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Publication date: 18 January 2021

Benedetta Cappellini, Susanna Molander and Vicki Harman

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Qualitative Market Research: An International Journal, vol. 24 no. 1
Type: Research Article
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ISSN: 1352-2752

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Publication date: 7 December 2018

Teresa Davis, Margaret K. Hogg, David Marshall, Alan Petersen and Tanja Schneider

558

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European Journal of Marketing, vol. 52 no. 12
Type: Research Article
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ISSN: 0309-0566

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