Search results1 – 10 of 130
Using two theoretical lenses – social identity theory and generation cohort theory – the present study analyzes the influence of sport motivations (i.e., patriotism, drama…
Using two theoretical lenses – social identity theory and generation cohort theory – the present study analyzes the influence of sport motivations (i.e., patriotism, drama and excitement of the game, nostalgic associations, interest in star players and social influence) on the intentions to watch the International Cricket Council (ICC) Twenty-20 (T20) World Cup of three different generation cohorts (i.e., Generations X, Y and Z).
Data were collected from N = 499 cricket lovers from Pakistan based on a non-probability sampling technique. Exploratory factor analysis (EFA), confirmatory factor analysis (CFA), structural equation modeling (SEM) and multi-group modeling techniques were used as methods.
SEM results show that cricket fans' intentions to watch the T20 World Cup are positively influenced by patriotism, drama and excitement of the game, and social influence. The results of multi-group modeling reveal significant differences between Generation X-ers, Y-ers and Z-ers regarding the effect of sport motivations on their intentions to watch the ICC T20 World Cup. Specifically, our findings show that for X-ers, interest in star players and nostalgic associations are the main motivations behind watching the T20 World Cup, whereas drama and excitement appeared to be an important predictor for Y-ers, and patriotism and social influence are more likely to increase Z-ers' intentions to watch the T20 World Cup.
This study is the first of its kind to report the motivations of Generations X, Y and Z to watch the T20 World Cup.
Indian Premier League (IPL) is one of the more popular cricket world tournaments, and its financial is increasing each season, its viewership has increased markedly and…
Indian Premier League (IPL) is one of the more popular cricket world tournaments, and its financial is increasing each season, its viewership has increased markedly and the betting market for IPL is growing significantly every year. With cricket being a very dynamic game, bettors and bookies are incentivised to bet on the match results because it is a game that changes ball-by-ball. This paper investigates machine learning technology to deal with the problem of predicting cricket match results based on historical match data of the IPL. Influential features of the dataset have been identified using filter-based methods including Correlation-based Feature Selection, Information Gain (IG), ReliefF and Wrapper. More importantly, machine learning techniques including Naïve Bayes, Random Forest, K-Nearest Neighbour (KNN) and Model Trees (classification via regression) have been adopted to generate predictive models from distinctive feature sets derived by the filter-based methods. Two featured subsets were formulated, one based on home team advantage and other based on Toss decision. Selected machine learning techniques were applied on both feature sets to determine a predictive model. Experimental tests show that tree-based models particularly Random Forest performed better in terms of accuracy, precision and recall metrics when compared to probabilistic and statistical models. However, on the Toss featured subset, none of the considered machine learning algorithms performed well in producing accurate predictive models.
A finite volume method is applied to numerical simulations of steady isothermal and non‐isothermal flows of fluids obeying different constitutive equations: Newtonian…
A finite volume method is applied to numerical simulations of steady isothermal and non‐isothermal flows of fluids obeying different constitutive equations: Newtonian, purely viscous with shear‐thinning properties (Carreau law) and viscoelastic Upper Convected Maxwell differential model whose temperature dependence is described by a William‐Landel‐Ferry equation. The flow situations concern various abrupt axisymmetric contractions from 2:1 to 16:1. Such flow geometries are involved in polymer processing operations. The governing equations are discretized on a staggered grid with an upwind scheme for the convective‐type terms and are solved by a decoupled algorithm, stabilized by a pseudo‐transient stress term and an elastic viscous stress splitting technique. The numerical results highlight the influence of temperature on the flow situations, and also the complex behaviour of the materials under non‐isothermal conditions.
The purpose of this paper is to empirically explore the financial well-being (FWB) of Malaysian households and to construct a subjective FWB index with present and future…
The purpose of this paper is to empirically explore the financial well-being (FWB) of Malaysian households and to construct a subjective FWB index with present and future time perspectives.
Data were collected from 1,867 respondents across five major regions in Malaysia. Adapting the InCharge Financial Distress/Financial Well-being (IFDFW) Scale by Prawitz et al. (2006) and the method of computing an index by Devlin (2009), this study develops an FWB index using subjective measures that include future time perspectives (retirement). The index was employed to measure the FWB across low-, middle- and high-income groups and socio-demographic characteristics.
This study finds evidence that Malaysians' FWB is at an average level (46.8). Middle-income households' FWB (46.1) flanks between the financial well-being index (FWBI) levels of the low-income (37.4) and high-income households (58.7). Across age groups, education levels and employment sectors, the FWB of Malaysians significantly varies, although not across different ethnics, religions, zones and residential areas. Overall, the results suggest that the detrimental effects of FWB are perceived by all Malaysian households nationwide regardless of their religion, ethnicity and residential areas.
The results of this study complement the other well-being indices used by policymakers and may serve as a useful input for government and policymakers for them to formulate appropriate strategies to promote higher FWB of Malaysian households based on their socio-demographic characteristics.
This study used primary data and developed a subjective FWB index that leverages on people's perceptions of their own financial well-being while including present and future time perspectives. The main contribution of this paper is to construct an index that is easily interpretable and that complements the existing FWB indices, and to identify the segments of society that have low vis-à-vis high FWB.
The purpose of this paper is to examine the nature, frequency, and duration of alcohol-related promotions and crowd alcohol consumption during major sports events…
The purpose of this paper is to examine the nature, frequency, and duration of alcohol-related promotions and crowd alcohol consumption during major sports events broadcasted on the SKY Sport network between September 2011 and February 2012.
Content analyses for various categories of alcohol-related images were conducted, including a novel inclusion of analysing crowd alcohol consumption.
The results provide empirical evidence that sponsorship and activation-related activities of alcohol brands subvert national regulations that ban alcohol advertising during daytime television programming.
The results serve to sensitise researchers, practitioners, policy makers, and regulators to the prevalence of incidental alcohol promotional material within the overall televised alcohol advertising mix and the broader societal exposure to such images. This research also informs readers that alcohol companies and media outlets produce alcohol-related marketing that may not be in-line with the meaning and/or intent of laws.
The courses prominent in this context are: social media marketing, integrated marketing communication, internet marketing. For the students of internet marketing, the case…
The courses prominent in this context are: social media marketing, integrated marketing communication, internet marketing. For the students of internet marketing, the case may be focussed on understanding the dynamics of social media marketing.
The case shall be administered among students pursuing their post graduate degree in management.
The case reflects the importance of social media marketing and various successful campaign activities led by Mumbai Indians. It highlights how companies can connect with audience vide social media that provides instant feedback and direct connection with the target audience. The strategic frame that can be used to organize the campaign has been suggested by the authors in teaching notes, besides evolving the metrics to evaluate the success/effectiveness of such campaigns. The case evaluated social media campaigns and identified best-suited channel.
Expected learning outcomes
The case may be focused on understanding the dynamics of social media marketing. Management students would have a huge learning in terms of how social media campaigns are developed and effectiveness of social media campaigns. The case explains the metrics to evaluate the success/effectiveness of such campaigns. The case evaluated social media campaigns and identified best-suited channel which would be a learning for student studying online marketing.
Teaching notes are available for educators only. Please contact your library to gain login details or email email@example.com to request teaching notes.
Australian cricket has traditionally been an exemplar of hyper-masculine sporting conservatism. However, cricket, as with a number of Australian sports, has recently…
Australian cricket has traditionally been an exemplar of hyper-masculine sporting conservatism. However, cricket, as with a number of Australian sports, has recently introduced an elite women's league. Despite growth in participation and funding of women's cricket, it remains poorly understood at the elite level and particularly its fans. Drawing on the concept of gender-bland sexism (Musto et al., 2017), we investigate differences in fan engagement and perceptions of men's and women's cricket matches. Through a case study of Australian Women's Big Bash cricket team the ‘Sydney Sixers’, this chapter explores how women's cricket was experienced on match-day by fans, as well as perceptions of the value and quality of attending women's professional cricket. We first undertook participant observation at matches to understand how women's cricket was delivered, experienced and engaged with by fans. These observations informed a survey which was distributed to club members. Our findings suggest that there continue to be noticeable differences in the presentation of women's matches when compared to their male equivalents, providing evidence for the presence of gender-bland sexism in areas other than sports media.