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Article
Publication date: 13 April 2010

Susanna Trebuss

The purpose of this paper is to recall the author's experience as a student of David D. Monieson.

136

Abstract

Purpose

The purpose of this paper is to recall the author's experience as a student of David D. Monieson.

Design/methodology/approach

The paper is based on personal recollections. Monieson's pedagogy, philosophy, and leadership in learning are described.

Findings

Monieson's most significant gift was that he treated his students with intellectual respect.

Originality/value

This brief note complements other biographical material about Monieson by describing in some detail the experiences of one of his former students.

Details

Journal of Historical Research in Marketing, vol. 2 no. 2
Type: Research Article
ISSN: 1755-750X

Keywords

Article
Publication date: 13 April 2010

Stanley J. Shapiro

The purpose of this paper is to present the author's recall of his personal and professional relationship with Danny Monieson, a relationship that lasted for almost half a century.

129

Abstract

Purpose

The purpose of this paper is to present the author's recall of his personal and professional relationship with Danny Monieson, a relationship that lasted for almost half a century.

Design/methodology/approach

This paper is based on personal recollection, first, of the context within which the author originally worked for and with Danny Monieson, and then, of the decades of professorial interaction that subsequently followed.

Findings

David D. Monieson was a truly unique academic who, both as teacher and researcher, had a very significant influence on all his students but especially on those who subsequently pursued an academic career.

Originality/value

This brief note complements other biographical material about Monieson by spelling out the changing nature over time of his interaction with the first of the young academics he mentored.

Details

Journal of Historical Research in Marketing, vol. 2 no. 2
Type: Research Article
ISSN: 1755-750X

Keywords

Content available
Article
Publication date: 13 April 2010

Brian Jones and Stanley Shapiro

381

Abstract

Details

Journal of Historical Research in Marketing, vol. 2 no. 2
Type: Research Article
ISSN: 1755-750X

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