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Book part
Publication date: 20 August 2016

Verónica León-Bravo, Federico F. A. Caniato, Antonella Moretto and Raffaella Cagliano

This chapter explores two business and innovation strategies to increase sustainability in a small-medium enterprise. The two strategies, one addressing the improved…

Abstract

Purpose

This chapter explores two business and innovation strategies to increase sustainability in a small-medium enterprise. The two strategies, one addressing the improved sustainability of an existing product line and the other addressing the development and implementation of a new product line, employ different supply chain sustainable practices and utilize different dynamic capabilities.

Methodology/approach

The chapter describes how sustainable supply chain management practices, sustainable new product development processes, and theories of dynamic capabilities interact to support a sustainable and differentiated strategy in the Alcass organization.

Findings

The models of sustainable supply chain management and sustainable new product development are applied to “more sustainableproducts and “new sustainableproducts, by raising different relevant practices as well as different supporting dynamic capabilities.

Details

Organizing Supply Chain Processes for Sustainable Innovation in the Agri-Food Industry
Type: Book
ISBN: 978-1-78635-488-4

Keywords

Article
Publication date: 20 September 2021

Aluisius Hery Pratono

This study aims to understand the culture of excellence by examining the role of entrepreneurial culture in shaping how firms achieve sustainable competitive advantage…

Abstract

Purpose

This study aims to understand the culture of excellence by examining the role of entrepreneurial culture in shaping how firms achieve sustainable competitive advantage (CA). This study takes into consideration the firms’ capability to transform the entrepreneurial culture into a sustainable CA by generating product development and adapting the information technological turbulence.

Design/methodology/approach

This study first gathers evidence from literature then carries out a detailed study to propose a structural equation model followed by an online survey that supports empirical evidence. This empirical test involves a data set with 782 usable responses following the 4,000 emails sent to the respondents and removed data due to the missing values. The population data are taken from the firm directory in Surabaya City that the Indonesian Ministry of Trade and Industry published.

Findings

There is a strong tendency that entrepreneurial culture is imperative for firms to attain sustainable CA by supporting new product development. The results show that product development provides a partial mediating effect, which indicates that entrepreneurial culture may affect the sustainable CA directly and with the product development support. This study also touches on dynamic capability by proposing a scenario approach that suggests that firms should refine the entrepreneurial culture to adapt to the information technological turbulence.

Originality/value

This study extends the understanding of the culture of excellence by underpinning the dynamic capability theory, which argues that entrepreneurial culture is a valuable resource, which helps firms achieve sustainable CA by promoting product development.

Article
Publication date: 12 February 2021

Yuan Wang and Jie Yang

This paper focusses on the factors to sustainable product development (SNPD) projects success. More specifically, it aims to explore and understand the role of supplier…

Abstract

Purpose

This paper focusses on the factors to sustainable product development (SNPD) projects success. More specifically, it aims to explore and understand the role of supplier involvement (SI) within SNPD. Additionally, it investigates how effective project leaders can facilitate effective supplier involvement and enhance focal firm's ability to successfully carry out sustainable achievement in product development.

Design/methodology/approach

A theoretical framework among SI, SNPD, project leader's personality and leadership style has been established. Six interviews collected from different industries are used to further explore the relationship among SI, SNPD, leader's personality and leadership style.

Findings

The difficulties in managing suppliers, the timing and extent of supplier involvement, communication method and frequency, as well as supplier contribution and challenge in SNPD has been summarized. The interviews also confirmed that effective leaders who possess certain personality traits enable appropriate supplier involvement, promote prosperous SNPD and enhance the relationship between SI and SNPD performance by allowing individual members, teams and organizations to function well.

Originality/value

Sustainable new product development (SNPD) has been recognized as one of the key factors to achieve environmental and economic success. The paper explores the role of supplier involvement in SNPD project and emphasizes the role of project leaders in the process.

Details

International Journal of Managing Projects in Business, vol. 14 no. 4
Type: Research Article
ISSN: 1753-8378

Keywords

Book part
Publication date: 14 May 2018

Małgorzata Wiścicka-Fernando

As emphasized in the previous chapter, sustainability marketing entails activities that include all levels of management in small and medium enterprises; that is…

Abstract

As emphasized in the previous chapter, sustainability marketing entails activities that include all levels of management in small and medium enterprises; that is, strategic, operational and tactical. The role of marketing activities of a sustainable nature involves building customer satisfaction and generating profit for an enterprise, while simultaneously taking into consideration the impact of such activities on society and environment as a whole. Combining all those areas poses a serious challenge to contemporary SMEs. Nevertheless, an effective use of sustainability marketing principles enables companies to achieve the above-specified tasks and gain a strong position in the market over the long term. The nature of the relationship established with various market entities ensures that strong position, because the use of sustainability marketing is equivalent to adopting a relationship-oriented attitude.

Fulfilling the tasks of sustainability marketing requires the employment of tools from the sustainability marketing mix, which comprises the following: sustainability in product, price, distribution, promotion and personnel. The adoption of sustainable development principles by SME marketing departments does not fundamentally change the basic properties of the tools in the mix, that is their complementarity and the resultant synergy effect, but it expands the scope of their impact on the society and environment. This chapter presents a discussion on the nature and specificity of individual tools in the sustainability marketing mix.

Details

The Sustainable Marketing Concept in European SMEs
Type: Book
ISBN: 978-1-78754-039-2

Keywords

Article
Publication date: 25 September 2019

Sebastian Brockhaus, Moritz Petersen and A. Michael Knemeyer

The purpose of this paper is to explore how big-picture sustainability strategies are translated into tangible product development efforts. The authors assert that most…

1399

Abstract

Purpose

The purpose of this paper is to explore how big-picture sustainability strategies are translated into tangible product development efforts. The authors assert that most sustainable products currently remain confined to niche markets and do not permeate the mainstream. The authors propose that there is a missing link between strategic sustainability goals and operational product development initiatives. The authors establish a path to bridging this gap.

Design/methodology/approach

The manuscript is based on a qualitative research design with a sample of 32 companies. Data were collected from semi-structured interviews with product developers as well as secondary data analysis.

Findings

The authors delineate three empirically derived approaches firms from the sample pursue to develop sustainable products. The authors identify a phenomenon that the authors’ call the fallacy of trickle-down product sustainability. The authors find that only one of the three approaches – codification – is equipped to successfully turn strategic sustainability targets into authentic sustainable products.

Practical implications

This study provides an actionable guide to executives and product developers with respect to bridging the gap between often elusive sustainability aspirations and tangible product improvements via the process of rigorous codification.

Originality/value

This study provides a novel and unique perspective into strategy, sustainability and product development. The authors synthesize the extant literature on sustainable product development, juxtapose the emergent structure with primary interview data, and elaborate the resource-based view (RBV) to provide theoretical and practical implications. The authors establish scalability as the missing RBV capability of many attempts toward mass–market compatibility of more sustainable products.

Details

International Journal of Operations & Production Management, vol. 39 no. 9/10
Type: Research Article
ISSN: 0144-3577

Keywords

Article
Publication date: 8 November 2018

Elmira Naghi Ganji, Satya Shah and Alec Coutroubis

Innovation has been considered as the most important factor in today’s global and competitive environments for meeting growth, customer demands and expectations for any…

Abstract

Purpose

Innovation has been considered as the most important factor in today’s global and competitive environments for meeting growth, customer demands and expectations for any product development environment. The purpose of this paper is to examine the concepts of sustainable development, its practices and impacts within demand-driven supply chain (DDSC) environments. This paper is part of a wider project and within later stages of the study, a novel framework will be developed in order to link new product development (NPD) and demand chain management (DCM) aspects from the analysis of the research findings.

Design/methodology/approach

This research has adopted the approach of descriptive method which tends to examine demand chain concept and its evolution through recent years, while having a particular focus into NPD projects.

Findings

The paper investigates early study models through key findings of the literature that focuses on demand chain and NPD for the use and implementation of sustainability measures within manufacturing environments. The research study highlights the need for incorporation of NPD–DCM through the entire business ecosystem entities and also through the flow of information, materials and resources within the structure of the SC. The study finds out the key hurdles of the companies towards adoption of DDSCs in NPD environments, such as lack of cross-organisational association and lack of innovative demand chain frameworks.

Originality/value

The novelty of the research is to develop an early understanding within DDSCs, considering the product development programmes particularly focused on marketing activities. The study provides future researchers with the platform to undertake studies within similar function of DDSC environments.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 30 no. 5
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 24 June 2022

Ibraheem Saleh Mokbel Al Koliby, Haim Hilman Abdullah and Norazah Mohd Suki

The purpose of this study is twofold: to examine the impact of entrepreneurial competencies and innovation on manufacturing small and medium-sized enterprises' (SMEs…

Abstract

Purpose

The purpose of this study is twofold: to examine the impact of entrepreneurial competencies and innovation on manufacturing small and medium-sized enterprises' (SMEs) sustainable performance and to explore the role of innovation as a mediator on the relationship between entrepreneurial competencies and manufacturing SMEs' sustainable performance.

Design/methodology/approach

Data collected from manufacturing SMEs in Malaysia were analysed via the partial least squares-structural equation modelling (PLS-SEM) approach.

Findings

The results reveal that entrepreneurial competencies play a robust and noteworthy role in promoting innovation and the sustainable performance of manufacturing SMEs, respectively. Further, innovation has a partially mediated effect on the link between entrepreneurial competencies and manufacturing SMEs' sustainable performance. Manufacturing SMEs' aspirations to be the first to market with new products are reflected in these SMEs' implementation of positive entrepreneurial competencies or capabilities which enable them to scan the environment to identify high-quality business opportunities and respond through these SMEs' Research and Development (R&D) activities to create products that provide real benefit to customers' needs. Hence, these SME's seize the market opportunities.

Practical implications

Manufacturing SMEs' sustainable performance should be strengthened by linking entrepreneurial competencies with innovation to nurture greater agility to respond quickly to change and market demands. These SMEs should conduct tactical meetings on a regular basis to discuss current projects and assess critical indicators, as well as to identify and test fresh ideas for innovation and new business ventures in order to achieve sustainable performance in challenging business environments.

Originality/value

By applying the resource-based view (RBV) theory and the triple bottom line (TBL) framework into a single framework, this study highlights the role of innovation as a meaningful mediator between entrepreneurial competencies and manufacturing SMEs' sustainable performance. As exploration of this relationship has been very limited, the study makes a novel contribution to the extant literature.

Details

Asia-Pacific Journal of Business Administration, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1757-4323

Keywords

Book part
Publication date: 17 July 2011

Tobias Fredberg, Flemming Norrgren and Abraham B. (Rami) Shani

Increasing market pressures require organizations to rethink the development of change capability. Building a sustainable and flexible organization capable of responding…

Abstract

Increasing market pressures require organizations to rethink the development of change capability. Building a sustainable and flexible organization capable of responding in a timely manner to quickly changing customer demands without compromising technological excellence and quality is a complex task. This chapter builds on a five-year study of transformation efforts at a product development unit of Ericsson. The complexity of designing and managing learning mechanisms as both a transformation engine and a way to improve new product development is captured. The chapter points toward the challenges of designing and managing learning mechanisms that enhance organizational agility.

Details

Research in Organizational Change and Development
Type: Book
ISBN: 978-1-78052-022-3

Article
Publication date: 5 May 2015

Arash Hosseinpour, Qingjin Peng and Peihua Gu

– The purpose of this paper is to develop an effective approach to decide design details using benchmarking to capture the existing practice in sustainable design.

1829

Abstract

Purpose

The purpose of this paper is to develop an effective approach to decide design details using benchmarking to capture the existing practice in sustainable design.

Design/methodology/approach

This paper reports a systematic method for sustainable product design. The method uses benchmarks as references searching for design details to achieve sustainable solutions. Quality function deployment is used to guide the search process for competitive products using benchmarking to meet quantitative targets of product and to increase knowledge for sustainable design.

Findings

The proposed method can meet both functional and sustainable requirements of product design. 18.55 percent reduction in carbon equivalent emissions is achieved compared to benchmarks in wheelchair design. The research reveals that when weight, material and number of components used in product decrease, environmental footprints and cost of the product improve.

Originality/value

The research improves the existing method of sustainable product design. Both sustainable requirements and functional demands of product are identified from qualitative criteria to quantitative metrics using benchmarking and the life cycle assessment.

Details

Benchmarking: An International Journal, vol. 22 no. 4
Type: Research Article
ISSN: 1463-5771

Keywords

Article
Publication date: 1 July 2018

Manjula S. Salimath and Vallari Chandna

By drawing attention to the finite rather than unlimited nature of physical resources, the purpose of this paper is to: examine the implications of the (near absolute…

1463

Abstract

Purpose

By drawing attention to the finite rather than unlimited nature of physical resources, the purpose of this paper is to: examine the implications of the (near absolute) emphasis placed on firm growth on sustainable consumption; and discuss complementary perspectives spanning individual, firm and societal levels that allow for both firm growth and sustainable consumption.

Design/methodology/approach

The authors integrate multidisciplinary insights from marketing, sociology, environmental sciences, management and economics, to understand the inherent tensions between unchecked firm growth, consumption and sustainability. Five propositions link production, consumption and marketing from a resource standpoint.

Findings

A ceaseless economic growth paradigm and overconsumption causes an unwarranted depletion of resources and is at odds with sustainability. Firms can play an important role by guiding future marketing and production toward sustainable ends. Several alternate perspectives support the case that growth may coexist and align with sustainable consumption. Consequently the authors consolidate and reflect on seven approaches (voluntary simplicity, humane consumption, CSR 2.0, social marketing, marketing 3.0, anti-positional economy and degrowth) that hold promise for achieving sustainability via responsible growth and consumption.

Originality/value

The authors consider the complex triad of growth, consumption and sustainability that spans multiple levels. A focus on the pattern and nature of growth and consumption helps to identify its effects on sustainability. Specifically, two value chain activities – production and marketing may be leveraged as firm level initiatives to achieve sustainable goals. In addition, the authors present seven heterogeneous perspectives that complement firm attempts to achieve growth with sustainable consumption. Implications for theory and practice are discussed.

Details

Management Decision, vol. 59 no. 6
Type: Research Article
ISSN: 0025-1747

Keywords

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