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Book part
Publication date: 19 December 2016

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Strategic Marketing Management in Asia
Type: Book
ISBN: 978-1-78635-745-8

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Book part
Publication date: 19 December 2016

Syed Saad Andaleeb

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Strategic Marketing Management in Asia
Type: Book
ISBN: 978-1-78635-745-8

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Abstract

Details

Strategic Marketing Management in Asia
Type: Book
ISBN: 978-1-78635-745-8

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Article
Publication date: 27 July 2021

Syed Saad Andaleeb, Md. Abu Saleh and Md. Yunus Ali

This study aims to examine whether and how cultural (dis) similarity between business entities enhances or impairs the development of commitment in the trust building…

Abstract

Purpose

This study aims to examine whether and how cultural (dis) similarity between business entities enhances or impairs the development of commitment in the trust building process in industrial importer-foreign supplier relationships.

Design/methodology/approach

Drawing on theoretical lenses of transaction cost economics, resource-based view and dynamic capability view, this study investigates how cultural (dis)similarity moderates the effects of opportunism, transaction-specific investment (TSI), the relative advantage of importing and communication on commitment, leading to building trust in business relationships. Using structural equation modeling and moderated regression analysis, the study tested several predicted effects using a sample of 154 industrial importers drawn from a developing country in Asia.

Findings

A key finding of the study suggests that supplier opportunism comes into play and is negatively associated with industrial importer commitment as cultural dissimilarity increases. For culturally similar countries, opportunism does not affect commitment. Conversely, TSI has a positive effect on commitment for culturally similar countries; for dissimilar countries, TSI has no effect. The study also corroborates several additional hypotheses prevalent in the literature.

Research limitations/implications

Cross-sectional data rather than longitudinal data, single country rather than multi-country perspectives and data from the importer’s side rather than from both importer and exporter may affect generalizability. Future research ought to address these issues to provide further insights.

Originality/value

The paper enriches the literature and extends the nomological network for international business theory by introducing the moderating effect of business cultural similarity in building commitment. Managerial perspectives are also gleaned from the findings.

Details

Journal of Business & Industrial Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0885-8624

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Book part
Publication date: 19 December 2016

Syed Saad Andaleeb and Khalid Hasan

Abstract

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Strategic Marketing Management in Asia
Type: Book
ISBN: 978-1-78635-745-8

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Book part
Publication date: 19 December 2016

Syed Saad Andaleeb and Shiraz Latiff

Abstract

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Strategic Marketing Management in Asia
Type: Book
ISBN: 978-1-78635-745-8

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Article
Publication date: 1 January 2006

Syed Saad Andaleeb and Carolyn Conway

To determine the factors that explain customer satisfaction in the full service restaurant industry.

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Abstract

Purpose

To determine the factors that explain customer satisfaction in the full service restaurant industry.

Design/methodology/approach

Secondary research and qualitative interviews were used to build the model of customer satisfaction. A structured questionnaire was employed to gather data and test the model. Sampling involved a random selection of addresses from the telephone book and was supplemented by respondents selected on the basis of judgment sampling. Factor analysis and multiple regression were used to test the model.

Findings

The regression model suggested that customer satisfaction was influenced most by responsiveness of the frontline employees, followed by price and food quality (in that order). Physical design and appearance of the restaurant did not have a significant effect.

Research limitations/implications

To explain customer satisfaction better, it may be important to look at additional factors or seek better measures of the constructs. For example, the measures of food quality may not have captured the complexity and variety of this construct. It may also be important to address the issue of why customers visit restaurants. Instead of the meal, business transactions or enjoying the cherished company of others may be more important. Under the circumstances, customer satisfaction factors may be different. The results are also not generalizable as the sampled area may have different requirements from restaurants.

Practical implications

Full service restaurants should focus on three elements – service quality (responsiveness), price, and food quality (reliability) – if customer satisfaction is to be treated as a strategic variable.

Originality/value

The study tests the transaction‐specific model and enhances the literature on restaurant service management.

Details

Journal of Services Marketing, vol. 20 no. 1
Type: Research Article
ISSN: 0887-6045

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Abstract

Details

Strategic Marketing Management in Asia
Type: Book
ISBN: 978-1-78635-745-8

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Article
Publication date: 20 July 2010

Syed Saad Andaleeb and Ido Millet

The disparities faced by women, especially in Bangladesh, have a long and contentious history. From education and employment to health care and other social products, the…

Abstract

Purpose

The disparities faced by women, especially in Bangladesh, have a long and contentious history. From education and employment to health care and other social products, the marginalization of women has been stark. This paper aims to examine whether women experience poorer services than men in the hospitals in Bangladesh.

Design/methodology/approach

A survey was conducted in both public and private hospitals in Dhaka City, Bangladesh. The sample comprised 305 randomly selected respondents. Using statistical and data mining techniques, the authors test the hypothesis and identify interesting data patterns.

Findings

Surprisingly, very few differences were found between the service experiences of male and female patients. While the literature would predict differently, given the disparities that women generally experience, on most service quality attributes female patients were at least as well‐served as male patients.

Research limitations/implications

The findings may be unique to the sample from the capital city where hospital users may be more affluent and are provided better service without gender inequity.

Practical implications

The findings raise intriguing questions. Among the various possibilities the authors surmise the following: there may be deeper systemic changes underway that are reflected in service providers' attitudes toward women. It is possible that women have lower expectations from the service providers; thus, their ratings are at par with those of men even if they actually received poorer services.

Originality/value

This is probably a unique study in that it focuses on gender effects on perceived service quality in a hospital setting in Bangladesh

Details

International Journal of Health Care Quality Assurance, vol. 23 no. 6
Type: Research Article
ISSN: 0952-6862

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Article
Publication date: 8 May 2007

Syed Saad Andaleeb, Nazlee Siddiqui and Shahjahan Khandakar

The purpose of this study is to propose a doctors' service orientation (DSO) scale and uses it to compare the services received in public, private and foreign hospitals in…

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Abstract

Purpose

The purpose of this study is to propose a doctors' service orientation (DSO) scale and uses it to compare the services received in public, private and foreign hospitals in a developing country from the patient's perspective.

Design/methodology/approach

The scale was derived from the service quality literature and qualitative research. A questionnaire was designed next. Data were collected from patients who had used the services of doctors in a hospital.

Findings

The scale demonstrated appropriate psychometric properties. Two clear patterns emerge from the study results: on 10 out of 12 measures of doctors' service orientation, there was no significant difference in their perceived behaviors between public and private hospitals and foreign doctors were “always” rated significantly higher.

Research limitations/implications

This study focused on one major city because of time and resource constraints. The findings are thus not generalizable to hospitals across the country. Also, because of translation and retranslation issues, the scale ought to be further tested for wider use.

Originality/value

The scale may be used periodically in a comprehensive quality assurance program to exhort doctors to become more service oriented and to improve their performance over time.

Details

International Journal of Health Care Quality Assurance, vol. 20 no. 3
Type: Research Article
ISSN: 0952-6862

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