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The purpose of this chapter is to develop and review a set of indicators that measure the level of sustainable performance achieved by individual restaurants and to provide a means by which all restaurant operations can implement sustainable practices. The set of indicators, derived from extensive literature review, were tested on four London restaurants purporting to be sustainable. Results show that these indicators can be used effectively by the restaurants wishing to improve their sustainable performance. In addition, by using sustainable indicators the study aims to develop a theoretical concept for future improvement in the sustainable management of restaurant operations.

In an era where sustainability and digital transformation are becoming indispensable pillars of successful business operations, this chapter explores the potent synergy between these two paradigms. As businesses strive to align their operations with Environmental, Social, and Governance (ESG) goals, digital transformation emerges as a powerful enabler. This chapter delves into how digital technologies are not only revolutionizing traditional business models but are also paving the way toward more sustainable practices. From data-driven decision-making to improved resource management, this chapter discusses the diverse ways in which digital transformation contributes to sustainability. It also offers an in-depth analysis of real-world case studies, illustrating how businesses have successfully integrated digital transformation in their pursuit of sustainability. Recognizing the potential roadblocks, this chapter also addresses the challenges businesses may face in this journey, including cybersecurity risks, data privacy issues, and the need for technological literacy. It further presents strategies to navigate these challenges and underscores the importance of preparedness in managing potential risks. Finally, this chapter ventures into the future of digital transformation, evaluating current trends and predictions, and their potential impact on sustainable business practices.

As emphasized in the previous chapter, sustainability marketing entails activities that include all levels of management in small and medium enterprises; that is, strategic, operational and tactical. The role of marketing activities of a sustainable nature involves building customer satisfaction and generating profit for an enterprise, while simultaneously taking into consideration the impact of such activities on society and environment as a whole. Combining all those areas poses a serious challenge to contemporary SMEs. Nevertheless, an effective use of sustainability marketing principles enables companies to achieve the above-specified tasks and gain a strong position in the market over the long term. The nature of the relationship established with various market entities ensures that strong position, because the use of sustainability marketing is equivalent to adopting a relationship-oriented attitude.

Fulfilling the tasks of sustainability marketing requires the employment of tools from the sustainability marketing mix, which comprises the following: sustainability in product, price, distribution, promotion and personnel. The adoption of sustainable development principles by SME marketing departments does not fundamentally change the basic properties of the tools in the mix, that is their complementarity and the resultant synergy effect, but it expands the scope of their impact on the society and environment. This chapter presents a discussion on the nature and specificity of individual tools in the sustainability marketing mix.

A work system may be said to exhibit social sustainability if it utilizes its human, social, economic, and ecological resources with responsibility. This entails using these resources in a non-exploitive way, regenerating them, and paying due attention to the needs and ambitions of its stakeholders in the short- and long-term. For most presently existing organizations attaining and maintaining sustainability requires a midcourse correction, a transformation process. This chapter reviews the main concepts regarding sustainability and previous research of organizational development in this context. It presents a four-phase model for this transformation process and illustrates the model's application in four different contexts. The results are discussed and directions for further research are presented.

During the last two decades, there has been increasing emphasis on higher education institutions as agents promoting and advancing sustainability. This chapter addresses how sustainability is integrated into management education at higher education institutions. It is based on a systematic literature review that teases out governance, education, research, outreach and campus operations (GEROCO) as key elements for embedding sustainability in management education. In addition, it identifies the important role of having an overall governing strategic direction that serves to anchor sustainability. The chapter highlights that sustainability and responsible management education initiatives are interconnected and are complex to embed through the university system.

Transformative learning experiences can expand individual personal and professional capacity. In this work, the meaning and significance of individual growth is viewed through the lens of public value, focusing on the connection between person and place. This chapter details how Nuffield International Farming Scholars perceive public value contributions stemming from their individual development and subsequent engagement in civic life and community development. Voices of program participants provide insight on capacity building experiences as part of sustainable community development efforts, and how perceived outcomes for individuals such as professional and personal benefits, post-program engagement, and a sense of reciprocity are motivators leading to public value contribution.

This chapter considers time-differentiated airport noise surcharges that occur in addition to general noise fees at an airport. In practice, an essential problem of such surcharges may consist of setting the price for a social policy goal, such as airport noise reduction, by shifting a number of critical flights away from sensitive times-of-day in the presence of an additional, competing economic policy goal in terms of fostering the network hub function and connectivity of that airport. In such a case, additional noise surcharges aim at balancing the socioeconomic noise costs against economic prosperity, to achieve a net benefit for society by inducing a particular airline scheduling behavior, such as shifting non-hub-relevant flights only. As a result, they differ from the well-known economic concepts for the internalization of externalities. We address this problem by offering a shift from an economic welfare view to a business administration perspective with the airlines as stakeholders, in order to describe the different rationales that need to be accounted for when searching for a pricing scheme that achieves one of the distinct steering effects in terms of airline scheduling behavior. In addition, we offer a tentative, generic guideline to determine the appropriate dimension of time-differentiated noise surcharges depending on the steering effect.

Introduction: Towards the end of 2019, it had been reported that a new kind of Corona virus, COVID-19, appeared in Wuhan, China, and since then the source of this virus is obscure. However, the new coronavirus is spreading rapidly and has become a worldwide pandemic. Countries round the world are implementing their own strategies in combating the epidemic.

Aim: In this chapter, the effects of information and communication technology on the management and control of businesses in small- and medium-sized enterprises (SMEs) operating in Kosovo during the COVID-19 pandemic are investigated. Moreover, since recently the SME’s in Kosovo have shown faster development in terms of technology, thus the dimensions –the size of amount (unit) of investment is being researched as well.

Methods: In this chapter, in an online survey method, respondents were needed to answer using a Likert 5 scale has been applied. The results of online surveys are taken from 54 businesses that were found suitable for evaluation. The data are analysed using the SPSS 23 package program, and the results of frequency analysis, averages and standard deviations were examined. It has been tried to determine whether there is a difference within the approach to information technologies of SMEs operating in Kosovo, based on the year of operation, sector, number of personnel, production system type, supply market, target market, foreign capital partnership and legal structures.

Findings: According to the results of the analysis obtained, it has been determined that enterprises in Kosovo have different approaches to information technologies consistent with their years of activity, number of personnel, supply markets and target markets. In addition, according to the results obtained, enterprises made the biggest investment in information technologies during the COVID-19 pandemic period.

Conclusion: According to the data analyses and the results obtained, disclosed that the utilisation of the Internet, e-mail, capacity increase, communication and improving working conditions, to the areas where businesses make the most use of information technologies. It has been determined that the enterprises evaluate information technologies differently according to their operating time, the sector they operate in, the production tour, the supply market and the target market situation.

Originality: Information technologies and investments in this field are a very new concept for businesses in Kosovo. The results obtained from the research will offer very important information and suggestions for businesses that are new to digitalisation.