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Article
Publication date: 13 March 2017

Svetla Marinova and Marin Marinov

This paper aims to investigate the internationalisation inducement in family firms with domestic capital operating in a specific industry in a transition country…

Abstract

Purpose

This paper aims to investigate the internationalisation inducement in family firms with domestic capital operating in a specific industry in a transition country. Examining the effect of entrepreneur-, firm- and context- specific factors, it provides an insight into the start of internationalisation via exporting and its initiating features.

Design/methodology/approach

The study uses a qualitative research approach. Data were collected through semi-structured interviews from informants with conclusive decision-making power and analysed using a combination of inductive and deductive coding.

Findings

The findings show that the sample firms internationalise early exhibiting mostly proactive behaviour in finding international clients. Owner-manager international orientation and commitment combined with contacts in his or her social spaces lead to early export inducement despite the fusion of ownership and control, and regardless of transition context volatility and inefficiency.

Research limitations/implications

The limitations include the sample size and its industry embeddedness limiting generalisability. The key implications are that family firms need support to develop their social spaces through encouraging and enabling linkages between socio-economic actors that can expand the bounded sociality of the firm.

Originality/value

The owner-manager orientation, objectives, commitment and characteristics, coupled with the straightforward decision-making process that is safeguarded by full family ownership, can abate the dissuading role of the perceived lack of institutional support for small and medium-sized enterprise internationalisation in a transition context.

Details

European Business Review, vol. 29 no. 2
Type: Research Article
ISSN: 0955-534X

Keywords

Article
Publication date: 15 July 2022

Leonidas C. Leonidou, Bilge Aykol, Thomas A. Fotiadis, Svetla Marinova and Paul Christodoulides

Anchored on the broaden-and-build theory and the circumplex model, the authors develop and test a conceptual model in which satisfaction, influenced by an effective…

Abstract

Purpose

Anchored on the broaden-and-build theory and the circumplex model, the authors develop and test a conceptual model in which satisfaction, influenced by an effective handling of communication, cooperation, conflict, and opportunism, is set as the predictor of inter-partner creativity in the relationship between hotels and their foreign travel agents under the Covid-19 pandemic.

Design/methodology/approach

The conceptual model was tested with data collected from 190 randomly selected hotel units located in Greece, using both online and drop-in questionnaire methods. Data were analyzed using SEM analysis.

Findings

Satisfaction with the working relationship was found to be enhanced by improving communication and cooperation, as well as by keeping conflict and opportunism at low levels. This was a strong predictor of inter-partner creativity, although less pronounced under high levels of relational distance and rigidity.

Research limitations/implications

The study should be extended to other country settings, replicated at different levels of crisis severity, and use dyadic data. Additional environmental factors could be used as boundary conditions, while our model could be expanded to include additional drivers and consequences of inter-partner creativity.

Practical implications

To generate inter-partner creativity, there is a need to maintain high levels of satisfaction through proper communication, enhanced cooperation, conflict minimization, and avoidance of opportunistic actions. Also, to better translate satisfaction into inter-partner creativity, interacting parties should keep distance at low levels, while at the same time demonstrate greater flexibility.

Originality/value

The study unveils the role of effectively managing behavioral factors in inter-firm relationships to develop creative solutions to the Covid-19 crisis challenges, an issue neglected by prior research. The study also sheds light on the contingent effects of distance and rigidity, two important factors moderating relationships under crisis. The study applies for the first time two psychological-based theories, the broaden-and-build theory and the circumplex model, to an international marketing crisis situation.

Details

International Marketing Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0265-1335

Keywords

Book part
Publication date: 5 September 2022

Marina Latukha

Abstract

Details

Diversity in Action
Type: Book
ISBN: 978-1-80117-227-1

Book part
Publication date: 5 September 2022

Della-Maria M. Marinova and Svetla T. Marinova

This chapter critically evaluates opportunities and challenges associated with developing diversity and embracing inclusion of cyber security talent in a multinational…

Abstract

This chapter critically evaluates opportunities and challenges associated with developing diversity and embracing inclusion of cyber security talent in a multinational consultancy firm and offers recommendations on how to optimize inclusion of young talent in this sensitive business area within a multinational company. Drawing on one of the author's experience as a young cyber security professional with a non-technical background, entering the profession through a consultancy graduate development programme, this paper offers a unique perspective on how to enhance cohesion in diversity across linear and non-linear routes into cyber security.

While the scope is limited to cyber security talent in early careers, the competency-based approach means that recommendations around developing diversity and embracing inclusion can be applied to young talent in other business competence areas. Each recommendation can be used as a building block to influence and shape future equality, diversity and inclusion (ED&I) strategy in consultancy.

Book part
Publication date: 5 September 2022

Della-Maria M. Marinova and Svetla T. Marinova

This chapter explores the role of diversity in the emergence of circular business models by focusing on circular economy innovative born-global start-ups. Diversity refers…

Abstract

This chapter explores the role of diversity in the emergence of circular business models by focusing on circular economy innovative born-global start-ups. Diversity refers to a wide range of characteristics that differentiate an individual or group. These include legally protected and/or demographic characteristics, such as age, as well as identity-shaping characteristics, such as cognitive traits and experience. Diversity in organizations has been mostly explored in terms of the former, i.e., culture, age or ethnicity as a key factor in organizational innovation and enhanced performance. This chapter offers a more holistic view on the role of diversity in relation to emerging circular business models. It shows how diversity of previous knowledge, experience, ethnicity and the shared ideation of the organization's founders can be used as compatible and complementary inputs, which can lead to the emergence of a global circular business model by using integration, coordination and fast scaling up. The analysis is on the level of firm micro-foundations. Using data from three circular born-global companies from a single country context, the study identifies different types of diversity as contributing to the emergence of these business model and their configuration. We conclude that circular born-global business models are nurtured by the shared ideation and values of the business model founders, while the design of the business model is enabled by the diversity of competences and capabilities stemming from the founders' knowledge, past experience and diaspora networks. Such a perspective suggests that managers need to adopt a holistic approach in employing diversity in business model configuration in relation to common drivers and ideation, and organizational purpose.

Article
Publication date: 1 May 2006

Jorma Larimo, Marin Marinov and Svetla Marinova

This article aims to analyse the strategies of international brewing companies in the Central and Eastern European (CEE) beer market and the development of national beer…

4140

Abstract

Purpose

This article aims to analyse the strategies of international brewing companies in the Central and Eastern European (CEE) beer market and the development of national beer markets in the region since 1990.

Design/methodology/approach

The research is explorative, based on a broad variety of secondary data sources and company interviews.

Findings

The findings provide an insight into the approaches of foreign brewing companies operating in CEE markets. Despite some differences in the initial internationalisation motives, target market choice and market entry modes that reflected the strategic priorities of investing brewers, market‐seeking motives, strong brands, marketing intelligence, rapid aggressive internationalization and control over the operations have been the key success factors for Western brewers in CEE.

Research limitations/implications

The secondary nature of the research information is a limitation for the validity of the study. Nevertheless, the triangulation of data sources using various secondary data, supported by in‐company interviews and authors' insights, has aimed at minimising the research bias.

Practical implications

Considering the growth and consolidation in the brewing industry world‐wide, brewers in CEE should focus on further mergers and acquisitions, product diversification/upgrading and brand innovation.

Originality/value

This paper represents an original attempt to assess the trends in the development of the brewing industry in CEE post‐1990. It reflects the impact of international interest on the CEE brewing companies and raises some concerns associated with the preservation of the brewing heritage in the region.

Details

British Food Journal, vol. 108 no. 5
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 10 April 2007

Stan Paliwoda and Svetla Marinova

The aim of the paper is to present an overview and an assessment of the challenges and opportunities for businesses that emerge from the greater diversity and complexity…

6136

Abstract

Purpose

The aim of the paper is to present an overview and an assessment of the challenges and opportunities for businesses that emerge from the greater diversity and complexity in doing marketing in the expanding EU.

Design/methodology/approach

The paper examines how marketing issues have emerged, progressed and diversified with the process of EU enlargement.

Findings

The paper argues that marketers' perceptions of marketing in the EU have changed with the market expansion of companies in the new EU accession states. From first being seen externally as a protectionist fortress, marketing in the EU has emerged internally at least as a protector of diversity across its current member states.

Originality/value

The paper is a reflection on the changing nature of marketing and the new priorities of companies in their marketing strategies and tactics in the largest single regional integration bloc in the world.

Details

European Journal of Marketing, vol. 41 no. 3/4
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 1 October 2005

Marylyn Carrigan, Svetla Marinova and Isabelle Szmigin

This paper is a general review contextualising the current debate on ethics and international marketing. The aim of the paper is to present an overview of historical and…

23591

Abstract

Purpose

This paper is a general review contextualising the current debate on ethics and international marketing. The aim of the paper is to present an overview of historical and current trends as a background for this special issue edition of International Marketing Review focusing on international marketing ethics.

Design/methodology/approach

The paper examines how ethics in international marketing have evolved and progressed towards the current “ethics era” and presents discussion surrounding the role and value of an ethical approach towards marketing in a global marketplace.

Findings

Essentially the paper argues that marketers should creatively embrace the complex challenges of the international marketplace by rethinking their approach to marketing ethics.

Originality/value

Gives an overview of the special issue.

Details

International Marketing Review, vol. 22 no. 5
Type: Research Article
ISSN: 0265-1335

Keywords

Book part
Publication date: 1 January 2000

Marin A. Marinov and Svetla T. Marinova

As economic transformation swept the world in the last two decades, interest in providing theoretical explanations to economic emergence grew simultaneously. While…

Abstract

As economic transformation swept the world in the last two decades, interest in providing theoretical explanations to economic emergence grew simultaneously. While scholars focused mostly on national development strategies such as import substitution and export promotion, little effort has so far been made to better understand firm behavior, particularly motives and strategies at the micro level. This chapter focuses on understanding the motives and marketing strategies of foreign firms operating in the emerging markets of Central and Eastern Europe. On the basis of data gathered from fieldwork in Bulgaria, Hungary, Poland, and Slovenia as part of a major two-year project, the chapter offers insights into why firms might invest in these economies, how they might interact with host governments, what strategic priorities they might follow, how they might approach markets and why, and what competitive battles they might engage in to succeed in these markets. The chapter concludes with suggestions for future research.

Details

Globalization, the Multinational Firm, and Emerging Economies
Type: Book
ISBN: 978-1-84950-056-2

Article
Publication date: 10 April 2007

Nigel Adams

The purpose of this case study is to provide information on the practical aspects of British companies establishing and developing business in Poland.

1569

Abstract

Purpose

The purpose of this case study is to provide information on the practical aspects of British companies establishing and developing business in Poland.

Design/methodology/approach

The case study is based on the author's experience, assisting and working with British companies to establish businesses that have developed successfully in Poland.

Findings

Investing in Poland has been a success story for Beck & Pollitzer Engineering Ltd. The move to Poland has been in line with the European market expansion strategy of the company and has benefited from developing business operations in a market with high growth potential. The access to qualified and comparatively cheap labour force in Poland has reduced the overall cost of the investment. Moreover, the market access to the Russian buyers via the Polish company has provided an additional value‐added to the British company.

Research limitations/implications

The single case study and related managerial experience give company specific information that is difficult to be generalised.

Practical implications

Shows that a medium‐sized British company can succeed in a volatile foreign market.

Originality/value

The case study provides a manager's perspective of a company's expansion into the dynamic Polish market.

Details

European Journal of Marketing, vol. 41 no. 3/4
Type: Research Article
ISSN: 0309-0566

Keywords

1 – 10 of 38