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The purpose of this paper is to investigate the actual demand on formal car-sharing scheme in Saudi Arabia as a means of public modes of transport in order to assess the potential future of this mode in Saudi Arabia as a policy measure.

In this context, this paper investigates the potential feasibility of introducing formal car-sharing scheme as a means of public modes of transport in Tabuk city. Investigation of the characteristics of trip makers, which impact on the decision of selecting the currently available informal car-sharing as a mode of travel, is presented. The paper investigates the factors which affect the decisions of car-sharing in the Kingdom of Saudi Arabia using the household survey data. Discrete choice modelling techniques have been adopted in this research to investigate behaviour and attitudes to car-sharing and the binary logit model has been utilised.

From the results, in the case of Tabuk, the main factor in selection of the transport mode is the social role, and specifically the role inside the family. Results showed that about 49 per cent of total respondents drive to work, while about 20 per cent reported that they use car-sharing. About 8 per cent of respondents reported that they use a private driver, while other 8 per cent reported that they use a contracted driver.

Investigation of the potential of introducing formal car-sharing scheme in Saudi Arabia as a means of public modes of transport in Saudi Arabia which is a more sustainable mode of transport.

The aim of this study is to propose a governance model and key performance indicators on how policymakers can contribute to a more accessible, inclusive and sustainable mobility within and across smart cities to examine sustainable urban mobility grounded on the rational management of public transportation infrastructure.

This study employed desk research methodology grounded on secondary data from existing documents and previous research to develop a sustainable mobility governance model that explores key factors that influence future urban policy development. The collected secondary data was descriptively analyzed to provide initiatives and elements needed to achieve sustainable mobility services in smart cities.

Findings from this study provide evidence on how cities can benefit from the application of data from different sources to provide value-added services to promote integrated and sustainable mobility. Additionally, findings from this study discuss the role of smart mobility for sustainable services and the application for data-driven initiatives toward sustainable smart cities to enhance mobility interconnectivity, accessibility and multimodality. Findings from this study identify technical and non-technical factors that impact the sustainable mobility transition.

Practically, this study advocates for the use of smart mobility and data-driven services in smart cities to improve commuters' behavior aimed at long-term behavior change toward sustainable mobility by creating awareness on the society and supporting policymakers for informed decisions. Implications from this study provide information that supports policymakers and municipalities to implement data-driven mobility services.

This study provides implications toward behavioral change of individuals to adopt a more sustainable mode of travels, increase citizens’ quality of life, improve economic viability of business involved in providing mobility-related services and support decision-making for municipalities and policymakers during urban planning and design by incorporating the sustainability dimension into their present and future developments.

This paper explores how urban transportation can greatly reduce greenhouse gas emissions and provides implications for cities to improve accessibility and sustainability of public transportation, while simultaneously promoting the adoption of more environmentally friendly means of mobility within and across cities. Besides, this study provides a detailed discussion focusing on the potential opportunities and challenges faced in urban environment in achieving sustainable mobility. The governance model developed in this study can also be utilized by technology startups and transportation companies to assess the factors that they need to put in place or improve for the provision of sustainable mobility services.

Sustainability literature has cited the influential role of both awareness and engagement in facilitating increases in pro-environmental behaviors. The purpose of this study is to compare these links across behaviors and explore their interactive influence.

Two research questions were examined: 1) Is awareness about campus efforts regarding waste-prevention and sustainable travel/transportation options associated with increases in student waste-prevention and sustainable travel/transportation behaviors? 2) Is the link between sustainability awareness and changes in behavior conditioned by student engagement (i.e. participation) in campus sustainability activities and events? Research questions were examined using data from the University of Michigan Sustainability Cultural Indicators Program. A sample of freshmen completed a Web-based survey in 2012, and again as seniors in 2015.

Greater awareness of campus waste-prevention efforts in 2015 was associated with significant increases in student waste-prevention behaviors from 2012 to 2015. Also, among students who were engaged (i.e. reported participating in a campus sustainability activity/event), greater travel/transportation awareness in 2015 was associated with a significant decline in sustainable travel/transportation behavior. Consistent with previous studies this study found a link between sustainability awareness and increases in sustainable behavior. However, this study also indicates that this link is not present for all behaviors (i.e. use of sustainable travel/transportation). This study also found that engagement does not amplify the awareness–behavior link.

Understanding key drivers of changes in sustainable behavior for specific behaviors can inform the allocation of resources and help university campuses reach their sustainability goals.

This paper aims to identify the need for research that focuses on micromobilities at tourist destinations, charting their recent expansion and exploring development challenges.

This discussion draws together recent evidence and studies that are directly and indirectly related to the rise of micromobilities. It identifies and critically analyses the trend going forward, its potential benefits and challenges, and offers several areas of future study.

Micromobilities relates to a new umbrella term that includes, but is not limited to, walking, cycling (both existing modes), e-bikes and e-scooters (new modes). The proliferation of new micro-modes in urban zones at destinations can be viewed positively in terms of their potential to increase sustainable urban mobility and therefore destination attractiveness; but also negatively in terms of potential space issues, accessibility and sustainable implementation. Destination developers and stakeholders should therefore consider carefully how to successfully integrate micromobilities into sustainable transport systems.

This paper addresses a trend that is extremely prominent at many destinations but largely absent from academic study and that is also being described by commentators as key to sustainable futures at destinations.

This case study aims to stimulate the students’ thoughts about the introduction of sustainability and its importance in the travel and tourism industry and introduce the concept of resilience and building of dynamic capability of a venture from the perspective of an entrepreneur.

Established in 2009, India Someday was a fledgling travel company based in Mumbai, India. The team comprised passionate travellers who provided planning assistance for those willing to explore India independently. The company offered customised, personalised and tailor-made trips to create a memorable travel experience for travellers with differing budgets and age groups. Upon the launch of Asia Someday, an extension of the travel venture India Someday, Mr Asif Munshi shared a moment of relief as he shook hands with his co-founder, Mr Harsh Shirodkar. The pandemic significantly impacted the tourism industry, yet it fortified their entrepreneurial spirit and inspired them to bounce back with a dynamic and vigorous comeback and further strengthened the foundation of the endeavour. The expansion of their entrepreneurial venture marked the initiation of the second innings of their enterprise. Although the company had managed to stay afloat because of savings, it was soon depleted. But the withdrawal of the no-fly list and the gradual opening of borders brought a ray of hope for India Someday. Munshi was preoccupied with his thoughts about the future steps of his dream venture. With emails from his previous clients regarding travel plans to India, he could see that the prior impact of India Someday had not gone in vain. Although relieved with the commencement of people travelling, the future was uncertain and the founders knew that they had to be prepared to successfully operate their venture.

Tourism and hospitality courses/entrepreneur courses

Beginner

Teaching notes are available for educators only.

CSS 12: Tourism and hospitality.

The purpose of this paper is to present pedagogical approaches developed and implemented to deliver sustainable design education (SDE) to second-year undergraduate students on civil engineering programmes in the (then) School of Civil Engineering and Geosciences at Newcastle University. In doing so, the work presented offers an example of how to help students understand the contested and contingent nature of sustainability.

The research presented takes an action-based approach to the development of a teaching and assessment model centered on problem- and project-based learning in a real-world context.

Because of the use of a design brief, which addresses a practical infrastructure problem encountered by regional communities, the academic team were able to make arguments related to the three pillars of sustainability more accessible to the students. This suggests that pedagogical instruments based on problem- and project-based learning strategies are effective in delivering SDE.

The successful delivery of SDE requires commitment from the senior management teams leading individual departments as well as commitments embedded in the high-level strategies of Higher Education institutions. It was also found that some students need extra support from the teaching staff if their engagement through SDE is to be successful. This has practical implications for the amount of contact time built into undergraduate and postgraduate degree programmes.

The teaching and assessment model presented in this paper addresses various substantive and normative issues associated with SDE making it relevant and transferable to courses other than civil engineering.

By using experiential learning theory, this study aims to examine how students engage in sustainable living practices that can improve their sustainability literacy and behaviours. It also explores their motivations and enablers. In doing so, the research seeks to develop a curriculum model that may assist educators in designing learning activities for sustainable living.

A qualitative study is conducted with 38 second-year undergraduate students on a sustainability-related module. Students are asked to engage in sustainable living practices for a six-week period. Descriptive statistics and inductive/thematic analysis are carried out on students’ reflective reports.

The results reveal five top sustainable living practices for students. The use of technology is revealed as an important enabler. Sustainable living motivations and approaches, and new skills are revealed. A sustainable living curriculum model is developed as a student-centric approach for fostering sustainability values.

The findings have implications for those teaching sustainability on the design of their learning content and activities by taking a student-centric approach to sustainable living. It also encourages active reflection throughout using an incremental learning process.

The research contributes to the existing literature by showing different choices and approaches for students’ sustainable living that can be considered when designing curriculum and educational activities to encourage maximum interaction in sustainable living. It develops a new curriculum model specific to sustainable living, and also builds on the concept of “learning by living”, an extension of learning by doing.

The learning outcome of this case study is to help students identify issues of the electric two-wheeler industry in India, revisiting conventional business models and transitioning toward sustainable business models. Eventually, this case study will enhance students’ analytical, qualitative analysis, multidisciplinary approach and strategic decision-making skills.

This case study can be used to discuss Michael Porter’s five forces model, TOWS matrix and Michael Porter’s generic strategies for competitive advantage.

Bounce was established in 2014 by Vivekananda Halkere, Anil G. and Varun Agni. The startup was an on-demand service provider of scooters. It also claimed to be the world’s fastest-growing scooter rental startup. As of March 2020, Bounce operated in 12 Indian cities, namely, Bengaluru, Jaipur, Hassan, Kolar, Mysore, Bhuj, Udaipur, Belgavi, Hyderabad, Ahmadabad, Hampi and Delhi. Bounce’s revenue grew to INR 1,000m in the fiscal year (FY) 2020 compared to INR 160m in FY 2019. Halkere was happy and proud of what his friends and he had achieved in the past two years. However, he was concerned about competition. What plan of action was needed to help thwart competition. What would be the best strategy to achieve growth and monetize operations? and How would Bounce address these major challenges to capture market share?

This case study can be taught in advanced undergraduate, MBA or executive-level programs dealing with strategic management. This case study helps students in dealing with issues pertaining to a given market sector where a firm is operating and the strategies to thwart competition.

Teaching notes are available for educators only.

CSS11: Strategy.

Guided by paradox theory, the study aims to significantly advance Sustainability in Higher Education Institutions (SHEI) scholarship and inform change agents’ (CAs) practices by uncovering the tensions underlying the challenges CAs face in embedding sustainability in their universities and learning about potential strategies to manage these tensions.

The authors conducted a multi-step, mix-methods study including interviews (n = 15), an online survey (n = 36) and focus groups (n = 29) with CAs from 17 of Austria’s 22 public universities. Participating CAs consisted of faculty, staff and administrators with leading roles in their Higher Education Institutions’ sustainability change processes.

Austrian SHEI CAs’ responses revealed 15 tensions at and between the individual, organizational and system level addressing academic, organizational and external stakeholder engagement aspects. Six tensions were selected for more in-depth exploration including elaboration of management strategies, building on CAs’ experiences. Results revealed examples of acceptance, separation and synthesis strategies.

Based on the exploratory nature of our study, the authors do not claim to have identified a comprehensive list of tensions underlying the challenges faced by SHEI CAs, nor of all potential management strategies.

Although this study focused exclusively on Austrian SHEI CAs, the challenges they shared were consistent with those in the literature and, thus, insights should also support the CAs’ efforts in other countries.

This study offers novel perspectives on how to manage the challenges to SHEI. To the best of the authors’ knowledge, it is the first to describe paradox theory-informed management strategies recommended by a heterogenous group of SHEI CAs to address the barriers they face in transforming their universities toward sustainability.