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Qualitative Market Research: An International Journal, vol. 24 no. 1
Type: Research Article
ISSN: 1352-2752

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Susanna Molander

Purpose – To develop CCT's practice perspective to increase the understanding of the consumption context and thereby of the sociohistoric patterning of consumption.

Abstract

Purpose – To develop CCT's practice perspective to increase the understanding of the consumption context and thereby of the sociohistoric patterning of consumption.

Design/methodology/approach – An ethnographic exploration of how the different practices involved in a consumption situation, like the everyday dinner among single mothers, contextualized consumption.

Findings – The chapter concludes that mothering, defined as a meta-practice, dominated the consumption situation and organized the other practices involved.

Originality/value – Introducing the concept of meta-practices having a major influence over our consumption and thus a type of practice consumption research should look for.

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Research in Consumer Behavior
Type: Book
ISBN: 978-1-78052-116-9

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Abstract

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Research in Consumer Behavior
Type: Book
ISBN: 978-1-78052-116-9

Abstract

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European Journal of Marketing, vol. 52 no. 12
Type: Research Article
ISSN: 0309-0566

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