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The Emerald Handbook of Computer-Mediated Communication and Social Media
Type: Book
ISBN: 978-1-80071-598-1

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Publication date: 14 October 2022

Päivi Rasi-Heikkinen

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Older People in a Digitalized Society
Type: Book
ISBN: 978-1-80382-167-2

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Publication date: 1 October 2021

Charlotte Dann

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Navigating Tattooed Women's Bodies
Type: Book
ISBN: 978-1-83909-830-7

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International Perspectives on Democratization and Peace
Type: Book
ISBN: 978-1-80043-068-6

Book part
Publication date: 11 March 2021

Ismail Hasan Syed Farook

The pace at which an organization is able to respond to changes that occur both within and external to the organization has always been a key driver for the success of the…

Abstract

The pace at which an organization is able to respond to changes that occur both within and external to the organization has always been a key driver for the success of the organization. In today’s ever-changing environment and volatile economy, it is crucial for organizations to be flexible and agile in order to survive and succeed. This case study traces the journey of Stanley Black & Decker, a global tools, storage, and appliances organization, on its success journey in the Middle East region. This organization has been able to enjoy continuous financial success and win a series of accolades over the years due to the following major strategic drivers: change management, agility, effective channel management, strong customer engagement, brand leveraging, and innovation as a corporate culture. An analysis of existing research indicates a good alignment with change management, agility, brand leveraging, and innovation while a slight deviation is noted in effective channel management and customer engagement.

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Corporate Success Stories in the UAE: The Key Drivers Behind Their Growth
Type: Book
ISBN: 978-1-80043-579-7

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