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This paper aims to contribute to the debate concerning the asserted end of the globalization process.

This paper is a description of the evolution of all Swedish MNEs, the 50 largest companies and the ten truly global MNEs, building on data compiled by the authors, mainly from annual reports.

The largest Swedish MNEs have continued to globalize and have at the same time improved their financial performance during the period of study, 2010-2016.

The proposition that multinationals are heading home cannot be confirmed in the Swedish case. There is therefore a need to compare Swedish experiences with other national examples to better generalize the findings.

The political decisions regarding external trade and foreign direct investment should support continuous liberalization and facilitation of cross-border economic interaction.

As Swedish MNEs are more globalized than the average in advanced economies, this study offers insight into the contemporary internationalization process.

The authors discuss a dominant logic as the main idea behind a global marketing logic (GML) of an MNE and investigate how local stakeholders’ influence the feasibility of applying the GML in emerging markets. The aim of the paper is to enhance the understanding of the factors that influence the local stakeholders' acceptance of the MNEs' GML and the different activities of MNEs that may increase the acceptance.

The authors apply a qualitative case study method investigating three Swedish MNEs and their activities while implementing a GML in the big emerging markets. The authors study their relationships with business, political and social stakeholders.

The authors identify three persistent contents of the GML: (1) a consistent value chain role across markets, (2) standardized, premium products/services and promotion strategies, (3) a corporate brand-based identity. The development of trust, commitment, legitimacy and power within local stakeholders’ relationships influences the approval. The acceptance of the MNE's GML by local stakeholders strengthens its market position.

The authors extend the knowledge by investigating the nature of a GML and explain to what extent it may help MNEs to gain a competitive position. The authors also discuss how global and local activities may influence local stakeholders' acceptance. This study contributes towards a better understanding of how and to what extent a GML can be successful.

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

This qualitative study explores how multinational enterprises (MNEs) approach sustainable innovation through the lens of innovation theory and doughnut economics. The study proposes a conceptual framework to evaluate the practices of businesses and the findings illustrate how sustainable innovation occurs within two MNEs. Based on interviews with professionals of two Swedish MNEs, responsible for sustainability, the study examines how sustainable innovations lead to the redesign of core business pillars and transforms the operating market for the MNE. Overall, this study makes a theoretical contribution by formulating an application of Raworth’s (2017) doughnut model to business strategy. It also provides practical insight into the dynamics of sustainable innovation, which aims to inform and inspire further progress in sustainable development by businesses and academia.

This paper explores the determinants of R&D location of US multinational enterprises (MNE). The major aim is to determine the impact of intellectual property rights protection on R&D investment by US multinationals in a sample of developed and developing economies. Some of the major findings show that in developing economies, MNEs primarily rely on the scope of foreign direct investment, while locating their R&D facilities overseas. On the other hand, for developed countries, the scope of patent protection laws is a major factor for MNEs to undertake R&D investment. Another finding is that in developing economies, location of R&D is motivated by the need to adapt products and processes to conditions in foreign markets. Further, in the food and chemical industry, evidence shows that weaker patent protection may be desirable for technology to flow to these sectors in developing economies. An important policy implication is that entry of firms enhances global innovations.

We discuss how multinational enterprises (MNEs) can play a leading role and take more responsibility towards reducing inequalities by developing a global sustainability regime. We especially focus on how this may contribute towards the United Nations’ Sustainable Development Goals (UN SDGs). Our purpose is to identify and discuss the components and activities that are needed to develop such a strategy and implement it in markets with different structural and institutional conditions. We will especially discuss interactions between the head office and the local subsidiaries/organizations as well as interactions with different salient groups of stakeholders. We focus on three highly significant groups: business, social and political actors. We identify four key components of a global sustainability approach – namely, (i) make it relevant within the organization, (ii) establish a legitimate sustainable network position, (iii) present incentives and gains that stimulate action and (iv) establish long-term salient structures. These components and the associated activities have not been discussed in a coherent manner although some aspects have been put forward in earlier studies. We present a comprehensive framework that suggests what role MNEs can play and what challenges they face while doing so. The chapter is based on more than 10 years’ experience of studying MNEs’ activities in developing as well as developed markets, including how they work with sustainability. The study is based on data from four Swedish MNEs and three major research projects.

Lately, a number of authors have applied institutional theory when discussing global marketing and emerging market specificities. It has also been argued that the institutional forces influencing a firm will differ between markets and that firms can approach them in different ways. In this paper we conduct a qualitative analysis, based upon NVIVO, of three Swedish firms as they position themselves on the Chinese and Brazilian markets. We compare the institutional context as perceived by the firms in China and Brazil and we also analyse to what extent they have a proactive or a reactive approach when managing their institutional environment, and to what extent their actions are governed by local practices and corporate practices. As a result we present a country institutional profile including a set of issue-specific factors that concern firms’ positioning on emerging markets.

The purpose of this paper is to identify major developments in corporate innovation. The author focuses on the behavioral differences between MNEs from developed and emerging markets in the way they locate their R&D activities.

With the help of descriptive statistics, the paper identifies major trends in the global distribution of innovative activity. The novel source of patent statistics, Patent Cooperation Treaty (PCT) applications, is used as a proxy for innovative effort by leading MNEs. This paper is among the first attempts to analyze the global geography of innovation based on PCT statistics.

The analysis underscores differences in the patenting activities of MNEs from emerging and advanced markets. It confirms that innovative activity by major MNEs remains largely home-based, which contradicts the premise of the global nature of corporate innovation. At the same time, the growing importance of China as a research center attracts MNEs from a variety of developed markets. Emerging MNEs also file patent applications domestically. Most Chinese R&D subsidiaries of MNEs from advanced economies in our sample do not pursue technological specialization, as they produce patents in the same technological areas as the corporate headquarters or other subsidiaries.

A number of assumptions about the innovation geography of major MNEs were empirically tested. An attempt was made to fill the gaps in our understanding of innovation strategies pursued by MNEs in emerging markets. The author uses the concept of MNEs as meta-integrators to explain the observed dynamics. Its explanatory power is more convincing as applied to our data than the concept of national systems of innovation.

The purpose of this paper is to present a synthesis of transnational tendencies in multinational enterprises (MNEs), to theoretically analyse the result and to study whether managers in MNEs have experienced the predicted tendencies.

The synthesis is based on an extensive literature review which is analysed by transaction cost economics. Identified tendencies are studied in a survey of managers in MNEs.

The study provides an overview of a fragmented research area and suggests explanations for new tendencies described in the literature. The empirical study suggests that some tendencies have been more prevalent than others.

The survey was conducted with MNEs with substantial activities in Sweden. It investigates how managers perceive changes that have occurred during the past several years.

The paper analyses a synthesized view of transnational tendencies in MNEs and the results of a survey of how managers have perceived the tendencies described in literature.