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This study aims to examine the influence of sustainability education in 15 Indian universities and the mediating role of the theory of planned behavior in predicting students’ intentions to start an enterprise supporting sustainability.

The data, which consists of 422 samples, was collected from 15 universities in India. It was analyzed through partial least squares structural equation modeling, which is frequently used for prediction models. The model was further checked for goodness-of-fit using Amos.

The results suggested that personal and subjective norms play a mediating role in shaping the intentions of students to choose entrepreneurship in the sustainability field. Education on sustainability has a significant influence on personal and subjective norms, and these norms further help to develop entrepreneurial intentions.

The study will be helpful for researchers and universities in understanding the importance and stake of including courses on sustainability.

As the results suggest, social norms play a significant role in determining entrepreneurial intentions; therefore, the study will develop a societal culture of start-up education and ethos.

The research is original and one of the first to examine the mediating role of the theory of planned behavior on the relationship between education and intentions to start a sustainable enterprise.

The purpose of this paper is to report results of a study carried out to establish the mediation effect of sustainability intention in the relationship between sustainability behavioral control and sustainable entrepreneurship.

This study is cross sectional and correlational. Data were collected through a questionnaire survey of 384 small businesses. Data were analyzed through correlation coefficients and linear regression using Statistical Package for Social Sciences and the Medgraph program.

The results suggest that sustainability intention partially mediates the relationship between sustainability behavioral control and sustainable entrepreneurship. Results further indicate that sustainability behavioral control and sustainability intention are significant predictors of sustainable entrepreneurship.

This study provides an initial empirical evidence on the mediation effect of sustainability intention in the relationship between sustainability behavioral control and sustainable entrepreneurship. To the researcher's knowledge, no study had been conducted on such an interesting topic using evidence from a developing country such as Uganda.

This study aims to understand New Zealand sheep farmers’ readiness toward sustainability transition by assessing their intentions of transition and adoption of sustainability tools, with information collection considered to mediate the intention–adoption relationship.

Based on the data collected from a survey of New Zealand sheep farmers in 2021, the empirical analysis was developed to investigate farmers’ perceptions of and attitudes toward readiness to move toward a sustainability transition. Structural equation modeling associated with principal component analysis was used to empirically test the theory of planned behavior constructs.

The results show that pressure from the public and the sheep industry, and the perceived controls of transition drive the intention of sustainability transition; farmers with higher intention of sustainability transition are found to be more likely to adopt sustainability tools. However, there is an attitude–behavior gap, wherein positive attitudes toward sustainability transition may not lead to a higher likelihood of adopting sustainability tools. There is no evidence of the mediating role of information collection on the intention–adoption relationship, while a positive effect was found in information collection on the adoption of sustainability tools.

The empirical evidence indicates that policymakers need to help increase the awareness of sustainable production and help farmers overcome barriers to achieving sustainable production by finding ways to turn intentions into adoption.

Being the first attempt to empirically assess farmers’ readiness toward sustainability transition, the study fills the gap of limited understanding of the link between sustainability transition intention and sustainable tools adoption in sustainability transition.

The study investigates whether the level of sustainability concerns of Higher Education Institutions (HEIs) in Malaysia and the Philippines is positively associated with accounting students' intentions to engage in sustainability accounting through its effect on students' attitude, subjective norm and perceived behavioural control regarding environmental sustainability practices.

This empirical study relies on a structural equation model computed using data collected through a questionnaire and data collected from the HEIs websites.

The findings show that the willingness to engage in sustainability accounting is determined by students' subjective norm and perceived behavioural control, but it is not determined by attitude regarding environmental sustainability practices. The authors also found that the greater the concern with sustainability of the HEI in which a student is enrolled, the greater his/her attitude, subjective norm and perceived behavioural control towards environmental sustainability, and, indirectly, the greater his/her intention to engage in sustainability accounting.

These findings add to the literature on higher education and sustainability accounting by high-lighting the importance of the HEIs sector in promoting sustainability policies and practices, in acting as role models regarding sustainability issues, and in preparing students for building a sustainable society.

The purpose of this paper is to investigate how perceived attributes of the green market mediate the relationship between individuals' sustainability orientation and entrepreneurial intentions and to what extent field of study (business vs non-business) moderates this relationship.

The authors surveyed 314 students in French universities and used structural equation modeling (SEM) to examine the moderated mediation mechanism.

The results reveal that the adverse effects of the field of study on the relationship between sustainability orientation and entrepreneurial intentions through the mediating paths of green design and green supply chain. The authors found that these adverse effects were stronger for business students than for non-business students.

The authors recommend that government and academia collaborate to make crucial management decisions that encourage a sustainable entrepreneurship culture, such as revising the academic curriculum and supporting the inclusion of public–private sector initiatives.

This study contributes to and extends previous findings on the positive nexus between an individual's sustainability orientation and entrepreneurial intentions by theorizing the perceived attributes of the green market as a mediating process for translating sustainability beliefs into entrepreneurial intentions. Additionally, the adverse moderating effect of the field of study adds nuance to previous knowledge on the role of education in determining entrepreneurial intentions.

The purpose of this paper is to examine the effect of sustainability on word-of-mouth (WoM) intention and revisit intention, with environmental awareness as a moderator. This study was carried out in one of the tourist destinations in Indonesia, namely, Bali.

The population in this study was foreign tourists visiting Bali. This study uses non-probability sampling with a purposive sampling technique and uses inferential statistics. Inferential statistics was used to test the sample data on the effect of sustainability on WoM intention and revisit intention. The statistical tool used is warp-partial least square.

Effect of sustainability on WoM intention is that the higher perception of foreign tourists in the sustainability assessment will increase the WoM intention of foreign tourists. Contrarily, lower perception of foreign tourists on sustainability assessment will lower the WoM intention of foreign tourists. Effects of sustainability on revisit intention is that the higher perception of foreign tourists in the sustainability assessment will increase the revisit intention of foreign tourists. Contrarily, the lower perception of foreign tourists in sustainability assessment will lower the revisit intention of foreign tourists. Environmental awareness moderating the effects of sustainability on revisit intention is that the higher the environmental awareness of foreign tourists visiting Bali, the stronger the influence of sustainability on revisit intention. Contrarily, the lower environmental awareness of foreign tourists visiting Bali will lower the effect of sustainability on revisit intention.

Destination sustainability research from the perspective of tourists has not been conducted up to the behavior intention, and research is still limited to tourist satisfaction. Research that connects destination sustainability with trust, WoM intention and revisit intention has not been found yet. WoM intention and revisit intention provide a clearer picture than behavioral intention; therefore, this study focuses on WoM intention and revisit intention variables. Destination sustainability research has not been combined with destination quality as an exogenous variable that is able to predict more precisely tourist satisfaction and behavioral intention. Research has not been found on environmental awareness in relation to the sustainability variable and behavior intention. The studies that have been carried out only focus on the effect of environmental awareness on the behavior intention (Gao et al., 2016), and the research has not yet linked it to sustainability.

This study used an integrated model that incorporates the Technology Acceptance Model (TAM) and the Theory of Planned Behaviour (TPB) to empirically investigate how eco-gamification stimulates users' sustainability knowledge and, consequently, their pro-sustainable intentions through the mediating roles of sustainable knowledge and psychological and social norms. Thus, the study aims to examine users'’ experiences with the JouleBug app, which is designed to encourage users to complete at least one daily green task.

After a trial period of two weeks, a total of 360 participants completed the post-game survey during the research process.

The findings from the structural equation modeling and data analysis indicated a good fit for the model. The findings demonstrate that usefulness, ease of use and enjoyment of eco-gamification enrich users' sustainability knowledge, which, in turn, strongly influences their pro-sustainable intentions. According to the findings, the three factors of TPB have a significant impact on users' pro-sustainability intentions. Both sustainable knowledge and social cues play mediating roles in such relationships.

This study advocates that eco-gamification can be used as a platform to modify tourists’ pro-sustainability intentions in emerging tourism and technology destinations such as Egypt. Hence, this study offers significant information to tourism planners and other stakeholders on tourists’ behavioural intentions.

This study examined the effectiveness of an integrated model of TAM and TBP in predicting tourists’ intentions to use eco-gamification to improve the sustainability of tourist destinations.

本研究采用结合技术接受模型（TAM）和计划行为理论（TPB）的综合模型, 旨在探究生态游戏化如何提升用户对可持续性的认知, 从而影响他们支持环保行为的意愿。通过研究可持续性知识以及心理和社会规范在其中的中介作用来实现这一目标。因此, 本研究调查了用户使用JouleBug应用程序的体验, 该应用程序旨在鼓励用户每天完成至少一个环保任务。

在为期两周的试验期后, 共有360名参与者在研究过程中完成了后测问卷调查。

通过结构方程模型和数据分析, 研究结果表明模型拟合良好。研究发现, 生态游戏化的实用性、易用性和乐趣能够丰富用户的可持续性知识, 从而强烈影响他们支持可持续性的意愿。研究结果还显示, 计划行为理论（TPB）的三个因素对用户的支持可持续性意愿有显著影响。可持续性知识和社会提示在这些关系中发挥着中介作用。

本研究主张, 生态游戏化可以作为一个平台, 用于引导游客在埃及等新兴旅游和科技目的地中支持可持续性的意愿。因此, 该研究为旅游规划者和其他利益相关者提供了有关游客行为意向的重要信息。

本研究考察了TAM和TPB综合模型在预测游客使用生态游戏化改善旅游目的地可持续性意愿方面的有效性。

Este estudio utilizó un modelo integrado que combina el Modelo de Aceptación Tecnológica (TAM) y la Teoría del Comportamiento Planificado (TPB) para investigar cómo la eco-gamificación aumenta el conocimiento de los usuarios sobre la sostenibilidad y, en consecuencia, sus intenciones para actuar favorablemente en el medio ambiente. Esto se logró analizando cómo el conocimiento sostenible y las normas psicológicas y sociales actuaban como mediadores. Para ello, la investigación examina las experiencias de los usuarios con la aplicación JouleBug, diseñada para fomentar que los usuarios realicen al menos una tarea verde diaria.

Tras un período de prueba de dos semanas, un total de 360 participantes completaron la encuesta posterior al juego durante el proceso de investigación.

Los resultados del modelo de ecuaciones estructurales y análisis de datos indicaron un buen ajuste del modelo. Los resultaros evidencian que la utilidad, facilidad de uso y disfrute de la eco-gamificación enriquecen el conocimiento de sostenibilidad de los usuarios y, a su vez, influye significativamente en sus intenciones pro-sostenibilidad. Conforme a los resultados, los tres factores de la TPB tienen un impacto significativo en las intenciones pro-sostenibilidad de los usuarios. Tanto el conocimiento sostenible como las señales sociales desempeñan roles mediadores en estas relaciones.

Este estudio aboga por el uso de la eco-gamificación como una plataforma para modificar las intenciones pro-sostenibilidad de los turistas en destinos emergentes de turismo y tecnología, como Egipto. Por tanto, esta investigación proporciona información significativa para los planificadores de turismo y otros interesados en las intenciones conductuales de los turistas.

Este estudio examinó la eficacia de un modelo integrado de TAM y TPB para predecir las intenciones de los turistas de utilizar la eco-gamificación para mejorar la sostenibilidad de los destinos turísticos.

The paper aims to examine Indonesian accounting students’ intention to become sustainable accountants (ISAs) using a modified theory of reasoning action model.

Primary data were collected from 239 respondents from five reputable universities in Semarang, Indonesia, using a structured questionnaire. A random sampling technique was employed and used in selecting respondents. The data were then analyzed using smart PLS (version 3.2.9) to obtain the final results.

The results show university sustainability (US) and attitudes toward sustainability (ATS) affect students' intentions to become ISAs. Knowledge has no direct correlation with students' intention to become ISAs. Path analysis shows a significant correlation between US and students' knowledge, attitudes and intentions regarding sustainability.

This is different from previous studies, which only focused on factors influencing students' intentions to pay attention to sustainability. This study focuses on prospective accountants because, in the future, they will be the technical executors of reporting using path analysis. This study further analyzes the relationship between existing antecedent variables. The results show that sustainability at the university is a variable that can influence all other variables.

The role of entrepreneurship has changed to include issues beyond economic growth. This has turned attention toward the drivers of entrepreneurial intentions across entrepreneurship types, particularly in sustainable entrepreneurship. The purpose of this paper is to examine the drivers of entrepreneurial intentions in sustainable entrepreneurship. In particular, the paper aims to extend the existing intention models to include work values and attitudes toward sustainability, thereby bringing the model into the context of sustainable entrepreneurship.

Using a quantitative research design, data were collected in three European countries through anonymous questionnaires. The data consist of responses from 393 university students.

The results show that attitude toward sustainability and perceived entrepreneurial desirability enhance sustainability-oriented entrepreneurial intentions. Moreover, adding sustainability into the regression equation adds explanation power, hence suggesting that the theory of planned behavior needs to be adapted when applied to sustainable entrepreneurship. Attitudes toward sustainability are positively impacted by altruism, while perceived entrepreneurial desirability is driven by intrinsic and extrinsic rewards.

The study focuses on one particular type of entrepreneurship and one particular age group.

The paper contributes to the entrepreneurship literature by applying the entrepreneurial intention model to sustainable entrepreneurship. The results imply that it may be the time to consider the variance in entrepreneurial opportunities in intention models as well as the need to address the conflict between work values. The results show that sustainability-oriented entrepreneurial intentions are driven by attitudes toward sustainability and perceived entrepreneurial desirability. These two attitudes are driven by altruism and extrinsic rewards, and, especially, extrinsic reward plays an opposite role in both drivers of sustainability-oriented entrepreneurial intentions.

Although supply chain managers serve a central role when implementing corporate environmental sustainability objectives, existing literature does not demonstrate high levels of supply manager support for such initiatives. This paper aims to investigate the potential of individual behavioral influences to explain supply manager orientation toward environmental responsibility.

This paper constructs a research model based on the theory of planned behavior (TPB) to explore how personal environmental motivations influence supply manager environmental behavior in the workplace. This paper also incorporates hyperbolic discounting as a cognitive bias moderator in the model. The research hypotheses were tested with regression of survey data of practicing supply managers in the USA.

Support was found for the direct TPB hypotheses, revealing the importance of an individual’s personal attitude, subjective norm and perceived behavioral control on interpreting and applying the organization’s environmental sustainability objectives. Although the interactive effect of hyperbolic discounting as a cognitive bias was not supported, a direct effect was found.

The findings can help organizations improve supply manager support for sustainability initiatives.

Prior supply chain sustainability research has examined drivers and barriers at political, legal, economical and overall firm levels. This study expands this research base by investigating individual-level barriers and drivers related to personal responsibility for environmental sustainability. As a second contribution, integration of cognitive biases in the TPB has been understudied in existing literature.