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By drawing attention to the finite rather than unlimited nature of physical resources, the purpose of this paper is to: examine the implications of the (near absolute) emphasis placed on firm growth on sustainable consumption; and discuss complementary perspectives spanning individual, firm and societal levels that allow for both firm growth and sustainable consumption.

The authors integrate multidisciplinary insights from marketing, sociology, environmental sciences, management and economics, to understand the inherent tensions between unchecked firm growth, consumption and sustainability. Five propositions link production, consumption and marketing from a resource standpoint.

A ceaseless economic growth paradigm and overconsumption causes an unwarranted depletion of resources and is at odds with sustainability. Firms can play an important role by guiding future marketing and production toward sustainable ends. Several alternate perspectives support the case that growth may coexist and align with sustainable consumption. Consequently the authors consolidate and reflect on seven approaches (voluntary simplicity, humane consumption, CSR 2.0, social marketing, marketing 3.0, anti-positional economy and degrowth) that hold promise for achieving sustainability via responsible growth and consumption.

The authors consider the complex triad of growth, consumption and sustainability that spans multiple levels. A focus on the pattern and nature of growth and consumption helps to identify its effects on sustainability. Specifically, two value chain activities – production and marketing may be leveraged as firm level initiatives to achieve sustainable goals. In addition, the authors present seven heterogeneous perspectives that complement firm attempts to achieve growth with sustainable consumption. Implications for theory and practice are discussed.

A sustainable future requires that we empower our children to not only make green consumer choices but also consider the wider issues of sustainable consumption. This paper aims to investigate suitable measures to evaluate children’s sustainable consumption and production (SCP) knowledge, attitudes and behaviour and develop and test intervention content aimed at improving literacy in this area.

A mixed method approach was adopted to develop measurement and intervention materials for SCP. 21 Year Eight (12-13-year-old) New Zealand children participated in one-hour focus groups where they completed scales to measure their sustainable consumption attitudes two major environmental values, behaviours The middle school environmental literacy survey and knowledge and participated in discussions to evaluate the SCP knowledge intervention content and questions developed.

A qualitative analysis of group discussion was used to test the understandability, perceived usefulness and level of difficulty of the intervention booklet to inform its further development. The results show children’s (prior) knowledge score was highly correlated with their attitudes, and attitudes were highly correlated with both intention and behaviour scores. The paired t tests demonstrated significant differences in the pre- and post-intervention knowledge scores.

The measures and intervention content piloted in this study fill an important gap in existing literature, addressing the lack of appropriate measures and resources to encourage and enhance children’s important role in contributing to a sustainable consumption future.

The development of a measurable intervention will enable the establishment of a platform for the continued and participatory development of sustainable consumption and production resources for children.

The aim of this paper is to assess how the indicator sets presently used to monitor sustainable development in the European Union (EU) and Latvia reflect resource consumption and the production and use of anthropogenic substances.

The study was conducted by analyzing different sources as well as statistical information on development character in Latvia and human impact at first in respect to use of chemicals.

Many of the analyzed sustainable development indicators related to resource consumption interpret a reduction in consumption as a negative phenomena and thus contradictory to sustainability. The only relevant EU and Latvian indicator related to the use of anthropogenic substances is production of toxic chemicals. The EC Registration, Evaluation, Authorization and Restriction of Chemicals (REACH) regulation is being implemented in the EU in an attempt to ensure the safety of chemicals through the whole chemical supply chain.

A sustainable development indicator should consider the decrease in resource consumption as a positive trend. As an important aspect at the assessment of sustainability is monitoring of use of chemical substances. In Latvia, the information on production, import, distribution and use of chemical substances is dispersed between several institutions and thus an overall picture is lacking. As the REACH regulation requires registration of chemical substances exceeding certain quantities, there is a necessity to elaborate an approach to identify such substances. Enterprises that already provide data on chemicals to responsible authorities are important for a targeted enforcement of REACH requirements in Latvia. The existing approach of chemical substance management represents an attempt to manage point sources of anthropogenic substances with little attention being devoted to the more numerous small diffuse sources, which could be the hidden part of the iceberg. The limited access to compiled data on chemical substances within REACH makes it difficult to use it as a warning sign in political or public discussions regarding one of the central aspects of sustainability.

One of the main risks to global sustainability is the exceedance of the Earth's carrying and assimilative capacity through excessive resource consumption and anthropogenic loading. In the analyzed EU and Latvia, sustainable development indicator sets the reduction in consumption is frequently interpreted as a negative trend thus making the overall assessment regarding resource consumption inconclusive. As long as gross domestic product as a major indicator for macro‐economic activity does not reflect environmental sustainability and well‐being and society does not adequately value natural and human resources and until more comprehensive indicators are developed which better take into account social and environmental aspects, striving for economic growth will be the main cause of resource overconsumption.

This research extends understanding of the role brand co-creation plays in encouraging ethical consumption. The paper addresses sustainable development goal 12 (SDG 12): ensure sustainable consumption and production patterns, exploring how brand co-creation can be employed to advance this development goal.

The Customer Brand Co-creation Model is used within an embedded case design to understand the role of the brand and the consumer in promoting sustainable consumption within the fashion industry.

Initial insights suggest marketing has much to offer sustainability through the use of the brand. An extended brand co-creation framework highlights the importance of embedding sustainability and viewing the consumer as central to mobilising SDG12.

An important concern is to ensure sustainability is embedded within the activities and strategy of the organisation and viewed as integral rather than peripheral.

The paper examines aspects crucial to co-creation of “sustainability” through a focus on both the consumer and the brand. Case narratives provide a strong foundation to consider the Customer Brand Co-creation Model and implications of this framework for managerial practice. This study extends the model to encompass the umbrella of “sustainability” and the firm's perspective.

Sustainable consumption is increasingly on the policy menu, and local organic food has been widely advocated as a practical tool to make changes to conventional production and consumption systems. The purpose of this paper is to evaluate the effectiveness of community‐based initiatives at achieving sustainable consumption objectives.

A new multi‐criteria evaluation tool is developed, from New Economics theory, to assess the effectiveness of initiatives at achieving sustainable consumption. The key indicators are: localisation, reducing ecological footprints, community building, collective action and creating new socio‐economic institutions. This evaluation framework is applied to an organic producer cooperative in Norfolk, UK, using a mixed‐method approach comprising site visits, semi‐structured interviews and a customer survey.

The initiative was effective at achieving sustainable consumption in each of the dimensions of the appraisal tool, but nevertheless faced a number of barriers to achieving its potential.

Future research could examine the sustainability preferences of non‐consumers of local or organic food, to compare responses and assess the scope for scaling up initiatives like this.

Ways forward for community‐based sustainable consumption are discussed, together with policy recommendations. Community‐based initiatives such as the local organic food network examined here should be supported to offer a diversity of local action.

This paper presents the first empirical evaluation of a local organic food network as a tool for sustainable consumption. It makes a timely and original contribution on environmental governance and the role of new institutions which enable consumers to change their consumption patterns. It is of interest to academics, practitioners and policymakers concerned with sustainable development.

The purpose of the paper is to review the existing landscape of consumption and production in wildlife tourism and, more precisely, discuss how tiger tourism is packaged and produced as a product or commodity for the consumption of wildlife tourists. In doing so, the study explores the issues and challenges for responsible consumption and production (SCP) of wildlife tourism in the context of progress toward sustainable development goal (SDG12) responsible consumption and production.

The paper combines an analysis of existing literature and insights from the tiger reserve stakeholders. Qualitative analysis using semi-structured interviews and participant observation methods are used to derive insights.

This paper explores the status of SCP of wildlife tourism, particularly tiger tourism in Indian national parks. The paper then discusses the implications of SCP for various stakeholders in wildlife tourism.

This paper explores the perspective of SCP in wildlife tourism, and it provides innovative approaches that stakeholders should adopt.

This paper aims to explore the attitude-behaviour gap consumers experience when transitioning from buying fast fashion to embracing sustainable fashion consumption. Despite being driven to make sustainable fashion purchases, consumers are confronted with certain retail barriers that impede them from making the shift.

This study draws from the theory of planned behaviour and the behavioural-reasoning theory approaches to theoretically develop and assess five key fashion consumption barriers that moderate the relationship between sustainable fashion consumption motivations and actual behaviour. These are the steep price of sustainable fashion, low visibility, restricted availability, limited cognisance of the deleterious consequences of fast fashion and low trust in sustainability claims. Under heightened levels of moderators, the relationship between motivation and behaviour was predicted to be weaker. The author's data sample of 376 consumers validated the hypotheses.

This article contributes to the field of sustainable fashion retail consumption in three ways: (1) it reveals that the expensive cost of sustainable fashion is not an obstacle to its adoption, and consumers are willing to pay more but struggle to access the styles they prefer; (2) it unveils that, in contrast to recent scholarship, the lack of knowledge of the adverse environmental effects of fast fashion is still a barrier to transitioning to sustainability and (3) it implies that consumers are less motivated to lower their consumption of clothing when they feel dubious about fashion companies' sustainability claims.

The findings contribute to the existing body of knowledge on green consumption by shedding light on the complex dynamics between moderating factors and the transition from intention to behaviour in sustainable fashion consumption.

The purpose of this paper is to design and test a user satisfaction model to evaluate the contribution of biodiesel production and consumption to the sustainability of a semi-urban community in the Cowichan Valley in British Columbia Canada. This case study is part of a larger research study whose purpose is to create a model for an index of sustainable community production and consumption.

The theoretical approach selected was the national indices of consumer satisfaction models. The methodology was qualitative and quantitative, in-depth interviews were used to learn the opinion of active and non-active consumers of biodiesel. The interviews were transcribed and analyzed with specialized software for qualitative studies. A structural equation model, whose innovation is the inclusion of the sustainability variables, was designed and analyzed with statistical technique partial least squares.

The designed model and methodology were useful to identify the principal cause variables of consumer satisfaction of biodiesel in two types of users: active users and non-active users. The determination coefficient R2 of the latent variables satisfaction and loyalty for the prediction of biodiesel active users model is 0.82 and 0.72, respectively, while the result for the non-active users model is 0.90 for satisfaction and 0.73 for loyalty. Sustainable consumption at community level is statistically significant as a direct cause of the variable sustainability of the community for both models, and in turn the sustainability of the community variable has a significant impact on loyalty for the active users model.

This case study is part of a larger research study whose purpose is to create a model for an index of sustainable community production and consumption which will be measured longitudinally to detect changes in the sustainable consumption of the community members.

The purpose of this study is to address the global COVID-19 pandemic related to its sustainability, such as environmental, economic and social concerns. The short study also examined how various innovative approaches can help promote sustainable production.

The methodology examines hypothetical scenarios of the current pandemic and tries to describe the quality of evidence to facilitate careful, critical engagement by readers. Secondary data is used to identify sustainability challenges, such as environmental, social and economic viability challenges. The information in this report was gathered from numerous media outlets, research agencies, policy papers, newspapers and other sources to gain a better knowledge of the issue.

As a result, most industry executives and policymakers are looking for appropriate strategies and policies to improve their practices and meet consumer demand. The outcomes explore that the COVID-19 pandemic is a central factor in changes in people’s behavior, reflecting sustainability such as environmental, social and economic responsibility. The COVID-19 outbreak, surprisingly, had a bigger effect on sustainable consumption, accompanied by environmental sustainability, and, to a lesser extent, social and economic viability.

Limited secondary evidence and data could not scrutinize the study’s actual problem statements. Hence, it is recommended that the gap in research be fulfilled by conducting a primary survey among various groups of economists, environmentalists and industrialists using the cluster sampling technique by validating the questionnaire of the total sustainable production system. Proposing frameworks for improving the resilience of production and a systematic possible upgraded manufacturing system by using the Industry 4.0 technology during operational processes could advance market demand.

The COVID-19 scenario has compelled manufacturing firms to put their production systems on hold for an extended period while they seek long-term solutions to assure simple delivery and cooperation from both business and consumer standpoints. Various aspects of supply and demand are discussed in the referendum, as well as production and consumption challenges during the COVID-19 era. There is a need to restore the production system and find the right source of raw materials. This work focuses on commodity inventory management systems due to mass production, but due to pandemics, it is not in demand and vice versa. The researcher made comprehensible remarks on the use of digitization in the pandemic, which improves social distancing and social well-being and promotes the production system as well. Besides, manufacturing plants should switch to digital manufacturing to reduce the number of workplaces and hence the risk of an outbreak. Therefore, a better supply chain network is needed to supply more manufacturing units.

There is a bright side of coronavirus that the public health crisis raised worldwide has brought many opportunities for governments and society to make eternal reforms in the public health sector door. During restricted movements for fulfilling market demand, the Industry 4.0 technologies for automation, mechanization and digitalization can help significantly advance a company. This technological advancement and computer digitization for the perspective people may improve the environment, economic and social sustainability also increase social media adoption, which can be crucial for agri-businesses to evaluate customers’ behavior and consumption trends.

The paper also instructed to identify critical success factors, barriers and drivers for dealing with the pandemic situation and to develop a strategic policy framework to improve production and process flexibility through the remarkable introduction of digital manufacturing. Before it is too late to stop the spread, producers and consumers must grasp the limits to which suppliers might drive nature.

This study analyzes sustainable practices adopted by Italian firms to enhance the circularity of packaging and related results in terms of environmental improvements.

The authors developed an empirical analysis using publicly available data from the National Consortium of Packaging (CONAI) in Italy, which consists of 603 circular packaging projects. The authors ran both descriptive and prescriptive analyses to determine individual sustainable practices and portfolios adopted to enhance packaging circularity and to verify related reductions in terms of CO2 emissions as well as energy usage and water consumption.

The findings reveal that firms are more accustomed to focusing on single sustainable practices than on portfolios of practices to achieve packaging circularity. Raw material saving and logistics optimization are the most frequent sustainable practices adopted by firms to improve circularity of packaging. The reuse of packaging allows firms to simultaneously reduce CO2 emissions, energy usage and water consumption. Preferences in terms of portfolio of sustainable practices are strictly linked to the types of materials used for packaging and environmental targets.

The authors investigate environmental practices that firms adopt to support packaging circularity, and the authors detect portfolios of sustainable practices that positively impact environmental performance indicators. This research extends a significant glimpse into the portfolio of sustainable practices for packaging in the circular economy implemented by firms, filling academic gaps and indicating business opportunities and avenues for economic development.