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Abstract

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Cost Engineering and Pricing in Autonomous Manufacturing Systems
Type: Book
ISBN: 978-1-78973-469-0

Book part
Publication date: 8 August 2022

Nila Armelia Windasari, Halim Budi Santoso and Jyun-Cheng Wang

Creating memorable tourism experiences (MTE) is vital to obtain sustained tourism visits. In the digital era, infusions of various digital technologies in tourism services without…

Abstract

Creating memorable tourism experiences (MTE) is vital to obtain sustained tourism visits. In the digital era, infusions of various digital technologies in tourism services without admitting tourist emotions could jeopardize the experience. Drawing from a Service-Dominant Logic (S-DL) perspective, this study explains the complexity of digital tourism experience in the service system view, highlighting the importance of emotions as resources. It is composed of actors' orchestrations, connected by shared emotions, and enabled by sensory stimuli facilitated by the digital tourism ecosystem throughout the tourism journey. This study proposes a Memorable Digital Tourism Experience (MDTE) framework by identifying the focal actors, recognizing the emotions, and determining the moderating role of sensory stimuli enabled by various novel technologies. At last, several agenda and practical guidelines are proposed on how to operationalize the framework and different methodologies to explore Memorable Digital Tourism Experience.

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Contemporary Approaches Studying Customer Experience in Tourism Research
Type: Book
ISBN: 978-1-80117-632-3

Keywords

Book part
Publication date: 13 March 2023

Ertugrul Uysal, Sascha Alavi and Valéry Bezençon

Anthropomorphism in Artificial Intelligence (AI)-powered devices is being used increasingly frequently in consumer-facing situations (e.g., AI Assistants such as Alexa, virtual…

Abstract

Purpose

Anthropomorphism in Artificial Intelligence (AI)-powered devices is being used increasingly frequently in consumer-facing situations (e.g., AI Assistants such as Alexa, virtual agents in websites, call/chat bots, etc.), and therefore, it is essential to understand anthropomorphism in AI both to understand consequences for consumers and to optimize firms' product development and marketing. Extant literature is fragmented across several domains and is limited in the marketing domain. In this review, we aim to bring together the insights from different fields and develop a parsimonious conceptual framework to guide future research in fields of marketing and consumer behavior.

Methodology

We conduct a review of empirical articles published until November 2021 in Financial Times Top 50 (FT50) journals as well as in 41 additional journals selected across several disciplinary domains: computer science, robotics, psychology, marketing, and consumer behavior.

Findings

Based on literature review and synthesis, we propose a three-step guiding framework for future research and practice on AI anthropomorphism.

Research Implications

Our proposed conceptual framework informs marketing and consumer behavior domains with findings accumulated in other research domains, offers important directions for future research, and provides a parsimonious guide for marketing managers to optimally utilize anthropomorphism in AI to the benefit of both firms and consumers.

Originality/Value

We contribute to the emerging literature on anthropomorphism in AI in three ways. First, we expedite the information flow between disciplines by integrating insights from different fields of inquiry. Second, based on our synthesis of literature, we offer a conceptual framework to organize the outcomes of AI anthropomorphism in a tidy and concise manner. Third, based on our review and conceptual framework, we offer key directions to guide future research endeavors.

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Artificial Intelligence in Marketing
Type: Book
ISBN: 978-1-80262-875-3

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Book part
Publication date: 30 September 2020

Hera Khan, Ayush Srivastav and Amit Kumar Mishra

A detailed description will be provided of all the classification algorithms that have been widely used in the domain of medical science. The foundation will be laid by giving a…

Abstract

A detailed description will be provided of all the classification algorithms that have been widely used in the domain of medical science. The foundation will be laid by giving a comprehensive overview pertaining to the background and history of the classification algorithms. This will be followed by an extensive discussion regarding various techniques of classification algorithm in machine learning (ML) hence concluding with their relevant applications in data analysis in medical science and health care. To begin with, the initials of this chapter will deal with the basic fundamentals required for a profound understanding of the classification techniques in ML which will comprise of the underlying differences between Unsupervised and Supervised Learning followed by the basic terminologies of classification and its history. Further, it will include the types of classification algorithms ranging from linear classifiers like Logistic Regression, Naïve Bayes to Nearest Neighbour, Support Vector Machine, Tree-based Classifiers, and Neural Networks, and their respective mathematics. Ensemble algorithms such as Majority Voting, Boosting, Bagging, Stacking will also be discussed at great length along with their relevant applications. Furthermore, this chapter will also incorporate comprehensive elucidation regarding the areas of application of such classification algorithms in the field of biomedicine and health care and their contribution to decision-making systems and predictive analysis. To conclude, this chapter will devote highly in the field of research and development as it will provide a thorough insight to the classification algorithms and their relevant applications used in the cases of the healthcare development sector.

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Big Data Analytics and Intelligence: A Perspective for Health Care
Type: Book
ISBN: 978-1-83909-099-8

Keywords

Book part
Publication date: 6 December 2013

Maurizio Catulli, Julian K. Lindley, Nick B. Reed, Andrew Green, Hajra Hyseni and Sushma Kiri

The purpose of this chapter is to explore the interaction between access-based consumption (ABC) and consumer culture in the specific context of baby products, and connect the two…

Abstract

Purpose

The purpose of this chapter is to explore the interaction between access-based consumption (ABC) and consumer culture in the specific context of baby products, and connect the two streams of consumer research and design theory, by associating ABC with product service systems (PSS) which are seen as desirable as they offer a promise of sustainability.

Methodology/approach

Within an action research approach consisting of the establishment of a pilot service provision, we conducted ethnographies including in-depth interviews and focus groups.

Findings

The adoption of access-based provisions is constrained by low compatibility with consumer culture. Consumers are concerned with the provision’s ability to satisfy their needs, what this mode of consumption says about them, and the extent to which it associates them with communities of practice.

Research limitations

The limitations are the typical ones of action research, which is linked to a unique, researcher-generated context where the researcher is also a participant, and therefore are difficult to generalize.

Research implications

The large-scale implementation of PSS underpinning ABC is problematic as it challenges consumers’ needs for self-expression and affiliation; however, we found that consumers in this specific context are responsive to the environmental efficiency of PSS.

Originality/value

Our research explores the intersection between consumer research and design, and consumers’ response to sustainable business models which underpin ABC.

Details

Consumer Culture Theory
Type: Book
ISBN: 978-1-78190-811-2

Keywords

Book part
Publication date: 13 February 2024

Rosie Allen and Chathurika Kannangara

The aim of this chapter is to provide an overview of the student mental health crisis in Higher Education (HE), and how resilience and grit, two important positive psychological…

Abstract

The aim of this chapter is to provide an overview of the student mental health crisis in Higher Education (HE), and how resilience and grit, two important positive psychological constructs, can be beneficial for university students’ success and wellbeing. As part of a discussion around some of the current approaches to intervening in wellbeing in universities, the chapter provides evidence for the use of PPIs for wellbeing in university students, alongside some of the challenges of implementing these in HE. It also provides an overview of the Thriving Students Framework and presents a case for a multicomponent approach to monitoring and improving educational success. In particular, a wellbeing framework that, alongside resilience, also recognises the importance of strengths, persistence in the face of difficulty, a growth mindset, self-control and mental wellbeing; Academic Tenacity. The implications of utilising this framework for educational attainment in university students are discussed. The Bolton Uni-Stride Scale (BUSS), a single short measure of academic tenacity that combines the attributes enabling measurement and intervention to support university students to thrive, is also presented for educators to use.

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Positive Education at All Levels: Learning to Flourish
Type: Book
ISBN: 978-1-83753-156-1

Keywords

Book part
Publication date: 16 January 2024

Ayodeji E. Oke and Seyi S. Stephen

The world is becoming digitised, and the construction industry is not left behind in the move. Buildings are getting advanced to the level of operating them electronically with…

Abstract

The world is becoming digitised, and the construction industry is not left behind in the move. Buildings are getting advanced to the level of operating them electronically with little or no human interference. The implementation of technological practices into operations has produced many new products and provided ways of improving the efficiency of the products. A practical example is the application of robots being involved in the construction process. And these robotics are controlled by the use of mechatronics engineering through their artificial intelligence incorporated into their systems. This chapter examined the activities and involvement of mechatronics in construction, the different benefits to be derived from mechatronics applications and the uphill challenges it poses in construction projects.

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A Digital Path to Sustainable Infrastructure Management
Type: Book
ISBN: 978-1-83797-703-1

Keywords

Content available
Book part
Publication date: 1 December 2023

Gail Anne Mountain

Abstract

Details

Occupational Therapy With Older People into the Twenty-First Century
Type: Book
ISBN: 978-1-83753-043-4

Book part
Publication date: 15 March 2013

Motoko Akiba

Purpose – The study examined: (1) the implementation of the 2009 Teacher License Renewal Policy (TLRP) by a large national university; (2) teachers’ responses to the TLRP, which…

Abstract

Purpose – The study examined: (1) the implementation of the 2009 Teacher License Renewal Policy (TLRP) by a large national university; (2) teachers’ responses to the TLRP, which requires teachers to take university courses to renew their licenses, and (3) completion rates for license renewal in 2011 and 2012.Methodology – This mixed-method study is based on: (1) a case study of TLRP implementation that involved observations of TLRP courses and interviews of instructors, TLRP steering committee members, and participating teachers at a large national university; and (2) a survey of 365 teachers who took the TLRP courses at this university.Findings – The data showed that the university's successful implementation of the TLRP was largely influenced by the existence of “boundary practice” – a shared system that connects multiple organizations and groups implementing the policy. Lesson Study, as a shared system of teaching and learning improvement in Japan, guided the development of high-quality TLRP courses and teachers’ respect for university courses based on research knowledge. As a result, while teachers were dissatisfied with the policy requirement of renewing teacher licenses, they were satisfied with their learning experiences through the TLRP courses, which also influenced their opinions about the policy itself.Value – This is the first empirical study that examined the implementation and impact of the TLRP in Japan. It highlights the importance of a shared system for teaching and learning improvement for supporting a teacher reform implementation.

Details

Teacher Reforms Around the World: Implementations and Outcomes
Type: Book
ISBN: 978-1-78190-654-5

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