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Book part
Publication date: 6 March 2009

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New Challenges to International Marketing
Type: Book
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ISBN: 978-1-84855-469-6

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Book part
Publication date: 31 January 2015

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Entrepreneurship in International Marketing
Type: Book
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ISBN: 978-1-78441-448-1

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Book part
Publication date: 27 November 2006

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International Marketing Research
Type: Book
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ISBN: 978-0-76231-369-3

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Article
Publication date: 26 October 2012

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International Marketing Review, vol. 29 no. 6
Type: Research Article
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ISSN: 0265-1335

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