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The category captain system (CC) of retailer category management (RCM) is established, accepted, and widely adopted. The paper empirically assesses the application of this system in building collaborations between retailers and their suppliers to generate growth following COVID-19. This study applies service-dominant logic (S-D logic) to RCM and establishes the current ‘practical’ application of the five axioms of S-D logic within the CC system.

The researchers adopted a qualitative research design which examined both category managers and retail buyers currently involved in the CC system, using thematic analysis of transcripts from 25 practitioner participants.

The study reveals service is not a fundamental basis of exchange in the CC system. Value is uniquely, independently, and separately created by the retailer that significantly restricts the scope of the category service eco systems and the opportunity to innovate through value co-creation.

Significant change is required to realise value co-creation and innovation applying S-D logic to RCM. The study indicates there is potential to start this change by the formalisation of wider informal category relationships between non-captain suppliers and retailers through consumer insight technology, and by aligning suppliers and retailers to make more effective and sustainable trading decisions.

The study indicates that certain elements of the CC system proposed by the literature's games-based theoretic models, are not applied in practice. The lived experiences of practitioners suggest informal ways of by-passing the formal system using S-D logic.

The research presented in this article aims to extend our understanding of the symbolic and experiential values of shopping through the investigation of consumers' grocery shopping and consumption experiences.

The research approach was based on the existential phenomenological interview; ten women living in the UK who were in paid employment outside the home at the time of the study, who were married (or living with their partner) and who had at least one child living at home participated in the study which explored their lived experiences of grocery shopping and consumption.

The findings reveal that consumers can construct various dimensions and levels of self/identity through their food shopping and consumption practices through their shopping experiences and in conjunction with various resources and support provided by retailers. Four key themes are identified and explored: “I am in control”; “I am me”; “I share and I love”; and “I belong”.

The present study is exploratory in nature; it identifies four key themes which appear significant and provides a starting point for further research.

This paper explores the ways in which shopping confirms consumers' personal identity, social position and social identity and contributes to the literature in two ways: the research extends our understanding of the experiential values of shopping by extending the domain of enquiry from consumers' experiences in‐store to the actual consumption phase and consumers' self identity is investigated through the exploration of individual consumers' lived shopping and consumption experiences from an holistic perspective.

The aim is to reveal contemporary research trends and patterns in Internet of Things (IoTs) so that social scientists who are new to the discipline may be steered towards rightful directions when examining this phenomenon.

A total of 169 IoT articles indexed in the Web of Science database were analyzed via bibliometric analysis and content analysis. The VOSViewer software was used to identify popular keywords of the IoT topics, its publication productivity, the most relevant journals, and the most prolific authors within. Content analysis was conducted manually to determine the most popular research methods used, the most frequently studied contexts, the most popular IoT application areas, the most highly examined user perspectives, and the most often employed theories.

The synthesis of both the bibliometric and content analysis results suggest the necessity of investigating the post-adoption technology usage behavior of IoT technology in developing countries, particularly in smart home. This is especially so from new landscapes using other theories or models, apart from the overwhelmed Technology Adoption Model (TAM) and its variants.

With a focus on addressing the state-of-the-art of IoT in social science, and to synthesize its future research directions systematically, this study was conducted with both bibliometric and content analysis, in order to enhance the overall analysis for higher accuracy and more reliable results.