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Open Access
Article
Publication date: 19 December 2023

Naresh K. Patel

Switching behavior is predominantly seen in the consumer buying behavior of the mobile industry. This research aims to identify the factors influencing consumers to switch from…

Abstract

Purpose

Switching behavior is predominantly seen in the consumer buying behavior of the mobile industry. This research aims to identify the factors influencing consumers to switch from their present mobile service provider. The consumer of the mobile industry operates in a dynamic and ever-changing environment that is difficult to predict, so this paper aims to focus on these issues.

Design/methodology/approach

The selection of factors was made with the help of qualitative study and quantitative research methods for further findings; with the help of a structured questionnaire, a total of 514 valuable responses were collected to get the results. Exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation modeling (SEM) were used to analyze the data.

Findings

The finding shows that technology and edge-on-competition (TEC) and pricing have a negative influence on customer switching behavior. The switching cost (SC) is the most significant factor and has a positive impact, while service encounter failure (SEF) also positively impacts switching behavior.

Research limitations/implications

The findings provide important implications for consumers switching brands if they are finding alternative offers that are cost-effective and SEF from service providers

Practical implications

The study of one of the largest mobile markets is learning lessons for other markets around the world. This study will be helpful for mobile service provider companies in their branding and marketing strategies. This study will also be helpful to practitioners, educators and researchers in understanding the consumer behavior of mobile users.

Social implications

The learning of the largest mobile market will be a great learning lesson for other mobile markets around the world. Consumer behavior will help marketers follow ethical practices and make their strategy so a consumer does not switch brands and remain satisfied with the existing brand.

Originality/value

The study provides unique learning for practitioners, educators and researchers to understand the consumer behavior of mobile users. This will help marketers create factors that stop consumers from switching brands and develop strategies to retain customers.

Details

South Asian Journal of Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2719-2377

Keywords

Open Access
Article
Publication date: 25 May 2023

Hafizah Hamdan

This paper aims to investigate how Bruneian secondary school students employ code-switching in peer interactions. The functions of students' code-switching were analysed using…

Abstract

Purpose

This paper aims to investigate how Bruneian secondary school students employ code-switching in peer interactions. The functions of students' code-switching were analysed using Reyes' (2004) and Appel and Muysken's (2005) typologies.

Design/methodology/approach

The data collected are based on audio-recorded group discussions designed to elicit students’ code-switched utterances.

Findings

The results indicate that the students used 11 functions of code-switching: referential, discourse marker, clarification, expressive, quotation imitation, turn accommodation, insistence, emphasis, question shift, situation shift and poetic.

Research limitations/implications

As the study only focusses on a specific secondary school, results from this school will not represent secondary school students in Brunei.

Originality/value

This paper hopes to provide insight into how students' code-switching can be seen in a positive light. Moreover, understanding how students use code-switching in the classroom is essential for successful knowledge transfer and for cultivating competent bilinguals, which is what the country's education system aims for.

Details

Southeast Asia: A Multidisciplinary Journal, vol. 23 no. 1
Type: Research Article
ISSN: 1819-5091

Keywords

Open Access
Article
Publication date: 12 February 2019

Isabel Sánchez García and Rafael Curras-Perez

The purpose of this paper is to study the drivers of service provider switching intention other than satisfaction and, additionally, analyse the moderating role of the type of…

5811

Abstract

Purpose

The purpose of this paper is to study the drivers of service provider switching intention other than satisfaction and, additionally, analyse the moderating role of the type of service (utilitarian vs hedonic). Specifically, the authors study the effects of alternative attractiveness, post-purchase regret, anticipated regret and past switching behaviour.

Design/methodology/approach

A representative survey with 800 consumers of mobile phone services (utilitarian) and holiday destinations (hedonic) was carried out.

Findings

Satisfaction is not a significant antecedent of switching intention in the hedonic service and its effect is marginal in the utilitarian service. In the utilitarian service, the main predictor of switching intention is post-purchase regret, whereas in the hedonic service, the main determinants of switching intention are past switching behaviour and anticipated regret.

Originality/value

The main contribution of this study is the analysis of the determinants of provider switching behaviour that may explain abandonment by satisfied customers, to see if their influence is greater or smaller than that of satisfaction itself, which has been the most analysed variable. Furthermore, there are expected to be differences between utilitarian and hedonic services, an aspect which is also studied in this work.

Details

European Journal of Management and Business Economics, vol. 29 no. 1
Type: Research Article
ISSN: 2444-8494

Keywords

Open Access
Article
Publication date: 9 April 2019

Yibekal Abebe Tessema, Jonas Joerin and Anthony Patt

The geographical range of agricultural crops is shifting because of climate change. Reducing the potential negative impact of this shift requires efficient crop switching at farm…

3002

Abstract

Purpose

The geographical range of agricultural crops is shifting because of climate change. Reducing the potential negative impact of this shift requires efficient crop switching at farm level. Yet there are scant studies that examine how crop switching is currently taking place and what factors facilitate the process. Even these few existing studies often based their analysis on inadequately established causal link between climate change and switching decisions. This study aims to identify the specific switching decisions that are primarily motivated by climate change, and their determinants.

Design/methodology/approach

The study used a household survey on 190 households in Semien Shewa Zone in Ethiopia. Subjective rating of farmers was used to identify the relative importance of climate change in motivating the different types of switching decisions. A logit model is used to identify determinants of crop switching decisions primarily motivated by climate change.

Findings

Farmers in the study area are currently abandoning certain crops as a response to climate change. The adoption of new crops is, however, mainly attributed to price changes. Most farmers who abandoned at least one crop adopted mung bean mainly due to its price advantages. As expected, crop switching as an adaptation strategy is more prevalent particularly in drier and hotter agroecologies. The logit model showed that crop switching is strongly correlated with land size and agroecology.

Originality/value

This paper provides an in-depth examination of crop switching as an adaptation strategy to climate change. Crop switching is an adaptation strategy that is expected to substantially reduce the damage from climate change in agriculture. The findings are particularly relevant for adaptation planning in the context of smallholder agriculture.

Details

International Journal of Climate Change Strategies and Management, vol. 11 no. 3
Type: Research Article
ISSN: 1756-8692

Keywords

Open Access
Article
Publication date: 4 September 2019

Filmiar Yunida Nawangsari and Iswajuni Iswajuni

The purpose of this paper is to examine the effects of simultaneous and partial auditor switching toward the abnormal return of manufacturing companies listed in Indonesia Stock…

5072

Abstract

Purpose

The purpose of this paper is to examine the effects of simultaneous and partial auditor switching toward the abnormal return of manufacturing companies listed in Indonesia Stock Exchange between 2009 and 2012.

Design/methodology/approach

Auditor switching is divided into some types: lateral Big 4 to Big 4 (B4B4), lateral non Big 4 to non Big 4 (NB4NB4), cross-up (CU) and cross-down. The abnormal return is measured with a market-adjusted model. In this study, company size is used as the control variable and is measured using the natural logarithm of the total assets (LnTA) and return on equity. Multiple linear regression is used for analysis with significant value a= 5 percent. The hypotheses were tested using f-test and t-test.

Findings

The result shows that simultaneous auditor switchings affect the abnormal return. In partial auditor switching, only CU switch has effects on the abnormal return.

Originality/value

This study provides additional literature on the effect of auditor switching, especially on an abnormal return.

Details

Asian Journal of Accounting Research, vol. 4 no. 1
Type: Research Article
ISSN: 2443-4175

Keywords

Open Access
Article
Publication date: 20 September 2022

Inwon Kang

The adoption of social media has been extensively discussed. However, to explain the adoption of traditional social media, considering the benefits and risks accumulated from the…

1474

Abstract

Purpose

The adoption of social media has been extensively discussed. However, to explain the adoption of traditional social media, considering the benefits and risks accumulated from the experiences of social media use, the extent literature is limited. Thus, this paper investigated the act of traditional social media users’ switching behavior from a dynamic perspective and the level of information privacy concerns and social media privacy to measure the risks and benefit accumulated from this dynamic process.

Design/methodology/approach

This study of Facebook and Twitter users, who are regarded as representative of traditional social media, are selected as research targets surveyed and were required to answer a specially designed questionnaire in order to determine their general feeling on social media platforms they currently use. As a part of this process, quota sampling was used to collect different samples based on gender and age. In this paper, t-test, one-way ANOVA and multiple comparisons were used for the statistical analysis, conducted through SPSS.

Findings

Information privacy concerns and social media dependency affect the adoption of social media. Secondly, social media dependency is a more salient determinant for social media adoption. Therefore, social media firms should pay more attention to enhancing user dependency of social media by increasing user involvement of social media.

Originality/value

This study intends to conduct a research design that provides an overall and holistic understanding of user usage experience. To do this, it investigates the intensity of switching behavior through the level of dependency and the level of information privacy concern that users inevitably exhibit through the use of social media over long time.

Details

International Trade, Politics and Development, vol. 6 no. 3
Type: Research Article
ISSN: 2586-3932

Keywords

Open Access
Article
Publication date: 24 February 2020

Johnny K.H. Kwok

The purpose of this paper is to study whether switching trading venues create value in the Hong Kong stock market.

Abstract

Purpose

The purpose of this paper is to study whether switching trading venues create value in the Hong Kong stock market.

Design/methodology/approach

By using an event study, the paper investigates the abnormal returns (AR) earned by firms in the Growth Enterprise Market (GEM) relating to switching to the Main Board (MB). Two measures, turnover of the stock and Amihud’s (2002) illiquidity ratio, are used to examine the liquidity effects.

Findings

The switch is accompanied by a long-term increase in stock price for low liquidity firms only. High liquidity firms underperform with persistent negative excess returns after switching, while the transient negative excess returns in low liquidity firms reverse gradually. The results further show a significant increase in trading activity for low liquidity firms following the switch, while there is a significant decline in both trading activity and liquidity in firms with high liquidity. The overall results suggest that moving from GEM to the MB is beneficial to low liquidity firms but detrimental to high liquidity firms.

Originality/value

This study is the first to investigate whether moving from GEM to the MB creates value in the Hong Kong stock market.

Details

Journal of Asian Business and Economic Studies, vol. 27 no. 2
Type: Research Article
ISSN: 2515-964X

Keywords

Open Access
Article
Publication date: 26 October 2020

Mona Khalifa, Wafaa Abdel Aziz Hussein and Soha Metwally

In Egypt, the IUD is the most common contraceptive method since 1988 and has remained so despite a recent drop in its share from 59.9% in 2008 to 51.5% in 2014 in favour of…

Abstract

Purpose

In Egypt, the IUD is the most common contraceptive method since 1988 and has remained so despite a recent drop in its share from 59.9% in 2008 to 51.5% in 2014 in favour of hormonal methods, which increased from 19.7% for pills and 12.3% for injectables in 2008 to 27.4% and 14.5% in 2014 according to 2014 Egypt demographic and health survey (EDHS). The recent shift away from intrauterine contraceptive device (IUDs) to hormonal methods have contributed to increased discontinuation. This paper aims to answer three questions: To what extent does the method type influence the hazard of contraceptive discontinuation in Egypt? Is the interaction between method type and duration of use a predictor of the probability of discontinuation after controlling other variables? What are the other important background variables that affect the hazard of contraceptive discontinuation?

Design/methodology/approach

Using data from EDHS2014, separate multilevel discrete-time proportional hazard models for events of interest (abandoned use while in need, switched to another method in the month following discontinuation and method failure) were built.

Findings

Only IUD users are significantly less likely to abandon use while in need and to experience method failure and a reduced risk of switching. During the first 6–10 months of use, all types of discontinuation can be significantly reduced for all three methods. Demographic variables do not significantly affect abandonment but strongly affect switching and significantly affect failure. Socio-economic variables do not significantly affect abandonment and switching. Exposure to media has a significant effect on abandonment but not on switching. Community contraceptive prevalence rate strongly affects switching.

Originality/value

Results confirm that the counselling should be more intense during the first year of method use and should pay special attention to women who are 25 years old and above and those who have two or more children. Also, media campaigns are important and especially those addressing the issue of abandoning while in need.

Details

Journal of Humanities and Applied Social Sciences, vol. 4 no. 1
Type: Research Article
ISSN:

Keywords

Open Access
Article
Publication date: 4 September 2023

Francesca De Canio, Maria Fuentes-Blasco and Elisa Martinelli

The pandemic impacted consumers' shopping processes, leading them to approach the online channel for grocery shopping for the first time. The paper contributes to the retailing…

Abstract

Purpose

The pandemic impacted consumers' shopping processes, leading them to approach the online channel for grocery shopping for the first time. The paper contributes to the retailing literature by identifying different grocery shopper segments willing to switch online moved by heterogeneous motivations. Integrating the technology acceptance model 2 (TAM-2) and the protection motivation theory (PMT), this study identifies technology-related and Covid-related motivations jointly impacting channel switching.

Design/methodology/approach

A mixture regression model was estimated on the 370 valid questionnaires, filled out by Italian shoppers, delivering four internally consistent segments.

Findings

The results reveal the existence of four segments willing to switch towards the online channel for grocery shopping in the aftermath of the pandemic. Utilitarian shoppers would switch online as they consider the online channel useful and easy to use. Responsive shoppers will prefer the online channel driven by the fear of being infected in-store. Novel enthusiasts show interest in the online channel to not catch the virus and cope with emotional fear, although they consider online shopping as an enjoyable and useful activity as well. Smart shoppers consider online shopping as an easy-to-use alternative for their grocery purchases.

Originality/value

This paper identifies technology-related and Covid-related motivations jointly impacting shoppers' channel switching to online and presents a novel method – i.e. mixture regression – allowing for the identification of shopper segments motivated by different reasons, both emotional and utilitarian, to switch towards the online channel for their grocery shopping. Among other motivations, the fear of Covid-19 is identified as a relevant motivation to switch to online.

Details

International Journal of Retail & Distribution Management, vol. 51 no. 12
Type: Research Article
ISSN: 0959-0552

Keywords

Open Access
Article
Publication date: 21 November 2018

Kaiming Guo, Jing Hang and Se Yan

Economic theories on structural change focus on factors such as fluctuations in relative prices and income growth. In addition, China’s reform and opening up has also been…

1616

Abstract

Purpose

Economic theories on structural change focus on factors such as fluctuations in relative prices and income growth. In addition, China’s reform and opening up has also been accompanied by increasing openness, significant fluctuations in investment rates, and frictions in the labor market. Existing literature lacks a unified theoretical framework to assess the relative importance of all these determinants. The paper aims to discuss these issues.

Design/methodology/approach

To incorporate all of the potential determinants of China’s structural change, the authors build a two-country four-sector neoclassical growth model that embeds the multi-sector Eaton and Kortum (2002) model of international trade, complete input-output structure, non-homothetic preference and labor market frictions. The authors decompose the sectoral employment shares into six effects: the Baumol, Engel, investment, international trade, factor intensity and labor market friction effects. Using the data of Chinese economy from 1978 to 2011, the authors perform a quantitative investigation of the six determinants’ effects through the decomposition approach and counterfactual exercises.

Findings

Low-income elasticity of demand, high labor intensity, and the existence of the switching costs are the reasons for the high employment share in the agricultural sector. Technological progress, investment and international trade have comparatively less influence on the proportion difference of employment in the three sectors.

Originality/value

Therefore, to examine the impact on China’s structural change, in addition to Baumol effect and the Engel effect, it is also necessary to consider the impact of three more factors: international trade, investment and switching costs. Therefore, the authors decompose the factors that may influence China’s structural change into the Baumol, Engel, investment, international trade, factor intensity effect and switching cost effects. The authors evaluate these six effects using the decomposition approach and counterfactual exercises.

Details

China Political Economy, vol. 1 no. 1
Type: Research Article
ISSN: 2516-1652

Keywords

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