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Brazil’s economic growth in the first decade of this century was accompanied by greater visibility of the disadvantaged economic classes in films, in television, and in the press. Even the celebrated telenovelas and TV series began to feature a side of Brazil which, previously, had only been presented in a negative light. This chapter proposes a central question: Could media visibility be masking the complexity of economic class for social structure or class structure in Brazilian society, which, despite recent improvements, is still marked by stark social divides?

Our objective is to approach this issue from a cultural perspective focused on analyzing media representations of underprivileged groups, following Douglas Kellner’s (1995) ideas that suggest a contextualizing account of media cultural artifacts.

The analysis encompasses the audiovisual production as its corpus – telenovela and TV series – from Rede Globo produced from 2002 to 2012. However, bringing to bear complementary data, we reference other genres and formats as well. We argue that, while attention has been paid to the recent contesting of some of the negative stereotypes surrounding the underprivileged classes circulating within the media, they do not do justice to the complexities of social inequality in contemporary Brazil. We show that mainstream media treatments of social inequality focus entirely on showing the lifestyle of the underprivileged “working poor,” while overlooking many other aspects of social inequality and deprivation.

This chapter presents an overview of the Brazilian regional media groups that are characterized by cross-ownership of media outlets in the four main reference platforms for news coverage: daily print, radio, broadcast television, and Web.

The research uses institutional documents to explore the history and operating mode of the groups that own the 50 best-selling newspapers in the country. The theoretical approach is guided by the notion of “spatialization” applied to business communication by Vincent Mosco, and by the concepts of “region,” “regionality,” and “regionalization” based upon authors aligned with the critical thinking approach in the field of geography.

The study identifies the multiple geographical scales at which these groups operate, as well as their dominant business models and the sources of their owners’ capital. Based on this analysis, it argues that the variables which are applied to the large-circulation media at a national level cannot be automatically transferred to the regional and local levels.

The study of regional media reveals a landscape that has not received adequate attention from communications researchers worldwide. It also points to problems which deserve more investigation and elaboration. This represents a new challenge for media studies, for the political economy of communication, and for the nascent field of geography of communication.

This chapter provides a distinctive and nuanced approach to the Brazilian media system. It can inspire other studies on regional communication which take into account the specificities of their geographic scales.

The chapter addresses the unique aspects of Brazil’s news agencies and the Brazilian news syndication market. It reveals the pattern of Brazil’s two prevailing business models regarding the wire services industry: that of the State, particularly the federal government, which invested little in a nationwide distributor to peripheral and alternative media; and that of major media conglomerates, which set out their syndication services labeled as “news agencies” in order to multiply profits with no extra labor. In the latter case, an asymmetrical relationship of dependency and circularity ensues between these major conglomerates and regional media groups, who rely on these “news agencies” to perpetuate their dominance in local markets. The chapter also assesses a few causes for this unique model and describes the main players in Brazil’s news agency sector. A concise historical background is presented (Molina, Morais, Saroldi & Moreira) and provides context for the present-day players in the news agency business in Brazil, including the institutional framework they form with their customers, predominantly smaller newspapers. The chapter analyzes attributes of the Brazilian news agency ecology, including the parallel reach of distribution networks belonging to the private and state-owned agencies; the adaptation of conglomerate agencies to challenges entailed by the digital convergence (shrinking newsrooms, multitasking staff); and the prevalence of the interconglomerate model within the Brazilian news syndication industry.

Looking at a series of recent large street protests in the city of São Paulo, Brazil, the chapter examines the relationship between political action, urban space, and media use. We specifically look at what we are calling media epiphanies, moments in which the public becomes aware of its existence as a mediated public, that is, as a public that is forged through the use of a particular media. We rely on extensive participant observation and interviews for the description of the June 2013 protests and the subsequent massive rallies. We examine the materiality of the employed media and the experience of participants to understand the meaning of the phenomenon, for which we used a combination of Frankfurt and Toronto Schools approach. The strength of the fluid June 2013 protests in São Paulo questioned the political status quo and served as a trampoline for subsequent media demonstrations whose political impact relied as well on traditional cultural forms. The 2016 impeachment House vote, as a true media event, reconstructed, in positive and negative terms, the fractured political dialogue of representation. The concept of media epiphany can be used to assess the strength of demonstrations and the meaning of collective action in general. Identifying these phenomena, we can give focus to empirical research and better examine the complex intersections between forms of communications, physical environments, and the experience of the individual in contemporary cities.

This chapter examines elements of the regulatory framework in effect in the Brazilian Border Region and neighboring countries as they interact with elements of the culture industry. Located in what is referred to as the Southern Arc, the first city we examine, Foz do Iguaçu-PR, lies on the border between Paraguay and Argentina. The second city is Tabatinga-AM, part of the conurbation region made up by a Colombian city and including the Peruvian border, coming to be known as the Northern Arc.

Our research was produced through the triangulation of primary data obtained in two trips into the field, carried out in 2013 and 2014, secondary data (official and semi-official) and academic bibliography.

Although projects relating to border integration, citizenship and economic development do exist, they do not question or challenge a nationalistic and politicized regime of representation portraying border areas primarily as routes for cocaine traffic or home to terrorist cells. The representation regime disseminated by mainstream media thus reduces the rich color and dynamics of the region to impoverished tones of gray recognizable in terms of “the name of the other.”

This chapter provides a relevant contribution to our understanding of communication processes carried out in two different regions of Brazil, both of them located far from the spotlights of mainstream Brazilian media. We employ a theoretical framework that combines geography of communication with perspectives on communication in borderland regions.

This article focuses on Brazil’s migration to digital television. It shows how, in the case of Brazil, unicasting solely reflected the interests of commercial broadcasters. Comparing Brazil to France and the United Kingdom, it explains why the European choice for multicasting is one of the reasons for the success of digital television penetration in these two countries.

By analyzing viewing shares and the financial relevance of the public broadcasters, BBC, and France Televisions, to the national broadcasting spaces, the study concludes that these European traditional broadcasters profited from digital television, despite their exposure to a more competitive environment.

As I will discuss, the model chosen in Brazil continues to hamper Public Service Broadcasting (PSB) and national audiovisual industries’ developments, as well as slowing digital take-up. In Brazil, public broadcasting continued to play a marginal role in the national broadcasting space and the audiovisual market, concentrated in a few local companies.

The findings of this comparative study, developed from a political economy perspective, provide important insights into both Brazilian and European telecommunications policy.

The purpose of this paper is to detail the origins (or antecedents) of employee wellbeing (EWB) in Brazil.

The paper examines and analyses historical data in diachronic mode to reveal the origins (antecedents) of EWB in Brazil, and details factors from them arising.

Numerous factors emerge regarding the origins of EWB in Brazil, including, inter alia, traditions of landed estates employing slaves and countryside workers; historical social protest movements; a lack of free association for labour movements and rights associated with them; union recognition providing freedoms and protections in the employment relationship; pro‐worker political institutions emerging; worker campaigns for better quality of working life; a history of exclusion of worker interests by state bodies (and worker resistance to it); a need for worker representatives to gain political office to increase worker‐related discourse; contradictory results arising from relatively recent government policies; and new concerns, and enabling/restricting factors in EWB.

The paper provides a backdrop within which the context of, and future prospects for, EWB in Brazil can be assessed. Limitations are issues of cultural translation apply to the Brazilian context.

Historical data to contextualise EWB in Brazil, an under‐researched topic, is provided in the paper.

This chapter examines the integration between Brazilian migrants in Japan and other Brazilians living in the United States and Europe. It focuses on the role played by some big ethnic Brazilian events as the most visible and palpable facets of the transnational diasporic networks. These diasporic, cross-border events might be creating consistent transnational social spaces among Brazilians throughout the world. The author has done participant observation at four key diasporic events: a media event (Brazilian Day), a political event (Brasileiros no Mundo), a business event (Expo Business), and a cultural event (Focus Brasil). The goal was to map the flow of information, influence, and intersection among these events and their promoters. The study found that these events are deeply interdependent and the synergy among them – along with the role played by diasporic media – has strengthened a diaspora consciousness, a sense of belonging to the same diaspora, despite the peculiarities of Brazilians who live in different countries or regions. The chapter also discusses how do these new diasporic developments affect the integration of Brazilians who live in Japan. The cases shown in this chapter prove that there are vibrant interactions besides the “home country” versus “host country” dichotomy.

This chapter examines the relationship between news media in Cinema Novo films to underscore the impact of their shared discourse on the history of Brazilian films.

The author discusses the emplotment of news media within representative Cinema Novo films whose narratives speak to an ongoing debate concerning the role of print and televisual journalism in the increasingly repressive political environment of the military dictatorship installed in the 1960s. Interpretations on the level of film narrative, of specific scenes, and of shot and shot-sequencing contribute to the discussion, situated within the broader historical context of the established laws and commissions of 1960s Brazil.

Together, the analyzed films’ various interventions in Brazilian cultural and political history offer a complex representational fabric simultaneously constituting and critiquing national discourse.

The present research is limited to films of the 1960s but has implications for the interpretation of many Brazilian films and for Brazilian film history writ large. The overlap of film and news media is abundantly evident in the films of the Retomada and New Millennial Brazilian Cinema, but they do not fit within the scope of this chapter.

This analysis discusses a major canonical film (Entranced Earth) alongside lesser-known films (Threatened City, Freedom of the Press). When considered together in the light of their shared reflections concerning news media, these films bring up previously underexamined issues within the respective fields of Communication Studies and Brazilian Film Studies.