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Social Entrepreneurship.

This case study can be used on the module on introduction to social entrepreneurship for postgraduate students specializing in Social Entrepreneurship or Social Work.

This case explores the difference between social entrepreneurship and idealism. It captures the journey of Charlene Vaz and Kavita Gonsalves, two passionate young women, who formed “The Bake Collective” (TBC). Kavita and Charlene are both full-time employees, who spend their weekends and evenings running TBC and through bake sells raise funds for supporting social causes. The women have been able to get a teacher hired for differently abled children, provide water purifiers to victims of the Nepal earthquake, furnish a classroom in a school for less privileged children and provide teaching material for schools in over 400 villages in the State of Maharashtra in India. The case highlights the power of volunteering for a cause that can result in developing a social enterprise. It helps to unfold the steps undertaken to kick-start the cause as well as the risks involved in the start-up stage. It also discusses the measures that can be taken to mitigate the risks in the start-up phase and the ways by which social entrepreneurs can scale and grow their programme.

From this case, students will learn about the factors that lead to the germination of a social enterprise and identify characteristics of social entrepreneurs. They will be able to understand critical factors required to sustain start-up enterprises. The case will also enable students to explore systems and processes that need to be designed to sustain the start-up phase. Further, the case will help students to brainstorm on growth strategies for social enterprises.

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

CSS 3: Entrepreneurship.

In Part I of this article, I reviewed the contribution made by drugs, both thermogenic and anorectic, to the business of weight reduction. All these have one thing in common — they can only be obtained on a doctor's prescription. So the slimmer knows that a medically qualified person has already made an assessment of the drug's ability to help weight reduction and has therefore got some sort of safeguard when using the product. Part II of my article is going to deal with those products available on the open market which claim to help the slimmer in his fight against fatness.

To better understand fruit consumption and its determinants this paper aims to explore the relationship between the consumption of different types of fruit and other snacks and consumer taste preferences for sweet, salty and sour is explored.

Respondents (n=2,083) from Poland, Greece, Spain and The Netherlands filled out an online questionnaire in which the consumption of fresh fruit, sweet snacks, salty snacks, orange juice and dried fruit was measured as well as consumer self‐reported taste preferences and personal orientations towards health, convenience, price and routine behaviours.

A total of 29 percent of the total sample preferred salty tastes, whereas 21 percent preferred sweet tastes; 1 percent preferred sour tastes, and 39 percent indicated no preference. In contrast with the expectation that people who preferred sweet tastes consume more fruits and fruit products, the results imply that consumers with a sour taste preference consume more fruits and fruit products. In addition, consumers with a sour taste preference seem to be less convenience‐oriented and have more routine behaviours with regard to fruit. In contrast, consumers with a sweet taste preference eat more chocolate bars and are more convenience‐oriented.

The self‐reported measurement of taste preferences requires further justification to be used as a measurement instrument, e.g. formulation of the items, different cultures and linkage with preferences based on sensory testing.

These findings show that the sweet tooth hypothesis is much more complicated if we consider not only consumption, but also self‐reported taste preferences.

The paper explores self‐reported taste preferences, the sweet tooth hypotheses and fruit consumption.

Patricia Newman, writer and researcher in the education department of Central television, won £500 in the specialist contribution section of the Van den Berghs & Jurgens Nutrition Reporting Award for her film, Doctor Sweet‐tooth. The message of the film, warning children against the dangers of eating too many sweet foods between meals, is a very forceful one, due partly to the well written and amusing script, and also because all the actors are children. (Not precocious, professional child actors, but unselfconscious children from an ordinary school who were well coached and obviously keen to join in the fun of making this film.)

Sugar consumption in Morocco is high, which is involved in triggering serious health conditions. Hence, assessing the recognition threshold of sweet taste among Moroccans is strongly needed. This study aims to determine the threshold of sweet taste recognition and to evaluate differences by sex, age and body mass index among a sample of Moroccan population.

This single-blind trial was conducted among 199 healthy participants to determine the sweet taste. Age and anthropometric characteristics were registered. Nine sucrose solutions of the following concentrations (0; 0.111; 0.333; 1; 3; 9; 27; 81; 243 mmol/L) were prepared. Sweet taste perception thresholds were determined based on the validated 3-alternative forced choice test method.

The average age of the sample population was 21.5 ± 26.1. And more than half (51.7%) detected the taste at the concentration of 9 mmol/L, while 91.9% recognized it at a concentration of 27 mmol/L. In terms of sex, the recognition of taste was not different between females and males (p > 0.05). The mean values of the threshold among women were significantly lower (20 ± 20.8 mmol/L) compared to men (23.9 ± 33.2 mmol/L). The age group 49–59 years old had the lowest threshold with a mean of 13.4 ± 10.2 mmol/L, and the groups with BMI in the overweight category had mean of 16.9 ± 18.2 mmol/L. However, no statistical difference was observed among either age groups or BMI categories.

The sweet recognition threshold among the studied population is high. Therefore, it is strongly recommended to educate the population about the necessity of a progressive reduction of sugar in food items to combat non-communicable disorders.

If you have a sweet tooth, do not go to the USA. Sugar there costs 82p per kilo. Better go to India, where it is only 17p or Australia at 35p, or stay at home in the UK and indulge in a Mars bar. Or why not two? Mars bars are cheaper here than in Australia, the US or even India — in fact they are cheaper here than in any one of the 13 countries checked out by product pick‐up company IIS for a report published last December.

An odd‐sounding expression recently introduced into the language, derived from the passage of events, Privatization, introduced as a rescue operation for sections of public and nationalised industry to hand them over to private enterprise to avoid their destruction and smothering by the unholy wedlock of trade unionism and weak, inefficient management. It frequently met with the opposition of unions and sections of staff. Efforts have been made to sabotage the take‐over and operation of the services by private firms, occasionally making them impossible to operate. This elementary operation was expected to achieve even greater success in the sections taken over and reduced the room for destructive manoeuvring by ajitator, much of which was caused independent of the unions. In the public services some of the antics between rival factions bordered on the ludicrous.

The dietary awareness of primary school children towards selected food items and components including bread, potatoes, dairy products, fat, fish, meat, fresh fruit, salt, sugar and sweets was evaluated using an interview technique. The children were asked whether they ought to eat more, the same or less of each food and the results are presented for the sample of younger and older children. The results indicate that these selected food items can be broken down into three main areas. First there are those where the majority of children thought we ought to increase consumption; bread, potatoes, dairy products, fish, meat and fresh fruit. Second there is a group of food components including salt, fat and sugar in which there is closer similarity in those advocating more or less consumption. Third there are the food products such as sweets where there are significant differences between age groups, and changes in attitude occur in a limited age span. A discussion of the implications of this work for nutrition education, new food product development and socio‐economic policy is presented together with recommendations for future research.

The paper analyses data from the British Health and Lifestyles Survey of 1984/5 and the follow‐up survey of 1992. It attempts to break down a large number of food consumption patterns into a smaller number of interpretable factors or tastes which are then used in statistical regression models to analyse the determinants and changes in the strengths of these tastes over time. The results show that the nature of change has been contradictory when looked at from a health‐based perspective. Some tastes are changing in a healthier direction, while others are not. Social class, age, and gender are all shown to be significant determinants of taste in both time periods.