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The purpose of this paper is to examine how attitudes towards sweatshops, social norms and perceived behavioural control (PBC) factors influence consumers’ attitudes towards luxury fashion apparel made in sweatshops. It also examines how these variables influence purchase intention and ultimately the willingness to pay more for luxury fashion apparel not made in sweatshops.

A self-administered questionnaire was designed using established scales. A survey was conducted through the “mall intercept” method.

Underpinned by the theory of planned behaviour (TPB) model, attitudes and PBC were found to have an influence on intention to purchase luxury fashion apparel made in sweatshops. The intention to purchase luxury fashion apparel also significantly influences the willingness to pay more for luxury fashion apparel not made in sweatshops.

The research findings can be used to formulate strategies for academia, practitioners and, more importantly, policy makers to help curb sweatshop activities.

This paper focuses exclusively on luxury fashion apparels made in sweatshops. Status consumption is also added as a potential antecedent towards purchase intention.

This article reviews the overall issue of sweatshop labour practices, with a particular focus on the apparel industry. Although sweatshop labour exists in the United States, the media focus in recent years has centred mainly on overseas manufacture. This article will review individual companies and the practices of which they have been accused. The issue of labour compensation will also be explored, as low wages is the target reason for many apparel manufacturers to source their production overseas. Appendices to this article include Foreign Labour Statistics, outlining foreign labour compensation as compared to that of the United States. This article will also review the focus of the White House Industry Partnership and United Students Against Sweatshops. Lastly, there is a detailed recommendation for suggested required information on all apparel products labelling, which would summarise the manufacturer's quality of labour practices on the garment label; thus providing the consumer with immediate information on the environment under which the item was manufactured.

Perceived brand entitativity, or the extent to which a collection of brands signifies a group to consumers, differentiates luxury vs non-luxury brands such that luxury brands are perceived to be more entitative than non-luxury brands. Framed by the concept of brand entitativity and the implicit theory, the purpose of this paper is to examine whether this difference in the perceived brand entitativity of luxury and non-luxury brands impacts how consumers respond to sweatshop allegations in context to these brands.

Two separate experimental studies employing between-subjects designs were conducted among a total of 162 and 276 student consumers from a Southern university of the USA. The authors operationalized sweatshop allegations at two levels, brand-specific allegations (the stimulus brand itself is accused) and industry-specific allegations (other brands of the same industry are accused) to examine the role that brand entitativity plays in these two types of allegations.

Experiment 1 demonstrated that industry-specific allegations hurt consumer attitudes for luxury brands to a greater extent than non-luxury brands, whereas brand-specific allegations hurt non-luxury brands more so than luxury ones. In experiment 2, the authors find that the above results hold true only for consumers who are more prone to social perceptions of entitativity (entity theorists), but not those who represent an incremental mindset (incremental theorists).

The results can help brand managers understand the negative downstream consequences of brand- and industry-specific allegations for their brand type (luxury vs non-luxury).

This study fills an important gap in understanding consumer reaction to brands’ sweatshop allegations by addressing the role of consumers’ perceived brand entitativity and how it differs for consumers holding different implicit beliefs.

US consumers admit they are not knowledgeable about the global apparel industry; however, they hold positive beliefs about US apparel industry labour practices. Consumers have much less regard for the foreign industry. There is a slightly higher level of concern for US workers versus foreign workers. Governmental regulations, labelling and store boycotts are agreed upon solutions for abolishing sweatshops. Implications of consumers' beliefs and attitudes to the global apparel industry and governmental policy are discussed.

This chapter examines the complex influences of globalization on higher education in the United States, and specifically considers how globalization has increased the international influence of American college and university student movements. We briefly describe various conceptions of globalization and look at the ways in which a capitalist-oriented form of globalization is infringing upon the social good purpose of higher education. This chapter primarily focuses on “globalization from below,” the ways that oppositional social movements, in this case led by students, use the mechanisms of globalization to promote social equity within, through and beyond higher education. Using the cases of the anti-sweatshop movement and the Sudan divestment movement, this chapter examines how student activists use mechanisms of globalization, particularly global economic connections and technology, to counter aspects of neoliberal globalization, and promote justice and democratization for marginalized people throughout the world.

Can industrial marketers afford to choose unethical strategies? To answer this question, this study aims to use game theory to analyze whether an industrial marketer choosing and implementing an unethical strategy is successful in maximizing her market share across her strategies.

The competition between two industrial marketers is modeled as a strategic game for the market share of a product that is identical in all attributes except the production process. Each industrial marketer’s objective is to choose to implement either the ethical or the unethical production process to maximize her market share.

The study finds that both industrial marketers choosing to implement ethical strategies is the unique Nash equilibrium of the game. That is, an industrial marketer choosing to implement an unethical strategy in the production process will be unsuccessful in maximizing her market share when both the industrial marketers are rational.

The study contributes to the literature on industrial marketing ethics, particularly that on product ethics, by showing that industrial marketers gain market share if they choose ethical strategies.

The study has implications for industrial marketing executives, as organizational consumers are increasingly aware of the strategies of industrial marketers. Failure to implement ethical strategies will cause industrial marketers to forgo their best possible market shares.

This study’s novelty lies in using a game theoretic approach to demonstrate the positive implications of ethical strategies for industrial marketers.

The paper aims to combat economic illiteracy concerning poverty, minimum wages, sweatshops and working conditions.

The objectives were achieved by (among others) making a proper economic analysis of the unemployment effects of minimum wage laws. The main method(s) used for the research are empirical and theoretical.

The results point to laissez‐faire capitalism as the last best hope for the poor, whether in third world countries or in advanced economies. If the minimum wage were ended, and sweat shop conditions allowed to be bargained competitively, the poor would be much better off. Happily, in the nineteenth century, these regulations were not in force, and as a result the advanced economies were allowed to advance.

The implication of the present research is deregulation in the labor market.

The practical implications of such a legal change would be lowered unemployment rates, and an improvement in economic welfare on the part of the poor.

The present paper combines an analysis of minimum wages laws and sweatshop working conditions.

This chapter aims to examine whether the intransigence of consumers is leading to exploitative conditions in developing countries. It focuses on Bangladesh where the situation is dire for workers in the apparel industry, as they work tirelessly to supply the needs of consumers in the developed world.

The chapter adopts an analytical approach to identify and analyse the key issues within the apparel sector. It assesses the issues on the basis of the ethical trade practices and the duty care theory in determining the roles, if any, that retailers and consumers play in the generation of these mishaps. It uses secondary sources obtained mainly through the media and the literature to review the current debates within the sector.

The chapter presents evidence that shows that the rationale for engaging with and supporting workers in developing countries are important strategic reasons for undertaking global investments. The chapter found that problems within the apparel business could be rectified if people at all stages of the supply chain take responsibility for their actions and inactions. This is particularly relevant in the context of weak states, where negative externalities such as human rights abuses, poor working conditions and low pay levels are often found.

The chapter makes a case for compelling firms to ensure the welfare of workers from those countries they source from. In particular, by focusing on Bangladesh, the chapter has attempted to link the national and local context to global forces in which ethical concerns are seen to have become susceptible to pressures of economic considerations. Such a situation underscores the need to explore the tensions that exist between global governance regimes and national regulations, and how they are likely to become more critical during times of economic development. More specifically, the chapter also believes further research can be done to assess how we should discharge our responsibilities to others within the supply chain of the apparel industry.

The chapter contributes to a discussion that has been of considerable concern to many international retailers, consumers and contractors in the garment industry of late. Its importance lies in the fact that it examines critically the competing claims as to who should take the blame for mishaps in the garment industry. It brings to the fore the ethical obligations that stakeholders have and suggests avenues for a series of engagements that can drive the cause for achieving just and compassionate care relations in the broadest sense within the business environment.

With only a few exceptions, economic sociology scholarship remains almost silent about illegality and crime in the economy. The implicit premise in the literature on market sociology is that institutional structures and exchanges taking place in markets are law abiding in nature. As a consequence of this legality bias the study of morality in markets has so far only addressed commodities – like human organs, gambling, drugs, alcohol, or tobacco – whose legal status depends on broad social agreements and has excluded markets whose workings are dependent on formally legitimized institutions like property rights, trademark laws, or copyrights. Drawing on seven months of ethnographic research, this chapter addresses the phenomenon of emerging moral justifications in the context of a marketplace for counterfeit and sweatshop-produced garments. In line with Anteby’s proposal on a “practice-based view of moral markets,” it argues that despite the broad moral consensus around trademark laws and the absence of professionals who advocate for legalization, moral justifications views arise from rising aspirations in such illegal markets. The case expands existing understandings of morality and contestation in economic sociology literature and shows its relevance in the context of recent academic scholarship on perceptions of the future as a source of moral justification of market exchanges.

Worker welfare and modern slavery within the fashion industry remain a key supply chain challenge for many retailers, consumers, governments and advocacy groups. Yet, despite publicised worker-welfare violations, many fashion retailers continue to post record sales and profits, indicating that consumer concern does not always translate at the cash register. Research has shown that worker welfare is a less salient area of concern for fashion consumers, and the aim of this research is to investigate the reasons why this may be the case.

Due to the exploratory nature of the research, a qualitative methodology was deemed the most appropriate. Twenty-one semi-structured interviews were conducted with Australian fast-fashion consumers to investigate the underlying reasons worker-welfare violations are less likely to elicit pro-social consumer behavioural change and are a less salient area of concern.

This study found that consumers perceive worker-welfare concerns at both a proximal and cultural distance to themselves, and therefore struggle to connect with the issues associated with modern slavery. Additionally, there was an underlying social consensus that exploitative practices are an accepted part of the fast-fashion supply chain to ensure the continuation of low-cost clothing. Despite an underlying awareness of exploitative practices and acknowledgement that modern slavery is ethically wrong, other consumer values often influenced purchase behaviour and the level of concern expressed towards garment workers.

This is the first study to apply psychological distance in a fast-fashion context to better understand consumer perceptions towards modern slavery. Responding to calls for further research into ethical consumption of apparel, this study develops an in-depth understanding of the reasons why worker welfare is a less salient area of concern for fast-fashion consumers. Extending on current literature, this study qualitatively investigates consumer sentiment towards worker welfare, identifying the greatest barriers to consumers' levels of concern. In addition to a theoretical contribution to the fashion, ethics and business literature, this article provides key insight to guide practice.