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Carl J. Couch and The Iowa School
Type: Book
ISBN: 978-1-78743-166-9

Book part
Publication date: 27 December 2016

Arch G. Woodside

This chapter proposes moving beyond relying on the dominant logic of multiple regression analysis (MRA) toward thinking and using algorithms in advancing and testing theory in…

Abstract

This chapter proposes moving beyond relying on the dominant logic of multiple regression analysis (MRA) toward thinking and using algorithms in advancing and testing theory in accounting, consumer research, finance, management, and marketing. The chapter includes an example of testing an MRA model for fit and predictive validity. The same data used for the MRA is used to conduct a fuzzy-set qualitative comparative analysis (fsQCA). The chapter reviews a number of insights by prominent scholars including Gerd Gigerenzer’s treatise that “Scientists’ tools are not neutral.” Tools impact thinking and theory crafting as well theory testing. The discussion may be helpful for early career scholars unfamiliar with David C. McClelland’s brilliance in data analysis and in introducing business research scholars to fsQCA as an alternative tool for theory development and data analysis.

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Bad to Good
Type: Book
ISBN: 978-1-78635-333-7

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Communication as Social Theory
Type: Book
ISBN: 978-1-80043-985-6

Book part
Publication date: 8 January 2020

Jon-Arild Johannessen

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Knowledge Management Philosophy: Communication as a Strategic Asset in Knowledge Management
Type: Book
ISBN: 978-1-83909-634-1

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The Emergence of the Fourth Industrial Revolution
Type: Book
ISBN: 978-1-78973-994-7

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The Philosophy of Tacit Knowledge
Type: Book
ISBN: 978-1-80382-678-3

Book part
Publication date: 27 December 2016

Chyi Jaw, James Po-Hsun Hsiao, Tzung-Cheng (T. C.) Huan and Arch G. Woodside

This chapter describes and tests the principles of configural theory in the context of hospitality frontline service employees’ happiness-at-work and managers’ assessments of…

Abstract

ABSTRACT

This chapter describes and tests the principles of configural theory in the context of hospitality frontline service employees’ happiness-at-work and managers’ assessments of these employees’ quality of work performances. The study proposes and tests empirically a configural asymmetric theory of the antecedents to hospitality employee happiness-at-work and managers’ assessments of employees’ quality of work performance. The findings confirm and go beyond prior statistical findings of small-to-medium effect sizes of happiness-performance relationships. The method includes matching cases of data from surveys of employees (n = 247) and surveys completed by their managers (n = 43) and uses qualitative comparative analysis via the software program fsQCA.com. The findings support the four principles of configural analysis and theory construction: recognize equifinality of different solutions for the same outcome; test for asymmetric solutions; test for causal asymmetric outcomes for very high versus very low happiness and work performance; and embrace complexity. The theory and findings confirm that configural theory and research resolves perplexing happiness–performance conundrums. The study provides algorithms involving employees’ demographic characteristics and their assessments of work facet-specifics which are useful for explaining very high happiness-at-work and high quality-of-work performance (as assessed by managers) – as well as algorithms explaining very low happiness and very low quality-of-work performance.

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Book part
Publication date: 27 December 2016

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Bad to Good
Type: Book
ISBN: 978-1-78635-333-7

Book part
Publication date: 27 December 2016

Pei-Ling Wu, Shih-Shuo Yeh, Tzung-Cheng (T.C.) Huan and Arch G. Woodside

Recognizing Gigerenzer’s (1991) dictum that scientists’ tools are not neutral (tools-in-use influence theory formulation as well as data interpretation), this chapter reports…

Abstract

Recognizing Gigerenzer’s (1991) dictum that scientists’ tools are not neutral (tools-in-use influence theory formulation as well as data interpretation), this chapter reports theory and examines data in ways that transcend the dominant logics for variable-based and case-based analyses. The theory and data analysis tests key propositions in complexity theory: (1) no single antecedent condition is a sufficient or necessary indicator of a high score in an outcome condition; (2) a few of many available complex configurations of antecedent conditions are sufficient indicators of high scores in an outcome condition; (3) contrarian cases occur, that is, low scores in a single antecedent condition associates with both high and low scores for an outcome condition for different cases; (4) causal asymmetry occurs, that is, accurate causal models for high scores for an outcome condition are not the mirror opposites of causal models for low scores for the same outcome condition. The study tests and supports these propositions in the context of customer assessments (n = 436) of service facets and service-outcome evaluations for assisted temporary-transformations of self via beauty salon and spa treatments. The findings contribute to advancing a nuanced theory of how customers’ service evaluations relate to their assessments of overall service quality and intentions to use the service. The findings support the need for service managers to be vigilant in fine-tuning service facets and service enactment to achieve the objective of high customer retention.

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Bad to Good
Type: Book
ISBN: 978-1-78635-333-7

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Book part
Publication date: 22 October 2016

Laura Louise Sarauw

The chapter provides the reader with a critical, conceptual framework for further independent exploration of actor-network theory (ANT) when applied to higher education reform…

Abstract

The chapter provides the reader with a critical, conceptual framework for further independent exploration of actor-network theory (ANT) when applied to higher education reform. First, it introduces briefly the potentials of ANT as a means of questioning, and eventually escaping, the formal policy level as the “natural” point of departure for studying policy reform. Second, by pointing to my experiences from an on-going study on a Danish subset of the European Bologna process, in which I invited relevant actors to participate in formulating the research questions, it concretizes – and critically reviews – how ANT may feed new insights as well as challenges into the research process.

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Theory and Method in Higher Education Research
Type: Book
ISBN: 978-1-78635-895-0

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