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Another Christmas month is upon us, following it seems quickly on others that have been. Such is the relativity of Time, it is not yesteryear, but could be yester‐month or even yester‐week. The seasons pass like youth, all too soon. Our minds return to other Christmas months of yore — “Memories are like Christmas roses!”, the old saying goes. The children, singing much‐loved hymns and carols, happy family settings, a birth, christening, so much to look forward to in the new year. There are not always such happy memories, but memories just the same — Christmas in war‐time, Earth's joys growing dimmer each year, change and decay, life drawing to a close for many a soul; old folk tend to see Christmas as a time of passing, of leaving the world behind.

An overview of the concerns involved in the operation of electronic hardware at elevated temperatures is presented. Materials selection and package design issues are addressed for a wide range of packaging elements from the semiconductor chip to the box. It is found that most elements of common high density device and packaging architecture can be used up to 200°C. However, gold‐aluminium wirebonds, eutectic tin‐lead solder joints and die attaches, and FR‐4 boards will seriously degrade at temperatures below 200°C. For these elements, alternative materials of construction are recommended. Comparisons are made between package design for high power dissipation and that for high temperature operation.

The Report of the Food Investigation Board (the Department of Scientific and Industrial Research) for the year 1934 is, as were its predecessors, a document of first‐rate interest and importance. The Board was established in 1917, and under its terms of reference it has “ to submit an annual programme of research and an annual report.” The revised terms of reference clearly indicate the wide interests, both scientific and industrial, with which the Board is concerned. Its duties are “ to advise generally on the conduct of research on the properties and behaviour of foodstuffs on the scientific problems, including physical and engineering problems, involved in their storage and transport.” The duties of the Board are obviously as far reaching as they could well be. By no means the least interesting feature of these reports taken as a whole is the close connection they show to exist between the laboratory and the market place. This fact alone—which emerges quite naturally as the work which has been done, or is being done, or that which it is proposed to do, is described — gives to these reports a claim on public interest which is almost unique in the annals of Government publications. The people of this country are, whether they generally realise it or not, more affected in their daily life by problems connected with the transport and preservation of foodstuffs than those of any other country. We are far from being self‐supporting. Half the meat we eat comes from overseas. Argentina supplies us with a very large proportion of our chilled beef. Australia and New Zealand have plenty of cattle that would furnish us with good beef, but the difficulty has been to ship it in a chilled as distinct from a frozen state to these shores, On the 18th July, 1933, a first consignment of chilled beef from New Zealand reached the London market. This beef had been stowed on board in an atmosphere containing 10 per cent. of carbon dioxide. It arrived in good condition. This preliminary consignment of chilled beef from the antipodes is very rightly referred to by the Board as “ an event which may well prove historic.” In 1934 four thousand four hundred tons of meat in gas (CO2) storage were sent from Australia and from New Zealand to this country. Thus a new and important chapter in Imperial economic relations has been opened, not inferior in importance to the original introduction of cold transport and of cold storage some fifty years ago. “ Given careful handling the use of gas storage eliminates mould and bacterial slime.” Slime is a thick growth of organisms of the Achromobacter group. It appears more quickly on meat which has a high initial bacterial count at the time of shipment, and the truth of this statement is borne out by the figures given in the Report. Achromobacter growth is inhibited at 0° C in the presence of carbon dioxide ; while Proteus and aerobacter are not thus inhibited, but their optima is 37° C. So that a low temperature and at atmosphere containing 10 per cent. of carbon dioxide suffices to eliminate these troublesome groups of micro organisms from meat during transport. The term “ careful handling ” may perhaps be extended to include good sanitary conditions in the slaughter houses. The Report for 1932 dwells on the need for a plentiful supply of hot water. The older method somewhat neglected this essential, and one bucket of water sufficed for several carcases. A bacterial count of the bacterial content of water which had been used for this purpose showed that with an insufficient supply of water the number of organisms per cubic centimetre varied from two to twenty‐five millions, with five thousand B. coli per ten cubic centimetres. With an abundant supply of water the corresponding figures were fifteen thousand and five ! As the life of meat in store depends on its freedom from bacteria the need for extreme cleanliness in the treatment of meat before it leaves the slaughter house need not be insisted on. The matter has of course received adequate attention in Australia and in New Zealand where beef is being prepared for shipment under the new conditions. Other problems still remain to be considered such as the best methods of stowage to prevent chafing ; degree of humidity in the hold during transport ; air circulation to ensure uniformity in the atmosphere of the hold ; and the maintenance of the correct temperature. If these conditions are complied with the “ bloom,” that is, the natural appearance of the meat, is retained. Otherwise the oxidation of hæmoglobin to methæmoglobin ensues and the “ bloom ” of the meat is lost. “ Bloom,” it is stated, does not affect the nutritive value of the meat, but the absence of “ bloom ” would presumably affect the price of the meat on the wholesale market as it ceases to be a factor when the meat has been cut up into joints. The successful transport of a cargo of chilled beef from Australia and New Zealand therefore depends on its being landed not only in a wholesome condition, but also in a condition that will enable it to compete on at least equal terms with its foreign competitors. This evidently implies the close and effective co‐operation of everybody concerned from the stockbreeder in Australia or in New Zealand to the retailer in London.

This section of the Journal is entitled News and Views. It can include practitioner papers, news, events, conference reports, calls for papers, trend summaries, statistics, working papers, etc. Submissions are invited from both academic and industry sources. Contributions are welcome and because this section has a shorter lead time than the main body of the Journal we will be accepting and including ‘copy’ right up to going to press.

This paper aims to analyze the economic viability of jatropha plantation in North East India.

Economic viability is measured through the net present value and the benefit–cost ratio (BCR) at four different production standards along with four different prices of jatropha seed.

At a very low price and small production, jatropha plantation is economically not feasible. However, when the price of seed increases from INR 5 to 8, BCRs become greater than 1, provided that the discount rate is less than equal to 8 per cent. The minimum threshold of BCR indicates that the threshold of 1.5 BCR at a production level of 1.5 tons/ha can be achieved with a combination of seed price of INR 10 per kg and a discount rate of 1 to 3 per cent. Thus, jatropha cultivation is economically viable but not highly profitable.

Present study analyzes the economic viability of jatropha plantation from purely financial point of view. Social cost and benefit of energy crop plantation is not included in the study. This suggests to adopt social cost–benefit analysis to evaluate the overall feasibility of plantation crops in future studies.

This paper contributes to the academic literature of economic viability of energy plantation crops. Economic viability of jatropha plantation is shown in different cost and revenue conditions with statistical evidences.

This paper, based on interviews undertaken with consultants experienced in e‐commerce engagements, has identified ten process which are critical to the success of e‐commerce. The processes are: order fulfilment, revenue generation/collection, financial control, IT/Web changes, business processes, e‐integration, order generation, call centre integration, 24/7 operation, and consumer behaviour. The paper explores the e‐commerce modes and models and relates them to the ten processes. From this analysis the overall challenges facing e‐commerce, with respect to the modes and models, are pinpointed.

The management of electronic retail channels is not limited to virtual companies only. Also store‐based (stationary) retailers are expected to set up electronic distribution channels. This paper discusses the occurrence of such channels from a European perspective. The authors introduce a Web‐scan framework to analyze the nature of Web offerings and thelogistical elements of e‐tailing. The application of this structure showed that store‐based retailers have already invested in Web‐based activities, mainly for information and/or communication issues. The set‐up of strong electronic channels of distribution is still in an early phase.

The initial shock of devaluing the currency, after so many promises that it would not take place, has passed; only the uncertainty and apprehension remain. It seems an idle exercise to compare the present state of the country's economy with other periods in recent history, such as when in the first Labour Government, we went off the gold standard; at that time, shock was indeed profound and again, the French were cock‐a‐hoop, but the position was complicated by the huge inter‐indebtedness of the Allies in the First War. Or the first devaluation after the Second World War, but both periods were also characterized by public waste and profligate spending. Now, we have to obtain foreign loans and financial backing to keep going, and it is this aspect of the present devaluation which will probably far outweigh any positive advantages. The country's massive external debts were increased by approximately one‐seventh overnight, probably wiping out completely all the repayments made at such great effort since the War. Devaluation of the currency cannot be seen as anything but a grievous blow to the country, presaging hard times ahead for everyone. When promises were being made that devaluation would not take place, there can be little doubt that these were honestly made and, at the time, believed in, for no Government of a country with imports always exceeding exports, would impose such a burden on its people willingly. It must then have been forced upon them.

The purpose of this study is to comprehend how AI aids marketers in engaging customers and generating value for the company by way of customer engagement (CE). CE is a popular area of research for scholars and practitioners. One area of research that could have far-reaching ramifications with regard to strengthening CE is artificial intelligence (AI). Consequently, it becomes extremely important to understand how AI is helping the marketer reach customers and create value for the firm via CE.

A detailed approach using both systematic review and bibliometric analysis was used. It involved identifying key research areas, the most influential authors, studies, journals, countries and organisations. Then, a comprehensive analysis of 50 papers was carried out in the four identified clusters through co-citation analysis. Furthermore, a content analysis of 42 articles for the past six years was also conducted.

Emerging themes explored through cluster analysis are CE concepts and value creation, social media strategies, big data innovation and significance of AI in tertiary industry. Identified themes for content analysis are CE conceptualisation, CE behaviour in social media, CE role in value co-creation and CE via AI.

CE has emerged as a topic of great interest for marketers in recent years. With the rapid growth of digital media and the spread of social media, firms are now embarking on new online strategies to promote CE (Javornik and Mandelli, 2012). In this review, the authors have thoroughly assessed multiple facets of prior research papers focused on the utilisation of AI in the context of CE. The existing research papers highlighted that AI-powered chatbots and virtual assistants offer real-time interaction capabilities, swiftly addressing inquiries, delivering assistance and navigating customers through their experiences (Cheng and Jiang, 2022; Naqvi et al., 2023). This rapid and responsive engagement serves to enrich the customer’s overall interaction with the business. Consequently, this research can contribute to a comprehensive knowledge of how AI is assisting marketers to reach customers and create value for the firm via CE. This study also sheds light on both the attitudinal and behavioural aspects of CE on social media. While existing CE literature highlights the motivating factors driving engagement, the study underscores the significance of behavioural engagement in enhancing firm performance. It emphasises the need for researchers to understand the intricate dynamics of engagement in the context of hedonic products compared to utilitarian ones (Wongkitrungrueng and Assarut, 2020). CEs on social media assist firms in using their customers as advocates and value co-creators (Prahalad and Ramaswamy, 2004; Sawhney et al., 2005). A few of the CE themes are conceptual in nature; hence, there is an opportunity for scholarly research in CE to examine the ways in which AI-driven platforms can effectively gather customer insights. As per the prior relationship marketing studies, it is evident that building relationships reduces customer uncertainty (Barari et al., 2020). Therefore, by using data analysis, businesses can extract valuable insights into customer preferences and behaviour, equipping them to engage with customers more effectively.

The rapid growth of social media has enabled individuals to articulate their thoughts, opinions and emotions related to a brand, which creates a large amount of data for VCC. Meanwhile, AI has emerged as a radical way of providing value content to users. It expands on a broader concept of how software and algorithms work like human beings. Data collected from customer interactions are a major prerequisite for efficiently using AI for enhancing CE. AI not only reduces error rates but, at the same time, helps human beings in decision-making during complex situations. Owing to built-in algorithms that analyse large amounts of data, companies can inspect areas that require improvement in real time. Time and resources can also be saved by automating tasks contingent on customer responses and insights. AI enables the analysis of customer data to create highly personalised experiences. It can also forecast customer behaviour and trends, helping businesses anticipate needs and preferences. This enables proactive CE strategies, such as targeted offers or timely outreach. Furthermore, AI tools can analyse customer feedback and sentiment across various channels. This feedback can be used to make necessary improvements and address concerns promptly, ultimately fostering stronger customer relationships. AI can facilitate seamless engagement across multiple digital channels, ensuring that customers can interact with a brand through their preferred means, be it social media, email, or chat. Consequently, this research proposes that practitioners and companies can use analysis performed by AI-enabled systems on CEB, which can assist companies in exploring the extent to which each product influences CE. Understanding the importance of these attributes would assist companies in developing more memorable CE features.

This study examines how prominent CE and AI are in academic research on social media by identifying research gaps and future developments. This research provides an overview of CE research and will assist academicians, regulators and policymakers in identifying the important topics that require investigation.

APPROVAL of a plan for a new Birmingham Central Library was given by the City Council on July 26 1938. One world war and heaven knows how many financial stringencies later, on June 5 1970, the foundation stone of the building was laid. The new library stands adjacent to the present building and is part of the re‐development scheme for the centre of Birmingham.