Search results

1 – 10 of over 3000
To view the access options for this content please click here
Article
Publication date: 11 September 2017

Orpha de Lenne and Laura Vandenbosch

Using the theory of planned behavior, the purpose of this paper is to examine the relationships between different types of media and the intention to buy sustainable

Downloads
7757

Abstract

Purpose

Using the theory of planned behavior, the purpose of this paper is to examine the relationships between different types of media and the intention to buy sustainable apparel and test whether attitudes, social norms, and self-efficacy beliefs may explain these relationships.

Design/methodology/approach

A cross-sectional survey study was conducted among 681 young adults (18-26 years old).

Findings

Exposure to social media content of sustainable organizations, eco-activists, and sustainable apparel brands, and social media content of fashion bloggers and fast fashion brands predicted respondents’ attitudes, descriptive and subjective norms, and self-efficacy beliefs regarding buying sustainable apparel. In turn, attitudes, descriptive norms, and self-efficacy beliefs predicted the intention to buy sustainable apparel. Fashion magazines predicted the intention through self-efficacy. Specialized magazines did not predict the intention to buy sustainable apparel.

Research limitations/implications

Results should be generalized with caution as the current study relied on a convenience sample of young adults. The cross-sectional study design limits the ability to draw conclusions regarding causality. Actual behavior was not addressed and needs to be included in further research.

Practical implications

The present study hints at the importance of social media to affect young consumers’ intentions to buy sustainable apparel. Sustainable apparel brands should consider attracting more young social media users to their social media pages.

Originality/value

This study is one of the first to examine the potential of different media to promote sustainable apparel buying intention.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 21 no. 4
Type: Research Article
ISSN: 1361-2026

Keywords

To view the access options for this content please click here
Article
Publication date: 27 August 2019

Jin Su, Kittichai (Tu) Watchravesringkan, Jianheng Zhou and Maria Gil

The purpose of this paper is to understand US and Chinese young Millennials’ perceptions of and consumption behaviour towards sustainable apparel products.

Downloads
3044

Abstract

Purpose

The purpose of this paper is to understand US and Chinese young Millennials’ perceptions of and consumption behaviour towards sustainable apparel products.

Design/methodology/approach

Quantitative research was conducted, and empirical data were collected from 590 US college students and 379 Chinese college students.

Findings

For both US and Chinese young Millennials, this study provides consistent empirical results of the positive and significant effects of young Millennials’ apparel sustainability knowledge and personal values on consumer attitude towards sustainable clothing, which in turn positively and strongly impacts purchase intention. In addition, a cross-cultural comparative analysis reveals similarities and differences regarding apparel sustainability knowledge and values between young Millennial consumers in the US and China.

Originality/value

The scale of environmental and social impacts from global apparel production and consumption makes sustainability increasingly important in the contemporary business environment. Young Millennials in the US and China represent large and influential consumer segments for sustainable consumption. This study contributes to the literature by surveying young Millennials in the US (developed market) and China (emerging market) in a cross-cultural context. The study offers insights into the global apparel industry in developing strategies for expanding sustainable apparel markets in the US and China.

Details

International Journal of Retail & Distribution Management, vol. 47 no. 11
Type: Research Article
ISSN: 0959-0552

Keywords

To view the access options for this content please click here
Article
Publication date: 29 January 2018

Hyo Jung Chang and Kittichai (Tu) Watchravesringkan

Consumers’ environmental behaviours are not only the result of their positive attitudes towards environments, but also different reasons and motivations exist. Thus, the…

Downloads
3319

Abstract

Purpose

Consumers’ environmental behaviours are not only the result of their positive attitudes towards environments, but also different reasons and motivations exist. Thus, the purpose of this paper is to find out important factors affecting sustainable apparel buying behaviour. Applying the theory of planned behaviour (TPB), this study further examines how knowledge about sustainable apparel, perceived money availability, and perceived accessibility to the store influence sustainable apparel consumption.

Design/methodology/approach

Using a purposive college student sample, 235 usable responses were collected to answer the questions. An exploratory factor analysis with principal component analysis was first performed followed by confirmatory factor analysis, and a structural equation modelling analysis.

Findings

Results revealed that the TPB was successfully applied in the context of sustainable apparel buying behaviour. Furthermore, it was found that consumers’ perceived money availability and perceived store accessibility are important factors that affect control beliefs and sustainable consumption.

Research limitations/implications

This study found the needs of educating college students for contexts of environmental apparel and textiles issues.

Originality/value

Even though previous literature often found the gap between the behavioural intentions and the actual behaviour, this study found the respondents of this study walk their talk. This study successfully applied the TPB to explain consumers’ sustainable apparel buying behaviour.

Details

International Journal of Retail & Distribution Management, vol. 46 no. 2
Type: Research Article
ISSN: 0959-0552

Keywords

To view the access options for this content please click here
Article
Publication date: 5 July 2013

Katelyn Fulton and Seung‐Eun Lee

The purpose of this study is to identify retailers selling sustainable apparel goods on the internet and examine their sustainable initiatives in the supply chain based on…

Downloads
3719

Abstract

Purpose

The purpose of this study is to identify retailers selling sustainable apparel goods on the internet and examine their sustainable initiatives in the supply chain based on the United Nation's Global Reporting Initiative (GRI), one of the most widely used sustainability reporting guidelines.

Design/methodology/approach

A total of 156 sustainable apparel websites were content analyzed based on presence or absence of the website contents. A systematic coding scheme was developed based on previous research on the sustainability of the apparel industry and the GRI.

Findings

Findings of this study support the GRI as a useful framework to assess sustainability in online apparel retailers. The most commonly addressed aspects of the GRI that were addressed by companies in this study were the environmental and social aspects. Few sustainable apparel retailers on the internet made initiatives in all three areas of sustainability addressed in the GRI.

Originality/value

This study provides general characteristics of websites as well as endeavours along the supply chain to illustrate a full overview of sustainable apparel retailers online. The initiatives discussed in this study are meant to serve as a guide and inspiration for future researchers, companies and consumers.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 17 no. 3
Type: Research Article
ISSN: 1361-2026

Keywords

To view the access options for this content please click here
Article
Publication date: 27 May 2020

Osmud Rahman and Małgorzata Koszewska

The purpose of this study is to expand the existing knowledge on fashion consumption in general and age/gender effects on clothing choice in particular. This study was…

Downloads
1082

Abstract

Purpose

The purpose of this study is to expand the existing knowledge on fashion consumption in general and age/gender effects on clothing choice in particular. This study was undertaken to empirically examine the importance of various sustainable and non-sustainable apparel cues, as well as the functional, aesthetic, symbolic, financial, environmental and social/ethical aspects of clothing. Although Poland's economy has been transformed remarkably over the last decade, there is still a paucity of empirical research focusing on this area has been conducted.

Design/methodology/approach

A self-administered online survey was employed for this study. Twenty product cues (10 non-sustainable cues and 10 sustainable), eight items of ‘environmental commitment and behaviour’ measuring scale and demographic questions were used for data collection and empirical testing.

Findings

A total of 288 useable surveys were collected for analysis. The results revealed that many Polish consumers would not purchase a sustainable or ‘green’ product if it did not provide enough aesthetic, functional and financial benefits to satisfy their needs and aspirations. Women were more reliant on garment fit and style than men. Our findings underscore several meaningful implications and useful information. Sustainable fashion is not merely about environmental, social and ethical benefits, but their aesthetic, functional, symbolic and financial values must be factored in as well.

Originality/value

There is limited empirical research examining the age and gender effects in relation to sustainable and non-sustainable apparel cues. Unlike many previous research that only focused on one dimension or single aspect of clothing (e.g. aesthetic/hedonic attribute or functional/utilitarian attribute).

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 24 no. 2
Type: Research Article
ISSN: 1361-2026

Keywords

To view the access options for this content please click here
Article
Publication date: 2 August 2011

Jung E. Ha‐Brookshire and Pamela S. Norum

This study seeks to investigate significant factors influencing consumers' willingness to pay a premium for three different socially responsible products – organic cotton…

Downloads
8168

Abstract

Purpose

This study seeks to investigate significant factors influencing consumers' willingness to pay a premium for three different socially responsible products – organic cotton, sustainable cotton, and US‐grown cotton shirts.

Design/methodology/approach

Through random‐digit‐dialing, the study data were collected from 500 respondents nationally via telephone surveys. The survey data were analyzed using stepwise regression and mean comparisons.

Findings

More than half of the respondents indicated that they were willing to pay a premium for organic, sustainable, and US‐grown cotton shirts ($5.00 or more for these cotton shirts at the $30.00 retail value). Consumer attitudes toward socially responsible apparel, attitudes toward environment, age, and gender were found to be significant factors for consumers' willingness to pay a premium. Four apparel product evaluative criteria, brand name, laundering requirements, color, and fit, were also found to be important for consumers' willingness to pay a premium.

Research limitations/implications

Generalization from the study findings must be assumed with care due to the telephone survey mode.

Practical implications

Apparel businesses planning to offer organic, sustainable, or US‐grown cotton apparel products may want to emphasize certain tangible benefits, such as strong brand, reasonable price, easy care, color, and fit, concurrently with intangible benefits, such as feeling good by helping society and environment.

Originality/value

The findings showed relationships among attitudes, product evaluative criteria, demographic characteristics, and willingness to pay a premium for three different options of socially responsible cotton apparel, in order to help close the gap between attitudes and behavior in consumer research.

Details

Journal of Consumer Marketing, vol. 28 no. 5
Type: Research Article
ISSN: 0736-3761

Keywords

To view the access options for this content please click here
Article
Publication date: 28 August 2020

Ken Kumagai

This study examines consumer behaviour based on product sustainability and brand luxury. The purpose is to provide strategic suggestions to apparel companies attempting to…

Downloads
1039

Abstract

Purpose

This study examines consumer behaviour based on product sustainability and brand luxury. The purpose is to provide strategic suggestions to apparel companies attempting to invest in sustainable development of plastic clothing, as well as implications for marketing and sustainability research.

Design/methodology/approach

Consumer brand attitude and purchase intention towards sustainable plastic clothing are examined across material types, brand luxury levels and price levels from 315 valid samples collected in Japan.

Findings

The results reveal that sustainable plastic clothing raises brand attitude, indirectly influencing purchase intention. However, the direct effect of sustainable clothing on purchase intention is contradictorily negative. These contradictory effects are especially significant when brand luxury is high. Both brand attitude and purchase intention hardly vary across price levels or material types of sustainable plastic, such as post-consumer bottles versus apparel.

Practical implications

The results imply that sustainable products are not instantly profitable but contribute to a desirable brand association, especially for luxury brands. An investment in costly closed-loop technology for apparel recycling is found to be commercially disadvantageous. Managers are suggested to discuss this aspect carefully, since it seems partially unprofitable, while sustainable management seems to comprehensively contribute to overall enterprise performance.

Originality/value

The study specifically reveals the luxury effect enhancing, yet contradictory, consumer behaviour towards sustainable plastic clothing. To the best of the author’s knowledge, few studies have examined the relationships between these elements. Furthermore, the study sheds new light on consumer behaviour across recycled plastic types from a marketing perspective.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 33 no. 4
Type: Research Article
ISSN: 1355-5855

Keywords

To view the access options for this content please click here
Article
Publication date: 25 October 2018

Jonas Karl Johan Larsson

The purpose of this study is to evaluate four research and innovation projects, namely, from the perspective of innovation for sustainable development, with a particular…

Abstract

Purpose

The purpose of this study is to evaluate four research and innovation projects, namely, from the perspective of innovation for sustainable development, with a particular focus on digital tools for sales and manufacturing, minimising waste in the textile and apparel value chain and identifying possibilities for further sustainable development in the apparel and textile industry.

Design/methodology/approach

The foundation of this study is of the four research and innovation projects, which all focus on minimising waste in textile value chains, to support local manufacturing of apparel products and propose product offers that cater to more diverse needs. The main method used is action research. These projects are analysed from the perspective of innovation for sustainable development and the sustainable development goals developed by the United Nations.

Findings

The findings indicate that the projects have the potential to support further innovation for sustainable business models and support sustainable development in textile and apparel value networks, with a particular focus on minimising material waste and thus minimising energy use.

Originality/value

The value of the paper is that it shows how methods and technologies for digital sales and manufacturing and for circular value networks can contribute to business models that support sustainable development in the textile and apparel industry.

Details

Research Journal of Textile and Apparel, vol. 22 no. 4
Type: Research Article
ISSN: 1560-6074

Keywords

To view the access options for this content please click here
Article
Publication date: 13 October 2020

Kerri Byrd and Jin Su

The purpose of this study is to investigate consumers' perceptions of and consumer behaviour towards apparel labels and environmental, sustainable and social apparel.

Abstract

Purpose

The purpose of this study is to investigate consumers' perceptions of and consumer behaviour towards apparel labels and environmental, sustainable and social apparel.

Design/methodology/approach

Quantitative research was conducted, and empirical data were collected from 399 US consumers.

Findings

Findings indicate that consumers expressed positive sentiments towards apparel sustainability, yet they lacked knowledge about socially and environmental practices within the apparel industry. Overall, it is apparent that the respondents have an interest in environmental and social labelling; but they are not aware of brands that sell these types of garments nor their validity. It was also found that consumers may not have much knowledge regarding environmental, sustainable and social apparel or their meanings.

Originality/value

By surveying the consumers about their perspectives on apparel labels and environmental, sustainable and social apparel, valuable market information was obtained. Sustainably and ethically produced garments are of demand as transparency in the apparel industry grows. Brands looking to become more transparent about their production methods will need to find new ways to reach their target market by accurately labelling products and educating their consumers about these label claims.

Details

International Journal of Clothing Science and Technology, vol. 33 no. 3
Type: Research Article
ISSN: 0955-6222

Keywords

To view the access options for this content please click here
Article
Publication date: 2 March 2015

Anika Kozlowski, Cory Searcy and Michal Bardecki

The purpose of this paper is to identify the reported indicators in corporate sustainability reports, other documents and the web sites of 14 apparel brands belonging to…

Downloads
9065

Abstract

Purpose

The purpose of this paper is to identify the reported indicators in corporate sustainability reports, other documents and the web sites of 14 apparel brands belonging to the Sustainable Apparel Coalition (SAC).

Design/methodology/approach

A content analysis of the corporate sustainability reports, other documents and web sites of the 14 SAC apparel brands was conducted to identify indicators related to sustainability. Qualitative and quantitative data were collected on all reported sustainability initiatives, actions, and indicators. A normative business model was developed for the categorization of the indicators and a cross-case analysis of the apparel brand’s sustainability reporting was conducted.

Findings

In total, 87 reported corporate sustainability indicators were identified. The study finds that there is a lack of consistency among them. The majority of the indicators dealt with performance in supply-chain sustainability while the least frequently reported indicators addressed business innovation and consumer engagement.

Originality/value

This paper provides one of the first in-depth reviews of the indicators reported by apparel brands within their web sites and other forms of corporate sustainability reporting.

Details

International Journal of Productivity and Performance Management, vol. 64 no. 3
Type: Research Article
ISSN: 1741-0401

Keywords

1 – 10 of over 3000