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Article
Publication date: 18 October 2021

Tahir Islam, Ying Wang, Ahsan Ali and Naeem Akhtar

This study aims to examine the roles of face consciousness, materialism and emotions play in sustainable luxury brand consumption (SLBC) among Millennials in a Collective society.

Abstract

Purpose

This study aims to examine the roles of face consciousness, materialism and emotions play in sustainable luxury brand consumption (SLBC) among Millennials in a Collective society.

Design/methodology/approach

Three experimental design studies using scenario-based methodologies along with the survey method were conducted in China to test the proposed research model.

Findings

Study 1 shows that face consciousness negatively and significantly affects SLBC, and this effect is mediated by materialism. Study 2 reveals that when Millennials experienced great authentic pride, there is a positive association between face consciousness and SLBC. Furthermore, Study 3 reveals that when Millennials are exposed to a high risk of embarrassment, materialists’ willingness to engage in SLBC increases.

Research limitations/implications

The current research has significant theoretical implications for studying SLBC, especially among young consumers. This study contributes to a better understanding of the relationships among face consciousness, materialism, pride, risk of embarrassment and SLBC in a Collective culture context, where luxury consumption is valued.

Originality/value

Sustainable luxury consumption is a new and under-examined research area. This research extends the SLBC literature in the context of a collective society and provides empirical evidence for sustainable consumption and luxury consumption in general. The research also contributes to the literature by examining the moderating role of self-conscious emotion in the relationship between face consciousness and SLBC.

Details

Journal of Consumer Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0736-3761

Keywords

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Article
Publication date: 16 April 2018

Tahir Islam, Zaryab Sheikh, Zahid Hameed, Ikram Ullah Khan and Rauf I. Azam

The purpose of this paper is to provide the overview of factors responsible for materialism and compulsive buying among adolescents and young adults. In today’s world…

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2931

Abstract

Purpose

The purpose of this paper is to provide the overview of factors responsible for materialism and compulsive buying among adolescents and young adults. In today’s world, materialism is a crucial phenomenon of the modern age. According to social comparison theory, comparisons are a significant factor affecting the behavioral intentions of adolescents and young adults. Thus, this study develops a framework based on the stimulus–organism–response model and uses the framework to examine the impact of interpersonal communication and marketing factors on social comparison, materialism and compulsive buying, with social media acting as a moderator.

Design/methodology/approach

Using a survey method, data were collected in Study 1 from adolescents (n = 298) and in Study 2 from young adults (n = 345). Structural equation modeling analysis using partial least squares technique was used to analyze the data.

Findings

The results show that social comparison plays a significant role in developing materialistic values and compulsive buying among adolescents and young adults. Through these two studies, it was found that young adults are more socially comparative, materialistic and compulsive in buying as compared to adolescents. Moreover, social media use moderated the relationship between social comparison with peers and media celebrities, which means that rapid increase of social media use leads adolescents and young adults to create high social comparison and materialistic values.

Research limitations/implications

This research is based on the cross-sectional method, which limits the research findings.

Practical implications

This research helps corporate managers understand the interpersonal communication role in creating social comparison among individuals. The study found that peer communication plays a more important role in enhancing the social comparative values among young adults than among adolescents, which provides clear implications for the practitioner.

Originality/value

This study makes a significant contribution to extant literature by discussing the above issue and presenting quantitative data. The study extends the literature by examining and validating a theoretical model of how interpersonal communication among socializing agents affects social comparison among young adults and adolescents. This research examines outcomes of the social comparison with parents, peers and social media, based on the stimulus–organism–response (SOR) model.

Details

Young Consumers, vol. 19 no. 1
Type: Research Article
ISSN: 1747-3616

Keywords

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Article
Publication date: 20 August 2020

Mohsin Shahzad, Ying Qu, Abaid Ullah Zafar, Saif Ur Rehman and Tahir Islam

Enhancing green innovation for corporate sustainability is one of the recent issues globally. Knowledge management has been determined as a core factor that hamstrings…

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1558

Abstract

Purpose

Enhancing green innovation for corporate sustainability is one of the recent issues globally. Knowledge management has been determined as a core factor that hamstrings green innovation. The existing literature was limited to expose the importance of the knowledge management process for corporate sustainable performance. Thus, this paper aims to examine the role of the knowledge management process for corporate sustainable performance with the integration of green innovation and organizational agility following the resource-based view theory.

Design/methodology/approach

Cross-sectional design was used in this study. Data were gathered through convenience sampling from 475 respondents of multinational manufacturing corporations of Pakistan, analyzed by using structural equation modeling.

Findings

This study revealed that the knowledge management process and its all constructs (acquisition, dissemination and application) lead toward green innovation; further, green innovation influences corporate sustainable performance and its all constructs (environment, economic and social). Green innovation partially mediates the association between the knowledge management process and corporate sustainable performance. Besides, organizational agility has a positive effect on green innovation and corporate sustainable performance but was not found moderating these relations. The study educates that organizations investing in innovative technologies and adopting greener strategies are not only adequate for achieving sustainable performance, soft issues such as knowledge management and organizational agility but also important factors in the current knowledge base economy.

Originality/value

This study is an attempt to examine the previously undiscovered multi-dimensional relationships among the knowledge management process, green innovation, organizational agility and corporate sustainable performance. The presence of a positive correlation among these constructs was observed, proving the conceptual framework for this study.

Details

Journal of Knowledge Management, vol. 24 no. 9
Type: Research Article
ISSN: 1367-3270

Keywords

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Article
Publication date: 15 November 2018

Tahir Islam, Saman Attiq, Zahid Hameed, Munnawar Naz Khokhar and Zaryab Sheikh

The purpose of this paper is to test the impact of symbolic and functional incongruity on brand hate. According to self-congruity theory, symbolic and functional…

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1927

Abstract

Purpose

The purpose of this paper is to test the impact of symbolic and functional incongruity on brand hate. According to self-congruity theory, symbolic and functional congruence are a critical phenomenon in consumer buying decisions. Therefore, the present study develops a theoretical framework based on self-congruity theory to examine the key determinants of brand hate.

Design/methodology/approach

Data were collected only in fast-food chain franchises in the capital city territory of Pakistan. Therefore, it is hard to generalize the findings of this research for customers from different cultural backgrounds.

Findings

The results of the study reveal that symbolic and functional incongruence are the primary factors responsible for brand hate among Pakistani fast-food customers. Customers carefully consider both self-image and product attributes when purchasing products.

Research limitations/implications

The research uses the cross-sectional method, which limits the findings’ usefulness in other sectors.

Practical implications

The current research helps policymakers understand the key determinants of brand hate, showing that symbolic incongruence is the primary antecedent. Therefore, policymakers and corporate leaders should consider that Pakistan is an Islamic country where consumer choices of food are not only derived from food quality, food hygiene and service quality, but also the symbolic image (i.e. halal food) is a vital determinant of consumption.

Originality/value

This study contributes to the literature by discussing the above issue and presenting quantitative data. This research extends the literature by testing and validating a conceptual model that includes two types of congruence (symbolic and functional) to study brand hate. The proposed conceptual model provides a novel, theoretical, self-congruity point of view on brand hate.

Details

British Food Journal, vol. 121 no. 1
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 8 January 2019

Zaryab Sheikh, Liu Yezheng, Tahir Islam, Zahid Hameed and Ikram Ullah Khan

The purpose of this paper is to investigate the influence of social commerce constructs (SCCs), social support and relationship quality on social commerce intentions…

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1821

Abstract

Purpose

The purpose of this paper is to investigate the influence of social commerce constructs (SCCs), social support and relationship quality on social commerce intentions, which lead to use behaviour of social networking sites for social commerce.

Design/methodology/approach

Data were collected from 343 users of social networking sites in Pakistan. The data analysis was conducted using PLS-SEM.

Findings

The results show that SCCs have empowered consumers through the existence of virtual groups, ratings and reviews and recommendations and referrals, thereby having a significant impact on social commerce intentions. The relationship quality with social networking sites, measured through commitment, satisfaction and trust, also proved to be a leading forecaster of social commerce intentions. The impact of social support could not positively influence the relationship quality with the social networking site. However, social support influences the social commerce intentions significantly.

Research limitations/implications

Future research should enrich model with some moderating variables and data may be collected from actual online shoppers only.

Practical implications

This study provides valuable insights to retailers to formulate their social commerce strategies as per decision factors results to have maximum engagement of consumers in social commerce.

Originality/value

The study proposes the unique model for finding the social commerce intentions and use behaviour using social support theory, relationship marketing theory and information systems literature.

Details

Information Technology & People, vol. 32 no. 1
Type: Research Article
ISSN: 0959-3845

Keywords

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Article
Publication date: 14 December 2020

Naeem Akhtar, Umar Iqbal Siddiqi, Wasim Ahmad, Muhammad Usman, Xianglan Chen and Tahir Islam

The present study unveils the service encounter barriers – interactional and instructional – faced by foreign consumers at food and beverage restaurants in China. It…

Abstract

Purpose

The present study unveils the service encounter barriers – interactional and instructional – faced by foreign consumers at food and beverage restaurants in China. It builds a conceptual framework and examines (1) how service encounter barriers create situational abnormality, (2) how situational abnormality engenders foreign consumers' felt discomfort that influences their revisit intentions and (3) how expectations disconfirmation moderates situational abnormality.

Design/methodology/approach

Convenience sampling using the survey method was employed to collect data from 517 foreign consumers – who stay in Beijing (China) – at food and beverage restaurants. The study used IBM SPSS 25.0 and Amos Graphics 24.0 to analyze the data and interpret results.

Findings

Findings reveal that interactional and instructional barriers positively create situational abnormality, which ultimately leads to foreign consumers' felt discomfort and their negative revisit intentions. Expectations disconfirmation significantly aggravates situational abnormality as a moderator.

Research limitations/implications

This study investigates foreign consumers' behavior at food and beverage restaurants in China and cautions its generalizability. It suggests corroborating the foreign consumers' behavioral intentions in the context of other countries to generalize the findings and unleash other factors additive to comprehend their behavior in the wake of restaurant industry.

Originality/value

The extant literature has not examined the service encounter barriers faced by foreign consumers at food and beverage restaurants in China. The present study, responding to the previous calls, incorporated the service encounter barriers and their downstream effects on foreign consumers' behavioral responses. By doing so, it adds value to the domestic food and beverage restaurants and service firms in China, in particular, and paves the way to understand the interactional and instructional barriers in the global context, in general, by engaging the foreign consumers.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 33 no. 7
Type: Research Article
ISSN: 1355-5855

Keywords

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Article
Publication date: 11 March 2019

Zahid Hameed, Ikram Ullah Khan, Zaryab Sheikh, Tahir Islam, Muhammad Imran Rasheed and Rana Muhammad Naeem

Knowledge sharing (KS) has been consistently acknowledged as a critical factor in the organizational development and the betterment of employees. The purpose of this paper…

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1157

Abstract

Purpose

Knowledge sharing (KS) has been consistently acknowledged as a critical factor in the organizational development and the betterment of employees. The purpose of this paper is to extend previous empirical research on KS by testing psychological ownership as an underlying mechanism between the relationship of organizational justice (OJ) and KS behavior in developing country context. The authors also examine the moderating role of perceived organizational support (POS) between psychological ownership and KS behavior.

Design/methodology/approach

Using a survey questionnaire, data from 348 employees of multinational corporations in Pakistan were used to test the research hypotheses.

Findings

The results of this research reveal that dimensions of OJ (procedural, distributive and interactional justice) positively influence psychological ownership. In addition, psychological ownership is found as an underlying psychological mechanism between the relationship of OJ and KS behavior. The results also indicate that a higher level of POS strengthens the relationship between psychological ownership and KS behavior.

Practical implications

Organizations can enhance employees’ sense of psychological ownership by providing them fairness in procedures and resources. Moreover, management can create a perception of equality among the employees which subsequently helps employees engage in sharing their valuable knowledge with their team members and other workers in the organization.

Originality/value

This research suggests that psychological ownership and POS are important factors which influence the relationship between OJ and KS behavior and it empirically tests this model in a developing country context.

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Article
Publication date: 21 September 2021

Muhammad Mumtaz Khan, Muhammad Shujaat Mubarik, Syed Saad Ahmed, Tahir Islam and Essa Khan

This study aims to ascertain the role of servant leadership in inducing flow at work. The study, along with confirming the relation between flow at work and innovative…

Abstract

Purpose

This study aims to ascertain the role of servant leadership in inducing flow at work. The study, along with confirming the relation between flow at work and innovative work behavior (IWB), intends to explore the mediating role flow at work plays in relating servant leadership to IWB.

Design/methodology/approach

The data collection was conducted through an interviewee-administered questionnaire in three waves that were four weeks apart. The data were collected from 267 respondents. To run the measurement model and structural model, Smart-PLS was used, and Statistical Product and Service Solutions (SPSS) was used to summarize the demographic information and conduct hierarchal regression.

Findings

Servant leadership is related to flow at work. Additionally, flow at work is related to IWB. Finally, flow at work mediates the relationship between servant leadership and IWB.

Originality/value

The study found servant leadership is related to flow at work. Moreover, the study unearthed the relation between flow at work and IWB. Finally, the study unveiled that flow at work acts as a mediator between servant leadership and IWB.

Details

Leadership & Organization Development Journal, vol. 42 no. 8
Type: Research Article
ISSN: 0143-7739

Keywords

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Article
Publication date: 2 June 2021

Muhammad Mumtaz Khan, Muhammad Shujaat Mubarik, Syed Saad Ahmed, Tahir Islam, Essa Khan, Asif Rehman and Farhan Sohail

The purpose of the study is to ascertain the mediating role of meaning between servant leadership and work engagement. The study also explores the relationship between…

Abstract

Purpose

The purpose of the study is to ascertain the mediating role of meaning between servant leadership and work engagement. The study also explores the relationship between servant leadership and work engagement.

Design/methodology/approach

The data were collected from 704 service sector employees working in Pakistan through survey design. The data analysis was done through structural equation modeling using PLS-Smart and hierarchical regression using SPSS.

Findings

The results revealed that servant leadership was related to meaning and work engagement. Moreover, meaning was found to be related to work engagement. Finally, meaning was found to mediate the relationship between servant leadership and work engagement.

Originality/value

The research has ascertained the previously unexplored mediating role of meaning between servant leadership and work engagement.

Details

Leadership & Organization Development Journal, vol. 42 no. 6
Type: Research Article
ISSN: 0143-7739

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Article
Publication date: 30 April 2021

Naeem Akhtar, Xianglan Chen, Umar Iqbal Siddiqi, Guojun Zeng and Tahir Islam

To address critical research gaps in the extant literature, the present study develops a model that links language constraints in hotel attributes—core and…

Abstract

Purpose

To address critical research gaps in the extant literature, the present study develops a model that links language constraints in hotel attributes—core and facilitating––with consumers' offendedness (CO) and examines the consequent behavioral intentions of an offended consumer. For this purpose, it investigates (1) the role of language constraints in core and facilitating attributes in shaping CO, (2) how CO relates to adverse behavioral outcomes and (3) the moderating role of attribution of service failure (ASF) between language constraints and CO.

Design/methodology/approach

The present research used convenience sampling and collected data from 398 inbound tourists in Beijing through a survey questionnaire. The study performs measurement and structural evaluation by employing Amos Graphics 24.0 and moderation analysis through IBM SPSS 25.0.

Findings

The study examines language constraints in China's hospitality context, which restricts its generalizability. However, it serves as a better approach to examine the tourists who visit other Western hotels in China and unveils the factors contributing to CO.

Research limitations/implications

The study examines language constraints in Chinese hotels, which restrict its generalizability. It serves as a better approach to examine the tourists who visit other Western hotels in China and unveils the factors contributing to CO.

Originality/value

Few studies validate communication barriers in service encounters in hotel services and apprehend related outcomes. The present study takes a unique initiative in the context of China and examines the role of language constraints in core and facilitating hotel attributes in service encounters at Chinese hotels. This study informs the Chinese hotel industry and international destination firms to understand the language constraints in service encounters to further their strategies to overcome threats and tap potential opportunities.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

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