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Article
Publication date: 17 January 2025

Syed Sibghatullah Shah

This study aims to analyse how cultural and religious values shape individual attitudes towards responsible consumption (RC), with a particular emphasis on contrasting Abrahamic…

Abstract

Purpose

This study aims to analyse how cultural and religious values shape individual attitudes towards responsible consumption (RC), with a particular emphasis on contrasting Abrahamic and non-Abrahamic countries. The objective was to find out how adherence to religious beliefs could drive sustainable behaviours as a sure way to achieve sustainable development goals, among them RC and production.

Design/methodology/approach

The research classifies countries into Abrahamic and non-Abrahamic based on data derived from World Values Surveys from 1980 to 2020. To find out the effect of religious and cultural values on RC behaviours, the authors use a logistic regression model by controlling the sociodemographic variables country, denomination and town size.

Findings

The findings determined that in Abrahamic countries, high adherence to religious teachings is strongly correlated with positive RC behaviours. In most non-Abrahamic countries, however, while the strength of the effect of cultural values on RC is somewhat diminished, there is potential for a positive shift insofar as the central doctrines of the respective faiths will be adopted more actively by their adherents.

Research limitations/implications

While this study provides valuable insights into the influence of cultural and religious values on RC, it is limited by its reliance on cross-sectional data, which restricts the ability to infer causality. Future research could benefit from longitudinal studies to track changes over time or experimental designs to test causality more directly. Additionally, the study’s focus on broad religious categories may overlook the nuanced differences within each religious group, suggesting a need for more detailed subgroup analyses.

Practical implications

The practical implications of such findings lie in the fact that marketers have to design campaigns that relate to the cultural and religious ethos of their target audiences. Therefore, marketing strategies locally practised bring effectiveness in running initiatives meant to be taken for sustainable consumption practices, to develop brand loyalty and to support corporate environmental and social responsibility.

Social implications

By aligning consumption practices with religious teachings, communities can foster a collective sense of purpose and ethical responsibility. This alignment not only enhances social cohesion but also supports broader social goals such as environmental sustainability and economic moderation. Moreover, by encouraging values like thrift and stewardship, societies can mitigate the adverse effects of consumerism, such as waste and environmental degradation, thus improving the quality of life and fostering a more sustainable future.

Originality/value

This paper is going to add to the existing literature by identifying how religious teachings can be pivotal for the sustainability of modern times. Its findings provide new insight for policymakers and marketers who are seeking to encourage RC in cultures.

Article
Publication date: 14 July 2022

Sumera Syed, Fauziah Sh Ahmad and Syed Rashid Hussain Shah

During the past two decades, a tremendous increase in the trend of purchasing and consuming halal food has been witnessed both among Muslims and non-Muslims. However, the research…

Abstract

Purpose

During the past two decades, a tremendous increase in the trend of purchasing and consuming halal food has been witnessed both among Muslims and non-Muslims. However, the research on halal food is still inchoate and needs further exploration. Moreover, there is a dearth of research addressing the impact of intrinsic motivation on halal food purchase intention. This study aims to explore intrinsically motivated halal food purchase behaviour, by means of “self-determination theory,” which is based on innate psychological needs of autonomy, competence and relatedness.

Design/methodology/approach

A total of 308 responses were yielded from online questionnaires. Partial least squares-structural equation modeling (PLS-SEM) was then used to analyze the gathered data.

Findings

The results reveal that relatedness is the strongest driver of halal food purchase intention, followed by competence, while autonomy is found to be the weakest predictor of halal food purchase intention. The findings give marketers a new line to develop intrinsically motivated strategies with a special focus on close relationships.

Originality/value

To the best of the authors’ knowledge, this research is considered the first to explore the impact of “autonomy,” “competence” and “relatedness” on halal food purchase intention.

Details

Journal of Islamic Marketing, vol. 14 no. 8
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 16 September 2024

Norhidayah Pauzi, Asbah Razali, Saadan Man, Syed Mohd Jeffri Syed Jaafar and Mohd Hafiz Jamaludin

This study aims to examine attitude, perceived behavioral and religiosity that influence Muslim consumers’ intention in patronizing at food premises with halal logo.

Abstract

Purpose

This study aims to examine attitude, perceived behavioral and religiosity that influence Muslim consumers’ intention in patronizing at food premises with halal logo.

Design/methodology/approach

The data were collected from 450 respondents on random sampling basis. Quantitative analysis was conducted using SEM SMARTPLS version 3.3.

Findings

Based on the findings gathered using PLS analysis with n = 450, it was indicated that attitude, perceived behavioral control and religiosity significantly influence Muslim consumers’ intention on patronizing at food premise with halal logo.

Research limitations/implications

The data collection for the present study was limited to the respondents in Kuala Lumpur among Muslim consumers, and limited to 450 sample sizes.

Practical implications

The presence of halal logo should be crucial in attracting consumers due to the comprehensive meaning it brings.

Social implications

In the context of food premises, the results of the research suggest that the halal logo shown by the food premise seems to operate significantly in attracting Muslim consumers toward the food premises. Muslim consumers need to be nourished by proper Islamic teachings and have a good understanding of halal principle.

Originality/value

The halal logo of food premise concerns the Muslims. Muslim consumers are relying on surrogates in selecting the alternatives for packaged goods in Islamic marketing literature. However, it is little known how Muslims use indicators to select food premises when there is no halal logo.

Details

Journal of Islamic Marketing, vol. 16 no. 2
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 2 July 2024

Tariq Jalees, Sherbaz Khan, Syed Imran Zaman and Miao Miao

This study aims to explore the global issues of impulse buying, compulsive purchasing and materialism. It examines how materialism relates to self-esteem and the tendencies for…

Abstract

Purpose

This study aims to explore the global issues of impulse buying, compulsive purchasing and materialism. It examines how materialism relates to self-esteem and the tendencies for impulsive and compulsive buying. In addition, the study delves into the impact of religiosity on self-esteem and materialistic values in an Islamic country.

Design/methodology/approach

Enumerators visited universities, distributing 415 questionnaires and receiving 397 in return. Due to the unavailability of a sample frame for the target population, the study used nonprobability sampling for statistical analysis, which included assessments of normality, reliability, validity and bootstrapping for the structural model, the researchers used Smart PLS.

Findings

The study confirmed 13 hypotheses while rejecting four. The unsupported hypotheses are: (i) materialism negatively impacts impulsive purchasing behavior, (ii) impulsive purchasing does not mediate the relationship between materialism and compulsive purchasing, (iii) materialism does not mediate the relationship between religiosity and impulsive purchasing and (iv) in an Islamic country, neither materialism nor impulsive purchasing significantly mediates the relationship between religiosity and compulsive purchasing.

Research limitations/implications

This study was conducted in a city within a developing Islamic nation, focusing on college students. It suggests that future research could include more cities, a diverse population segments and multicultural perspectives. The research primarily examined the direct relationships between religiosity and factors such as self-esteem, materialism and impulsive purchasing. Future studies could explore religiosity as a mediating factor. This study highlights that materialism (M), impulsive buying (IB) and compulsive buying (CB) are not only closely interconnected but also adversely affect individual, family and societal well-being, raising global concerns. While occasional impulsive behavior is common among individuals in Islamic nations, repeated indulgences in the same behavior could lead to an obsession with excessive purchasing.

Practical implications

This study holds significant implications for consumers and retailers. Excessive and unnecessary spending can increase financial burden and adversely affect family welfare. Often, families and acquaintances inadvertently teach children to engage in extreme purchasing behaviors. To combat this, families and religious leaders should educate individuals about the detrimental effects of impulsive and compulsive purchasing. In addition, colleges and other institutions should organize seminars and workshops to address these issues. Retailers, whose sales largely depend on impulsive and compulsive consumers, should employ interpersonal influencers and brand advocates to connect with this customer segment effectively.

Originality/value

This study examined the relationship between religiosity, materialism, self-esteem and impulsive and compulsive purchasing behaviors. This study thoroughly tested 17 hypotheses, encompassing direct, mediating and multimediating relationships. The findings reveal that materialism’s impact on impulsive behavior is negligible compared to previous research, corroborating the findings presented in the cited literature.

Details

Journal of Islamic Marketing, vol. 15 no. 11
Type: Research Article
ISSN: 1759-0833

Keywords

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