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11 – 20 of 158
Article
Publication date: 20 January 2022

Jasmina Ilicic and Stacey M. Brennan

This research aims to introduce an anxious product-shaking effect, whereby consumers regulate the emotion of anxiety (i.e. anxious, nervous and jittery) elicited through product…

Abstract

Purpose

This research aims to introduce an anxious product-shaking effect, whereby consumers regulate the emotion of anxiety (i.e. anxious, nervous and jittery) elicited through product packaging design by shaking a product, which decreases eating intentions and behavior. Shaking product interaction as a result of anxiety-inducing product packaging design is introduced as a strategy to counter emotional eating, as an effective preventive measure of obesity.

Design/methodology/approach

Three laboratory studies (Studies 1–3) and one online study (Study 4) are conducted. Study 1 examines the effect of anxiety-inducing product packaging design on product interaction (i.e. shaking vs pouring). Study 2 investigates whether product shaking is a form of emotional regulation to anxiety-inducing product packaging design. Study 3 explores the effect of emotional regulation suppression (i.e. pouring) and facilitation (i.e. shaking) on eating behavior. Study 4 examines the moderating role of phobia severity on the effect of anxiety-inducing product packaging on emotional regulation and the downstream consequences on eating intentions.

Findings

Results demonstrate that the presence of anxiety-eliciting product packaging design results in shaking of the product (Study 1) as a form of emotional regulation (Study 2). Results from Study 3 find that emotional regulation facilitation (i.e. shaking) decreases eating, while emotion regulation suppression (i.e. pouring) increases eating. Results of Study 4 show that when exposed to anxiety-inducing product packing design, those with low phobia severity are less likely to regulate their emotions, which subsequently increases their eating intentions.

Research limitations/implications

This research is limited as it focuses only on product interaction and consumption of food products.

Practical implications

This research has important implications for marketers and product managers, as well as public policymakers, in encouraging responsible consumption behaviors in consumers. Marketing, product managers and policymakers should consider packaging design to introduce anxiety-inducing imagery on the packaging itself as a way to encourage shaking emotional regulation and to reduce eating, especially of unhealthy foods such as confectionary.

Originality/value

This research introduces and provides evidence of an anxious product-shaking effect that can reduce consumption of unhealthy food products. Anxiety-inducing packaging design strategy results in the emotional regulation of product shaking, which can reduce eating intentions and behavior.

Details

European Journal of Marketing, vol. 56 no. 2
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 8 March 2022

Constantinos-Vasilios Priporas, Durga Vellore-Nagarajan and Irene (Eirini) Kamenidou

This study aims to delineate the phenomenon of stressful eating within generation Z due to the times they are living in and to extract propositions which elucidate phases of…

1340

Abstract

Purpose

This study aims to delineate the phenomenon of stressful eating within generation Z due to the times they are living in and to extract propositions which elucidate phases of stressful eating within Zers.

Design/methodology/approach

Based on relevant literature on consumer obesity, theories of pure impulse buying and reasoned action, cognitive constructs eminent for reasoned conditioned behaviour are extracted. Followed by extraction of the reasoned conditioned behaviour and its cognitive constructs within Zers. Thereafter, a conceptual framework is developed with propositions of stressful eating within Zers.

Findings

Zers indulge in reasoned conditioned behaviour initially owing to their healthy understanding insights, and the activations of cognitive capacities within them due to the law of effect. The law of effect is cyclical after the first reasoned consumption among Zers, leading to obesity and constricting self-controlling behaviour.

Originality/value

To the best of the authors’ knowledge, this is the first study that provides a deep understanding of the cognitive mechanism orienting generation Z’s stressful eating indulgence even though they have higher healthy lifestyle understandings.

Details

European Journal of Marketing, vol. 56 no. 11
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 8 June 2015

Victor Rizov

The purpose of this paper is to study theoretically the ability of the prestressed foam core composite sandwich Split Cantilever Beam (SCB) for generating mixed-mode II/III crack…

Abstract

Purpose

The purpose of this paper is to study theoretically the ability of the prestressed foam core composite sandwich Split Cantilever Beam (SCB) for generating mixed-mode II/III crack loading conditions (the mode II fracture was provided by prestressing the beam using imposed transverse displacements).

Design/methodology/approach

The concepts of linear-elastic fracture mechanics were used. The fracture behavior was studied in terms of the strain energy release rate. For this purpose, a three-dimensional finite element model of the prestressed sandwich SCB was developed. The virtual crack closure technique was applied in order to analyze the strain energy release rate mode components distribution along the crack front.

Findings

It was found that the distribution is non-symmetric. The analysis revealed that a wide mixed-mode II/III ratios range can be generated by varying the magnitude of the imposed transverse displacement. The influence of the sandwich core material on the mixed-mode II/III fracture behavior was investigated. For this purpose, three sandwich beam configurations with different rigid cellular foam core were simulated. It was found that the strain energy release rate decreases when the foam core density increases.

Originality/value

For the first time, a mixed-mode II/III fracture study of foam core composite sandwich beam is performed.

Details

Multidiscipline Modeling in Materials and Structures, vol. 11 no. 1
Type: Research Article
ISSN: 1573-6105

Keywords

Article
Publication date: 14 August 2017

Evgeny L. Pankratov and Elena Alexeevna Bulaeva

The purpose of this paper is to analyze the redistribution of dopant and radiation defects to determine conditions which correspond to decreasing of elements in the considered…

Abstract

Purpose

The purpose of this paper is to analyze the redistribution of dopant and radiation defects to determine conditions which correspond to decreasing of elements in the considered inverter and at the same time to increase their density.

Design/methodology/approach

In this paper, the authors introduce an approach to increase integration rate of elements in a three-level inverter. The approach is based on decrease in the dimension of elements of the inverter (diodes and bipolar transistors) due to manufacturing of these elements by diffusion or ion implantation in a heterostructure with specific configuration and optimization of annealing of dopant and radiation defects.

Findings

The authors formulate recommendations to increase density of elements of the inverter with a decrease in their dimensions.

Practical implications

Optimization of manufacturing of integrated circuits and their elements.

Originality/value

The results of this paper are based on original analysis of transport of dopant with account transport and interaction of radiation defects.

Details

International Journal of Intelligent Computing and Cybernetics, vol. 10 no. 3
Type: Research Article
ISSN: 1756-378X

Keywords

Open Access
Article
Publication date: 16 July 2020

Cristina Chinea, Ernesto Suárez and Bernardo Hernández

The purpose of this study is to conceptually and empirically verify the meaning of the food construct, while adapting and validating the Meaning of Food in Life Questionnaire…

3297

Abstract

Purpose

The purpose of this study is to conceptually and empirically verify the meaning of the food construct, while adapting and validating the Meaning of Food in Life Questionnaire proposed by Arbit et al. (2017) into Spanish and comparing groups with specific and non-specific eating patterns in relation to the meaning of food.

Design/methodology/approach

Confirmatory factor analysis and multivariate analysis involving groups with specific and non-specific eating patterns.

Findings

Results show that the adapted version of the scale retained the five food meaning factors, although four items from the original version had to be removed. Multivariate analyses of variance show that there are significant differences in the moral and sacred factors of food meaning when comparing people with specific and non-specific eating patterns. Significant differences in the moral, sacred and social factors were found when comparing between people with a specific diet, vegans/vegetarians and people who do not consume gluten/lactose or are on a diet.

Research limitations/implications

Differences in the meanings attributed to food can be observed among the different ways people eat. This could have implications on ethics, sustainability and well-being by considering the characteristics of the five factors of food meaning.

Originality/value

This study suggests that food meaning is a complex and rational process, where eating patterns play a key role in the attribution of meaning.

Details

British Food Journal, vol. 122 no. 11
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 11 April 2016

Maria Sääksjärvi, Katarina Hellén and George Balabanis

The purpose of this paper is to examine women’s reactions to celebrity endorsers holding positive and negative public images and the consequences for purchase intentions of the…

5143

Abstract

Purpose

The purpose of this paper is to examine women’s reactions to celebrity endorsers holding positive and negative public images and the consequences for purchase intentions of the endorsed product.

Design/methodology/approach

The paper draws on the social comparison literature and applies the theory of upward and downward comparisons to the celebrity endorsement context.

Findings

Study 1 shows that exposure to celebrities holding a positive public image decrease consumers’ temporal self-esteem, while celebrities holding a negative public image increase temporal self-esteem. Study 2 suggests that this change in self-esteem transfers to the product depending upon the type of social comparison focus (similarity vs dissimilarity) which people have. Study 3 shows that for consumers low in true self-esteem, i.e. self-esteem based upon a stable foundation, celebrities holding a positive public image decrease purchase intentions. For consumers high in true self-esteem, there was no difference between exposure to celebrities holding a positive and a negative public image for purchase intentions. Study 4 focused on replicating the results found in Studies 1-3 in the context of an achievement celebrity (as opposed to a regular celebrity). The findings in Study 4 provide further support for the results of Studies 1 and 3, and identify expert celebrities as a boundary condition for the effects found in Study 2.

Practical implications

The results provide evidence suggesting that celebrities holding a negative public image can be used as celebrity endorsers in product categories in which it can be considered helpful to protect women’s self-esteem, such as beauty products or self-expressive products.

Originality/value

This research contributes to the literature on celebrity endorsement by adding a boundary condition for the effectiveness of celebrity endorsement. According to the results, choosing a positive celebrity can, for some groups, have negative effects on purchase intensions and that a negative celebrity might be the safer choice.

Details

European Journal of Marketing, vol. 50 no. 3/4
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 18 July 2022

Yuri Gomes Paiva Azevedo, Lucas Allan Diniz Schwarz, Hellen Bomfim Gomes and Marcelo Augusto Ambrozini

The purpose of this paper is to examine the effect of stock price crash risk on the adoption of poison pills.

Abstract

Purpose

The purpose of this paper is to examine the effect of stock price crash risk on the adoption of poison pills.

Design/methodology/approach

The authors estimate logit and probit regressions. Their sample includes 185 Brazilian public firms for the period 2010–2018. Following previous studies, the authors use the negative skewness of firm-specific weekly returns and the down-to-up volatility of firm-specific weekly returns as measures of firm's stock price crash risk. As proxies of poison pills, the authors employ the “conventional” poison pills in their baseline models and the “eternity” poison pills, which prevent the removal of poison pills from bylaws, in additional models.

Findings

The authors find that stock price crash risk measures are not associated with poison pill adoption. However, although stock price crash risk does not lead to poison pill adoption as a complementary corporate governance mechanism that protects firms against hostile takeover attempts, further results show that managers do not draw on stock price crash risk as a pretext to entrench themselves. Additional analyses also highlight that CEO power seems to play a role in moderating the relationship between stock price crash risk and eternity poison pill adoption.

Originality/value

The authors contribute to the literature on stock price crash risk, which calls for research in international contexts to better understand the effect of stock price crash risk on country-specific idiosyncratic features. The authors discuss a controversial anti-takeover mechanism that has been debated by Brazilian policymakers.

Details

International Journal of Managerial Finance, vol. 19 no. 3
Type: Research Article
ISSN: 1743-9132

Keywords

Article
Publication date: 9 January 2017

Yit Sean Chong and Pervaiz K. Ahmed

Via an experimental approach, this study therefore seeks to examine the effects of outcome valence upon service perception in the higher education setting where academic services…

Abstract

Purpose

Via an experimental approach, this study therefore seeks to examine the effects of outcome valence upon service perception in the higher education setting where academic services form the core service element. To further extend this inquiry, the purpose of this paper is to explore the carryover effect of these emotional states to a subsequent unrelated service encounter which is classified as a peripheral service element which is hedonic in nature.

Design/methodology/approach

By using a simulated laboratory experimental procedure involving 300 participants, the authors examined the extent to which a student’s feeling toward an online test result has a bearing upon the teaching evaluation and a subsequent service experience in a branded retail context.

Findings

The results gathered from this study highlight the variability of the carryover effect of outcome valence from a work-related service context that serves as incidental emotions to a subsequent unrelated service encounter which is hedonic in nature. From the results gathered, variations were observed in relation to the dynamics of outcome valence in affecting core service evaluation where teaching quality was assessed, and in the peripheral service context in the form of retail experience at a branded cafè. From the basis of these findings, the psychological role of retail stores operating in a valence-oriented industry such as the higher education is discussed in this study.

Practical implications

Essentially, this study contributes to the academic literature and managerial practices by extending the knowledge in the dynamics of valence and its impact upon service perceptions.

Originality/value

This study adopts a simulated experimental design to assess the transference effect of valence in specific service encounters. This methodological approach offers greater reliability compared to existing studies which undertake a retrospective approach via questionnaire survey to examine outcome valence in service experiences. The results from this study provide important managerial implications by assessing the impact of valence upon customer satisfaction ratings which are commonly used for performance appraisal of service staff members. Additionally, the outcome of this study potentially assist managers to account for incidental emotions which may have an impact upon customer’s service experience.

Details

Journal of Service Theory and Practice, vol. 27 no. 1
Type: Research Article
ISSN: 2055-6225

Keywords

Article
Publication date: 6 June 2008

Carolyn Timms, Colin Lankshear, Neil Anderson and Lyn Courtney

This paper seeks to identify aspects of work environment, culture or expectations that contributed to women's comfort or discomfort within the information and communication…

1295

Abstract

Purpose

This paper seeks to identify aspects of work environment, culture or expectations that contributed to women's comfort or discomfort within the information and communication technology (ICT) industry.

Design/methodology/approach

The study is empirical in nature and addresses the perspectives of 178 professional women currently working within the Australian ICT industry who responded to the “Women in ICT” survey conducted through James Cook University. Likert‐scale responses were subjected to principal component analysis and then K‐mean cluster analysis, distinguishing four groups of respondents. Explanations for group membership were then sought from responses to open‐ended survey questions.

Findings

There was common agreement among respondents that, when making their career decisions, they had expected to enjoy good community image, and that their work would be socially useful, satisfying and flexible. Respondents also agreed that careers in ICT are rewarding, and provide opportunities, and disagreed with prevailing negative stereotypes about the industry. Opinions diverged on the organisation‐specific issues of management approachability and equality, as well as around respondents' confidence in their own technical ability and their intention to encourage young women to enter the industry.

Originality/value

This paper identifies distinct patterns of response and thereby provides support for the thesis that the widely reported discomfort of women within the ICT industry is not a cultural (industry‐wide) phenomenon but, rather, one that has its roots within particular workplace relationships. It is these relationships that appear to encourage or undermine confidence and women's intentions to encourage others to enter ICT.

Details

Information Technology & People, vol. 21 no. 2
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 25 July 2019

Walid Chaouali, Renaud Lunardo, Imene Ben Yahia, Dianne Cyr and Abdelfattah Triki

The purpose of this paper is to examine how customers derive value (functional, emotional, social and epistemic value) from the design aesthetics of mobile banking applications…

1507

Abstract

Purpose

The purpose of this paper is to examine how customers derive value (functional, emotional, social and epistemic value) from the design aesthetics of mobile banking applications and then form intention to adopt mobile banking. Furthermore, this research investigates the moderating effect of happiness, which is predicted – and showed – to strengthen the effects of design aesthetics on value.

Design/methodology/approach

A survey using screenshots of mobile banking applications was administered to a sample of 281 bank customers. Data were analysed using SmartPLS.

Findings

The results show that design aesthetics have a positive effect on functional, emotional, social and epistemic value. In turn, these value dimensions positively affect intention to adopt mobile banking. The findings also demonstrate that happiness moderates the effects of design aesthetics on these value dimensions.

Practical implications

This work can be useful to designers of banking applications and other practitioners to improve their policies and strategies related to mobile applications.

Originality/value

This research represents an initial attempt to examine how customers derive functional, emotional, social and epistemic value from design aesthetics in mobile banking. In addition, this research demonstrates that happiness moderates – and more specifically strengthens – the effects of design aesthetics on customer value. The results provide a theoretical contribution to the importance of value in customer decision making, and in the current case, in the seldom-researched area of mobile banking.

Details

International Journal of Bank Marketing, vol. 38 no. 1
Type: Research Article
ISSN: 0265-2323

Keywords

11 – 20 of 158