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This paper aims to explore the strategic dimensions and drivers of sustainable IT and roadmaps its likely development as a disruptive innovative force over the next decade as it moves beyond the datacenter and throughout the IT organization, the firm, markets, and society at large. Its purpose is to provide a comprehensive view of the emerging industry to inform sustainable IT strategy development and stimulate future research.

This paper uses a qualitative three‐phase process to develop the technology roadmap for the sustainable IT industry. The phases are domain analysis, which features a comprehensive literature review and expert panel depth interviews; roadmap development, which involved two technology roadmapping brainstorming sessions; and follow‐up activity, to confirm roadmap session results with the expert panel.

The paper defines the emerging field of sustainable IT and its green IT and sustainable IT services dimensions. It identifies market segments, products and services, technologies, compliance and reporting requirements, organizational changes, and value migration and roadmaps a likely future landscape for the development of sustainable IT strategy.

Developing a sustainable IT strategy is a major issue for most organizations. Managers and researchers can use the results of this study to better understand the dimensions of sustainable IT and its likely future growth paths. Researchers will find the comprehensive approach to the topic useful for planning future technological innovations and determining their disruptive potential. Managers can use the results to benchmark their current situation and develop strategies for the next generation of sustainable IT service solutions.

This paper is the first to apply technology roadmapping to the emerging sustainable IT industry. It provides a strategic planning perspective of the future of the industry as it migrates from green‐IT strategies for reducing the costs and energy use of computing to sustainable IT services that hold the potential for transforming complex environmental and social responsibility problems into business opportunities.

The purpose of this chapter is to give an interpretation to the limits of Indonesia’s forestry policy through the sustainable development approach analyzing the crossroads between economic development and environmental sustainability. There is an expansion and intensification of industrial plantations such as palm oil, as part of the economic development strategy, which must coexist with ongoing efforts of conservation of forest resources in the pursuit of environmental sustainability, including policies such as the Forest Moratorium.

The study explores the influence of the economic development of the palm oil industry in the environmental sustainability of the Forest Moratorium during the period 2011–2014. A case study on the Forest Moratorium is presented analyzing the operativeness of sustainable development principles in the discourse and concrete actions of this specific policy.

The study evidences that there is a basic problem in Indonesia’s forestry policy and the sustainable development approach, not only because of its inherent contradictions, but also due to the flaws in its interpretation and implementation. It is necessary to rethink the sustainable development, its scopes and limitations, taking into consideration its hybridity, dynamism, and constant transformation. It is also necessary to consider the feasibility of a paradigm shift or a search for sustainable solutions based on other parameters. One way of doing it should include a more participatory approach with a joint work by the government, local communities, nongovernmental organizations, the private sector, and academia.

First, as this is a case study the findings are not generalizable; and second, the social dimension of sustainable development is not incorporated in its entirety, as this study focuses mainly on the economic and environmental dimensions.

The findings contribute to the discussion in the theoretical and public policy fields, on the crossroads between economic development and environmental sustainability in the international agenda for sustainable development.

The study allows capturing the discussion in a concrete case and learning from the experience of Indonesia, its institutional failures, and the causes of its environmental problems.

The world needs to pave a path towards sustainable development to solve global poverty and inequality, thereby ensuring that no one is left behind. The transformative changes brought about by the fourth industrial revolution (4IR), encompassed by the new world of work (NWOW), pose a significant threat to the displacement of jobs, especially in developing contexts, where many jobs are susceptible to automation. This results in a tension between the stakeholder and shareholder perspectives, which results in the phenomenon referred to in this study as the People Versus Profit Paradox. The purpose of this study is to determine business leaders’ perceptions of this paradox by generating an in-depth understanding of its nature and potential consequences. This study generated insights through a generic qualitative research design based on 10 semi-structured interviews with business leaders from multiple industries in developing countries. This study’s major contribution is the development of an up-to-date understanding of business leaders’ perceptions of sustainable development with respect to the 4IR and the People Versus Profit Paradox in developing countries. The two main findings of the study reveal that organisational purpose has changed towards a more inclusive stakeholder perspective, and that business leaders’ perceptions reveal a relative state of bias regarding the current impact of the 4IR in developing contexts. This study aims to inspire business leaders in developing contexts to embrace sustainable development and the disruptive changes brought about by the 4IR, to usher in a sustainable future where no one is left behind.

As emphasized in the previous chapter, sustainability marketing entails activities that include all levels of management in small and medium enterprises; that is, strategic, operational and tactical. The role of marketing activities of a sustainable nature involves building customer satisfaction and generating profit for an enterprise, while simultaneously taking into consideration the impact of such activities on society and environment as a whole. Combining all those areas poses a serious challenge to contemporary SMEs. Nevertheless, an effective use of sustainability marketing principles enables companies to achieve the above-specified tasks and gain a strong position in the market over the long term. The nature of the relationship established with various market entities ensures that strong position, because the use of sustainability marketing is equivalent to adopting a relationship-oriented attitude.

Fulfilling the tasks of sustainability marketing requires the employment of tools from the sustainability marketing mix, which comprises the following: sustainability in product, price, distribution, promotion and personnel. The adoption of sustainable development principles by SME marketing departments does not fundamentally change the basic properties of the tools in the mix, that is their complementarity and the resultant synergy effect, but it expands the scope of their impact on the society and environment. This chapter presents a discussion on the nature and specificity of individual tools in the sustainability marketing mix.

A work system may be said to exhibit social sustainability if it utilizes its human, social, economic, and ecological resources with responsibility. This entails using these resources in a non-exploitive way, regenerating them, and paying due attention to the needs and ambitions of its stakeholders in the short- and long-term. For most presently existing organizations attaining and maintaining sustainability requires a midcourse correction, a transformation process. This chapter reviews the main concepts regarding sustainability and previous research of organizational development in this context. It presents a four-phase model for this transformation process and illustrates the model's application in four different contexts. The results are discussed and directions for further research are presented.

The purpose of this paper is to evaluate and discuss the involvement in sustainable development of French event companies, mostly by identifying facilitators and barriers to their sustainability strategy. Based on the results, some recommendations are provided, which aim at increasing the sustainability of French event companies.

The paper is based on face-to-face and semi-structured interviews with six directors and top managers of French event companies and a consultant in sustainable tourism. The data collected were analysed through a content analysis.

This paper identified different motivations and barriers regarding the involvement of French event companies in sustainability. The main motivations are personal conviction, a greater satisfaction for clients and a cost similar to the one of non-sustainable events. The main barriers are a difficulty in comparing the cost of sustainable and non-sustainable events, a low demand for sustainable events, a lower quality of materials and greenwashing, the issue of measuring sustainability and a profusion of labels.

As the directors of French event companies interviews do believe in the value of sustainability, they should educate their clients and employees towards sustainability. They should also find ways to demonstrate that the price of a sustainable event is not higher than a non-sustainable one.

This paper focusses on the sustainability of event companies in France, comparing companies that are highly involved in sustainability and others that are not involved. In the field of events research, most studies focussed on the degree of sustainability of specific events, whereas this study deals with the sustainability of corporate events companies.

The purpose of this paper is to first empirically illustrate the construction of accounting for sustainable development tool (Bebbington and Gray, 2001) and, second, to discuss the operationalization of accounting for sustainable development (Bebbington and Larrinaga, 2014).

This research is based on a unique intervention-research approach, the main author having worked part-time for four years on the development of the tool for a business organization in the organic food sector.

This paper proposes an operationalization of sustainable development within an accounting tool and presents the results of the calculations. It also touches briefly upon the organization’s decision not to adopt the tool. The research concludes on the difficulty of operationalizing the economic, social and environmental capitals while proposing results that demonstrate “unsustainability”.

This research in operationalizing sustainable development paves the way for future potential use of the tool described, and future developments to address the model’s current shortcomings, notably in interconnecting social and economic capitals with natural capital.

The non-adoption of the accounting tool raises questions about the acceptability among practitioners of visualizing the unsustainability of their own organization, in particular within “green” and “socially responsible” businesses. Moreover, it raises the question of growth and decoupling of the organization’s impact from its economic growth.

This paper makes three contributions to the current literature. First, it furthers the discussion on how to operationalize accounting for sustainable development, notably by trying to implement capital as a liability (a debt), placing its “maintenance” at the very heart of the design. Second, it offers an initial operationalization of “system thinking” within a tool to account for sustainable development. Finally, it contributes to the literature on “engagement research” through a four-year intervention-research project.

The paper is to propose a tool for holistic impact assessment of commercially reused immovable cultural heritage resources on local, sustainable development along with the possibility to ensure the cultural sustainability of these assets themselves. The paper contains a case study using the proposed tool. The case study concerns a historic object in the form of a Polish manor house located in rural areas in Poland adapted for commercial purposes – restaurant, painting gallery and renovation of antique furniture.

The author proposes a holistic approach based on aspects, to impact assessment of given heritage resources on the economic, social, cultural and environmental pillars of sustainable development and the sustainable use of heritage assets themselves. Above that, the approach proposes to use the assumptions of EMAS or ISO 14001 systems for assessment of environmental aspects in case of reused cultural heritage assets.

The test study showed that the proposed tool allows determining whether, how and to what extent the contemporary commercial function of a given element of immovable cultural heritage contributes to local sustainable development and whether and to what extent the cultural sustainability of a given cultural heritage is ensured.

In the proposed approach, very detailed quantitative data cannot be included because of the need to simplify the research.

The proposed tool can be used by owners of reused historic buildings, local authorities, services responsible for the protection of cultural heritage and financing institutions to determine whether a given contemporary commercial function of cultural heritage resources contributes to local sustainable development in holistic approach and whether this function ensures the preservation of its cultural sustainability.

The use of the proposed tool will give the opportunity to take appropriate actions to increase the impact of historic objects on local sustainable development including social aspects. Moreover, it will be possible to increase the cultural sustainability of these objects.

There are not many studies and tools that provide a possibility to assess a holistic impact of reused cultural heritage on local sustainable development. Research usually concerns one or two pillars: social and economic. Above that, the study of the cultural appreciation in two different groups: direct users and the local community is a novelty in the perception of contribution to cultural development. It may contribute to the different way of measurement of appreciation of cultural heritage and its contribution to social and cultural development. In addition, to study the environmental pillar, the author proposes an approach used in environmental management (ISO 1400 and EMAS), i.e. the application of activities related to eliminating the potentially harmful impact of a new function of the historic resource on the natural environment.

This paper aims to examine the role of individual action in addressing challenges of sustainability, and to help marketing scholars and practitioners better understand what motivates sustainable living.

Semistructured interviews with 35 individuals self-identifying as sustainable shed light on motivations and identity expression in sustainable living. Four Drive Theory, and Personal and Social Identity Theory (operationalized through the Dynamic Model of Identity Development), provide this study’s guiding theoretical framework. Data analysis was informed by the Gioia methodology.

Individuals differently express their personal and social identities through sustainable living, and are differently motivated to live sustainably. Those expressing personal identity salience through sustainable living draw on a broader set of motivations than those expressing social identity salience. This results in varying levels of commitment to sustainable living, with differences also found in individuals’ personal satisfaction derived from their sustainable living efforts. Based on these findings, a novel typology of sustainable individuals is developed.

This study is limited by its focus on one geographic area and relatively small sample size. A key implication is the need to consider both personal and social identity when studying behavior in other marketing contexts.

The research provides important insights for marketing practitioners, policymakers and others seeking to better categorize sustainable individuals and target marketing messages to encourage sustainable behaviors.

This paper contributes to marketing scholarship by providing new insights on the role of identity and motivations in sustainable living. It introduces a novel typology of sustainable individuals, founded on differences in identity expression and motivational drives, which are also associated with the range of sustainable behaviors people engage with and how individuals make sense of these behaviors.

Sustainability is a major challenge for India’s (Bharat’s) coal mining industry. The government has prioritized sustainable growth in the coal mining industry. It is putting forth multifaceted economic, environmental and social efforts to accomplish the Sustainable Development Goals (SDGs). This research aims to identify the factors for sustainable improvements in coal mining operations. Secondly, this study examines the intensity of causal relations among the factors. Thirdly, this study examines whether causal relations exist among the factors to be considered for sustainable improvement in coal mining operations. Lastly, the study aims to understand how the factors ensure sustainable improvement in coal mining operations.

An integrated three-phase methodology was applied to identify the critical factors related to coal mining and explore the contextual relationships among the identified factors. Fifteen critical factors were selected based on the Delphi technique. Subsequently, the fifteen factors were analyzed to determine the contextual and causal relationships using the total interpretive structural modelling (TISM) and DEMATEL methods.

The study identified “Extraction of Coal and Overburden” as the leading factor for sustainable improvement in coal mining operations, because it directly or indirectly influences the overall mining operation, environmental impact and resource utilization. Hence, strict control measures are necessary in “Extraction of Coal and Overburden” to ensure sustainable coal mining. Conversely, “Health Impact” is the lagging factor as it has very low or no impact on the system. Therefore, it requires fewer control mechanisms. Nevertheless, control measures for the remaining factors must be decided on a priority basis.

The proposed structural model can serve as a framework for enhancing sustainability in India’s (Bharat’s) coal mining operations. This framework can also be applied to other developing nations with similar sustainability concerns, providing valuable guidance for sustainable operations.

The current study highlights the significance of logical links and dependencies between several parameters essential to coal mining sustainability. Furthermore, it leads to the development of a well-defined control sequence that identifies the causal linkages between numerous components needed to achieve real progress towards sustainability.