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Article
Publication date: 16 August 2023

Amit Sharma, Laure Saulais and Yidan Huang

Strategies to promote more sustainable consumer choices have been gaining interest among tourism and hospitality scholars. In particular, behavioral economic theories of…

Abstract

Purpose

Strategies to promote more sustainable consumer choices have been gaining interest among tourism and hospitality scholars. In particular, behavioral economic theories of decision-making have gained popularity in the past decade, led by behavioral interventions (BIs) such as the nudge movement. This paper aims to present a critical reflection on this recent trend, with a specific focus on whether these BI approaches are an adequate tool to contribute to long-term behavioral changes, one crucial aim of the promotion of sustainable consumption.

Design/methodology/approach

Based on a critical review of recent significant academic works in the field, this paper reflects on how nudge principles are applied in the hospitality and tourism sectors, as well as the usual justifications given for their use. This paper then discusses the potential limitations, both theoretical and practical, of using these short-term focused approaches to decisions that intend to have long-term outcomes and aims.

Findings

BIs in hospitality and tourism have the potential to create long-term sustainable changes through a more comprehensive view of behavioral factors influencing decisions; however, such approaches would need to be strongly embedded in theoretical arguments that question “how” and “why” behavior change could be sustainable in the long term. This paper proposes a conceptual framework to address these concerns for future research.

Research limitations/implications

This critical reflection proposes a comprehensive framework that will help guide stronger theoretically motivated identification, design and empirical testing of BIs and nudges. Industry can eventually benefit from theoretically stronger interventions that provide a balance between the short-term and long-term influence of BIs to attain customer loyalty and eventually greater value for business stakeholders.

Originality/value

This reflection paper critically reviews the basis of BIs and recommends a framework to strengthen their theoretical arguments. This reflection focuses on the theoretical critique of BIs and nudges to ensure long-term behavior changes are sustainable. The paper also proposes a comprehensive framework that incorporates well-founded theoretical models to enhance BIs and nudge literature.

Details

International Journal of Contemporary Hospitality Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 26 September 2023

Senol Kurt, Feven Zewdie Assefa, Sule Erdem Tuzlukaya and Osman M. Karatepe

The purpose of this study is to provide an overview of the research conducted on hospitality and tourism articles published in Q1 category journals from 1990 to 2023. This study…

Abstract

Purpose

The purpose of this study is to provide an overview of the research conducted on hospitality and tourism articles published in Q1 category journals from 1990 to 2023. This study also aims to measure the topic prevalence in selected journals throughout the years, their change over time and similarities of journals.

Design/methodology/approach

Latent dirichlet allocation algorithm is used as a topic modeling method to identify and analyze topics in hospitality and tourism research over the past 30 years.

Findings

The results of the study indicate that hospitality and tourism research has recently focused on topics such as employee behavior, customer satisfaction, online reviews, medical tourism and tourist experience. However, the results also indicate a negative trend in topics such as hotel management, sustainability, profession, economic growth and tourist destination.

Practical implications

This study can be used to examine the evolution of research patterns over time, find hot and cold themes and uncover untapped or understudied areas. This can aid academics in their investigations and practitioners in making sound strategic decisions.

Originality/value

This study contributes to the existing literature by providing a new approach and comprehensive analysis of hospitality and tourism research topics. It delineates an overview of the progression of hospitality and tourism research over the past 30 years, identifies the trending topics and explores the potential impacts that these identified topics may have on future studies.

Details

International Journal of Contemporary Hospitality Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 1 November 2023

Uglješa Stankov, Miroslav D. Vujičić and Adam B. Carmer

The purpose of this paper is to draw attention to energy communities (ECs) in the tourism domain as voluntary initiatives combining noncommercial aims with environmental and…

Abstract

Purpose

The purpose of this paper is to draw attention to energy communities (ECs) in the tourism domain as voluntary initiatives combining noncommercial aims with environmental and social community objectives. ECs offer a range of potential benefits for local communities, tourism providers and destinations, including reduced energy costs, enhanced sustainability practices and a unique selling point for attracting environmentally conscious tourists.

Design/methodology/approach

This perspective paper uses a narrative literature review of academic papers, the primary European Union legislation relevant to ECs and online articles to provide an analysis of the current landscape.

Findings

This paper presents the typical benefits, categorized into financial, social and environmental, members of ECs can experience. Highlights include the possible functions of ECs for tourism providers and destinations. In addition to reinforcing sustainable practices, ECs create opportunities for regional value creation, exerting a strong potential to influence destination development. They can become an integral part of governing tourism destinations, driving green social innovation and contributing to tourism branding.

Originality/value

This paper provides early recognition and a clear articulation of the benefits and possible functions ECs offer to the tourism domain. By highlighting their potential positive impact on the environment, society, tourism businesses and policy, this research encourages further investigation in this field.

目的

这篇观点论文的目的是引起人们对能源社区(ECs)在旅游领域的关注。能源社区是将非商业目标与环境和社区目标相结合的自发组织。ECs为当地社区、旅游供应商和旅游景点提供了一系列潜在好处, 包括降低能源成本、增强可持续发展的实践, 以及吸引有环保意识游客的独特卖点。

设计/方法/方式

这篇观点论文提供叙事性文献综述, 涵盖了学术论文, 与ECs相关的主要欧联立法, 和网上对当前相关情况的分析文章。

发现

本文介绍了ECs会员可能经常体验到的好处, 分为财务、社会和环境类别。重要的结果包括ECs对旅游供应商和景点来说的潜在功能。除了加强可持续发展实践外, ECs还为区域经济发展带来了机会, 具有强大的影响当地发展的潜力。它们可以成为管理旅游目的地的一个重要部分, 推动绿色社会创新并有助于旅游品牌推广。

原创性/价值

本文是较早认识到并清晰阐述了ECs为旅游领域提供的好处和可能的功能。通过强调它们对环境、社会、旅游企业和政策的潜在积极影响, 这项研究鼓励未来更多的研究对这一领域的进一步探讨。

Objetivo

El propósito de este artículo de perspectiva es destacar el papel de las Comunidades Energéticas (CE) en el campo del turismo como iniciativas voluntarias que combinan fines no comerciales con objetivos comunitarios ambientales y sociales. Las CE ofrecen una variedad de beneficios potenciales para las comunidades locales, los proveedores turísticos y los destinos turísticos, incluyendo la reducción de costes energéticos, la mejoras en las prácticas de sostenibilidad y una propuesta única de venta para atraer a turistas concienciados del medio ambiente.

Diseño/metodología/enfoque

Este artículo de perspectiva utiliza una revisión narrativa de la literatura académica, la principal legislación de la Unión Europea relativa a las CE y artículos online para proporcionar un análisis del panorama actual de las CE.

Resultados

Este artículo presenta los principales beneficios que los miembros de las CE pueden experimentar en las categorias financieras, sociales y ambientales. Se destacan las posibles funciones de las CE para los proveedores turísticos y los destinos turísticos. Además de reforzar las prácticas sostenibles, las CE crean oportunidades para la creación de valor regional, ejerciendo un marcado potencial para influir en el desarrollo de los destinos. Éstas pueden convertirse en una parte integral de la gobernanza de los destinos turísticos, impulsando la innovación social verde y contribuyendo a la marca turística.

Originalidad/valor

Este artículo ofrece un reconocimiento temprano y una articulación clara de los beneficios y posibles funciones que las CE ofrecen al ámbito del turismo. Al resaltar su potencial impacto positivo en el medio ambiente, la sociedad, las empresas turísticas y la política, este estudio impulsa una mayor investigación en este campo.

Article
Publication date: 6 November 2023

Ramzi Al Rousan, Nermin Khasawneh and Sujood

The Arab world has witnessed a remarkable surge in the growth of its tourism and hospitality (T&H) industry, positioning it as a vital cornerstone for sustainable development…

Abstract

Purpose

The Arab world has witnessed a remarkable surge in the growth of its tourism and hospitality (T&H) industry, positioning it as a vital cornerstone for sustainable development. However, an exclusive bibliometric analysis of T&H research contributed by the Arab world has not yet been conducted in the past 30 years, that is, 1993–2022. Therefore, the purpose of this study is to provide a first-of-its-kind bibliometric assessment and visualization of T&H research produced by the Arab world spanning from 1993 to 2022.

Design/methodology/approach

A comprehensive collection of 1,327 scientific publications related to T&H research contributed by the Arab world was acquired from the Web of Science Core Collection database. To perform a large-scale bibliometric analysis, encompassing performance analysis, science mapping and network analysis, this study used state-of-the-art analytical tools, namely, Bibliometrix package of R Studio and VOSviewer.

Findings

The findings of this study show that the Arab world’s research on T&H has significantly surged since COVID-19, contributing nearly half (50.56%) of the total literature in the T&H domain between 2020 and 2022. Elshaer IA (Suez Canal University, Egypt) emerged as the most productive author, while Nusair K (Sultan Qaboos University, Oman) was identified as the most impactful author in the T&H domain in the Arab world. The most productive journal was found to be Sustainability (MDPI), while Tourism Management (Elsevier) was identified as the most impactful journal in the field of T&H. Furthermore, the thematic analysis highlights that research themes in T&H are not static but rather constantly evolving in response to dynamic changes in the industry, such as emerging trends, shifts in tourist preferences and the impact of global events like the COVID-19 pandemic.

Originality/value

To the best of the authors’ knowledge, this is the first bibliometric analysis of T&H research contributed by the Arab world, specifically covering the period from 1993 to 2022. This study's findings can inform the development of strategies and policies for the sustainable and competitive growth of the T&H industry in the Arab world. This study highlights the importance of continued research and collaboration among industry professionals, academics and policymakers to promote innovation and drive positive change in the T&H sector in the Arab world.

目的

阿拉伯世界已经目睹了其旅游和酒店(T&H)行业增长的显著激增, 将其定位为可持续发展的重要基石。然而, 在过去30年中, 即1993年至2022年, 尚未进行关于阿拉伯世界贡献的T&H研究的专属文献计量分析。因此, 这项研究代表了提供阿拉伯世界自1993年至2022年间T&H研究的首创性文献计量评估和可视化的先驱努力。

设计/方法

从Web of Science核心合集数据库收集了1327篇与阿拉伯世界贡献的T&H研究相关的科研论文。为进行大规模的计量分析, 包括性能分析、科学映射和网络分析, 我们采用了先进的分析工具, 即R Studio的Bibliometrix软件包和VOSviewer。

发现

研究结果显示, 自COVID-19以来, 阿拉伯世界对T&H的研究显著增加, 占2020年至2022年期间发表文献总数的近一半(50.56%)。关键词分析揭示了阿拉伯世界T&H领域的当前研究热点, 包括“旅游”、 “影响”、“满意度”、“管理”、“酒店业”、“绩效”、“决定因素”、“感知”、“忠诚度”、“质量”和“顾客满意度”。然而, 阿拉伯世界的T&H学者和从业者需要进一步研究一些研究空白, 包括“器官移植旅游”、“伦理领导”、“消费者感知”、“生态足迹”、“员工参与”、“爱彼迎”、“目的地营销”、“顾客不文明行为”、“可持续旅游发展”和“环境可持续性”等主题。主题分析突显了T&H领域的研究主题不断随行业动态变化而不断演化, 如新兴趋势、游客偏好变化以及全球事件如COVID-19大流行的影响。

独创性/价值

据我们所知, 这是首次对阿拉伯世界贡献的T&H研究进行的计量分析, 特别涵盖了1993年至2022年的时期。研究结果可为阿拉伯世界T&H行业可持续和竞争性增长的战略和政策提供信息。这项研究强调了继续研究和行业专业人员、学者和政策制定者之间的合作的重要性, 以促进创新并推动阿拉伯世界T&H行业的积极变革。

Propósito

El mundo árabe ha presenciado un notable aumento en el crecimiento de su industria de turismo y hostelería (T&H), posicionándola como una piedra angular vital para el desarrollo sostenible. Sin embargo, aún no se ha realizado un análisis bibliométrico exclusivo de la investigación en T&H realizada por el mundo árabe en los últimos 30 años, es decir, de 1993 a 2022. Por lo tanto, este estudio se erige como el esfuerzo pionero en proporcionar una evaluación bibliométrica y visualización sin precedentes de la investigación en T&H producida por el mundo árabe desde 1993 hasta 2022.

Diseño/metodología/enfoque

Se recogieron 1327 publicaciones científicas relativas a la investigación en T&H elaboradas por el mundo árabe, a partir de la base de datos Web of Science Core Collection. Para llevar a cabo un análisis bibliométrico a gran escala que abarcara el análisis de rendimiento, el mapeo científico y el análisis de redes, se emplearon herramientas analíticas de última generación, como el paquete Bibliometrix de R Studio y VOSviewer.

Resultados

Los resultados muestran que la investigación del mundo árabe en T&H ha aumentado significativamente desde la COVID-19, representando casi la mitad (50.56%) de la literatura total publicada entre 2020 y 2022. El análisis de palabras clave reveló que “turismo,” “impacto,” “satisfacción,” “gestion,” “hospitalidad,” “rendimiento,” “determinantes,” “percepción,” “lealtad,” “calidad” y “satisfacción del cliente” son los temas de investigación actuales más destacados en T&H en el mundo árabe. Sin embargo, existen varias lagunas de investigación que requieren una investigación adicional por parte de académicos y profesionales de T&H en el mundo árabe, incluyendo temas como “turismo de trasplante,” “liderazgo ético,” “percepción del consumidor,” “huella ecológica,” “compromiso de los empleados,” “Airbnb,” “marketing de destinos,” “incivilidad del cliente,” “desarrollo de turismo sostenible,” y “sostenibilidad ambiental.” El análisis temático destaca que los temas de investigación en T&H evolucionan constantemente en respuesta a cambios dinámicos en la industria, como tendencias emergentes, cambios en las preferencias de los turistas y el impacto de eventos globales como la pandemia de COVID-19.

Originalidad/valor

Hasta dónde llega nuestro conocimiento, este es el primer estudio bibliométrico de la investigación en T&H realizada por el mundo árabe, cubriendo específicamente el período de 1993 a 2022. Los hallazgos del estudio pueden desplegar el desarrollo de estrategias y políticas para el crecimiento sostenible y competitivo de la industria de T&H en el mundo árabe. Este estudio resalta la importancia de la investigación continua y la colaboración entre profesionales de la industria, académicos y responsables políticos para promover la innovación y generar un cambio positivo en el sector de T&H en el mundo árabe.

Article
Publication date: 29 December 2023

Mahmoud Ramadan Al-Azab and Heba Salah Zaki

This paper aims to examine the antecedents of green entrepreneurship intention (GEI) amongst tourism and hospitality higher education students and further explores the effect of…

Abstract

Purpose

This paper aims to examine the antecedents of green entrepreneurship intention (GEI) amongst tourism and hospitality higher education students and further explores the effect of green entrepreneurship intention on sustainable development (SD). It also investigates the mediating role of GEI in the relationship between the antecedents of GEI and SD in students' future tasks in tourism and hospitality.

Design/methodology/approach

Partial least squares structural equation modeling was used to analyze data collected via an online questionnaire from 970 tourism and hospitality universities' students in Egypt, either undergraduate or postgraduate.

Findings

The results show that green entrepreneurship intention is positively affected by attitude, subjective norms, environmental education, risk aversion, self-efficacy and environmental values. The results also revealed that green entrepreneurship intention is a significant driver for sustainable development. Moreover, the findings revealed that GEI mediates the link between the antecedents of GEI and SD.

Practical implications

The results offer highly persuasive insights that may be used to promote GEI and SD among tourism and hospitality students. The effectiveness of GEI in achieving SD will motivate government and educational institutions to develop GEI for university students. This study will assist policymakers in developing a novel strategy, providing a contribution to the green behavior literature in an emerging context.

Originality/value

The field of the green entrepreneur is uncharted and still in its infancy. As a result, further research is needed in the literature to better understand green entrepreneurship intention. Enhancing tourism and hospitality students' green entrepreneurial intentions will help the economy expand sustainably in the future because they are the entrepreneurs of tomorrow. The findings hold important implications for both the research community and tourism education and business management.

Details

Journal of Hospitality and Tourism Insights, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 26 September 2023

Danni Wang and Catherine Cheung

This study aims to present the evolution of decent work studies. Findings point to several directions for future research efforts, including conceptualizing decent work and the…

Abstract

Purpose

This study aims to present the evolution of decent work studies. Findings point to several directions for future research efforts, including conceptualizing decent work and the pandemic’s associated impact. Results will help to guide government authorities to promote decent work by delivering fair income, increasing the stability and security of employment and monitoring employees’ work-life balance.

Design/methodology/approach

This review consists of knowledge mapping based on keywords from multidisciplinary studies on decent work and the preferred reporting items for systematic reviews and meta-analyses (PRISMA) model on tourism and hospitality studies. First, keyword knowledge mapping was conducted in VOSviewer, resulting in 667 papers. Then, a PRISMA model generated a systematic review of the literature in tourism and hospitality based on 41 papers.

Findings

Knowledge mapping revealed six thematic clusters, namely, Labor Rights and Gender Equality, Sustainability and Health, Psychology of Working Theory, Conceptualization of Decent Work, Marginalized Groups and Unemployment and Job Quality. According to the PRISMA model, the conceptual evolution of decent work in tourism and hospitality can be divided into three stages: initial (1999–2008), emerging (2009–2018) and development (2019–present).

Research limitations/implications

Based on the findings, further interdisciplinary research into decent work is recommended. Scholars in the tourism and hospitality sector can incorporate other fields of decent work, such as psychology, to broaden the lens of studies to discover the role of meaning and purpose in the workplace and to promote the concept to its fullest extent. Furthermore, employees’ assessments of decent work might help businesses improve human resources management via corporate social responsibility measures.

Originality/value

To the best of the authors’ knowledge, this study is the first systematic review of decent work in tourism and hospitality. It shows that this notion is in its infancy, as most studies on the topic thus far have been empirical and descriptive. Nonetheless, most findings contribute to knowledge and practice by clarifying industry employment conditions.

Details

International Journal of Contemporary Hospitality Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 19 April 2024

Stanislav Ivanov, Faruk Seyitoğlu and Craig Webster

By focusing on Sustainable Development Goal 12 (SDG 12) and tourism automation, this perspective paper aims to investigate how tourism and automation will work to create a world…

Abstract

Purpose

By focusing on Sustainable Development Goal 12 (SDG 12) and tourism automation, this perspective paper aims to investigate how tourism and automation will work to create a world in which tourism has more sustainable production and consumption patterns.

Design/methodology/approach

This perspective paper reviews the past developments of automation in tourism in the context of sustainable production and consumption patterns, the lessons learned from the COVID-19 pandemic and looks at the future of tourism and how automation will help it be more sustainable in terms of consumption and production patterns.

Findings

The insights from this analysis suggest that automation technologies will play a major role in both the supply and demand sides of the tourism and hospitality industry, encouraging increased tourism sustainability. While automation technologies will have the greatest impact on the supply side in the near future, as such technologies will be used to minimise waste and energy usage, creating large gains for environmental protection, the technologies will also benefit responsible consumption. Big data and analytical technologies will work in ways to ensure that consumers are nudged into consumer practices that are increasingly sustainable.

Originality/value

This perspective paper synthesises the literature on the subjects, namely, automation and SDG 12 in tourism, and points to important new future research agenda. This is one of the first papers in tourism to blend automation and SDG 12 literature to shed light on the use of automation in sustainable consumption and production in tourism.

目的

通过聚焦于可持续发展目标12和旅游自动化, 本前瞻性文章旨在探讨旅游业和自动化如何共同创造一个让旅游产业拥有更可持续的生产和消费模式的世界。

设计/方法/途径

本文回顾了旅游自动化在可持续生产和消费模式背景下的发展, 从COVID-19大流行中学到的教训, 并展望旅游业的未来以及自动化如何帮助其在消费和生产模式方面变得更加可持续。

发现

根据分析, 自动化技术将在旅游和酒店业的供求两侧发挥重要作用, 促进旅游业的可持续性发展。虽然自动化技术在近期内将对供应侧产生最大影响, 因为这些技术将被用来最小化废物和能源使用, 为环境保护创造巨大收益, 但这些技术也将惠及负责任消费。大数据和分析技术将以确保消费者被引导向越来越可持续的消费实践。

原创性/价值

本前瞻性论文综合了关于旅游中的自动化和可持续发展目标12的文献, 并指出了重要的新的未来研究议程。这是旅游业中第一批结合自动化和可持终发展目标12文献以阐明旅游中可持续消费和生产的自动化使用的论文之一。

Objetivo

Al centrarse en el ODS12 y la automatización del turismo, este artículo de perspectiva pretende investigar cómo el turismo y la automatización trabajarán para crear un mundo en el que el turismo tenga unos patrones de producción y consumo más sostenibles.

Diseño/metodología/enfoque

Este artículo de perspectiva revisa los desarrollos pasados de la automatización en el turismo en el contexto de los patrones de producción y consumo sostenibles, las lecciones aprendidas de la pandemia COVID-19, y examina el futuro del turismo y cómo la automatización le ayudará a ser más sostenible en términos de patrones de consumo y producción.

Resultados

Las conclusiones de este análisis sugieren que las tecnologías de automatización desempeñarán un papel importante tanto en la oferta como en la demanda de la industria del turismo y la hotelería, fomentando una mayor sostenibilidad del turismo. Mientras que las tecnologías de automatización tendrán el mayor impacto en el lado de la oferta en un futuro próximo, ya que dichas tecnologías se utilizarán para minimizar los residuos y el uso de energía, creando grandes ganancias para la protección del medio ambiente, las tecnologías también beneficiarán al consumo responsable. Los macrodatos y las tecnologías analíticas funcionarán de manera que se incite a los consumidores a adoptar prácticas de consumo cada vez más sostenibles.

Originalidad/valor

Este documento de perspectiva sintetiza la bibliografía sobre los temas, a saber, la automatización y el ODS12 en el turismo, y apunta a una nueva e importante agenda de investigación futura. Se trata de uno de los primeros trabajos sobre turismo que combina la literatura sobre automatización y ODS12 para arrojar luz sobre el uso de la automatización en el consumo y la producción sostenibles en el turismo.

Article
Publication date: 30 August 2023

Azwindini Isaac Ramaano

This study aims to explore the latent potential of alternative-responsible tourism and ecotourism leadership in sustainable tourism and the sustenance of rural communities in…

Abstract

Purpose

This study aims to explore the latent potential of alternative-responsible tourism and ecotourism leadership in sustainable tourism and the sustenance of rural communities in Musina Municipality in Limpopo Province, South Africa. It also sought to compare this potential with other African pastoral areas and to integrate it with various rural sites elsewhere abroad.

Design/methodology/approach

Narrative literature, document reviews, interviews and focus group discussions were used to garner relevant data and were analyzed through cross-tabulation analysis and manually. On this account, probable climate change-bound environmental consequences, rural, tourism, farming and ecological administration issues came to the forefront.

Findings

The examination correlates the potential position of proper ecotourism exercises and responsible tourism as an agreeable path to promote sustainability in rural localities. Subsequently, upon apparent countryside products, ecotourism and farming exercises glimpsed in the study area, environmental degradation poses a conceivable hazard to natural resource governance. Hereafter, it aggravates the possibilities for climate change effects and poor subsistence.

Originality/value

The rich biodiversity in the study area provides platforms for sustainable rural tourism enterprises and addresses any pertinent concerns. Thus, the study has manifested a demand for a creative tourism approach and innovations against environmental change outcomes and to capacitate Musina Municipality residents and probably others elsewhere on the continent to engage in ethical tourism initiatives and sustainable livelihoods.

Details

International Journal of Ethics and Systems, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9369

Keywords

Article
Publication date: 18 March 2024

Nafiya Guden and Farzad Safaeimanesh

This theme issue sought to find answers to the question: What should be the role of tourism education social structures to create and support collaborative learning environments…

Abstract

Purpose

This theme issue sought to find answers to the question: What should be the role of tourism education social structures to create and support collaborative learning environments and the tourism sector?

Design/methodology/approach

A thematic analysis of the articles in this collection draws together the key outcomes related to the strategic question, with particular reference to the contribution to knowledge, important to generate ideas and conceptual researches that will support institutions teaching tourism and hospitality. Archive research results and recommendations to encourage the collaboration of different stakeholders involved in sustainable tourism development. Most importantly to raise awareness of the question of what educators are doing in tourism education for social, organizational structures in learning environments and the actual tourism sector.

Findings

Two key players, the educator and sector has been challenged to consider their roles in education as well as depicting the role of social and organizational structures that support the students, institutions and the tourism sector. The main findings have proven the important role education plays for a truly sustainable tourism model, suggesting that it is not possible to create awareness of the sustainable development goals without incorporating them in the tourism education system with the support of information computer technology.

Originality/value

This paper reflects on the strategic question discussed in this theme issue, and it contains valid reviews, research studies by practitioners who are experienced in the field of tourism education with an opportunity to research, reflect and develop new possibilities in learning, mitigate negative points and increase positive tourism education roles for sustainable tourism development, in the destination and industry.

Details

Worldwide Hospitality and Tourism Themes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 15 March 2024

Dora Rašan, Marina Laškarin Ažić and Krešimir Mikinac

The purpose of this study is to develop research questions and explore industry expert perceptions related to the process of transformative changes in post-COVID-19 gastronomy and…

Abstract

Purpose

The purpose of this study is to develop research questions and explore industry expert perceptions related to the process of transformative changes in post-COVID-19 gastronomy and wine tourism.

Design/methodology/approach

To achieve this purpose, the authors applied individual and collective brainwriting techniques using the digital whiteboard, Mural. The research questions were answered within Mural's Sailboat template, which helped industry experts describe four situational areas and their symbolic elements. These included transformative change – the island, strategies – the wind, challenges – the anchors and strengths – the coral. The exploration was conducted across interpersonal, organisational and intra-destination levels.

Findings

This study results yielded a know-how framework that synthesised the insights of industry experts. The framework underscores the importance of a sequential approach to embrace transformative change to mindsets, practices and systems. It also advocates strategies (new leadership style, business solutions and community empowerment), potential challenges (self-doubt, established organisational culture and inertia within large systems) and leveraging industry strengths (personality traits, human resources and organisational interdependence) to effectively navigate the evolving gastronomy and wine tourism environment.

Originality/value

This paper represents a pioneering effort in assessing the key areas in the gastronomy and wine business and drawing parallels to the essential levels of transformation required to effectively cope with upcoming uncertainties.

目的

本研究的目的是提出研究问题并探讨行业专家对新冠肺炎 (COVID-19) 后美食和葡萄酒旅游变革过程的看法。

方法

为了实现这一目的, 作者利用数字白板、壁画应用了个人和集体的脑力书写技术。 研究问题在 Mural 的帆船模板中得到了解答, 该模板帮助行业专家描述了四个情景区域及其象征元素。 其中包括变革 – 岛屿、策略 - 风、挑战 - 锚点和优势 - 珊瑚。 探索是在人际、组织和目的地内部层面进行的。

研究结果

研究结果产生了一个综合了行业专家见解的专业知识框架。 该框架强调了采用顺序方法来拥抱思维方式、实践和系统变革的重要性。 它还倡导战略(新的领导风格、业务解决方案和社区赋权)、潜在的挑战(自我怀疑、既定的组织文化和大型系统内的惰性), 并利用行业优势(个性特征、人力资源、组织相互依赖)来 有效驾驭不断变化的美食和葡萄酒旅游环境。

原创性/价值

本文代表了通过了解有效应对新的不确定性所需的转型水平来评估美食和葡萄酒行业关键形势领域的开创性努力。

Objetivo

La finalidad de este estudio fue desarrollar preguntas de investigación y explorar las percepciones de los expertos de la industria relacionadas con el proceso de cambios transformadores en la gastronomía y el enoturismo post-COVID-19.

Enfoque

Para lograr este objetivo, los autores aplicaron técnicas de escritura de ideas individuales y colectivas utilizando la pizarra digital Mural. Las preguntas de investigación fueron respondidas dentro de la plantilla Sailboat de Mural, que ayudó a los expertos de la industria a describir cuatro áreas situacionales y sus elementos simbólicos. Estos incluían cambios transformadores (la isla), estrategias (el viento), desafíos (las anclas) y fortalezas (el coral). La exploración se llevó a cabo a nivel interpersonal, organizacional e intradestino.

Resultados

Los resultados de la investigación generaron un marco de conocimientos que sintetizó los conocimientos de los expertos de la industria. El marco subraya la importancia de un enfoque secuencial para adoptar cambios transformadores en mentalidades, prácticas y sistemas. También aboga por estrategias (nuevo estilo de liderazgo, soluciones empresariales y empoderamiento de la comunidad), desafíos potenciales (inseguridad, cultura organizacional establecida e inercia dentro de grandes sistemas) y aprovechar las fortalezas de la industria (rasgos de personalidad, recursos humanos, interdependencia organizacional) para navegar eficazmente en el cambiante entorno de la gastronomía y el enoturismo.

Originalidad/valor

este artículo representa un esfuerzo pionero en la evaluación de áreas situacionales clave en los negocios de la gastronomía y enología al comprender los niveles de transformación necesarios para hacer frente de manera efectiva a las nuevas incertidumbres.

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