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Information systems research methods need to contribute to the scholarly requirements of the field of knowledge but also need to develop the potential to contribute to the practical requirements of practitioners′ knowledge. This leads to possible conflicts in choosing research methods. Argues that the changing world of the IS practitioner is reflected in the changing world of the IS researcher and that qualitative approaches to IS research help to bridge the gap between the two domains of knowledge. Illustrates how this gap may be bridged through discussing the ethnographic research method. Concludes by assessing the contributions and limitations of this method to IS research and practice.

A number of researchers have drawn attention to the way in which information systems development is an inherently political activity. Using the critical social theory of Jurgen Habermas, discusses the development of an information system in mental health. Using critical ethnography, reveals otherwise hidden agendas, power and managerial assumptions to be deeply embedded in the project. Raises broader questions about the extent to which information systems can be seen as “colonizing mechanisms”.

This paper reports on a study conducted to develop a framework for evaluating the retrieval features using an applied ethnographic method. Direct observation, interviews, analysis of notes, and informal social interaction were done with ten users on their application of the retrieval features and their difficulties in searching. Retrieval features evaluated were those offered by 12 database providers. Findings revealed that the proposed framework successfully gathered the data needed. Application of the features was related to users' retrieval tasks, preference and style of searching, and understanding of the features. Difficulties were related to identification of the appropriate search terms. Expected retrieval features were related to search terms, i.e. relevance feedback, list of similar terms, and assigning values to search terms. Applied ethnographic method used in this study revealed that users have a substantial amount of knowledge about the retrieval features, and that their comments were related to their subject background.

The purpose of this paper is to explore factors contributing to the dynamics in healthcare work practices and how health workers cope with the emerging dynamics. By focusing on these aspects, the study seeks to inform the design and implementation of health management information systems (HMIS).

An ethnographic study of HMIS work practices in Tanzania was conducted. The collected data were analysed using concepts from Cultural Historical Activity Theory (CHAT).

The complex and dynamic demands placed upon static healthcare information systems cause unregulated and inconsistent changes to off‐systems work practices. CHAT is a useful framework for identifying emerging gaps within existing information systems (IS).

This study builds upon a research and development project known as the Health Information Systems Programme (HISP). HISP aims at addressing the problems of fragmentation, multiple data standards and lack of tools for data management in HMIS in low‐income countries. The findings from this study have practical implications for the design and implementation of IT‐based IS within the healthcare industry in general and within the HISP initiatives in particular.

The paper offers a new perspective for conceptualizing the dynamics in healthcare work practices by looking at the means and solutions that health workers produce, not only as products of dynamics but as factors that inform and shape the design and implementation of new IT and IS.

This paper describes the findings of a field study that explores the process of information systems (IS) development in a large organization. The paper argues that traditional IS development methodologies are treated primarily as a necessary fiction to present an image of control or to provide a symbolic status, and are too mechanistic to be of much use in the detailed, day‐to‐day organization of systems developers’ activities. By drawing on the insights gained from this study, the paper outlines some implications for IS development methodologies. A secondary purpose of the paper is to illustrate the use of an “ecological” research approach to IS development as advocated by Shneiderman and Carroll.

Qualitative research has made important contributions to social science by enabling researchers to engage with people and get an in-depth understanding of their views, beliefs and perceptions about social phenomena. With new and electronically mediated forms of human interaction (e.g. the online world), there are new opportunities for researchers to gather data and participate with or observe people in online groups. The purpose of this paper is to present features, challenges and possibilities for online ethnography as an innovative form of qualitative research.

Ethnography is about telling a story about what happens in a particular setting or settings. In order to do this online, it is important to revisit, adopt and adapt some ideas about traditional (offline) ethnography. The paper distinguishes online ethnography from other types of research. It draws some generic features of online ethnography and identifies challenges for it. With these ideas in mind the paper presents and provides a reflection of an online ethnography of software developers.

Online ethnography can provide valuable insights about social phenomena. The paper identifies generic features of this approach and a number of challenges related to its practice. These challenges have to do with to the choice of settings, use of online data for research, representation of people and generation of valuable and useful knowledge. The paper also highlights issues for future consideration in research and practice.

The ethnography helped the researcher to identify and address a number of methodological challenges in practice and position herself in relation to relevant audiences she wanted to speak to. The paper also suggests different orientations to online ethnography. Lessons learned highlight potential contributions as well as further possibilities for qualitative research in the online world.

Online ethnography offers possibilities to engage with a global audience of research subjects. For academics and practitioners the paper opens up possibilities to use online tools for research and it shows that the use of these tools can help overcome difficulties in access and interaction with people and to study a diversity of research topics, not only those that exist online. The paper offers guidance for researchers about where to start and how to proceed if they want to conduct online ethnography and generate useful and valuable knowledge in their area of interest.

Ethnography has emerged as a potentially valuable empirical means of understanding how and why accounting operates within organisations. However, its use in the accounting literature has not been without controversy. This paper addresses one of the key issues of dispute: the role of critical foundational theories in ethnographic accounting research. First, the paper draws from competing proposals for ethnography in the accounting literature in an attempt to shed further light on the use of critical theory within an ethnographic field study. It is argued that critical theory can be a valuable tool in developing further insights from ethnographic study, but that its timing within the stages of the empirical work is crucial to achieve a balance between understanding and explanation. Second, in highlighting the lessons learnt from the author’s own ethnographic research, the paper discusses the (as yet untapped) potential for critical ethnography to inform directly the design and development of new accounting systems. It is proposed that using ethnography “actively” in this way could provide the methodological basis for the development of new forms of accounting, such as social accounting.

In multi-sited ethnography, “following” (of, e.g. persons, objects and events) is used as a device to structure fieldwork. The purpose of this paper is to problematize and substantiate the notion of following, illustrating that, when adopting a “following” strategy, the endless number of potential trails one could follow may lead a fieldworker to be both everywhere and nowhere at once.

This paper is based on the experiences and insights derived from a multi-sited ethnography of the strategic collaborations that emerged after the Dutch healthcare reform of 2015. Fieldwork was conducted between 2015 and 2017, and consisted of participant observations, shadowing and interviews.

An approach well suited to studying the contemporary problems that cut across organizational boundaries, multi-sited ethnography is both valuable and more challenging due to: (1) the continuous need to negotiate access, which stimulates the researcher to reflect on his or her positionality in the field; (2) the inevitable pressure it puts on a researcher to “unfollow” their field(s) and to regain critical distance and (3) its perplexing ability to highlight the lack of a whole, unveiling instead a plethora of perspectives across sites which may or may not align.

This paper ends with three key considerations for future multi-sited research endeavours.

Although the metaphor of following can help to structure fieldwork, the practice of following in multi-sited ethnography is not as straightforward as it appears: there are countless potential “paths” to follow, and researchers themselves must decide which trails to choose and when to step back and “unfollow” their field(s).