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Taking into account retailers' critical position in the value chain, their sector's economic significance and environmental externalities, in addition to the institutional agenda, this paper aims to explore the drivers influencing retailers to shift to more sustainable business models.

The paper utilises the institutional competing logic, including in-depth interviews with major supermarket retail chains and one expert group discussion. The data gathered in Germany and Lithuania were complemented by desk research analysis, including corporate social responsibility (CSR) reports and management reports.

The paper provides empirical insights into how multiple drivers through institutional competing logic are brought about influencing the shift to more sustainable business models. The results show that retail chains in both countries implement their sustainability based on triple environmental-legal-financial drivers. However, different types of retail chains–namely premium retailers, typical retailers and discounters–implement their sustainability discourse differently.

Because of the chosen research approach, the results may lack generalisability. Therefore, researchers are encouraged to test the proposed propositions further.

Interestingly, retailers “shift” their responsibility to the consumers rather than encourage themselves to make more sustainable choices. The authors observe a more passive and responsive role of retailing chains because of the inherent trade-off between revenue growth and sustainable consumption.

The original contribution lies in exploring how retail chains adapt institutional competing logic and are influenced by multiple drivers when implementing their sustainability activities. In addition, the authors propose a conceptual model for retailers' sustainability management, as well as formulate three research propositions.

Environmental concern is getting increasing importance in consumer shopping decisions. Nevertheless, to date, sustainable packaged foods are not always the first option when consumers go shopping. This paper analyses how environmental concern moderates the role played by external factors – preference towards sustainable retailers and trust in sustainable producers – in determining consumer purchase intentions for sustainable packaged foods. Consumer involvement in eco-friendly labels, increasingly present in food packages, is investigated as indirectly impacting pro-environmental purchase intentions.

An online survey administered to a sample of Italian food shoppers is used for the empirical analysis. A total of 278 structured questionnaires were modelled using a structural equation modelling approach.

Findings show that producers and retailers' policies in favour of sustainability are key in determining consumers' sustainable purchase intentions. Further, coherent uses of labels and logos in light of sustainability can support consumer purchase decisions. Relevant is the influence played by the environmental concern in both supporting pro-environmental purchase intentions and in amplifying the trust in sustainable producers-purchase intentions path.

This study contributes to the literature on sustainability showing how producers and retailers may together influence consumers' pro-environmental purchase intentions. Findings extend the retail literature on the impact of producers and retailers' policies on consumers' sustainable purchases. Further, environmental concern is investigated in its moderating role on the impact of external factors on consumers' pro-environmental purchase intentions.

While researchers have studied the impact of social media on tourist behaviour Milano et al. (2011) and Hays et al. (2013), very few studies have explored the impact of social media on sustainable tourism, and thus, it can be said to be in its “infancy” (Han et al., 2017). There exists a “knowledge gap” not just with tourists but also with researchers, as the issue on sustainable tourism consumption is “rarely investigated directly in tourism researches” or consumer behaviour studies, and there is often discrepancy in literature on the issue (Cohen et al., 2014; Bray et al., 2011). While the potential for social media in promoting sustainable tourism is known considering the use of it for socialisation and knowledge sharing, empirical researches to make in depth enquiry on the same is “rare” (Ali and Frew, 2010; Sarkar et al., 2014). Also, the differences between markets for sustainable tourism amongst different markets needs to explored further (Weber, 2019). The purpose of this study is to fill this gap by proposing a conceptual framework and empirically testing how social media can be used to generate and promote sustainable tourism demand among through evidences from Indian tourists. RQ1: what are the key drivers to use social media by sustainable tourists? RQ2: can social media promotions help sustainable demand generation through spreading awareness and connecting fellow sustainable tourists?

A total of 350 Indian tourists were reached through Google forms distributed through various channels, amongst which 265 responded with a response rate of 75.7%. The data were coded and checked for any outliers and missing values. To avoid any biases, incomplete forms were not counted and after data cleaning, 250 respondents were found to be appropriate with all the responses. Analysis of demographic and travel profile was done through SPSS 22 to check variances in the groups, frequencies and chi square values were calculated. Since this is an exploratory study, the aim was more on prediction rather than model confirmation, thus the technique used and found to be appropriate was partial least squares structural equation modelling (PLS-SEM).

Variances of social media were used in the demographic groups and found that there was no significant difference found as per age and education. Even variation of travel habits was found to be not significant with social media use. It can be seen that social media promotion activities indeed create awareness amongst people about sustainability; creating awareness about sustainability indeed leads to connecting green tourists together. On the other hand, social media promotional activities may not necessarily connect potential green tourists together; awareness positively impacts the generation of sustainable demand is also supported. It can be seen that merely connecting potential green tourists does not necessarily create demand. Social media promotion activities are indeed instrumental in creating a sustainable demand amongst tourist.

This study takes into account the informational and environmental knowledge aspect of sustainable behaviour adoption by green tourists (Swarbrooke and Horner, 2007; Miller, 2003; Chan et al., 2014). This study draws implications based on the behaviour of Indian tourists and thus, the generalisation to other countries may not be as accurate as Indians differ culturally from the world at large. Even though the study involves different age groups, the mean age is of younger Indian tourists, which is also often considered as the most active users of social media and thus likely to be impacted more. Also, it is believed that these younger green consumers who are already inclined towards sustainability tend to seek more information on ethical issues (Finney, 2014). The sample size of the study is very small (n = 250) and was only checked for variation amongst gender and profession; other aspects such as income and employment (Swarbrooke and Horner, 2007; Miller, 2003) have been kept out of the study and thus not included as a part of demographics. More demographic characteristics can be taken into account to study if they play a mediating role in generating sustainable demand as a part of the analysis of this conceptual framework proposed.

Internet allows users to obtain information about products and brands to its users through various social media such as blogs, forums, wikis content sharing, etc. (Hennig-Thurau and Walsh, 2003; Reilly and Weirup, 2010). Strategies can thus be formulated to target sustainable tourists with sustainable destinations and amenities, so as to attract those tourists who appreciate and commit to the cause of sustainability (López-Sánchez and Pulido-Fernández, 2016). Using social media as a promotion tool can help in educating customers (Xiang and Gretzel, 2010) on the various sustainable tourism services they intend to offer, as the results supports the use of social media promotion for generating sustainable demand amongst the tourists. Also, the sustainable tourism providers can make use of promotional activities focussing on building online pro environmental tourist-based communities using the user generated contents which can positively lead to adoption of collective social behaviour and sustainable practices (Han et al., 2017). Specifically, the use of short interactive messages can be used for social media promotions, so as to increase “organisation prominence” amongst the green target groups online (Strähle and Gräff, 2017). While it was noted that different markets react differently to the idea of sustainability, and thus, different markets need to be explored deeper (Weber, 2019); this study attempts to provide a perspective of Indian tourists which not just adds to the literature on Indian tourist behaviour but also provides a viewpoint of the Asian tourists. It also enriches the existing literature on the use of AIDA model for services and tourism specifically which as a theoretical base is unexplored.

The study adds to the rising interest in understanding the behavioural changes in tourists (Hall, 2016) and provides insights on “the versatility of the topic of relationship between sustainable tourism and marketing” (Font and McCabe, 2017). While ethical consumption is essential to preserve resources, the study of this area of consumer behaviour is “under examined”, as majority studies focus on products, very few studies elucidate on encouraging it through social marketing (Newholm and Shaw, 2007). Thus, this study attempts to fill the gap in the literature by proposing a framework for generating sustainable demand amongst tourists so that they are inclined socially and sustainably both through the use of social media. It is often noted that tourists are unwilling to change their travel behaviour as a result of lack of awareness or due to hesitance of sacrificing (Juvan and Dolnicar, 2014; Miller et al., 2010). This study provides empirical evidence that supports the awareness of sustainability as a means of generating sustainable demand amongst tourists. Knowledge regarding tourism demand helps in the further development of tourism products and its marketing initiatives (Weber, 2019). Thus, it allows tourism players to understand that Indian tourists are open to sustainable tourist practices if enough information is provided to them.

The study aims to propose a circular economy-based reverse logistics (CERL) that emphasises the mediation effect of reverse logistics (RL) on sustainable resource commitment and financial performance.

The structural equation modelling (SEM) approach has been applied to analyse the data acquired through the survey method that included 113 vendors of automotive supplies of the 1st and 2nd levels.

The results confirm that CERL acts as an essential intervening entity between resources and financial performance. The findings of the study have provided research and development (R&D) opportunities for the industries to find alternative revenue streams and generate profit from resource investment whilst upholding environmental standards through reverse logistic practices.

Reverse logistic practices are the key components of a circular business model and a sustainable supply chain. The manufacturing companies need to explore critical enablers that can contribute to business productivity and financial growth.

The study has validated a CERL model that portrays the circular economy's resilient relationship with RL practices.

Green consumption is fundamental to sustainable development, as it involves adopting practices and technologies that reduce the environmental impact of human activities. This study aims to analyze the influence of consumers’ green orientation on their environmental concerns and green purchase decisions. Furthermore, the study investigates the mediating role of consumers’ environmental concerns in the relationship between pro-sustainable orientation and green purchase decisions.

This study uses a quantitative methodology, applying the partial least squares method to a sample of 927 Portuguese consumers of green products. The sample was collected through an online survey.

Perceived benefits and perceived quality of products play a positive and significant role in influencing green behavior, especially when consumers are endowed with greater environmental concerns. In addition, consumers’ awareness of the prices of green products and their expectations regarding the future benefits of sustainable consumption positively impact green consumption behavior, further intensifying their environmental concerns.

According to the present findings, companies should adopt a holistic and integrated approach to promote green consumption. This means creating premium eco-friendly products, communicating their benefits, addressing the cost factor, emphasizing the future impact of eco-friendly options and raising consumers’ environmental awareness.

It is critical that environmental education is a priority in schools and that there are political incentives for green behaviors. In addition, media campaigns can be an important tool to raise awareness in society.

The results of this study provide important insights for companies on consumer engagement in the circular economy. Deepening knowledge of the antecedents of consumers’ environmental concerns contributes to a deeper understanding of green purchasing decision behavior, allowing companies to support new business strategies.

This study aims to identify the drivers for adopting the circular economy (CE) in a born-sustainable business of the fashion sector.

An exploratory case study was carried out with a unique and relevant case: the only Brazilian company implementing circularity practices defined through a sectoral commitment, the 2020 Circular Fashion System Commitment.

From an analysis of the literature, a theoretical scheme composed of internal and external drivers is proposed. In the case studied, there is a prevalence of internal drivers that led the company to implement the CE. Most of the internal drivers described by the literature were identified in this research, except for two: profitability and available technology. Regarding the external drivers, of the 12 listed, only laws and regulations were identified. Thus, the results suggest that internal drivers are more numerous and may be more prominent than external ones for CE adoption in the born-sustainable business.

Due to its exploratory design and unique case study, the research does not allow generalizations, suggesting replication with a larger number of companies and carrying out quantitative research with born-sustainable companies and incumbent companies, for comparison. Considering that there is a difference between companies that decide for sustainable practices and companies that were already born sustainable, it can be questioned if the drivers for implementing CE for both companies are also different.

This study proposes a theoretical scheme that indicates the main internal and external drivers for companies' CE implementation. Developed from a literature review and applied in an empirical case, this scheme is comprehensive and can be adopted to analyze companies of different sizes and industries. Hence, this paper generates new perspectives for CE literature.

This research aims to examine Generation Z's perspectives of sustainable consumption in food tourism experiences, considering the drivers on food tourists' behavioural intents and basing its analysis on the value-attitude-behaviour model of norm activation theory.

Using a qualitative design, 27 qualitative online surveys were conducted with Generation Z travellers who are also active on social media.

Results show that while they are aware of environmental knowledge and ethical food choices and think that sustainable food consumption improves individual and social wellbeing, the sustainability of food consumption is limited by factors such as time and budget. Also, results reveal that the eating habits of Generation Z people are more sustainable when they eat at home than when they travel. Theoretical and practical implications for food tourism management and marketing are described.

While food tourism has been largely investigated in recent years, little previous research has focused on the relationships between daily eating behaviours and sustainable consumption in food tourism experiences, especially from the perspective of Generation Z individuals and the influence of social media on individual and social food decisions.

This research investigates the influence of package sustainability on food satiation perception.

Research hypotheses were tested through three experimental studies.

Three experimental studies show that food quality is associated to higher perceived food satiation (preliminary study); that a food packaged in a sustainable package is perceived as more satiating than the same food packaged in a non-sustainable package and that this effect is explained by the higher perceived quality triggered by the presence of a sustainable package (Study 1); and that the positive relationship between higher perceived quality and perceived satiation is verified only for healthy but not for unhealthy foods (Study 2).

The present research advances knowledge on the highly debated issue of sustainable food packages. By proposing that consumers might perceive a healthy food presented in a sustainable package as more satiating, the authors show another extrinsic packaging cue modifying consumers' perception, namely package sustainability.

The adoption of digitalization and sustainability is key phenomenon that has changed perception and behaviors of people recently. As there is a rising power of digital communication by social media platforms, there is higher interaction between people globally. In addition, consumers can influence each other to adopt new consumption pattern. At this point, this paper aims to examine the role of green women influencers on promoting sustainable consumption patterns via social media platforms.

This study employed qualitative research method. The study included four top-lists for green/sustainable social media influencers as a sample case. Then, the data were analyzed by descriptive content analysis. To determine the role of green women influencers in sustainable consumption, this study used classification and categorization technique through descriptive content analysis.

The study indicates that green women are seen as a primary social media influencer because of promoting sustainable consumption patterns in general. Especially, green women have more power to change consumption patterns via digital platforms. Green women social media influencers, who are micro-celebrities, share primary contents such as sustainable fashion, green foods, sustainable travel, sustainable lifestyle, conscious choices, green cosmetics and zero waste life to promote sustainable consumption patterns. Women social media influencers are much more effective than men influencers to transform society's consumption behaviors into sustainable consumption patterns.

The study provides some qualitative findings based on the selected four top-listed green social media influencers by different social media platforms. Future studies can find out different results based on different sample cases and employ quantitative research methodology.

The study suggests policymakers to cooperate with green women social media influencers to achieve sub-targets of 2030 Sustainable Development Goals (SDGs). Especially, it is suggested to cooperate with micro-celebrities or Internet celebrities to promote sustainable consumption patterns.

The study proves that women social media influencers have the essential role in promoting green/sustainable consumption patterns via digital platforms. In addition, green women influencers can guide their followers to adopt sustainable consumption patterns.

This paper analyses the factors that make fashion-product crowdfunding campaigns successful. The authors argue that crowdfunding is an innovative and functional way of bringing new fashion items to the market. The purpose of this paper is to answer the question whether product innovation, lifecycle and sustainability have a positive effect on the success of fashion crowdfunding campaigns. The findings highlight that the success of the fashion crowdfunding campaigns depends on creators' adherence to the values of the platform which they use to raise capital.

A total of 300 fashion crowdfunding projects running between the 17th of October and the 15th of December 2017 were collected from Kickstarter – the world's largest crowdfunding platform based on reward-based all-or-nothing model. Two-step binomial logistic regression was used to analyse the data.

The model predicted a significant increase in the odds of success for the fashion items crowdfunded during the first-time production, and innovative and environmentally sustainable products with a higher price range of rewards. In line with previous literature, regression analyses predicted a significant effect of the control variables of goal amount (negative) and the number of rewards (positive). Contrary to previous studies, neither the presence of a video nor the campaign length predicted success.

The novel findings of this study contribute to the literature by providing an analysis of success factors of fashion items on crowdfunding platforms. The results show that innovative, environmentally sustainable and higher-priced products produced by early-stage ventures are better welcomed by the audiences.