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1 – 10 of 45Carmela Donato and Maria Antonietta Raimondo
This paper aims to analyze the effects of web communities vs company websites in providing tactile information considering different types of product in terms of touch…
Abstract
Purpose
This paper aims to analyze the effects of web communities vs company websites in providing tactile information considering different types of product in terms of touch diagnosticity (low- vs. high-touch products).
Design/methodology/approach
Three experimental studies were conducted to examine the effect of online information sources (i.e. web communities vs. company websites) in providing tactile information on consumer responses, considering the moderation role of product type in terms of touch diagnosticity (low- vs. high-touch products, Study 1), the moderating role of type of information (tactile vs. generic, Study 2a); and the moderating role of need for touch (NFT) (Study 2a and 2b).
Findings
While previous research converges on the idea that the provision of a written description of tactile properties deriving from the product usage is particularly effective for products for which tactile information is diagnostic and for individuals high in NFT, the results demonstrated that the presence (vs. the absence) of the description of the tactile properties provided by web communities (vs. company websites) matters for those products for which touch is not diagnostic and for individuals low in NFT.
Practical implications
The findings have particular relevance for emerging brands intending to commercialize their products in the digital environment. These companies should be present in web communities to describe a product’s tactile characteristics, especially if not diagnostic.
Originality/value
This paper significantly contributes to a better understanding of a little studied area, namely, consumer responses toward haptic compensational strategies providing haptic cues (e.g. written description of tactile information along with pictures of products) aiming at compensating for the absence of touch, underlining the differential influence of online sources of tactile information on consumer responses across different types of products.
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Touch plays an important role in the evaluations of products. However, prior quantitative touch research does not present a holistic perspective of haptics. This study aims to…
Abstract
Purpose
Touch plays an important role in the evaluations of products. However, prior quantitative touch research does not present a holistic perspective of haptics. This study aims to provide a more comprehensive understanding of haptic information that consumers attain from touch.
Design/methodology/approach
Adopting a qualitative research approach, semi-structured, depth interviews were conducted with industry experts.
Findings
Based on the findings, this research proposes a conceptual model of consumer haptic perception consisting of seven key influences, namely, the effects of haptic sensation, haptic perception, the influence of individual factors, the influence of external environmental factors, the multi-dimensionality of haptics, haptic cue congruity and haptic dominance.
Practical implications
This study suggests firms to understand the importance of consumers’ haptic perception as an opportunity to engage an individual’s heart and mind through information attained through touch.
Originality/value
This is the first study in marketing to propose a conceptual model of haptics comprising several new haptic influences. This model contributes to the emerging literature of sensory marketing by providing directions for future touch research by capturing the dynamic nature of haptics.
Objetivo
El tacto desempeña un papel importante en nuestras evaluaciones de los productos. Sin embargo, las investigaciones cuantitativas anteriores sobre el tacto no presentan una perspectiva holística de la percepción táctil. Este artículo pretende ofrecer una comprensión más completa de la información táctil que los consumidores obtienen del contacto.
Metodología
Adoptando un enfoque de investigación cualitativa, se realizaron entrevistas semiestructuradas en profundidad con expertos del sector.
Resultados
A partir de los resultados, esta investigación propone un modelo conceptual de la percepción táctil del consumidor que consta de siete influencias clave: Los efectos de la sensación háptica, la percepción háptica, la influencia de los factores individuales, la influencia de los factores ambientales externos, la multidimensionalidad de la sensación táctil, la congruencia de las pistas táctiles y la dominancia de la sensación táctil.
Implicaciones prácticas
Este estudio sugiere a las empresas que comprendan la importancia de la percepción táctil de los consumidores como una oportunidad para captar el corazón y la mente del individuo a través de la información obtenida mediante el tacto.
Originalidad
Este es el primer estudio en marketing que propone un modelo conceptual de la percepción táctil que incluye varias influencias táctiles nuevas. Este modelo contribuye a la literatura emergente del marketing sensorial proporcionando direcciones para la futura investigación táctil al capturar la naturaleza dinámica del sentido del tacto.
目的
触摸在我们对产品的评价中起着重要作用。然而, 在先前定量的触觉研究中并未呈现触觉的整体视角。本文旨在更全面地了解消费者通过触摸获得的触觉信息。
方法
本文采用定性研究方法, 与行业专家进行了半结构化的深度访谈。
研究结果
本研究提出了一个消费者触觉感知的概念模型, 其中包括七个关键影响因素:触觉的影响、触觉感知、个人因素的影响、外部环境因素的影响、触觉的多维性、触觉线索的一致性和触觉的主导性。
实际意义
这项研究建议企业了解消费者触觉感知的重要性, 并将触觉信息传达作为吸引消费者心灵的机会。
原创性
这是营销领域首次提出触觉概念模型的研究, 该模型包含几种新的触觉影响因素。这个触觉概念模型通过捕捉触觉的动态特性为未来的触觉研究提供方向, 从而为新兴的感官营销文献做出了贡献。
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Hiroko Yokura and Sachiko Sukigara
For over a century, traditional Japanese cotton crepe fabrics have been popular for men’s underwear in the humid summer. Now, consumer demand is for crepe fabrics that are more…
Abstract
Purpose
For over a century, traditional Japanese cotton crepe fabrics have been popular for men’s underwear in the humid summer. Now, consumer demand is for crepe fabrics that are more attractive, reflecting a shift in use from underwear to women’s dresses. The purpose of this paper is to clarify how the structures of the crepe and its constituent yarns affect the physical properties, handle and silhouette formability of crepe fabrics for dresses.
Design/methodology/approach
Three plain-weave gray fabrics were finished by four different processes to change their crepe structures. The mechanical and surface properties of the fabrics were measured using the Kawabata evaluation system for fabrics. The primary hand values and silhouette formability of the fabrics were calculated using conversion equations based on the physical properties. The handle of the crepe fabrics and the aesthetic appearance of flared collars made of them were assessed by female students using the semantic differential method.
Findings
Comparing the fabrics made from the same gray fabric, the piqué crepe fabrics showed larger Hari (anti-drape) and Shari (crispness) than the others. The subjective hand value of softness was closely related to fabric thickness. The assessors preferred the fine piqué crepe fabrics over the wide piqué fabrics regarding both the tactile feeling of the fabrics and the aesthetic appearance of the flared collars. The attractiveness of the flared collars was dominated by the shear stiffness of the fabrics.
Originality/value
The fine piqué crepe fabric made from fine yarns produced a more preferable handle. The fine piqué fabric made from thicker yarns produced flared collars with silhouettes that are more attractive. This indicates that the fine piqué structure is a positive feature that makes the fabric suitable for various types of dresses.
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Yanmin Zhou, Zheng Yan, Ye Yang, Zhipeng Wang, Ping Lu, Philip F. Yuan and Bin He
Vision, audition, olfactory, tactile and taste are five important senses that human uses to interact with the real world. As facing more and more complex environments, a sensing…
Abstract
Purpose
Vision, audition, olfactory, tactile and taste are five important senses that human uses to interact with the real world. As facing more and more complex environments, a sensing system is essential for intelligent robots with various types of sensors. To mimic human-like abilities, sensors similar to human perception capabilities are indispensable. However, most research only concentrated on analyzing literature on single-modal sensors and their robotics application.
Design/methodology/approach
This study presents a systematic review of five bioinspired senses, especially considering a brief introduction of multimodal sensing applications and predicting current trends and future directions of this field, which may have continuous enlightenments.
Findings
This review shows that bioinspired sensors can enable robots to better understand the environment, and multiple sensor combinations can support the robot’s ability to behave intelligently.
Originality/value
The review starts with a brief survey of the biological sensing mechanisms of the five senses, which are followed by their bioinspired electronic counterparts. Their applications in the robots are then reviewed as another emphasis, covering the main application scopes of localization and navigation, objection identification, dexterous manipulation, compliant interaction and so on. Finally, the trends, difficulties and challenges of this research were discussed to help guide future research on intelligent robot sensors.
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Tomoharu Ishikawa, Junki Tsunetou, Yoshiko Yanagida, Mutsumi Yanaka, Minoru Mitsui, Kazuya Sasaki and Miyoshi Ayama
The study aimed to clarify differences in fabric hand perceptions among Japanese and Chinese participants and implement online shopping strategies that enable consumers to easily…
Abstract
Purpose
The study aimed to clarify differences in fabric hand perceptions among Japanese and Chinese participants and implement online shopping strategies that enable consumers to easily recognize fabric texture.
Design/methodology/approach
Forty (20 Japanese and 20 Chinese) participants knowledgeable about clothing and fabric were recruited. Participants evaluated fabric by sight and touch in a visuotactile experiment (VTE). The stimulus material comprised 39 fabric samples representing a broad range of fabric attributes (7 fibers, 5 weaving/knitting techniques and 3 yarn thicknesses and density). A Mann–Whitney U test and a factor analysis were conducted to determine differences in responses for the different fabric variables.
Findings
The fabric hand perceptions factors were similar between both groups. Japanese participants showed a stronger preference for fabrics that felt wet. Japanese participants’ fabric hand perceptions had a 3-factor structure, while Chinese participants had a 2-factor structure. Chinese participants regarded “crisp” as perceptually and linguistically equivalent to “stretchy.”
Originality/value
The study’s findings suggest that Chinese people have stronger preferences in fabrics than Japanese people do. Japanese people evaluate fabric hand in a more nuanced manner than Chinese individuals, including discerning different fabric attributes, such as fiber and yarn thickness and density. Thus, nationality may influence fabric hand perceptions more than fabric knowledge does. Specifically, in evaluating “crispness,” the results required further analysis because differences in nationality may have affected evaluations regarding perception and linguistic perspectives. The findings provide design guidelines for implementing online shopping strategies adapted to each participant group.
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Susanne Zimmermann-Janschitz, Simon Landauer, Sebastian Drexel and Jana Obermeier
The study aims to promote independent mobility for persons with visual impairment or legal blindness (VIB) by developing a Web-based wayfinding application using geographic…
Abstract
Purpose
The study aims to promote independent mobility for persons with visual impairment or legal blindness (VIB) by developing a Web-based wayfinding application using geographic information systems (GIS). While the literature mainly focuses on technical devices presenting results for wayfinding, a lack of integration of user needs is identified. The inclusive, participative developed application offers step-by-step directions for pre-trip planning through an accessible user interface.
Design/methodology/approach
The paper presents a semi-automated approach to extract a pedestrian routing network data set based on open government data and field survey. User profiles calculate different routes using a weighting scheme for landmarks, orientation hints, infrastructure of crossings and sidewalks. The adoption of ArcGIS Web AppBuilder widgets allows access of the user interface additionally through keyboard-only navigation and therefore screen-reader capability.
Findings
GIS offers a powerful tool to design network analysis for persons with VIB. The routing algorithm accesses different user profiles, returning individualized turn-by-turn directions. The complex set of attributes, including shorelines, landmarks and barriers, can be integrated by semi-automated processes.
Practical implications
The paper illustrates the benefit of GIS applications for wayfinding of persons with VIB to raise self-determination and independence.
Originality/value
A ubiquitous pedestrian sidewalk network for a medium-size city comprises a novelty, as research has mainly focused on small areas. The integration of shorelines next to a various number of hints, landmarks and potential barriers through semi-automated processes allows reproducibility and transferability of the model to other cities.
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Rana I. Mahmood, Harraa S. Mohammed-Salih, Ata’a Ghazi, Hikmat J. Abdulbaqi and Jameel R. Al-Obaidi
In the developing field of nano-materials synthesis, copper oxide nanoparticles (NPs) are deemed to be one of the most significant transition metal oxides because of their…
Abstract
Purpose
In the developing field of nano-materials synthesis, copper oxide nanoparticles (NPs) are deemed to be one of the most significant transition metal oxides because of their intriguing characteristics. Its synthesis employing green chemistry principles has become a key source for next-generation antibiotics attributed to its features such as environmental friendliness, ease of use and affordability. Because they are more environmentally benign, plants have been employed to create metallic NPs. These plant extracts serve as capping, stabilising or hydrolytic agents and enable a regulated synthesis as well.
Design/methodology/approach
Organic chemical solvents are harmful and entail intense conditions during nanoparticle synthesis. The copper oxide NPs (CuO-NPs) synthesised by employing the green chemistry principle showed potential antitumor properties. Green synthesised CuO-NPs are regarded to be a strong contender for applications in the pharmacological, biomedical and environmental fields.
Findings
The aim of this study is to evaluate the anticancer potential of CuO-NPs plant extracts to isolate and characterise the active anticancer principles as well as to yield more effective, affordable, and safer cancer therapies.
Originality/value
This review article highlights the copper oxide nanoparticle's biomedical applications such as anticancer, antimicrobial, dental and drug delivery properties, future research perspectives and direction are also discussed.
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Maarit Aakko and Kirsi Niinimäki
Extending the active lifetimes of garments by producing better quality is a widely discussed strategy for reducing environmental impacts of the garment industry. While quality is…
Abstract
Purpose
Extending the active lifetimes of garments by producing better quality is a widely discussed strategy for reducing environmental impacts of the garment industry. While quality is an important aspect of clothing, the concept of quality is ambiguous, and, moreover, consumers may perceive quality in individual ways. Therefore, it is important to deepen the general understanding regarding the quality of clothing.
Design/methodology/approach
This paper presents an integrated literature review of the recent discussion of perceived quality of clothing and of the links between quality and clothing lifetimes; 47 selected articles and other literature obtained primarily through fashion/clothing/apparel journals were included in this review.
Findings
The main ideas from the articles are thematized into the following sections: the process of assessment, levels involved in assessment, multidimensional cues of assessment, and quality and clothing use times. The paper highlights that perceiving quality is a process guided by both expectations and experience, and assembles the various aspects into a conceptual map that depicts the connections between the conceptual levels involved in assessing quality. It also illustrates connections between quality and clothing use times.
Research limitations/implications
This paper focused on perceived quality on a conceptual level. Further studies could examine and establish deeper links between quality, sustainability and garment lifespans.
Originality/value
The study draws together studies on perceived quality, presenting the foundational literature and key concepts of quality of clothing. It summarizes them in a conceptual map that may help visualize various aspects affecting the assessment of quality and deepen the general understanding of the quality of garments.
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Markus Brummer, Karl Jakob Raddatz, Matthias Moritz Schmitt, Georg Schlick, Thomas Tobie, Rüdiger Daub and Karsten Stahl
Numerous metals can be processed using the additive manufacturing process laser-based powder bed fusion of metals (PBF-LB/M, ISO/ASTM 52900). The main advantages of additive…
Abstract
Purpose
Numerous metals can be processed using the additive manufacturing process laser-based powder bed fusion of metals (PBF-LB/M, ISO/ASTM 52900). The main advantages of additive manufacturing technologies are the high degree of design freedom and the cost-effective implementation of lightweight structures. This could be profitable for gears with increased power density, combining reduced mass with considerable material strength. Current research on additively manufactured gears is focused on developing lightweight structures but is seldom accompanied by simulations and even less by mechanical testing. There has been very little research into the mechanical and material properties of additively manufactured gears. The purpose of this study is to investigate the behavior of lightweight structures in additively manufactured gears under static loads.
Design/methodology/approach
This research identifies the static load-carrying capacity of helical gears with different lightweight structures produced by PBF-LB/M with the case hardening steel 16MnCr5. A static gear loading test rig with a maximum torque at the pinion of T1 = 1200 Nm is used. Further focus is set on analyzing material properties such as the relative density, microstructure, hardness depth profile and chemical composition.
Findings
All additively manufactured gear variants show no failure or plastic deformation at the maximum test load. The shaft hub connection, the lightweight hub designs and the gearing itself are stable and intact regarding their form and function. The identified material characteristics are comparable to conventionally manufactured gears (wrought and machined), but also some particularities were observed.
Originality/value
This research demonstrates the mechanical strength of lightweight structures in gears. Future research needs to consider the dynamic load-carrying capacity of additively manufactured gears.
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Bartłomiej Kulecki, Kamil Młodzikowski, Rafał Staszak and Dominik Belter
The purpose of this paper is to propose and evaluate the method for grasping a defined set of objects in an unstructured environment. To this end, the authors propose the method…
Abstract
Purpose
The purpose of this paper is to propose and evaluate the method for grasping a defined set of objects in an unstructured environment. To this end, the authors propose the method of integrating convolutional neural network (CNN)-based object detection and the category-free grasping method. The considered scenario is related to mobile manipulating platforms that move freely between workstations and manipulate defined objects. In this application, the robot is not positioned with respect to the table and manipulated objects. The robot detects objects in the environment and uses grasping methods to determine the reference pose of the gripper.
Design/methodology/approach
The authors implemented the whole pipeline which includes object detection, grasp planning and motion execution on the real robot. The selected grasping method uses raw depth images to find the configuration of the gripper. The authors compared the proposed approach with a representative grasping method that uses a 3D point cloud as an input to determine the grasp for the robotic arm equipped with a two-fingered gripper. To measure and compare the efficiency of these methods, the authors measured the success rate in various scenarios. Additionally, they evaluated the accuracy of object detection and pose estimation modules.
Findings
The performed experiments revealed that the CNN-based object detection and the category-free grasping methods can be integrated to obtain the system which allows grasping defined objects in the unstructured environment. The authors also identified the specific limitations of neural-based and point cloud-based methods. They show how the determined properties influence the performance of the whole system.
Research limitations/implications
The authors identified the limitations of the proposed methods and the improvements are envisioned as part of future research.
Practical implications
The evaluation of the grasping and object detection methods on the mobile manipulating robot may be useful for all researchers working on the autonomy of similar platforms in various applications.
Social implications
The proposed method increases the autonomy of robots in applications in the small industry which is related to repetitive tasks in a noisy and potentially risky environment. This allows reducing the human workload in these types of environments.
Originality/value
The main contribution of this research is the integration of the state-of-the-art methods for grasping objects with object detection methods and evaluation of the whole system on the industrial robot. Moreover, the properties of each subsystem are identified and measured.
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