 March 2019

Zahid Hameed, Ikram Ullah Khan, Zaryab Sheikh, Tahir Islam, Muhammad Imran Rasheed and Rana Muhammad Naeem

Knowledge sharing (KS) has been consistently acknowledged as a critical factor in the organizational development and the betterment of employees. The purpose of this paper…

1812

Abstract

Purpose

Knowledge sharing (KS) has been consistently acknowledged as a critical factor in the organizational development and the betterment of employees. The purpose of this paper is to extend previous empirical research on KS by testing psychological ownership as an underlying mechanism between the relationship of organizational justice (OJ) and KS behavior in developing country context. The authors also examine the moderating role of perceived organizational support (POS) between psychological ownership and KS behavior.

Design/methodology/approach

Using a survey questionnaire, data from 348 employees of multinational corporations in Pakistan were used to test the research hypotheses.

Findings

The results of this research reveal that dimensions of OJ (procedural, distributive and interactional justice) positively influence psychological ownership. In addition, psychological ownership is found as an underlying psychological mechanism between the relationship of OJ and KS behavior. The results also indicate that a higher level of POS strengthens the relationship between psychological ownership and KS behavior.

Practical implications

Organizations can enhance employees’ sense of psychological ownership by providing them fairness in procedures and resources. Moreover, management can create a perception of equality among the employees which subsequently helps employees engage in sharing their valuable knowledge with their team members and other workers in the organization.

Originality/value

This research suggests that psychological ownership and POS are important factors which influence the relationship between OJ and KS behavior and it empirically tests this model in a developing country context.

Article
Publication date: 21 July 2022

Muhammad Mumtaz Khan, Muhammad Shujaat Mubarik, Syed Saad Ahmed, Tahir Islam and Essa Khan

This paper intends to ascertain whether servant leadership can trigger servant colleagueship among subordinates. Additionally, the study is set out to divulge the…

Abstract

Purpose

This paper intends to ascertain whether servant leadership can trigger servant colleagueship among subordinates. Additionally, the study is set out to divulge the mediating role of self-transcendence relating servant leadership to servant colleagueship.

Design/methodology/approach

Data were collected from the respondents in three waves that were two months apart. In the first wave, employees rated their managers' servant leadership behavior. In the second wave, employees rated their self-transcendence, and finally, they rated their colleague-directed servant behavior. The final sample size for the study was 209 employees employed in the service sector. Structural equational modeling through Smart-PLS and hierarchical regression through SPSS were used for data analysis.

Findings

The study found servant leadership to be related to self-transcendence and employees' enacted servant colleagueship. Additionally, the study found self-transcendence to mediate the relationship between servant leadership and servant colleagueship.

Originality/value

The study has established the previously unexplored mediating role of self-transcendence linking servant leadership to servant colleagueship. The study is also the first to empirically test the relationship between self-transcendence and servant colleagueship.

Details

Leadership & Organization Development Journal, vol. 43 no. 6
Type: Research Article
ISSN: 0143-7739

Keywords

Article
Publication date: 17 March 2022

Naeem Akhtar, Umar Iqbal Siddiqi, Tahir Islam and Justin Paul

The study aims to investigate how hotel booking attributes (i.e. perceived privacy, perceived certification and perceived assurance) engender consumers’ untrust and…

Abstract

Purpose

The study aims to investigate how hotel booking attributes (i.e. perceived privacy, perceived certification and perceived assurance) engender consumers’ untrust and consequent behavioral intentions (i.e. altruistic behavior and trusting intentions). It also unveils the role of hotel attributes performance as a moderator between hotel booking attributes and consumers’ untrust.

Design/methodology/approach

Data were collected through an online platform by engaging 454 Chinese respondents. SPSS 25.0 and AMOS 24.0 (structural equation modeling) were used for data analysis and interpretation.

Findings

Results demonstrate that hotel booking attributes positively substantiate consumers’ untrust which, in turn, develops altruistic behavior and negative trusting intentions. Moreover, hotel attribute experience significantly moderates the relationships between perceived privacy, perceived certification and consumers’ untrust. Notably, hotel attribute performance insignificantly influences the association between perceived assurance and untrust.

Research limitations/implications

This study used the Chinese context and examined Chinese domestic travelers and the nonbranded hotel industry. Notwithstanding its limitations, the findings help hospitality and tourism firms, en bloc, to manage their review websites by explicitly disclosing policies regarding customers’ privacy and assurance, winning their trust through third-party certification and employing data scientists to develop algorithms to sieve fake information proactively.

Originality/value

This study develops an original conceptual framework by using the untrust model in this research. Our findings add to the research on consumer behavior, information processing, service management and trust and suggest practical implications for hospitality firms.

Details

International Journal of Contemporary Hospitality Management, vol. 34 no. 5
Type: Research Article
ISSN: 0959-6119

Keywords

1 – 10 of 354