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Article
Publication date: 1 May 1999

Y.L Kwok, P.Y. Kong and J. Fan

Swimwear is normally designed for swimming. It is should be modified to suit diving purpose as the body movement and the force applied by water to the wearers during…

Abstract

Swimwear is normally designed for swimming. It is should be modified to suit diving purpose as the body movement and the force applied by water to the wearers during diving are greatly different from those during swimming. Major problems of conventional swimwear during diving were found to be insufficient durability, poor fitting and movement of straps and leg parts to inappropriate position, which was largely caused by water going in-between the swimwear and body, resulting a balloon effect inside the garment. To solve the above problems, the design and construction of the swimwear was modified. The swimwear fabric was selected through testing the strength and elongation of a range of swimwear fabrics in order to ensure that the selected fabric can withstand the great force and stretch. The improved diver’s swimwear was found very satisfactory although further improvement may be needed in the future.

Details

Research Journal of Textile and Apparel, vol. 3 no. 2
Type: Research Article
ISSN: 1560-6074

Keywords

Content available
Case study
Publication date: 22 July 2020

Jonathan Marks

The main learning outcomes that can develop from this case are as follows. These have been articulated for an approximately 90-min class discussion. Opportunity…

Abstract

Learning outcomes

The main learning outcomes that can develop from this case are as follows. These have been articulated for an approximately 90-min class discussion. Opportunity identification in times of crisis: at a macro-level, the case serves to illustrate the nature of identifying and exploiting opportunities in times of crisis. In particular, it shows how an agile small team and quickly respond to need and develop a sustainable and scalable business. Pivoting the business model: the case raises an interesting and important debate as regards what constitutes a “pivot”. While the classical interpretation would be a change in direction without a change in strategy, this case within the context of Covid-19 challenges this definition. Resource use and allocation: The case illustrates well how existing resources, networks and skills can be used in a very different business venture to alleviate immediate cash flow needs and potentially build another business venture.

Case overview/synopsis

This case study explores how two Cape Town-based entrepreneurs, Josh Meltz and Adam Duxbury, responded to the Covid-19 crisis and the subsequent lockdown in South Africa. The pair had built a successful swimwear brand – Granadilla Swimwear – and two other businesses: a function venue and a kombucha brand sold at a well-known food market. As the Covid-19 lockdown tool effect, the entrepreneurs saw not only declining revenue in their food and function venue business but were about to enter a six-month period of negative cash flow on their seasonal swimwear business. The entrepreneurs saw an opportunity to deliver food boxes of fresh fruit, vegetables, bread and other staples within the Cape Town metropolitan area. Their kombucha brand had a ready-made food processing and handling facility (including cold storage) and existing relationships with customers, suppliers and other vendors at the food market gave them ready access to a range of locally produced food products available immediately and on consignment. Meltz & Duxbury quickly launched an online shop and started marketing via Instagram. Within 48 h, they were delivering food boxes, with little risk and upfront capital investment. As the lockdown continued and other competitors entered the market, the team wondered at the longevity of the pivot and whether this was a business that would sustain itself or whether it was just a short-term fix for their immediate cash flow problems.

Complexity academic level

Undergraduate and postgraduate

Supplementary materials

Teaching Notes are available for educators only.

Subject code

CSS: 3 Entrepreneurship.

Details

Emerald Emerging Markets Case Studies, vol. 10 no. 3
Type: Case Study
ISSN: 2045-0621

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Article
Publication date: 13 July 2010

Joshua Fogel and Mayer Schneider

Studies for online designer clothing purchases and also online purchases of numerous types of designer clothing are so far unknown. This study seeks to analyze variables…

Abstract

Purpose

Studies for online designer clothing purchases and also online purchases of numerous types of designer clothing are so far unknown. This study seeks to analyze variables influencing intentions to purchase designer clothing online and also online purchases of different types of designer clothing over three months.

Design/methodology/approach

Cross‐sectional and longitudinal analyses were performed with linear and logistic regression (n=527). The theoretical framework was the Theory of Planned Behavior. Independent variables also included the Boredom Proneness Scale, and the Consumer Decision Making Styles Inventory. Clothing types were intimate apparel, underwear, swimwear, pants, jeans, skirts/dresses, T‐shirts, shoes, sneakers, sweaters, jackets/coats, socks, hosiery, and hats.

Findings

The cross‐sectional analysis for intentions substantiated the Theory of Planned Behavior. Boredom was associated with intentions and some of the specific types purchased. In the longitudinal analysis, increased internet information search was associated with purchases for all the specific clothing types. The most common purchases were T‐shirts, shoes, and skirts/dresses.

Research limitations/implications

Participants were allowed to interpret what was perceived as designer clothing.

Practical implications

As information search is associated with purchases of many types of designer clothing, companies should focus on increasing the likelihood of their web pages being searched. Useful strategies can include purchase of sponsored links and efforts to improve page rank.

Originality/value

This is the first study to analyze predictors for purchasing numerous specific types of designer clothing online. Also, it is believed to be the first longitudinal study to use the Theory of Planned Behavior as the framework to analyze online apparel purchases.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 14 no. 3
Type: Research Article
ISSN: 1361-2026

Keywords

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Article
Publication date: 29 December 2017

Siamak Nazemi, Ramin Khajavi, Hamidreza Rabie Far, Mohammad Esmail Yazdanshenas and Manouchehr Raad

During 2008 Olympics, Michael Phelps had a record-breaking performance. One contributing factor to his success was the full-body swimsuit he was wearing. Cases like these…

Abstract

Purpose

During 2008 Olympics, Michael Phelps had a record-breaking performance. One contributing factor to his success was the full-body swimsuit he was wearing. Cases like these were the reason for the initiation of study and research for improvement in the new generation of sport gears. The purpose of this paper is to show that drag force plays a significant role in swimmers’ speed through the water; thus, using swimsuit with minimized drag force becomes imperative for Olympians like Michael Phelps.

Design/methodology/approach

This paper shows a comparative evaluation of hydrodynamics of three PET fabrics with different finishings that have hydrophobic behavior over a range of Reynolds number 1.0218×103 and 1.365×103 in the air medium at 20°C ambient temperature, and Reynolds number ranging from 15.68856×103 to 20.958×103 in the water medium at 20°C ambient temperature under stable stretch conditions.

Findings

The results show that hydrophobic finishing reduces the drag force by 1.5 percent at the angles of attack of 0 and 90 degrees.

Originality/value

If all the factors are considered to be stable for the swimmer, the drag force reduces by 1.5 percent, thereby increasing the speed of swimmer by 1.22 percent, which means that the record of the swimmer improves by 0.819 seconds.

Details

International Journal of Clothing Science and Technology, vol. 30 no. 1
Type: Research Article
ISSN: 0955-6222

Keywords

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Article
Publication date: 1 February 1997

Paul Theron

The South African clothing industry is well established, catering to a wide range of customer needs. Manufacture includes men's, women's and children's clothing…

Abstract

The South African clothing industry is well established, catering to a wide range of customer needs. Manufacture includes men's, women's and children's clothing, outerwear, underwear and swimwear.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 1 no. 3
Type: Research Article
ISSN: 1361-2026

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Article
Publication date: 1 December 2004

George K. Stylios

Examines the tenth published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched aspects…

Abstract

Examines the tenth published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched aspects. Subjects discussed include cotton fabric processing, asbestos substitutes, textile adjuncts to cardiovascular surgery, wet textile processes, hand evaluation, nanotechnology, thermoplastic composites, robotic ironing, protective clothing (agricultural and industrial), ecological aspects of fibre properties – to name but a few! There would appear to be no limit to the future potential for textile applications.

Details

International Journal of Clothing Science and Technology, vol. 16 no. 6
Type: Research Article
ISSN: 0955-6222

Keywords

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Article
Publication date: 1 December 2003

George K. Stylios

Examines the ninth published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched aspects…

Abstract

Examines the ninth published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched aspects. Subjects discussed include cotton fabric processing, asbestos substitutes, textile adjuncts to cardiovascular surgery, wet textile processes, hand evaluation, nanotechnology, thermoplastic composites, robotic ironing, protective clothing (agricultural and industrial), ecological aspects of fibre properties – to name but a few! There would appear to be no limit to the future potential for textile applications.

Details

International Journal of Clothing Science and Technology, vol. 15 no. 6
Type: Research Article
ISSN: 0955-6222

Keywords

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Article
Publication date: 1 December 2001

George Stylios

Discusses the 6th ITCRR, its breadth of textile and clothing research activity, plus the encouragement given to workers in this field and its related areas. States that…

Abstract

Discusses the 6th ITCRR, its breadth of textile and clothing research activity, plus the encouragement given to workers in this field and its related areas. States that, within the newer research areas under the microscope of the community involved, technical textiles focuses on new, ‘smart’ garments and the initiatives in this field in both the UK and the international community at large. Covers this subject at length.

Details

International Journal of Clothing Science and Technology, vol. 13 no. 6
Type: Research Article
ISSN: 0955-6222

Keywords

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Article
Publication date: 1 December 2002

George K. Stylios

Looks at the eighth published year of the ITCRR and the research, from far and near, involved in this. Muses on the fact that, though all the usual processes are to the…

Abstract

Looks at the eighth published year of the ITCRR and the research, from far and near, involved in this. Muses on the fact that, though all the usual processes are to the fore, the downside part of the industry is garment making which is the least developed side. Posits that the manufacture of clothing needs to become more technologically advanced as does retailing. Closes by emphasising support for the community in all its efforts.

Details

International Journal of Clothing Science and Technology, vol. 14 no. 6
Type: Research Article
ISSN: 0955-6222

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Article
Publication date: 11 May 2020

Nga-wun Li, Chu-po Ho, Kit-lun Yick and Jin-yun Zhou

Net buoyant force is a crucial factor affecting the functional performance of clothing for water safety. This study aims to develop an alternative method for measuring the…

Abstract

Purpose

Net buoyant force is a crucial factor affecting the functional performance of clothing for water safety. This study aims to develop an alternative method for measuring the net buoyant force of various buoyant materials such as buoyant fabrics, on a small scale in a more accurate and efficient way than the existing method.

Design/methodology/approach

The net buoyant forces of buoyant materials with different thicknesses and forms were determined and compared using three methods. In Method 1, the traditional method involving mathematical calculations was used; Method 2 involved using the buoyancy-measuring device from the study of Jin et al. (2018) and Method 3 involved using an alternative buoyancy-measuring system that simulates the actual situation of using buoyant swimwear by measuring the force needed to submerge the buoyant material in water at a standard depth. The net buoyant forces of 22 buoyant materials were measured and compared to test these three methods. The accuracy, reproducibility, sensitivity and validity of these methods were then statistically compared.

Findings

The results obtained with the alternative buoyancy-measuring system had higher accuracy, reproducibility and validity than the results obtained through mathematical calculations. The sensitivity of the buoyancy-measuring system (Methods 2 and 3) was higher than that of the traditional method involving calculations (Method 1).

Originality/value

An alternative method is proposed to measure the net buoyant force of buoyant materials on a small scale with higher accuracy, reproducibility and sensitivity.

Details

Research Journal of Textile and Apparel, vol. 24 no. 2
Type: Research Article
ISSN: 1560-6074

Keywords

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